Arizona
AriZona Iced Tea CEO vows to keep the 99-cent price tag ‘for as long as we can’

Though inflation stays close to its highest level in over 40 years, one grocery-store staple has maintained its 99-cent price ticket: AriZona Iced Tea.
For 30 years, the tall 23-ounce cans, recognized for his or her eye-catching cherry blossom design, have offered in grocery shops and fuel stations all around the U.S. for sometimes not more than 99 cents.
And regardless of rising prices, the billion-dollar beverage firm has no present plans to lift costs on its 23-oz cans, chairman and founder Don Vultaggio tells CNBC Make It. “For so long as we will, we will maintain our worth,” he says.
A method the family-owned firm is ready to preserve its low worth level is by not making an attempt to duplicate how different bigger beverage firms function.
“I inform folks daily I am going to a gunfight with Coke and Pepsi. I’ve a water gun they usually have machine weapons. And the best way I succeed is by doing issues otherwise,” Vultaggio says.
Whereas different beverage firms spend a hefty amount of cash on conventional promoting that might want to later be recouped by means of gross sales, Vultaggio depends on word-of-mouth. There’s nothing stronger than having clients suggest your product to their associates, he says.
“That is rather a lot higher to me than a Tremendous Bowl advert,” he says. To that time, the typical 30-second Tremendous Bowl advert prices about $6.5 million.
One other manner AriZona goals to beat rising manufacturing prices is by rising the variety of merchandise offered at its low worth level. Consider it this fashion: An organization might select to promote one product for $4 or 4 merchandise for $1. AriZona chooses the latter.
The corporate focuses on rising its gross sales quantity to keep away from passing on a worth hike to shoppers, Vultaggio says.
AriZona has additionally made refined modifications many purchasers may not initially discover. The corporate redesigned the lid of its cans in a manner that cuts down on manufacturing prices, however would not impression the general high quality of the product, for instance.
High quality is one factor Vultaggio refuses to sacrifice. Actually, he says he has to approve each drink AriZona makes earlier than it is launched to the general public. His favourite taste: Arnold Palmer.
Persevering with to make tasty drinks at an reasonably priced worth is essential to the corporate’s success and longevity, Vultaggio says.
“I do know what drives our base,” he says. “We style good persistently. We glance good persistently, and we’re priced pretty persistently.”
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Arizona
Arizona activists rally to protect public land from new mining, drilling policies

PHOENIX (AZFamily) — Take a drive down any dirt road in any forest, near any mountain range in Arizona, and you are likely to see a beautiful, natural view.
But, there are also minerals in these lands, and the new Interior Secretary has made it clear: He wants more mining, drilling and chopping.
Secretary of the Interior Doug Burgum said, “In North Dakota, we created a prosperous economy by sustainably developing our natural resources.” One of his first acts as Secretary was to sign orders to “encourage energy exploration and production on federal lands and waters.” Now, even some national monuments that had been off-limits are open for review by the mining and energy sectors.
Arizona’s Family spoke with Taylor McKinnon from the Center for Biological Diversity about the impact this could have on Arizona’s public land. When asked why it is problematic to open these spaces back up for review he said all of these lands were designated as protected for a reason.
“Each of these places was protected in the first place because there are values, cultural sites, important habitats, and iconic landscapes that people like to visit that weren’t compatible with energy development,” McKinnon said.
He says the energy and mining industries leave the landscape scarred forever. “Once an area is mined, it’ll never be the same again.”
Arizona’s backcountry faces rising threat from growing outdoor tourism trends
McKinnon and other public lands advocates believe Arizona is a target because it has so much federal land. Nearly 40% of the state is owned by the federal government.
From the Grand Canyon to the Sonoran Desert, these spaces draw tourists from across the country—tourists that spend billions of dollars every year in our hotels and restaurants. Which ultimately has a huge impact on the state of Arizona.
Dozens of people gathered in front of the State Capitol to urge lawmakers to protect public spaces from mining, development and private ownership. The group held signs with sayings such as, “Public lands in public hands.” They say this fight is too important for them to stay quiet.
Tina Mollica who was at the rally said, “As soon as the executive order went out that they were firing the park rangers, I was infuriated.”
The people rallying in front of the capitol are hoping that, in the end, public support for enjoying nature outweighs the support for exploiting nature’s resources.
“I want my grandchildren and their children to enjoy some of the things we’ve been able to enjoy,” another attendee Mary Marmor said.
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Arizona
Trump nominates former Arizona attorney general Mark Brnovich for US ambassador to Serbia

Watch The Republic’s coverage of Arizona in 2024
From the Phoenix Open to Election Day, from ‘Gilbert Goon’ violence to ASU’s Big 12 championship, The Republic covered it all in Arizona in 2024.
The Republic
- Former Arizona Attorney General Mark Brnovich has been nominated by Donald Trump to be the next U.S. ambassador to Serbia.
- Brnovich, who is of Serbian descent, previously served two terms as Arizona’s top prosecutor.
- Trump endorsed Brnovich’s opponent in the 2022 Arizona GOP Senate primary after Brnovich refused to support Trump’s claims of election fraud.
Former Arizona Attorney General Mark Brnovich was nominated by President Donald Trump as the next U.S. ambassador to Serbia.
Brnovich served two terms as the state’s top prosecutor and is of an ethnic background from the southeastern European region that is now Serbia.
Trump announced the nomination March 28 on his social media platform.
“I am pleased to announce that Mark Brnovich will be our next United States Ambassador to Serbia…. As the son of refugees who fled communism, Mark will be a strong advocate for Freedom, and always put AMERICA FIRST. Congratulations Mark!” Trump said in the Truth Social post.
Brnovich ran for one of Arizona’s U.S. Senate seats in 2022, which he lost in the Republican primary to Blake Masters.
The U.S. Senate needs to confirm his nomination.
Here’s what we know about Brnovich and his connections to Serbia.
Brnovich comes from a Serbs background
In a 2022 interview with the Serbian Times, while Brnovich was still campaigning for Senate, he discussed his cultural background and the family he still had in Serbia and Montenegro.
“I’m very proud of my cultural background and was fortunate to grow up speaking another language,” Brnovich said.
While his parents immigrated to the U.S., Brnovich said his family came from the Podgorica region near the capital of Montenegro, a country that shares a border with Serbia, both formerly part of Yugoslavia, which was broken up in 1992.
He mentioned he has relatives that still live in the region and that his family tried to make yearly visits, with a trip a recent as 2021 to Montenegro.
Brnovich credits his wife, Susan, a U.S. District of Arizona judge, for embracing his cultural roots.
Brnovich and his wife had two daughters together, Milena and Sofija, and lived in Phoenix.
Brnovich’s time as attorney general, failed U.S. Senate race
Brnovich was elected twice to serve as Arizona attorney general, a position he held from 2015 until 2023.
Brnovich won the statewide office twice but got little traction during his 2022 U.S. Senate campaign after Trump publicly pressured him to legitimize Trump’s false claims that Arizona’s 2020 election was “rigged.”
At a July 2021 rally in Phoenix, Trump pressured Brnovich to use the Arizona Senate’s review of Maricopa County ballots to lend credence to his false claims of a stolen election. With Trump’s endorsement in the race hanging in the balance, his words took on even greater weight.
“We have to hold these people accountable,” Trump said at the time. “Hopefully — and I say this, and I have confidence in it — hopefully, your attorney general, Mark Brnovich … will take this incredible information given by these incredible warriors and patriots, and he’s going to take it and he’s going to do what everybody knows needs to be done.”
Brnovich’s office opened an investigation after the ballot review ended in September 2021, but didn’t bring any major cases stemming from the probe.
His staff spent 10,000 hours working on a report that found virtually all claims of error and malfeasance were unfounded, the Washington Post later reported.
Brnovich ignored those findings and instead released an initial investigative report in April 2022 that cited “serious vulnerabilities” and “questions” about the election but didn’t claim widespread fraud.
Trump and Brnovich had a previously testy relationship
Two months later, Trump endorsed Brnovich’s GOP rival Masters in the Republican Senate primary and blasted Brnovich.
Brnovich appeared repeatedly on Fox News but otherwise ran a low-profile campaign.
The day before the 2022 primary, Brnovich publicly wrote that his office had only found one instance of a ballot turned in for someone who had already died out of 282 allegedly identified by the state Senate’s ballot review.
Trump accused Brnovich of not supporting “clean and fair elections, or law and order.”
“Mark Brnovich is such a disappointment to me,” Trump said.
The Arizona Republic’s Ronald J. Hansen contributed to this article.
Reach reporter Rey Covarrubias Jr. at rcovarrubias@gannett.com. Follow him on X, Threads and Bluesky @ReyCJrAZ.
Arizona
2 arrested after pursuit leads to suspects in northern Arizona train robberies

PEACH SPRINGS, AZ (AZFamily) — Hualapai Nation Police say they’ve arrested two illegal immigrants suspected of being involved in train robberies after they were led on an overnight chase along an Northern Arizona highway.
According to authorities, officers conducted a traffic stop around 2:40 a.m. Thursday on a maroon Chevy Tahoe that had been linked to the robberies. Once police pulled the vehicle over, eight people had run away, and the driver, identified as a man from Mexico, was detained. During the stop, police said they located evidence of stolen property, Nike shoes, near the vehicle.
Investigators say then, a white Toyota 4Runner was pulled over near mile marker 95 on Route 66, near Hackberry, for failing to yield to emergency vehicles. During that stop, a sergeant and patrol officer approached the SUV and reportedly saw signs of criminal activity and more evidence of being linked to the train robberies.
The sergeant asked the driver to step out of the vehicle, and while she initially complied, police said she got back on the wheel, hit the patrol officer, and then sped away. That officer wasn’t hurt, but it prompted Hualapai Nation officers to initiate a pursuit.
The pursuit lasted about 80 miles and finished near the Arizona-California state line, where the suspects’ vehicle reportedly lost control in a construction zone and crashed into a guardrail, causing the driver to be thrown out of the car.
The driver was taken to a hospital in Mohave Valley for treatment before she and the passenger, identified only as a man, were booked into the Mohave County jail for the crime. Police say both of them were in the U.S. illegally and that charges include unlawful flight and aggravated assault on an officer.
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