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AriZona Iced Tea CEO vows to keep the 99-cent price tag ‘for as long as we can’

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AriZona Iced Tea CEO vows to keep the 99-cent price tag ‘for as long as we can’


Though inflation stays close to its highest level in over 40 years, one grocery-store staple has maintained its 99-cent price ticket: AriZona Iced Tea.

For 30 years, the tall 23-ounce cans, recognized for his or her eye-catching cherry blossom design, have offered in grocery shops and fuel stations all around the U.S. for sometimes not more than 99 cents.

And regardless of rising prices, the billion-dollar beverage firm has no present plans to lift costs on its 23-oz cans, chairman and founder Don Vultaggio tells CNBC Make It. “For so long as we will, we will maintain our worth,” he says.

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A method the family-owned firm is ready to preserve its low worth level is by not making an attempt to duplicate how different bigger beverage firms function.

“I inform folks daily I am going to a gunfight with Coke and Pepsi. I’ve a water gun they usually have machine weapons. And the best way I succeed is by doing issues otherwise,” Vultaggio says.

Whereas different beverage firms spend a hefty amount of cash on conventional promoting that might want to later be recouped by means of gross sales, Vultaggio depends on word-of-mouth. There’s nothing stronger than having clients suggest your product to their associates, he says.

“That is rather a lot higher to me than a Tremendous Bowl advert,” he says. To that time, the typical 30-second Tremendous Bowl advert prices about $6.5 million.

One other manner AriZona goals to beat rising manufacturing prices is by rising the variety of merchandise offered at its low worth level. Consider it this fashion: An organization might select to promote one product for $4 or 4 merchandise for $1. AriZona chooses the latter.

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The corporate focuses on rising its gross sales quantity to keep away from passing on a worth hike to shoppers, Vultaggio says.

AriZona has additionally made refined modifications many purchasers may not initially discover. The corporate redesigned the lid of its cans in a manner that cuts down on manufacturing prices, however would not impression the general high quality of the product, for instance.

High quality is one factor Vultaggio refuses to sacrifice. Actually, he says he has to approve each drink AriZona makes earlier than it is launched to the general public. His favourite taste: Arnold Palmer.

Persevering with to make tasty drinks at an reasonably priced worth is essential to the corporate’s success and longevity, Vultaggio says.

“I do know what drives our base,” he says. “We style good persistently. We glance good persistently, and we’re priced pretty persistently.”

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Arizona

Arizona Diamondbacks Drop the Series Against the Minnesota Twins

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Arizona Diamondbacks Drop the Series Against the Minnesota Twins


The Twins Killing

Following a series loss to the juggernaut Philadelphia Phillies, the Diamondbacks returned home to Chase Field at 38-40 and were tasked with taking on the Minnesota Twins, who came in with a record of 43-35 and sitting in 2nd place in the AL Central.

Game 1 of this series started with Twins ace Joe Ryan on the bump versus the Diamondbacks young stud Brandon Pfaadt aka “The GodPfaadther”. The offense got off to a hot start but Pfaadt still ran into his usual blowup inning troubles, which had the crew discussing if if and when they would have taken Pfaadt out of the game, along with wondering how much longer this Diamondbacks team can rely on Marte to carry this offense,

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The typical June game 2 blowout was disappointing but not unexpected, as Ryne Nelson’s ‘Jekyll and Hyde’ season continues at home in a 8-3 loss. The fellas each give their own thoughts as to if they think Ryne is an actual MLB caliber pitcher, along with what the possible causes could be to this teams constant game 2 blowouts (5 of their last 6 series).

The matinee rubber match of this series was not much better than the previous game, but what better way to get ourselves introduced to writing game recaps than getting an absolute clunker out of the way first? The 13-6 loss in the finale had plenty of downsides, but nothing more notable than Jordan Montgomery’s 2.2 IP with 8 R (4 ER). Considering Monty was coming off 3 straight efficient starts that resulted in him getting the W, the crew questioned what might have been the biggest factor to his disastrous 2nd inning.

After a short series preview of the upcoming Oakland Athletics matchup, the fellas touched on Zac Gallen’s potential but probable return to the mound this Saturday. They also briefly talked about Alek Thomas finally getting back to rehabbing in Reno, and Ketel Marte moving on and being announced as a finalist for the All-Star Game Starters. MAKE SURE TO SHOW OUT FOR KETEL DBACKS FANS



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Arizona volleyball sets 2024 nonconference schedule

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Arizona volleyball sets 2024 nonconference schedule


Arizona volleyball released its first Big 12 Conference schedule at the beginning of April, but the Wildcats were still finalizing their nonconference schedule at that time. It has now been posted.

The season kicks off on Friday, Aug. 30 with the Cactus Classic in McKale Center. The Wildcats start their first home tournament with a matchup against Boise State at 6 p.m. That is followed by a match against VCU on Saturday and Tennessee State on Sunday.

Arizona goes on the road to Montgomery, Ala. for the second week of the season. It plays host Alabama State on Thursday, Sept. 5. Prairie View A&M is on the slate for Friday, Sept. 6 and Alabama on Saturday, Sept. 7.

The Wildcats stay on the road to take part in New Mexico State’s tournament during week three. They play both Abilene Christian and Texas Southern on Friday, Sept. 13, and wrap things up with the host Aggies on Saturday, Sept. 14.

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UA finally returns to McKale Center for the Wildcat Classic on Friday, Sept. 20 to finish out the nonconference portion of the schedule. The weekend starts against Southern Utah. UC San Diego is up next on Saturday, and North Dakota State finishes things on Sunday, Sept. 22.

The Wildcats start their first Big 12 season on the road at Baylor on Wednesday, Sept. 25.

Arizona head coach Rita Stubbs gave her team a considerably easier challenge in nonconference play this year. Her first season featured five teams that made the NCAA Tournament, including then-No. 1 Wisconsin on the road. The team then went into the tough Pac-12. The result was an 8-23 overall record and a 3-17 run in the final year of the Pac-12.

This year, the Wildcats will not play a team that made the 2023 tournament until conference play. Their only major conference opponent is Alabama, which went 11-18 overall and 1-17 in the SEC last year.



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Arizona State Football's Camp Tontozona set to kickoff in August

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Arizona State Football's Camp Tontozona set to kickoff in August


Arizona State football will make its return up north to the legendary Camp Tontozona from August 7-10 ahead of this football season.

It will be the second-consecutive year Arizona State is taking the trip to the high country northeast of Payson after a three-year period from 2020-22 included challenges such as Covid-19 and inclement weather, preventing the team from making the trip.

“We had a fantastic experience last year and decided to add a day this year. It is fun and our team loved it,” head coach Kenny Dillingham said in a press release. “It is a fantastic tradition that we embrace.”

Dillingham said shortly after his hiring in 2023 he would bring back the tradition, and his group is poised to make the trip again ahead of his second season.

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Longtime head coach Frank Kush first started the tradition of Camp T in 1959. The camp gives players a chance to experience a lush setting amongst the pines while building a strong team bond amongst each other.

Details regarding practice times and availability have not yet been confirmed. The week will culminate with a practice open to the public on Saturday, Aug. 10.

Three weeks later, Arizona State will kickoff their first game of the season as they host Wyoming at Mountain America Stadium on Aug. 31. It will also mark a new beginning for Arizona State, beginning its first school year in the Big 12 Conference.



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