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Alaska Airlines CEO Doubles Down on Hawaiian Merger, Bets Big on Joint Loyalty Program

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Alaska Airlines CEO Doubles Down on Hawaiian Merger, Bets Big on Joint Loyalty Program


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In his first public comments since the merger was announced, Alaska CEO Ben Minicucci expressed confidence that the deal would pass regulatory hurdles.

Alaska Airlines CEO Ben Minicucci has called the decision to block the JetBlue-Spirit merger a “positive” — because it now sets the stage for its merger with Hawaiian Airlines. 

“I think the judge was clear in saying that he’s blocking the deal because of the elimination of an ultra-low-cost carrier that has benefit to consumers in the country,” Minicucci said at the JPMorgan Industrials conference in New York on Tuesday.

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“In our deal, it’s nowhere near that. Our deal is completely different. We’re actually the low-cost, low-fare airline acquiring Hawaiian.”

Minicucci’s Case for the Alaska-Hawaiian Merger

In his first public comments on the proposed partnership since it was announced in December, the Alaska CEO expressed confidence that the Hawaiian merger wouldn’t face the same fate as JetBlue-Spirit when it lands on the Justice Department’s desk. 

Minicucci said the two carriers have minimal overlap on routes and that Alaska has done “a lot of work in the diligence process,” including winning support for the merger from the mayors of Hawaii’s big four islands. 

“The other benefit for us is we become a little bit of a bigger carrier, but we have a few more arrows in our quiver with international capability now that’s possible out of Seattle, which again provides more competition against Delta and other carriers,” Minicucci said at the conference.

He also said the merger would allow the combined airline to better compete with the Big Four carriers — American, Delta, United and Southwest, pointing to how they dominate 23 out of the 25 top travel markets in the U.S. (save for Seattle and Honolulu). 

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“This was a play for us to say, now we can get relevance and two of the top 25 markets and actually do something pretty unique,” he said.  

Hawaiian shareholders approved the merger in February, but it’s unclear when the DOJ will announce a decision. Minicucci said Alaska is set to give the DOJ more information on the deal by May, adding that it expects to learn more on the timeframe of a decision in June. 

“We have their support,” Minicucci said. “It’s hard to say that there’s a lot of negative with what we’re trying to do. I think the 49th and 50th state, there’s so many similarities in terms of serving remote communities.” 

Big Ambitions for a Joint Alaska-Hawaiian Loyalty Program

When Alaska announced that it planned to merge with Hawaiian, it said the two airlines would maintain their distinct identities but operate under an umbrella group. That meant even Alaska’s and Hawaiian’s frequent flier programs would be combined, forming a loyalty platform that’s almost similar to Marriott Bonvoy. 

However, Minicucci said the combined company would not operate like IAG, which owns British Airways, Iberia and Aer Lingus — where each airline maintains its own identity, operations and frequent flier program. 

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“It’s not an IAG type,” he said. “This is one set of labor rules, like one pilot group, one flight attendant group, one mechanic group, one operating certificate, our people can fly and work on different airplanes — but the branding is going to be different.”

Minicucci added that Alaska is currently working to “extract more” from its loyalty program and expects to see more gains once it’s combined with Hawaiian’s. He currently forecasts Alaska’s standalone loyalty program to generate around $80 million in revenue.

“We believe there’s a big opportunity for us and for Hawaiians to have one loyalty card in their wallet for their one-stop needs to take them out of continental U.S. and also internationally with our 25 global partners that we have partnerships with,” he said. 



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Alaska Air National Guard rescues injured snowmachiner near Cooper Landing

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Alaska Air National Guard rescues injured snowmachiner near Cooper Landing


 

An Alaska Air National Guard HH-60W Jolly Green II helicopter, assigned to the 210th Rescue Squadron, 176th Wing, returns to Joint Base Elmendorf-Richardson, Alaska, after conducting a rescue mission for an injured snowmachiner, Feb. 21, 2026. The mission marked the first time the AKANG used the HH-60W for a rescue. (U.S. Air National Guard photo by Staff Sgt. Joseph Moon)

Alaska Air National Guard personnel conducted a rescue mission Saturday, Feb. 21, after receiving a request for assistance from the Alaska State Troopers through the Alaska Rescue Coordination Center.

The mission was initiated to recover an injured snowmachiner in the Cooper Landing area, approximately 60 air miles south of Joint Base Elmendorf-Richardson. The Alaska Air National Guard accepted the mission, located the individual, and transported them to Providence Alaska Medical Center in Anchorage for further medical care.

The mission marked the first search and rescue operation conducted by the 210th Rescue Squadron using the HH-60W Jolly Green II, the Air Force’s newest combat rescue helicopter, which is replacing the older HH-60G Pave Hawk. Guardian Angels assigned to the 212th Rescue Squadron were also aboard the aircraft and assisted in the recovery of the injured individual.

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Good Samaritans, who were on the ground at the accident site, deployed a signal flare, that helped the helicopter crew visually locate the injured individual in the heavily wooded area.
Due to the mountainous terrain, dense tree cover, and deep snow in the area, the helicopter was unable to land near the patient. The aircrew conducted a hoist insertion and extraction of the Guardian Angels and the injured snowmachiner. The patient was extracted using a rescue strop and hoisted into the aircraft.

The Alaska Air National Guard routinely conducts search and rescue operations across the state in support of civil authorities, providing life-saving assistance in some of the most remote and challenging environments in the world.



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Alaska House advances bill to boost free legal aid for vulnerable Alaskans

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Alaska House advances bill to boost free legal aid for vulnerable Alaskans





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Marten visits are a glimpse into mystery

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Marten visits are a glimpse into mystery


A trapper fresh out of the Cosna River country in Interior Alaska said he can’t believe how many martens he had caught in a small area so far this winter.

Friends are talking about the house-cat size creatures visiting their wood piles and porches. Could this be a boom in the number of these handsome woodland creatures?

Since the late 1970s, the University of Alaska Fairbanks’ Geophysical Institute has provided this column free in cooperation with the UAF research community. Ned Rozell is a science writer for the Geophysical Institute. Portions of this story appeared in 2000.



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