California
Meet the typical mover to Florida: Millennials and Gen Xers making $55,000 coming from New York and California
- About 739,000 people moved to Florida between 2021 and 2022, 91,000 of whom were from New York.
- Nearly a quarter of movers into the Sunshine State are boomers, while millennials make up over 29%.
- Many are moving for Florida’s beaches, lack of state income tax, and business opportunities.
The typical mover to Florida makes $55,000 a year, is a millennial or Gen Xer, is married, and moved from New York and California.
A Business Insider analysis of individual-level data from the Census Bureau’s 2022 American Community Survey, assembled by the University of Minnesota’s IPUMS program, found that movers to Florida were from older generations at greater percentages, were more likely to be married, and were less likely to be employed than movers leaving Florida.
Many are moving to Florida for the lack of a state income tax, good weather along the water, and ample retirement opportunities. Others enjoy the state’s laid-back lifestyle, access to entrepreneurship resources, and diverse cultural experiences. The state’s robust economy is also expanding thanks to younger movers opening new businesses.
Perhaps expectedly, boomers made up a large portion of movers to Florida at 23.9%, many moving for retirement. Millennials were the largest generation by percentage of movers at 29.3%, while Gen Z and Gen X were slightly over 20% each.
Those moving to Florida make over $7,500 more than those leaving at $55,115.48. Still, only 57.6% of movers to Florida are employed, with 3.7% unemployed and 37.4% not in the labor force, meaning they’re students, retired, or not actively looking for work.
Much more than those leaving, many are moving to Florida to buy a home. Over 49% of movers to Florida are homebuyers — compared to 37% of those leaving. The average home value comes in about $503,000 for those moving in.
Those moving to Florida come from big states such as New York and California, as well as others from the Northeast. Of the nearly 739,000 people who moved to Florida between 2021 and 2022, 91,200 moved from New York, while 50,700 moved from California. New Jersey, Georgia, and Texas all had over 38,000 movers.
Movers to Florida are also much more likely to be married than those leaving at 48.9% and 39.5% respectively. Around 11% of those moving to Florida are divorced, while 4.6% are widowed.
“I think this is the biggest migration that we’re going to see certainly in our generation — but maybe in our lifetime,” Holly Meyer Lucas, a real-estate agent in South Florida, previously told BI.
The hundreds of thousands of new movers into the state have led some areas to face a housing and affordability crisis. Some previous residents told BI the rapidly rising cost of living had pushed them out to neighboring states or across the country.
Have you recently moved to a new state and want to share your story? Reach out to this reporter at nsheidlower@businessinsider.com.
California
California has 15 of 25 priciest places to live in US
No. 1 San Francisco costs 18.2% more than typical US metro. No. 2 LA-OC is 15.5% more expensive.
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California
California Roots Threaten JuJu Watkins’ NCAA Road to Rivaling Caitlin Clark
Ever since Caitlin Clark left the NCAA to set records in the WNBA, the hunt for the next generational basketball talent has intensified. Among the emerging stars, JuJu Watkins stands out with her electrifying performances for USC and record-breaking milestones. But while her game dazzles on the court, her California roots and unique circumstances create hurdles that may hinder her quest to rival Clark’s legendary NCAA career.
On the latest episode of Fearless with Jason Whitlock, Whitlock tackled the issue, highlighting the contrasting environments between Clark’s Iowa and Watkins’ Los Angeles.
“Well, Caitlin Clark was in Iowa in the middle of nowhere. She wasn’t in the entertainment capital of the world. She wasn’t in a city that had 75-degree weather year-round and open beaches. She went off or she grew up in and continued to play in a little isolated area of the country where people are starved for entertainment. And so she built a huge following right there in the state of Iowa, her home state,” he said.
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The deeper issue, according to Whitlock, is the cultural and entertainment saturation of Los Angeles, where sports often compete with numerous distractions for attention. In contrast, Clark thrived in a basketball-centric environment, with little competition for local and statewide support. While Watkins’ environment may pose unique challenges, her talent remains undeniable.
She recently made history as the fastest Power Five player in women’s college basketball to reach 1,000 career points, accomplishing the feat in just 38 games—two fewer than Clark’s record. With season averages of 24.8 points, 5.8 rebounds, and 3.8 assists on 46.2% shooting, Watkins is unquestionably a dominant force. Yet, as Jason Whitlock put it, the question persists: Can she cultivate the same level of national adoration that Clark commanded?
Balancing brilliance: Can JuJu Watkins thrive amid criticism and California’s spotlight?
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Adding to the debate, Rachel DeMita voiced concerns over how USC is managing Watkins’ playing time on her own podcast. “I don’t think that’s what JuJu needs for the development of her game,” DeMita said, suggesting that keeping Watkins on the court for extended minutes might be more about stat-padding than fostering her growth as a player.
Such a strategy could also increase her risk of injury, a significant concern given Watkins’ pivotal role for USC.
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Despite these challenges, Watkins has demonstrated resilience and poise. Her performance this season reflects her ability to adapt and excel under pressure. However, her journey to rival Caitlin Clark’s legacy will require more than individual brilliance. Watkins must navigate the complexities of playing in a city where attention is fragmented, balancing her development with the need to draw a larger following.
Whether she can carve out her own path and emerge as a player of Clark’s stature remains uncertain. For now, her record-breaking performances and undeniable talent keep her firmly in the conversation, as the basketball world watches to see if she can overcome the challenges of her California roots and fulfill her potential as the next NCAA superstar.
California
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