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When clicks turn into scams on Facebook ads

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When clicks turn into scams on Facebook ads

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Scam ads on Facebook have evolved beyond the days of misspelled headlines and sketchy product photos. 

Today, many are powered by artificial intelligence, fueled by deepfake technology and distributed at scale through Facebook’s own ad system. 

From fake crypto endorsements by celebrities to malware disguised as video game betas, the landscape of digital scams is smarter, faster and more dangerous than ever.

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Facebook login page displayed on a laptop (Kurt “CyberGuy” Knutsson)

DON’T CLICK THAT LINK! HOW TO SPOT AND PREVENT PHISHING ATTACKS IN YOUR INBOX

How Facebook scam ads have evolved with AI and deepfakes

Scammers used to rely on low-effort clickbait, but that era is over. Now, sophisticated schemes are leveraging AI-generated content. Technology is being used to create convincing videos of celebrities endorsing fake products or services. These ads exploit the trust users place in public figures and the perceived legitimacy of Facebook’s advertising platform. These tools can mimic a person’s appearance and voice with alarming accuracy, making it challenging for users to discern real from fake. And these tools are no longer out of reach. Scammers use a mix of freely available AI generators and private networks to mass-produce scam campaigns that look more real than ever.

ONE CLICK COST A FATHER $4 MILLION IN BITCOIN TO VISHING SCAMMERS

Real examples of Facebook scam ads using celebrity deepfakes

On Reddit, users have posted screenshots of bizarre scam ads that made it through Facebook’s filters:

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One features an AI-generated video of Kelly Clarkson promoting a suspicious cash giveaway. There are reportedly over 20 accounts using variations of the name “Kelly Clarkson Live.” These ads ask users to comment “Christmas” to receive free money, then instruct them to contact a WhatsApp number to claim their prize, which is a common tactic used to harvest personal information or initiate payment scams.

AI CYBERSECURITY RISKS AND DEEPFAKE SCAMS ON THE RISE

Screenshots of bizarre Facebook scam ads (Reddit)

Another uses Billie Eilish’s face to endorse a knockoff shopping site. The design mimics standard e-commerce ads, making it easy to fall for, especially for fans or younger users.

Screenshots of Facebook scam ads (Reddit)

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How AI tools and deepfake tech power Facebook scam ads

These scams are not the work of lone fraudsters. They are coordinated efforts that mirror real digital marketing operations.

  • Deepfake software is used to create fake video footage of celebrities.
  • AI voice clones make fake endorsements sound eerily convincing.
  • Text generators churn out fake user reviews, comment threads and testimonials.
  • Scam kits with ad templates and deployment instructions circulate in private Telegram groups and Discord servers.

These operations are designed to appear legitimate. Landing pages mimic reputable news sites. Comment sections feature AI-written praise. Every element is optimized to build trust and get the click.

Who Facebook scam ads target and why you could be next

Scammers do not just blast out ads at random. They use Facebook’s ad targeting system to handpick the most vulnerable audiences.

  • Older users are often targeted with health scams or celebrity cash giveaways.
  • Men aged 25-45 are frequently shown crypto or investment ads featuring tech figures.
  • Fans of specific celebrities or shows may see fake endorsements tied to those interests.
  • Users who click on giveaways or contests are more likely to be targeted again, since Facebook tracks interaction history.

These groups are targeted because they are either perceived as trusting, impulsive or unfamiliar with how digital scams operate.

HOW TO ESCAPE FACEBOOK’S CREEPY AD TRACKING

Why Facebook scam ads keep getting past Meta’s moderation

Despite Meta’s claims of robust ad review, scam ads still make it through frequently and quickly. Here is why:

  • Most ads are approved by automated systems that cannot catch nuanced AI fakery.
  • Scammers use geographic targeting to show ads in regions less likely to report fraud or where enforcement is weak.
  • The ads often run for only a short time before disappearing, making them harder to catch.

Even with tools like facial recognition being tested to detect unauthorized celebrity use, these systems have not been widely implemented. Meanwhile, investigations by consumer advocacy groups and cybersecurity firms have found that a significant portion of crypto-related Facebook ads are fraudulent. With scammers paying for ad space, Meta has little financial incentive to aggressively remove them.

Common signs of Facebook scam ads: What to watch for

Scam ads can be surprisingly well-made, but common themes show up again and again. Watch for:

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  • Free game betas or giveaways, especially ones that require downloads.
  • Celebrity endorsements promoting crypto, weight-loss pills or supplements.
  • Mimicked news articles or fake media logos.
  • Urgent claims or miracle results, which are classic scam tactics.

If an ad prompts you to download a file, especially a .zip or .rar, it is almost certainly a trap.

Facebook app on home screen of a smartphone (Kurt “CyberGuy” Knutsson)

HOW TO SPOT THE RED FLAGS FOR THIS LATEST FACEBOOK MARKETPLACE SCAM

How to protect yourself from AI-powered Facebook scam ads

Here is how to stay safe and help others do the same:

1. Check the source: If it is an ad, approach it with extra skepticism. Look it up independently.

2. Do not download files from ads: Especially avoid compressed formats like .zip or .rar, which often contain malware.

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3. Verify endorsements: If a celebrity is promoting something, check their official social media or public statements.

4. Report suspicious ads: Even if you are not sure, reporting helps Meta identify fraudulent activity.

5. Talk to friends and family: Especially older adults, who may be more trusting of what they see on Facebook.

WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

6. Be wary of unsolicited messages or friend requests and install strong antivirus software: Scammers often use fake profiles to send scam ads or phishing links via Facebook Messenger or friend requests. Avoid clicking links from unknown contacts. Also, install strong antivirus software, which adds a layer of defense that can block malware from scam links. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.

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7. Consider using a password manager: If your credentials are compromised, this minimizes the risk of attackers accessing other accounts. A password manager can securely store and generate complex passwords. It will help you create unique and difficult-to-crack passwords that a hacker could never guess. Second, it also keeps track of all your passwords in one place and fills passwords in for you when you’re logging into an account, so that you never have to remember them yourself. The fewer passwords you remember, the less likely you are to reuse them for your accounts. Get more details about my best expert-reviewed password managers of 2025 here.

8. Turn on two-factor authentication (2FA): 2FA can prevent unauthorized logins even if your password is stolen.

9. Regularly update your software and apps: Keeping your operating system, browsers and Facebook app updated ensures you have the latest security patches that can block known vulnerabilities exploited by scammers.

Get a free scan to find out if your personal information is already out on the web.

Kurt’s key takeaways

Scam ads on Facebook are evolving fast, using AI-generated content, fake celebrity endorsements and deepfakes to trick users into clicking. What looks like a game beta or cash giveaway can actually lead to malware, phishing scams or fake crypto schemes. Facebook’s ad review system isn’t catching these in time, which means users need to stay alert. Be skeptical of ads, avoid downloading files, install trusted antivirus software and talk to family members who may be more vulnerable.

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Given how widespread and sophisticated scam ads have become on Facebook, do you think Meta should be held more accountable for protecting users, and if so, what actions should they take to better prevent these scams? Let us know by writing us at Cyberguy.com/Contact.

For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter.

Ask Kurt a question or let us know what stories you’d like us to cover.

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Copyright 2025 CyberGuy.com. All rights reserved.

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SpaceX cuts a deal to maybe buy Cursor for $60 billion

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SpaceX cuts a deal to maybe buy Cursor for  billion

SpaceX and Cursor are now working closely together to create the world’s best coding and knowledge work AI.

The combination of Cursor’s leading product and distribution to expert software engineers with SpaceX’s million H100 equivalent Colossus training supercomputer will allow us to build the world’s most useful models.

Cursor has also given SpaceX the right to acquire Cursor later this year for $60 billion or pay $10 billion for our work together.

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Fake Windows update installs hidden malware

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Fake Windows update installs hidden malware

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If you’ve ever clicked “Check for updates” and trusted what you saw, you’re not alone. That’s exactly what this latest scam is counting on.

The page mimics official branding, includes a believable knowledge base number and presents a big blue download button that feels familiar.

The catch? The download installs malware designed to steal passwords, payment details and account access.

According to researchers at Malwarebytes Labs, a cybersecurity research and threat intelligence team inside Malwarebytes, the site uses a typosquatted domain that looks close enough to a real Microsoft URL to fool a quick glance. That small trick is often all it takes.

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APPLE APP PASSWORD SCAM EMAIL WARNING
 

Cybersecurity researchers warn a fake Microsoft update site uses a look-alike URL and a familiar download button to deliver data-stealing malware. (Michael Nagle/Bloomberg via Getty Images)

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  • For simple, real-world ways to spot scams early and stay protected, visit CyberGuy.com – trusted by millions who watch CyberGuy on TV daily.
  • Plus, you’ll get instant access to my Ultimate Scam Survival Guide free when you join. 

Why this fake Windows update malware slips past detection

At first glance, nothing seems off. The file looks like a standard Windows installer. It even lists “Microsoft” in its properties. That’s where this attack gets clever. Instead of using obvious malicious code, the attackers built the installer with legitimate tools and layered the attack in stages. Each piece looks harmless on its own.

Here’s what’s happening behind the scenes:

  • The installer launches what appears to be a normal app
  • That app quietly runs hidden scripts
  • A disguised process loads a full Python environment
  • Data theft tools activate in the background

Because each step looks routine, many security tools fail to flag it right away. Researchers also noted that antivirus engines initially showed zero detections for key parts of the attack. That does not mean the file is safe. It means the malicious behavior is well hidden.

What this fake Windows update malware is stealing

Once installed, the malware gets to work fast. It collects details about the infected device, including location and IP address. Then it reaches out to remote servers to receive instructions and upload stolen data.

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The targets include:

  • Saved browser passwords
  • Login sessions and cookies
  • Payment details
  • Discord account tokens

It even tries to shut down other processes on your system to avoid interference while it works. In some cases, it modifies apps like Discord to intercept account activity in real time.

How the fake Windows update malware stays on your system

This malware is designed to stick around. It creates entries that look like normal system processes, so they blend in. One registry entry mimics Windows Security Health, which most users would ignore. It also drops a shortcut in your startup folder with a familiar name like Spotify. That makes it easy to overlook. Two different persistence tricks mean it can survive a reboot and keep running.

FAKE WINDOWS UPDATE PUSHES MALWARE IN NEW CLICKFIX ATTACK
 

A fake Windows update page is tricking users into downloading malware that steals passwords, payment details and account access. (Beata Zawrzel/NurPhoto)

Why this fake Windows update scam feels so real

There’s a bigger trend behind this. Researchers say campaigns like this often target regions where large data breaches have already exposed personal information. When attackers already know your name, provider or habits, they can build scams that feel tailored to you. That makes a fake Windows update page far more believable than a generic phishing email.

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It also highlights something important. Today’s malware often hides inside legitimate tools and trusted frameworks. That makes it harder to detect and easier to trust. This campaign shows how far scammers have come. They are no longer relying on sloppy emails or obvious fake links. Instead, they are building layered attacks that look and behave like trusted software.

Even experienced users can get caught off guard when everything appears normal. The biggest takeaway is simple. A clean scan result or a familiar interface does not guarantee safety.

Microsoft says it’s aware of the threat

Microsoft confirmed it is tracking this type of activity and urges users to be cautious when downloading updates from unfamiliar sources. 

“We are aware of reports of fraudulent websites impersonating Microsoft, and we actively work to detect and disrupt malicious activity across the internet,” A Microsoft spokesperson told CyberGuy. “We encourage customers to be cautious of unexpected prompts or downloads and to verify that they are interacting with legitimate Microsoft domains. As a best practice, we recommend users verify the legitimacy of a link by going directly to our website from your own saved favorite, from a web search, or by typing the domain name yourself.”

For more guidance on how to protect against online phishing scams, you can refer to Microsoft’s official support page at support.microsoft.com.

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MICROSOFT CROSSES PRIVACY LINE FEW EXPECTED
 

A convincing Windows update scam is spreading malware that can grab saved passwords, cookies, payment data and Discord tokens. (Todor Tsvetkov/Getty Images)

Ways to stay safe from fake Windows update malware

You don’t need to be a security expert to avoid this. A few habits make a big difference.

1) Only update Windows from your settings

Go to Settings > Windows Update and check for updates there. Avoid downloading updates from websites. 

2) Double-check the URL

Real Microsoft pages use microsoft.com. Anything else, even if it looks close, should raise a red flag.

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3) Be cautious with urgent update prompts

If a site or message pressures you to install an update, stop and verify it manually. 

4) Use strong antivirus software with behavior detection

Traditional antivirus software, which often comes built into your device or as basic security software, mainly looks for known threats using signature matching, which means it can miss new or well-hidden attacks like this one. Strong antivirus software uses behavior detection to monitor what programs are doing in real time, helping flag suspicious activity even if the malware hasn’t been seen before.  Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android & iOS devices at Cyberguy.com.

5) Use a data removal service to limit your exposure

If your personal information is already circulating online from past breaches, it can make scams like this more convincing. A data removal service helps reduce how much of your information is publicly available, making it harder for attackers to target you with tailored phishing attempts. Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com

6) Turn on two-factor authentication

Two-factor authentication (2FA) adds a second layer of protection if your passwords are stolen.

7) Avoid downloading installer files from unknown sites

Legitimate updates rarely require manual downloads. 

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Kurt’s key takeaways

Fake updates are one of the most effective tricks because they tap into something we all trust. Keeping your system secure should not put you at risk, yet that’s exactly what attackers are exploiting here. The safest move is to slow down, verify where updates come from and stick to built-in tools whenever possible.

Are tech companies doing enough to keep fake updates from putting your data at risk? Let us know your thoughts in the comments below. Let us know by writing to us at Cyberguy.com.

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  • Get my best tech tips, urgent security alerts and exclusive deals delivered straight to your inbox.
  • For simple, real-world ways to spot scams early and stay protected, visit CyberGuy.com – trusted by millions who watch CyberGuy on TV daily.
  • Plus, you’ll get instant access to my Ultimate Scam Survival Guide free when you join.

Copyright 2026 CyberGuy.com. All rights reserved.

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The Vergecast Vergecast, 2026 edition

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The Vergecast Vergecast, 2026 edition

We get a lot of questions about how The Verge works. And how The Vergecast works. And how we make money. And whether some of that money helps Nilay buy more jackets, several yachts, or something else entirely. So, every once in a while, we spend an episode of the podcast answering as many questions as we can.

On this episode of The Vergecast, Nilay and David are joined by The Verge’s publisher, Helen Havlak, to talk about ads, subscriptions, our website, our audience, and more. Then, Nilay and David answer some more questions about how we think about journalism, our relationship with Verge alumni, video podcasts, and (of course) Brendan Carr.

Thanks to everyone who sent us questions for this episode, and please keep them coming! You can always call the Vergecast Hotline (866-VERGE11) or send us an email (vergecast@theverge.com) with your questions, thoughts, feelings, and misgivings about everything we’re up to. We truly love hearing from you. And if you want to be part of everything we’re up to, and help make The Verge even bigger and better, the best thing you can do is subscribe! You even get all our podcasts ad-free.

Oh, and also, in case you missed it yesterday, be sure and check out our emergency pod on the news that Tim Cook is stepping down as Apple CEO. We’ll be talking more about the future of Apple on Friday’s show, too, so send questions if you have ’em!

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