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Why your holiday shopping data needs a cleanup now

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Why your holiday shopping data needs a cleanup now

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If the ads you see in December feel a little too accurate, you are not imagining it. 

The holiday shopping season is the busiest time of the year for retailers and for data brokers. These companies quietly track, collect and sell your personal information. Every search, click, cart add and purchase feeds a digital shopping profile tied to your name, phone number, email and address.

If you do not clean it up before the year ends, that profile will follow you into 2026. It fuels more scam calls, targeted ads, identity theft attempts and privacy risks you never agreed to. Here is how your profile forms, why data brokers want it and how to erase it fast.

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FBI WARNS EMAIL USERS AS HOLIDAY SCAMS SURGE

Your digital shopping profile forms every time you browse, click or buy during the holiday season. (iStock)

Your digital shopping profile forms the moment you shop online

Your profile starts forming the second you browse Amazon, Target, Sephora, Walmart or any online store. Every interaction adds new data points, including:

  • Items you viewed
  • Items you added to your cart
  • Purchases and near-purchases
  • Shipping and billing addresses
  • Total spending
  • Preferred brands
  • Device type and browser
  • IP address and physical location

Activity spikes in November and December. You are searching for gifts, deals, decorations and electronics. Data brokers watch this surge and collect more aggressively.

How data brokers get your information

Data brokers gather your personal information from several places at once. Here are the most common sources.

1) Retailers send your shopping data to third parties

Most retailers use analytics, advertising or measurement partners. These partners are often data brokers. The more companies that handle your information, the higher the risk of exposure.

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Marketing tools may analyze personal details such as age, race, gender, location and shopping habits. Even without clear consent, partners often receive:

  • Full purchase histories
  • Timestamps
  • Product categories
  • Loyalty account details

Some stores even share in-store behavior when you scan a loyalty card.

2) Shopping apps track far more than what you buy

Apps from Amazon, Temu, Walmart, SheinTarget and others track everything you do. They often collect:

  • Real-time location
  • Device data
  • Contact lists if allowed
  • Swipe patterns
  • Time spent viewing specific items

This behavioral data becomes extremely valuable to data brokers. It also helps scammers understand how to target you.

Data brokers collect this activity from retailers, apps and tools to build a detailed record of your habits. (iStock)

3) Price-comparison tools copy your browsing habits

Browser plugins that offer price drops or deal matching often collect far more than you expect. An FTC investigation revealed that they can capture details from location and demographics to mouse movements.

Data points like these get packaged, sold and added to your digital shopping profile. Scammers can then build highly targeted attacks.

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What scammers can do with your digital shopping profile

Scammers use these profiles to run more convincing attacks during the holiday season. With access to your data, they can:

  • Send fake order confirmations
  • Launch refund scams
  • Send fraudulent delivery texts
  • Commit identity theft
  • Resell your information to other criminals

If you interact with a scam even once, your profile may be marked as verified. That makes you a priority target for future attacks.

PROTECT YOUR DATA BEFORE HOLIDAY SHOPPING SCAMS STRIKE

Why December is the best month to delete your data

Each January brings a surge in scams, including refund scams, account update scams, IRS scams, Medicare scams and subscription renewal scams. Many of these attacks rely on the holiday shopping data collected in the weeks before.

If you delete your data now, you reduce:

  • Scam calls
  • Spam emails
  • Targeted phishing attempts
  • The number of companies holding your personal information

Data brokers must delete your information once you request it. Acting now limits how much of your 2025 activity they can store and resell.

WHAT REALLY HAPPENS ON THE DARK WEB, AND HOW TO STAY SAFE

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However, removing your data manually is nearly impossible. You would need to contact and send opt-out requests to:

  • People-search sites
  • Marketing data brokers
  • Retail data aggregators
  • Ad-targeting vendors
  • Shopping analytics platforms
  • Credit-linked identity brokers

One at a time.

The fastest way to delete your digital shopping profile

This is why I recommend using an automated data removal service. They remove your exposed data from hundreds of data broker sites and continue to monitor new threats.

While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap, and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you.

Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.

Clearing your data in December reduces scams, cuts targeted tracking and protects your privacy heading into the new year. (iStock )

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Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.

Kurt’s key takeaways

Your digital shopping profile may feel invisible, but it shapes the ads you see, the scams you receive and how exposed your personal information becomes. The holiday season gives data brokers more information in two months than they collect during the rest of the year. Use December to clean it up. With a few smart steps and an automated data removal service, you can enter 2025 with fewer scams, fewer trackers and more control over your privacy.

What part of your digital shopping profile surprised you most after learning how data brokers track you? Let us know by writing to us at Cyberguy.com.

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Margaret Atwood says the problem with AI is ‘garbage in, garbage out’

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Margaret Atwood says the problem with AI is ‘garbage in, garbage out’

Maraget Atwood, the storied author of The Handmaid’s Tale and The Blind Assassin, was interviewed as part of the Babell Literary and Cultural Festival in Porto, Portugal. As it usually does at these things, the issue of AI came up, and Atwood didn’t mince words.

According to Deadline’s recap, Atwood said she’d used an AI chatbot exactly once, Anthropic’s Claude, and came away unimpressed. She was looking for information about the British detective series Father Brown and, well:

”Claude gave me the wrong answer, or it lied. Of course, it didn’t know it was lying because it’s not a human being; it’s a large language model… It had skimmed and sampled a lot of television reviews, but they never give away the ending in online criticism, so it was misled by the things it had read about the show.”

She didn’t have particularly kind words for the people who rely on AI either, calling them “opportunists” looking for the easy way out. But of course, as she pointed out, all LLMs are only as good as the data they’re fed, and putting your faith in a machine trained on scraped, previously published, and possibly out-of-date information isn’t the best idea.

“Human beings are not robots, but they are opportunists, so if there’s an easy way to cheat and it’s hard to detect, people will do it… But the thing about AI is that it’s garbage in, garbage out. Even people who use it for business reasons have to check it because it makes mistakes.”

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Empty envelopes in your mailbox? Do not scan that code

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Empty envelopes in your mailbox? Do not scan that code

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A plain white envelope shows up in your mailbox. It is addressed to you. It may even have a tracking number. The sender’s name looks unfamiliar, but the delivery seems real. Then you open it. Nothing is inside. No note. No product. No explanation.

That would make anyone curious. And that is exactly what scammers may be counting on. Investigators and consumer protection groups have warned that empty envelopes and mystery packages can be tied to a scam known as brushing. In a more dangerous version, the package may include a QR code that tries to send you to a fake website or steal your personal information.

The bigger risk is what scammers hope you do next. If they can get you to scan a QR code, click a link, call a fake number or enter personal information, that strange envelope can turn into a much bigger problem.

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QR CODE SCAMS RISE AS 73% OF AMERICANS SCAN WITHOUT CHECKING 

A mystery envelope may look harmless, but it can be a sign that your name and address are already being used in a brushing scam. (Kurt “CyberGuy” Knutsson)

 

What is the empty envelope scam?

The empty envelope scam is often connected to brushing. That is when a third-party seller sends a cheap item, or sometimes an empty envelope, to a real person’s address to make it look like a real order was delivered.

Once the package gets marked as delivered, a shady seller may use that delivery record to post a fake “verified buyer” review on an online marketplace. Those reviews can make junk products look more popular than they really are.

Recent reports describe people receiving small white padded envelopes from unfamiliar or possibly fake sender names. Some people get them more than once. Others receive cheap trinkets, packing material or nothing at all.

That may seem like a strange nuisance. But to me, the bigger concern is this: someone may already have your name and home address.

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Why scammers send empty envelopes

Scammers do not need to send you anything valuable. They only need a tracking number that shows something arrived at a real home. Here is how the scam often works:

A scammer gets your name and address from a data broker, public record, old breach or online leak. Then they create a fake order using your information. Next, they mail a cheap item or an empty envelope to your home.

After the delivery gets marked as complete, the seller can make it appear that you bought the product. A fake positive review may then appear under your name or account details. That helps bad sellers boost ratings and fool real shoppers. It also shows that your personal information may already be floating around, where scammers can grab it.

THE ONE THING SCAMMERS CHECK BEFORE TARGETING YOU ONLINE

Scammers may use real deliveries, empty envelopes or cheap items to create fake “verified buyer” reviews online. (Kurt “CyberGuy” Knutsson)

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The QR code twist makes this scam more dangerous

Some mystery packages now include a QR code. The message may sound harmless. It may say something like “scan to see who sent this gift” or “scan to verify delivery.” Do not scan it.

A QR code is a hidden link. You cannot easily see where it leads before your phone reads it. Scammers know curiosity is powerful, especially when a package arrives with your name on it.

That QR code may send you to a fake website that asks for your name, phone number, address, credit card, bank login or shopping account password. It may also try to trick you into entering a one-time verification code.

That is where the real financial risk begins. If you give scammers your login details or banking information, they may be able to take over accounts, make purchases or access payment apps.

What to do if you receive an empty envelope

If an envelope or package arrives and you did not order it, do not panic. Treat it as a warning sign and take a few smart steps.

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1) Do not scan any QR code

Even if the card says you need to scan it to identify the sender, skip it. Go directly to the retailer, shipper or official website yourself.

2) Do not call mystery phone numbers

Scammers may include a fake customer service number or website inside the package. If you need to contact Amazon, Walmart, eBay, USPS, UPS or FedEx, type the official website into your browser or use the company’s official app.

3) Check your shopping accounts

Log in directly to your Amazon, Walmart, eBay, TikTok Shop and other shopping accounts. Look for orders you do not recognize, strange reviews, changed addresses or unfamiliar payment methods.

4) Change important passwords

Start with your email, shopping accounts and financial accounts. Use strong, unique passwords and consider using a password manager to create and store them safely. Do not reuse the same password across multiple sites. Check out the best expert-reviewed password managers of 2026 at Cyberguy.com

5) Turn on two-factor authentication

Two-factor authentication, also called 2FA, adds a second step to your login so a password alone isn’t enough. Use an authenticator app when possible. It gives you stronger protection than text messages and makes it harder for a scammer to get into your accounts.

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6) Watch your bank and credit card statements

Look for small test charges, unfamiliar purchases, new subscriptions or withdrawals you did not make. Report anything suspicious to your bank right away.

7) Check your credit reports

If you think your identity may be at risk, review your credit reports. You can also consider a fraud alert or credit freeze with Equifax, Experian and TransUnion.

8) Report the package

Report suspicious packages to the U.S. Postal Inspection Service at uspis.gov/report. You can also file a scam report with the FBI’s Internet Crime Complaint Center at ic3.gov. If a retailer’s name appears on the label, report it directly through that retailer’s official site.

WARNING SIGNS YOUR MAIL HAS BEEN FRAUDULENTLY REDIRECTED

If an unexpected envelope includes a QR code, do not scan it. Go directly to the retailer, shipper or official website instead. (Kurt “CyberGuy” Knutsson)

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What if you already scanned the QR code?

Scanning a QR code does not always mean your accounts are compromised. But if you entered information, downloaded an app or typed in a verification code, act quickly.

  • Close the browser window and stop using the site.
  • Do not enter any more personal or financial information.
  • Change the password for any account you entered and use a password manager to create and store a strong, unique replacement.
  • Turn on two-factor authentication (2FA).
  • Check your bank and credit card accounts for suspicious activity.
  • Contact your bank if you entered payment information.
  • Run a security scan on your phone or computer with a strong antivirus software.
  • Delete any app you installed from the QR code.
  • Report the incident to the FBI’s Internet Crime Complaint Center at ic3.gov and the FTC at reportfraud.ftc.gov.
  • If you entered your Social Security number, banking login or other sensitive information, consider freezing your credit.

Protect your phone from malicious links and QR codes

A good security tool can help block phishing websites, unsafe links and malicious downloads before they cause damage. We recommend using a strong antivirus software because it adds protection beyond basic virus scanning. It includes phishing protection, scam protection and web threat blocking for Windows, Mac, Android and iOS. Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android & iOS devices at Cyberguy.com

Reduce the personal data scammers can use

Brushing scams often start because your name, home address, phone number or other details are already online. Data brokers collect and sell this information. Scammers can use it to make their tricks feel more believable. A data removal service can help reduce your exposure by requesting that your personal information be removed from broker sites. We recommend using a good data removal service to help remove your personal information from data broker sites and reduce the amount of data scammers can use to target you. Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com

Kurt’s key takeaways

An empty envelope may look harmless, but it can be a sign that your personal information is already being misused. The most important move is to avoid anything inside the package that tries to pull you into another step. Do not scan QR codes from mystery packages. Do not call unknown numbers printed on cards. Do not enter personal information on a website you reached from a package you never ordered. Scammers are counting on curiosity. Slow down, go directly to official websites and secure your accounts before a strange envelope turns into a much bigger headache.

Have you received an empty envelope or mystery package you never ordered? Let us know by writing to us at Cyberguy.com

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  • Plus, you’ll get instant access to my Ultimate Scam Survival Guide free when you join.

Copyright 2026 CyberGuy.com.  All rights reserved.

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It’s the last day of Prime Day — here are over 140 great deals to choose from

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It’s the last day of Prime Day — here are over 140 great deals to choose from

We’ve arrived at the final day of Prime Day, which at this point should probably be called “Prime Week.” We’ve found discounts on all manner of gadgets, including TVs, smart home tech, chargers, headphones, and more. Some of the best deals have started selling out at some retailers, so if you’ve been craving a popular upgrade like the AirPods Max 2, time is running low.

The good news is that our team is still hard at work, and in addition to the deals that remain in stock, the retailers sometimes save up a few extras for the last day (like this Echo Spot that got a little cheaper). This roundup is our pride and joy; the culmination of over four days of deal hunting by our entire team. We’ve worked tirelessly for the last week and arrived at a list of over 120 discounted items (and growing) that we’re happy to share with you.

Of course, our Prime Day coverage spans every category The Verge staff touches, and is a great place to explore the full breadth of discounts we’re able to find on the stuff we’ve tested, regularly use, and love. We genuinely enjoy helping you save on cool tech and fun gadgets that are actually worth your hard-earned money, especially when everything is getting more expensive.

Smartwatch and wearable deals

Home theater and speaker deals

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Update, June 26th: Struck some out of deals near the end of the sale.

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