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Bad Bunny fears Puerto Rico will become the new Hawaii. He's not alone.

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Bad Bunny fears Puerto Rico will become the new Hawaii. He's not alone.


  • Bad Bunny’s new album, “Debir Tirar Mas Fotos,” dropped earlier this month.
  • It features traditional folk music from Puerto Rico, where the artist is from.
  • The lyrics touch on the gentrification of Puerto Rico and draw a stark parallel with Hawaii.

Pristine sandy beaches, lush green rainforests, and azure waters that stretch as far as the eye can see.

To some, Hawaii is a paradise — but Bad Bunny has a different view.

His new album “Debir Tirar Mas Fotos,” or “I Should’ve Taken More Photos,” notched up more than 150 million streams in its first week of release this month, overtaking Taylor Swift on Billboard’s Top 200. He’s been one of the most-streamed artists on platforms such as Spotify for several years.

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Bad Bunny at the Billboard Latin Music Awards on October 05, 2023 in Coral Gables, Florida.

Bad Bunny’s real name is Benito Antonio Martínez Ocasio.

Jason Koerner/Getty Images



Infused with traditional Puerto Rican folk music like plena, salsa, and bomba and featuring independent artists from the island like Los Pleneros de la Cresta and Chuwi, “Debir Tirar Mas Fotos” is an homage to Puerto Rico. It shows that Bunny no longer has to “lean on reggaeton” to dominate the charts, Nuria Net, a Latin music and culture journalist, told Business Insider.

But aside from the catchy rhythms and Bunny’s viral moments promoting the album on TV chat shows, “concern pervades this entire record,” Petra Rivera-Rideau, associate professor of American studies and co-creator of the Bad Bunny Syllabus, told BI.

It’s most obvious on track 14, “Lo Que Pasó a Hawaii,” which translates to “What happened to Hawaii” — a song reflecting growing concern among some Puerto Ricans that their island is in danger of suffering the same overdevelopment as Hawaii.

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A symbol of displacement

Those who grew up in Puerto Rico say it wasn’t uncommon to hear Hawaii mentioned in debates around statehood — a question the island has wrestled with for more than a century.

Like Hawaii, Puerto Rico was annexed to the US in the late 19th century. While the former went on to become a fully-fledged state, the latter remains a territory with limited voting privileges.

“There was a tendency of comparing,” said Daniel Nevárez Araújo, a professor at the University of Puerto Rico in Rio Piedras and coauthor of “The Bad Bunny Enigma: Culture, Resistance, and Uncertainty,” recalling his childhood.

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For those in favor of statehood, Hawaii was often held up as a “model example of what Puerto Rico should be — progress and fully American,” Net said.


An aerial view of Waikiki Beach in Hawaii with Diamond Head in the background.

Hawaii was the state with the highest cost of living in 2024.

James Kirkikis/Shutterstock



But the comparison has become more complicated in recent years, Illeana Rodriquez-Silva, an associate professor of Latin American and Caribbean history at the University of Washington-Seattle, told BI.

She said a wave of affluent settlers from the US mainland came in the aftermath of Hurricane Maria, which destroyed tens of thousands of homes in 2017 and forced about 130,000 people to relocate.

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Lured by tax breaks that sought to help Puerto Rico bring in investment and entrepreneurship, they bought up property and land, Rodriguez-Silva said.


Hurricane Maria Puerto Rico

After Hurricane Maria, some investors were drawn to the island looking for property bargains.

AFP Contributor/Getty Images



“That’s when I started hearing, ‘we’re going be like Hawaii,’” she said. “And what they are referring to is this moment in the late 19th century where US white elites were able to come in and actually start taking land” in Hawaii, she added.

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Just as some Hawaiians lament tourists treating their islands like theme parks and increasing the cost of living, Puerto Ricans started feeling the impact of gentrification, Nevárez Araújo said.

“If you look at Rincon, Aguada, even Mayagüez, Aguadilla, there’s a massive exodus of expats coming here buying properties,” he said. “Everyone else can’t afford to go to the grocery store.”

Nevárez Araújo said Bad Bunny is vocalizing concerns that the island is “slowly being emptied out” and becoming a place that’s “not for Puerto Ricans.”

Tempered optimism

On “Lo Que Pasó a Hawaii,” Bunny calls on Puerto Ricans to retain their flag and not forget their roots.

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It’s a stark warning, but in “subverting the narrative” that the island should aspire to be like Hawaii, Net said it offers hope and pride to Puerto Ricans who have grappled with a “nagging feeling that nothing we do is ever good enough.”


bad bunny

Bad Bunny holds a Puerto Rican flag in a demonstration calling for Gov. Ricardo Rosselló’s resignation in San Juan, Puerto Rico in July 2019.

ERIC ROJAS/AFP/Getty Images



Rivera-Rideau said the song also captures the political spirit of a new generation of Puerto Ricans, who, like Bunny, grew up seeing the island’s problems mount and now want change.

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“His concerns about electricity and infrastructure, gentrification, tourism, the economy, opportunities, growth for the future — those are concerns that many Puerto Ricans have,” she said.

In recent years, events like the ousting of the island’s former governor Ricardo Rosselló after widespread protests have shown that “young adults are really energized,” Rivera-Rideau said.


Bad Bunny performs during his Most Wanted Tour at Coliseo de Puerto Rico José Miguel Agrelot on June 7, 2024, in San Juan, Puerto Rico.

Bad Bunny’s seventh album voices his fears about the future of Puerto Rico.

Gladys Vega/Getty Images

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In “Marketing Puerto Rico,” Bunny runs a risk of attracting more mainlanders, people who listen to the music simply because they find it “exotic” and catchy, Nevárez Araújo cautioned.

Still, for many young Puerto Ricans, “Debir Tirar Mas Fotos” is “the closest they will get to voicing those fears and those anxieties” about the island’s future, he said.

Some TikTok users have taken to posting photos and videos of people and places they’ve lost, set to the album’s title track, indicating that Bunny’s music is resonating on the island and further afield.

“Many of these songs are pointing out the story of displacement,” Rodriquez-Silva said. “That is something that is so real to many of us today.”

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Kay’s Crackseed: The Manoa shop preserving Hawaii’s favorite childhood snack

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Kay’s Crackseed: The Manoa shop preserving Hawaii’s favorite childhood snack


HONOLULU (HawaiiNewsNow) – If you grew up in Hawaii, a visit to your local Crackseed shop is likely a core childhood memory.

Let’s go holoholo to one of the oldest shops in Honolulu, Kay’s Crackseed.

Any time Lanette Mahelona of Kaneohe is in Manoa, a stop at Kay’s Crackseed is a must!

“I stop by here, and I always grab two pounds of this seedless creamy ume because it’s hard to find on our end of the island, Kaneohe,” said Mahelona.

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Kay’s Crackseed sits in a four-hundred-square-foot shop at Manoa Marketplace.

The original owner, Kay, opened the shop in 1978 and ran it for 18 years.

Mei Chang now runs the shop. Her family took it over in 1996. They’ve been selling an assortment of crack seed and products, which Mei says is a healthy snack in the eyes of the Chinese.

“Yeah, so like the ginger, the Chinese always say it’s Chinese medicine, so they help your motion sickness, the stomach, and even the kumquat,” said Chang. “It’s like honey lime ball, if you catch a cold, sore throat, they help a lot.”

Customers are encouraged to sample the different treats.

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Now working in a crack seed shop isn’t anything new for Chang.

She said these kinds of shops are in common in Taiwan that her grandparents used to sell different kinds of li hing mui.

Chang lived right above her grandparents’ shop and was in the second grade when she started helping them with the business.

“Every day when I finish school first thing open a jar,” said Chang. “I really like the football seed, so every day I eat a football seed for my snack.”

And talk about a full circle moment, her daughter would also help around the Manoa shop.

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Through Kay’s Crackseed, Chang hopes to carry on traditional recipes she learned from her grandparents.

“Crack seed for us is not only the snack, but it’s like childhood memory, yeah, the happiness, so we try to keep doing the tradition. So, all the juice we make here is from our grandpa and grandma’s recipe,” said Chang. “So, a special yeah, secret sauce, so we have some customers that live far away, the other side of the island, drive so far to come here to get the li hing one. The wet li hing mui, the rock salt palm, is really popular.”

“The li hing mui ones are not as sweet, sweet as other places, and it’s soft,” said Crystal Kaluna of Kauai.



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Kolekole Pass cleared for emergency evacuations out of West Oahu

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Kolekole Pass cleared for emergency evacuations out of West Oahu


HONOLULU (HawaiiNewsNow) – The Kolekole Pass is officially allowed to be used as an evacuation route in the event of an emergency on West Oahu.

U.S. military and civilian officials signed an updated official memorandum of understanding Wednesday, opening Kolekole Pass for emergency use.

The first document was signed just prior to July 29, 2025, when Hawaii faced a tsunami warning, and the pass was opened for West Oahu residents to evacuate.

Nearly 500 vehicles made their way through the pass that day as many evacuated the Leeward Coast, officials said.

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Maj. Gen. James Batholomees, U.S. Army Commander, Hawaii, was joined by his counterparts from Joint Base Pearl Harbor-Hickam and the state Department of Transportation officers for Wednesday’s signing.

Batholomees said he took command the day before the tsunami warning.

“The next day, the first order that I had the blessing of giving was in conjunction with the Navy opening the pass during the tsunami,” he said.

Kupuna from the Leeward Coast also attended the signing, saying they were happy for a much-needed secondary route in the event that Farrington Highway is shut down.

Leeward Coast resident William Aila recalled when Farrington Highway was closed for 11 days due to Hurricane Iwa in 1982.

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“We need an opportunity to bring in first aid, to bring in food, and to bring in other emergency supplies,” said Aila.

Officials say they are committed to conducting a mass evacuation rehearsal using Kolekole Pass every year.

Ed Sniffen, director of the state Department of Transportation, said it’s the key to a successful activation to use the route.

“The road is safe,” said Sniffen. “When we rode through this, and we did this twice with large operations, the road is safe.”

He added, “That being said, there are improvements that we still want to make.”

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HDOT continues to work with the U.S. Army and U.S. Navy on upgrading the roadway, which may total $20 million in improvements.



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The Places Visitors Love Most In Hawaii Just Hit Their Limit

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The Places Visitors Love Most In Hawaii Just Hit Their Limit


If you’ve driven Hana Highway recently, as we have, tried to wedge your rental car onto the shoulder at Honolua Bay, inched along North Shore behind an hours-long nonstop line of brake lights, or followed a social media pin taking you to Hoopii Falls, Hawaii just put those exact places into specific future plans.

The state updated plans naming specific beaches, roads, trails, and bays where visitor pressure is highest and outlining what officials say could change at each. The first round of these (DMAPs) leaned heavily on broader goals and community meetings. The latest version, however, now lists the individual sites and attaches proposed actions. These are among the most in-demand places people build into their trips, not some policy abstractions.

Before assuming your next trip will look dramatically different, one basic reality is worth noting. The Hawaii Tourism Authority does not manage the roads, trails, bays, or neighborhoods in question, so the counties, DLNR, Hawaiian Home Lands, and private landowners will be needed to carry out most of what has just been described. In almost every case, the first year at least is focused on more studies, coordination, and setting up of what might come next.

Scenic Point from Road to Hana

Maui: Hana and Honolua finally get specific plans.

Maui’s plan centers squarely on the iconic Hana Highway, with six of the island’s nine site-specific actions targeting that single corridor.

The ideas are relatively straightforward. Paid community stewards at high-traffic stops such as Keanae Peninsula, a first-of-its-kind Hawaii tour guide certification program requiring culturally accurate mo’olelo (storytelling), safety guidance, and place-based knowledge instead of loosely scripted commentary, together with clearer signage identifying safe and legal pullouts while reminding drivers to let residents pass instead of backing up traffic for visitor photo opportunities.

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At Bamboo Forest off Hana Highway, the plan addresses repeated trespassing onto private land. There have been 35 rescues there over the past decade, most requiring use of emergency helicopters. The proposal calls for signage clearly indicating no access. But because that land is privately owned, any real restriction there depends on the owner’s full cooperation.

Honolua Bay carries perhaps the boldest concept of all in the statewide package of suggested changes, including a reservation and shuttle system to eliminate illegal roadside parking, a cultural trail staffed by stewards before visitors ever reach the water, and water stewards who will be paddling out to orient snorkel boat passengers. No procurement process has started, and no shuttle contract exists, so the idea remains on paper for now. Kaupo, where a recently paved road has attracted more traffic and complaints, would also get sensor-linked warning signs at blind hills to focus on driving safety.

Big Island: Kealakekua Bay may see closings.

Kealakekua Bay is the main headline site here, as might be expected. The draft introduces the possibility of “rest days” during coral spawning or other sensitive periods, coordinated by the DLNR, when the bay would be closed to visitors. It is still a concept and would require coordination beyond HTA.

At Keaukaha near Hilo, cruise ship impacts drive the conversation ideas, and the community has pushed for a permanent role in shaping how visitor flow is handled around the port. A steward program piloted in 2023 is now being formalized rather than remaining as a short-term experiment.

South Point, or Ka Lae, sits on Hawaiian Home Lands, so the state’s role here is to support the Department of Hawaiian Home Lands’ existing plan rather than create a new one from scratch. Hilo itself is described as needing more visitor activity even as other Big Island sites seek to manage crowding.

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Kaena Point State Park OahuKaena Point State Park Oahu

Oahu: North Shore, pillboxes, and parking reality.

On Oahu, it’s the iconic North Shore that anchors the plan. Five sequenced actions are listed, but the first year focuses on studies, coordination, and groundwork.

There is no shuttle system scheduled for immediate rollout and no reservation platform ready to launch. During the public webinar, officials said any fees would be site-specific and pointed to the extremely limited parking infrastructure as a major constraint.

Lanikai Pillboxes and Maili Pillbox are cited as trails that have seen steep increases in use due to social media exposure. Lanikai already has daytime parking restrictions on residential streets between 10 am and 4 pm, and Maili has experienced a recent fatality. The plan for Lanikai is to evaluate managed access, while for Maili, it begins with determining who is responsible for the trail and what authority exists in order to manage it.

Downtown Honolulu appears in the draft as a future walkable corridor linking Iolani Palace, Honolulu Hale, and nearby historic sites and shops.

Waipo'o Falls Trail at Waimea Canyon KauaiWaipo'o Falls Trail at Waimea Canyon Kauai

Kauai: this waterfall became a neighborhood fight.

Hoopii Falls in Kapaa has become one of the most tense sites in the statewide plans. What was once a local waterfall became a high-traffic destination after intense social media exposure. The trail crosses private, lease, and state lands and is not formally maintained, and residents have placed rocks and tree stumps at neighborhood access points to slow or block visitor flow. The plan’s near-term focus is to gather more data and bring landowners together to clarify jurisdiction and what can legally be done before any formal access system is devised.

The Kapaa Crawl along Kuhio Highway is listed as a priority, but the proposed response, which is a shuttle and visitor hub concept centered on Coconut Marketplace, has no funding, no operator, and no timeline.

Kokee and Waimea Canyon are also included. Two of four proposed actions are already deferred beyond the first funding year, and the near-term steps focus has moved to installing visitor counters and studying whether a reservation system would be feasible.

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What changes on your next trip.

Across all four islands, social media is repeatedly cited as a significant accelerant, turning lesser-known spots into must-see stops almost overnight. And in that regard, there is no end in sight.

There are no additional statewide fees attached to these newly identified sites, no disclosed budgets for even the most ambitious concepts, and HTA does not gain or lose any new enforcement authority through these drafts.

If you are visiting in the coming months, you are unlikely to encounter reservation systems at Honolua Bay, formalized rest-day closures at Kealakekua, shuttles operating on the North Shore, or state-managed access changes at Ho’opi’i. Most of what is described for year one is groundwork.

You can review the full island-by-island drafts here: https://www.hawaiitourismauthority.org/what-we-do/destination-management-action-plans/

Do these plans go far enough or too far at the sites you know best?

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