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Toys 'R' Us AI-generated ad sparks fear, fascination

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Toys 'R' Us AI-generated ad sparks fear, fascination

Remember the days of walking into a Toys “R” Us store? The endless aisles of toys, the excitement of spotting the latest must-have item and the towering presence of Geoffrey the Giraffe?

Well, the iconic toy retailer is back, and it’s not just reopening stores. It’s embracing cutting-edge artificial intelligence technology to tell its origin story in a way that’s as innovative as it is nostalgic.

Toys “R” Us AI-generated film (Toys “R” Us Studios)

The Power of AI: Introducing Sora

In a move that’s turning heads in both the marketing and tech worlds, Toys “R” Us has partnered with creative agency Native Foreign to create a groundbreaking brand film. But this isn’t your average promotional video. It’s been crafted using OpenAI’s Sora, a text-to-video AI tool that’s pushing the boundaries of what’s possible in content creation.

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Sora is a technological innovation capable of generating up to one-minute-long videos featuring realistic scenes and multiple characters, all from text instructions. It’s like having an entire film studio at your fingertips, ready to bring your wildest ideas to life with just a few well-chosen words.

Toys “R” Us AI-generated film (Toys “R” Us Studios)

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The story of Toys ‘R’ Us founder Charles Lazarus

The 66-second promo takes us on a journey back to the 1930s, following young Charles Lazarus, the visionary founder of Toys “R” Us. We’re transported to an old-time bicycle shop, where we see Lazarus dreaming of transforming the toy industry. As he drifts off to sleep, the video seamlessly transitions into a magical dreamscape filled with toys of all shapes and sizes, presided over by the beloved mascot, Geoffrey the Giraffe.

It’s a clever narrative device that not only tells the Toys “R” Us origin story but also captures the childlike wonder and imagination that the brand has always represented. By blending historical elements with fantastical imagery, the video manages to appeal to both nostalgic adults and wide-eyed children.

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Toys “R” Us AI-generated film (Toys “R” Us Studios)

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The making of the AI-generated film

Creating this film was no simple task, despite the advanced capabilities of Sora. The team at Native Foreign, led by chief creative officer Nik Kleverov, wrote lengthy, detailed prompts for each scene. They had to carefully balance historical accuracy with modern appeal, ensuring that early scenes captured the essence of the 1920s and 1930s while later dreamscape sequences felt contemporary enough to resonate with today’s young audiences.

This meticulous attention to detail highlights an important point: while AI tools like Sora are incredibly powerful, they still require skilled human guidance to produce truly compelling content. The technology may be new, but the art of storytelling remains a fundamental human endeavor.

Toys “R” Us AI-generated film (Toys “R” Us Studios)

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The rebirth of a retail toy giant

This innovative video project is more than just a technological showcase; it’s part of a broader turnaround plan for Toys “R” Us. After filing for bankruptcy in 2018 and closing its stores, many thought the beloved brand was gone for good. But in 2021, Toys “R” Us was acquired by WHP Global, a firm specializing in managing and expanding retail companies.

Now, Toys “R” Us is making a comeback that’s as much about reimagining the brand for the 21st century as it is about rekindling nostalgia. They’ve opened new flagship stores in high-profile locations like Minnesota’s Mall of America and New Jersey’s American Dream Mall. Perhaps most significantly, they’ve partnered with Macy’s to open Toys “R” Us sections in every Macy’s location across the United States.

WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

This multipronged approach – combining innovative marketing, strategic partnerships and a carefully curated retail presence – demonstrates the brand’s commitment to remaining relevant in an ever-changing retail landscape.

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Toys “R” Us AI-generated film (Toys “R” Us Studios)

Mixed reactions to Toys ‘R’ Us AI-generated film

As with any technology, the AI-generated film has sparked diverse reactions on social media. Some viewers have praised it as an innovative and creative way to tell stories that would be difficult or impossible to capture through traditional filmmaking methods. They see it as an exciting glimpse into the future of content creation, where imagination is the only limit.

Others, however, have expressed reservations. Some found the AI-generated characters “creepy,” falling into the infamous “uncanny valley” where digital renderings of humans are close to realistic but just off enough to be unsettling. Others noticed inconsistencies in the AI-generated images, highlighting the current limitations of the technology.

These mixed reactions underscore the ongoing challenges and opportunities in AI-generated content. As the technology continues to evolve, it will be fascinating to see how creators address these issues and refine their techniques.

Toys “R” Us AI-generated film  (Toys “R” Us Studios)

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The broader implications: AI in marketing and beyond

The Toys “R” Us AI-generated brand film represents more than just a single company’s marketing strategy: It’s a significant milestone in the evolving landscape of content creation and brand storytelling.

As AI tools like Sora become more sophisticated and widely available, we will likely see an increase in AI-generated content across various industries. This could democratize content creation, allowing smaller brands and creators to produce high-quality visual content at a fraction of the traditional cost.

However, it also raises important questions about the future of creative industries. Will AI-generated content supplement or replace human-created work? How will we navigate issues of copyright and intellectual property in an age where any image or scene can be conjured from a text prompt? And how will audiences’ expectations and perceptions of visual media evolve as AI-generated content becomes more commonplace?

Toys “R” Us AI-generated film (Toys “R” Us Studios)

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Kurt’s key takeaways

The Toys “R” Us AI-generated brand film represents a bold step into a new frontier of marketing, one where the lines between human creativity and artificial intelligence are increasingly blurred. As we move forward, it will be fascinating to see how brands balance the efficiency and innovation of AI with the human touch that connects with audiences on an emotional level. The most successful campaigns are likely to be those that use AI as a tool to enhance and amplify human creativity, rather than replace it entirely.

One thing’s for sure, whether you’re excited or skeptical about AI in marketing, this project has certainly got people talking. And for a brand looking to recapture the public’s imagination after a period of uncertainty, that might be the most valuable outcome of all.

What do you think about AI-generated content like this Toys “R” Us video? Do you embrace it or have reservations about its impact on creative industries? Let us know in the comments below. Let us know by writing us at Cyberguy.com/Contact.

For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter.

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Musk says he’s going to open-source the new X algorithm next week

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Musk says he’s going to open-source the new X algorithm next week

In 2023, what was then still called Twitter, open-sourced at least portions of the code that decided what it served up in your feed. But that GitHub repository is hopelessly out of date, with the vast majority of the files appearing to be from the initial upload three years ago. Elon Musk says that in seven days, he will open-source X’s new algorithm and finally give people a peek behind the curtain and possibly a technical explanation as to why your feed is 90 percent rage bait.

Elon has always made promises to open-source parts of X, and has followed through to at least some degree, including Grok-1 in 2024. But xAI is now on Grok-3, and the Grok GitHub repository hasn’t been updated in two years. The timing of the announcement open-sourcing the X algorithm is also likely to be met with some suspicion, as Musk is fending off criticism from across the globe and the political spectrum regarding Grok’s willingness to make deepfake nudes.

Musk says this release of the X algorithm will include “all code used to determine what organic and advertising posts are recommended to users.” He also says this will be just the first, with updates coming every four weeks, and that those will include developer notes highlighting any changes. Of course, considering how things played out in 2023, you’ll have to forgive us for taking that promise with a grain of salt.

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Covenant Health data breach affects nearly 500,000 patients

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Covenant Health data breach affects nearly 500,000 patients

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When a healthcare data breach is first disclosed, the number of people affected is often far lower than the final tally. That figure frequently climbs as investigations continue. 

That’s exactly what happened with Andover, Massachusetts-based Covenant Health. The Catholic healthcare provider has confirmed a cyberattack discovered last May may have affected nearly 500,000 patients, a sharp increase from the fewer than 8,000 people it initially reported earlier this year. 

A ransomware group later claimed responsibility for the incident, though Covenant Health has not publicly confirmed the use of ransomware. The attackers accessed names, addresses, Social Security numbers and health information, among other sensitive data that could put patients at serious risk.

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UNIVERSITY OF PHOENIX DATA BREACH HITS 3.5M PEOPLE

Covenant Health detected suspicious activity in late May 2025, but investigators later confirmed attackers had already accessed systems days earlier. (Kurt “CyberGuy” Knutsson)

What happened in the Covenant Health breach

Covenant Health says it detected unusual activity in its IT environment May 26, 2025. A later investigation revealed that an attacker had actually gained access eight days earlier, on May 18, and was able to access patient data during that window.

In July, Covenant Health told regulators that the breach affected 7,864 individuals. After completing what it describes as extensive data analysis, the organization now says that up to 478,188 individuals may have been affected.

Covenant Health operates hospitals, nursing and rehabilitation centers, assisted living residences and elder care organizations across New England and parts of Pennsylvania. That wide footprint means the breach potentially touched patients across multiple states and care settings.

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In late June, the Qilin ransomware group claimed responsibility for the attack, Bleeping Computer reported. The group alleged it stole 852 GB of data, totaling nearly 1.35 million files. Covenant Health has not confirmed those figures, but it did acknowledge that patient information was accessed.

According to the organization, the exposed data may have included names, addresses, dates of birth, medical record numbers, Social Security numbers, health insurance details and treatment information such as diagnoses, dates of treatment and types of care received.

700CREDIT DATA BREACH EXPOSES SSNS OF 5.8M CONSUMERS

Qilin ransomware lists Covenant Health on its data leak site. (Bleeping Computer)

What Covenant Health is telling patients

In a notice sent to regulators and patients, Covenant Health says it engaged third-party forensic specialists to investigate the incident and determine what data was involved. The organization says its data analysis is ongoing as it continues identifying individuals whose information may have been involved.

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Then there are the familiar statements every company makes after a breach, claiming they’ve strengthened the security of their IT systems to help prevent similar incidents in the future. Covenant Health says it has also set up a dedicated toll-free call center to handle questions related to the breach.

Beginning Dec. 31, 2025, the organization started mailing notification letters to patients whose information may have been compromised. For individuals whose Social Security numbers may have been involved, Covenant Health is offering complimentary credit monitoring and identity theft protection services.

We reached out to Covenant Health, and the company confirmed the expanded scope of the incident and outlined steps being taken to notify patients and enhance security safeguards.

DATA BREACH EXPOSES 400K BANK CUSTOMERS’ INFO

The breach exposed highly sensitive information, including names, Social Security numbers, medical records and treatment details tied to nearly half a million patients. (Kurt “CyberGuy” Knutsson)

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7 steps you can take to protect yourself after the Covenant Health breach

If you received a notice from Covenant Health, or if your data has been exposed in any healthcare breach, these steps can help reduce the risk of misuse.

1) Enroll in the free identity protection offered

If the organization offers you credit monitoring or identity protection, take it. These services can alert you to suspicious activity tied to your Social Security number, credit file or identity details before real damage is done. If you’re not offered one and want to be on the safer side, you might consider getting one yourself.

Identity theft companies can monitor personal information like your Social Security number, phone number and email address and alert you if it is being sold on the dark web or being used to open an account. They can also assist you in freezing your bank and credit card accounts to prevent further unauthorized use by criminals.

See my tips and best picks on how to protect yourself from identity theft at Cyberguy.com

2) Monitor medical and insurance statements closely

Medical identity theft often shows up quietly. Review an explanation of benefits (EOBs), insurance claims and billing statements for services you don’t recognize. If something looks off, report it to your insurer immediately.

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3) Place a fraud alert or credit freeze

A fraud alert tells lenders to take extra steps to verify your identity before approving credit. A credit freeze goes further by blocking new accounts entirely unless you lift it. If Social Security numbers were exposed, a freeze is usually the safer option.

To learn more about how to do this, go to Cyberguy.com and search “How to freeze your credit.” 

4) Use a password manager

Healthcare breaches often lead to credential-stuffing attacks elsewhere. A password manager ensures every account uses a unique password, so one exposed dataset can’t unlock everything else. It also makes it easier to update passwords quickly after a breach.

Next, see if your email has been exposed in past breaches. Our No. 1 password manager pick includes a built-in breach scanner that checks whether your email address or passwords have appeared in known leaks. If you discover a match, immediately change any reused passwords and secure those accounts with new, unique credentials.

Check out the best expert-reviewed password managers of 2025 at Cyberguy.com.

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5) Be cautious of phishing scams and use strong antivirus software

Breaches are frequently followed by phishing emails, texts or calls that reference the incident to sound legitimate. Attackers may pose as the healthcare provider, an insurer or a credit bureau. Don’t click links or share information unless you verify the source independently.

The best way to safeguard yourself from malicious links that install malware, potentially accessing your private information, is to have antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe.

Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices at Cyberguy.com.

6) Consider a personal data removal service

Once your data leaks, it often spreads across data broker sites. Personal data removal services help reduce your digital footprint by requesting takedowns from these databases. While they can’t erase everything, they lower your exposure and make targeted fraud harder.

While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap, and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you.

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Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.

Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.

7) Review your credit reports regularly

You’re entitled to free credit reports from all major bureaus. Check them for unfamiliar accounts, hard inquiries or address changes. Catching fraud early makes it far easier to contain.

Kurt’s key takeaway

Healthcare organizations remain prime targets for cybercriminal groups because of the volume and sensitivity of the data they store. Medical records contain a mix of personal, financial and health information that is difficult to change once exposed. Unlike a password, you cannot reset a diagnosis or treatment history. This breach also shows how early disclosures often underestimate impact. Large healthcare networks rely on complex systems and third-party vendors, which can slow forensic analysis in the early stages. As investigations continue, the number of affected individuals often climbs.

Do you think healthcare organizations do enough to protect user data? Let us know by writing to us at Cyberguy.com.

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Amazfit’s Active 2 tracker and Blu-rays are this week’s best deals

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Amazfit’s Active 2 tracker and Blu-rays are this week’s best deals

The start of the year is typically a great time to snag deals on health and fitness gear, including trackers and wireless earbuds, and this week was no exception. We found plenty on sale and highlighted the best picks below. Not all of the deals are related to New Year’s resolutions, though; there are also a number of other worthwhile deals worth checking out. Despite the Consumer Electronics Show wrapping up earlier this week, we’re already seeing deals roll in, for example. And if your main goal is to unwind this weekend, we’ve spotted solid deals on Blu-rays to help you relax. Below, you’ll find all of our favorite deals from this week.

Of fitness trackers on sale right now, the deal on the Amazfit Active 2 is ideal, especially if you’re on a budget. It’s currently on sale for just $84.99 ($15 off) at Amazon, Best Buy, and Target, which is just $5 shy of its lowest price to date.

​​We think the Active 2 is one of the best fitness tracker you can currently buy, namely because it offers a feature set you don’t typically don’t find at this price point. It covers most of the health and fitness features people need and then some, with continuous heart rate and blood oxygen tracking, in addition to menstrual cycle tracking. You also get offline maps with turn-by-turn navigation and up to nine days of battery life — far longer than most smartwatches. It looks stylish, too, thanks to its stainless steel case and 2,000-nit OLED display that makes it seem more expensive than it is.

What makes the latest Nano Charger stand out from previous models its built-in display, which shows real-time charging details like power flow, charge level, and temperature at a glance. If you have an iPhone 15 or newer — or an iPad Pro released in 2020 or later — it can also adjust charging based on the device’s power needs. What’s more, it delivers up to 45W of power in a compact design with folding prongs that rotate 180 degrees, allowing you to squeeze it into smaller spaces.

Three more of this week’s best deals

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