Though Trump’s endorsement will be a boon in the Republican primary, it could become a liability in the general election. The district, which includes wealthy pockets of Paradise Valley, Scottsdale, and north Phoenix, has a hot-and-cold relationship with the president.

National GOP leaders encouraged him to run in Scottsdale, Feely says

Feely initially launched his campaign in Arizona’s 5th Congressional District, which includes much of Chandler, Queen Creek and Gilbert, where he lives with his family. He billed himself as a home-grown candidate with a “heart to serve,” and a MAGA devotee who has a personal relationship with Trump.

His prospects in that district dimmed after the president endorsed one of his opponents, Mark Lamb, the well-known former sheriff of Pinal County. Early polling showed Lamb with a large advantage in the race.

But Trump took a liking to Feely, encouraging the former football player in a November social media post to “run in a different district, or for a different office.”

Feely followed the president’s advice. He switched his campaign into the Scottsdale district on Dec. 19. Trump’s endorsement followed about two weeks later.

In an interview Feely said national Republican leaders in D.C., and “grassroots leadership” in the Valley, encouraged him to pivot to the Scottsdale seat. He said he spoke several times with House Speaker Mike Johnson on the matter.

“I wanted to do what was best for the team,” he told The Arizona Republic.

“If they wanted me to run in CD1, and they felt like I was the best candidate, and the one that could hold that seat, then I was willing to do that.”

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It’s rare but not unheard of for the president to endorse multiple candidates in a single race.

Last year Trump endorsed two congressional hopefuls in a West Valley-area Republican primary, including the eventual winner, U.S. Rep. Abe Hamadeh.

And in Missouri’s 2022 U.S. Senate race, Trump left election-watchers scratching their heads when he endorsed “Eric,” a first name shared by the race’s two front-runners. Both campaigns claimed the endorsement as their own.

For years the Scottsdale-area district has been considered one of the most competitive races in the country. Its incumbent, U.S. Rep. David Schweikert, announced last year he would not seek re-election in 2026, winding down his 15-year tenure on Capitol Hill and setting up a bitter contest for the rare open congressional seat.

Across the aisle, about half a dozen high-profile Democrats are fighting for their party’s nomination.