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Toys 'R' Us AI-generated ad sparks fear, fascination

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Toys 'R' Us AI-generated ad sparks fear, fascination

Remember the days of walking into a Toys “R” Us store? The endless aisles of toys, the excitement of spotting the latest must-have item and the towering presence of Geoffrey the Giraffe?

Well, the iconic toy retailer is back, and it’s not just reopening stores. It’s embracing cutting-edge artificial intelligence technology to tell its origin story in a way that’s as innovative as it is nostalgic.

Toys “R” Us AI-generated film (Toys “R” Us Studios)

The Power of AI: Introducing Sora

In a move that’s turning heads in both the marketing and tech worlds, Toys “R” Us has partnered with creative agency Native Foreign to create a groundbreaking brand film. But this isn’t your average promotional video. It’s been crafted using OpenAI’s Sora, a text-to-video AI tool that’s pushing the boundaries of what’s possible in content creation.

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Sora is a technological innovation capable of generating up to one-minute-long videos featuring realistic scenes and multiple characters, all from text instructions. It’s like having an entire film studio at your fingertips, ready to bring your wildest ideas to life with just a few well-chosen words.

Toys “R” Us AI-generated film (Toys “R” Us Studios)

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The story of Toys ‘R’ Us founder Charles Lazarus

The 66-second promo takes us on a journey back to the 1930s, following young Charles Lazarus, the visionary founder of Toys “R” Us. We’re transported to an old-time bicycle shop, where we see Lazarus dreaming of transforming the toy industry. As he drifts off to sleep, the video seamlessly transitions into a magical dreamscape filled with toys of all shapes and sizes, presided over by the beloved mascot, Geoffrey the Giraffe.

It’s a clever narrative device that not only tells the Toys “R” Us origin story but also captures the childlike wonder and imagination that the brand has always represented. By blending historical elements with fantastical imagery, the video manages to appeal to both nostalgic adults and wide-eyed children.

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Toys “R” Us AI-generated film (Toys “R” Us Studios)

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The making of the AI-generated film

Creating this film was no simple task, despite the advanced capabilities of Sora. The team at Native Foreign, led by chief creative officer Nik Kleverov, wrote lengthy, detailed prompts for each scene. They had to carefully balance historical accuracy with modern appeal, ensuring that early scenes captured the essence of the 1920s and 1930s while later dreamscape sequences felt contemporary enough to resonate with today’s young audiences.

This meticulous attention to detail highlights an important point: while AI tools like Sora are incredibly powerful, they still require skilled human guidance to produce truly compelling content. The technology may be new, but the art of storytelling remains a fundamental human endeavor.

Toys “R” Us AI-generated film (Toys “R” Us Studios)

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The rebirth of a retail toy giant

This innovative video project is more than just a technological showcase; it’s part of a broader turnaround plan for Toys “R” Us. After filing for bankruptcy in 2018 and closing its stores, many thought the beloved brand was gone for good. But in 2021, Toys “R” Us was acquired by WHP Global, a firm specializing in managing and expanding retail companies.

Now, Toys “R” Us is making a comeback that’s as much about reimagining the brand for the 21st century as it is about rekindling nostalgia. They’ve opened new flagship stores in high-profile locations like Minnesota’s Mall of America and New Jersey’s American Dream Mall. Perhaps most significantly, they’ve partnered with Macy’s to open Toys “R” Us sections in every Macy’s location across the United States.

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This multipronged approach – combining innovative marketing, strategic partnerships and a carefully curated retail presence – demonstrates the brand’s commitment to remaining relevant in an ever-changing retail landscape.

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Toys “R” Us AI-generated film (Toys “R” Us Studios)

Mixed reactions to Toys ‘R’ Us AI-generated film

As with any technology, the AI-generated film has sparked diverse reactions on social media. Some viewers have praised it as an innovative and creative way to tell stories that would be difficult or impossible to capture through traditional filmmaking methods. They see it as an exciting glimpse into the future of content creation, where imagination is the only limit.

Others, however, have expressed reservations. Some found the AI-generated characters “creepy,” falling into the infamous “uncanny valley” where digital renderings of humans are close to realistic but just off enough to be unsettling. Others noticed inconsistencies in the AI-generated images, highlighting the current limitations of the technology.

These mixed reactions underscore the ongoing challenges and opportunities in AI-generated content. As the technology continues to evolve, it will be fascinating to see how creators address these issues and refine their techniques.

Toys “R” Us AI-generated film  (Toys “R” Us Studios)

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The broader implications: AI in marketing and beyond

The Toys “R” Us AI-generated brand film represents more than just a single company’s marketing strategy: It’s a significant milestone in the evolving landscape of content creation and brand storytelling.

As AI tools like Sora become more sophisticated and widely available, we will likely see an increase in AI-generated content across various industries. This could democratize content creation, allowing smaller brands and creators to produce high-quality visual content at a fraction of the traditional cost.

However, it also raises important questions about the future of creative industries. Will AI-generated content supplement or replace human-created work? How will we navigate issues of copyright and intellectual property in an age where any image or scene can be conjured from a text prompt? And how will audiences’ expectations and perceptions of visual media evolve as AI-generated content becomes more commonplace?

Toys “R” Us AI-generated film (Toys “R” Us Studios)

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Kurt’s key takeaways

The Toys “R” Us AI-generated brand film represents a bold step into a new frontier of marketing, one where the lines between human creativity and artificial intelligence are increasingly blurred. As we move forward, it will be fascinating to see how brands balance the efficiency and innovation of AI with the human touch that connects with audiences on an emotional level. The most successful campaigns are likely to be those that use AI as a tool to enhance and amplify human creativity, rather than replace it entirely.

One thing’s for sure, whether you’re excited or skeptical about AI in marketing, this project has certainly got people talking. And for a brand looking to recapture the public’s imagination after a period of uncertainty, that might be the most valuable outcome of all.

What do you think about AI-generated content like this Toys “R” Us video? Do you embrace it or have reservations about its impact on creative industries? Let us know in the comments below. Let us know by writing us at Cyberguy.com/Contact.

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LG’s CLOiD robot can load the washer for you, slowly

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LG’s CLOiD robot can load the washer for you, slowly

LG’s CLOiD robot took the stage at CES 2026 on Monday, offering our first look at the bot in action. During LG’s keynote, the company showed how CLOiD can load your washer or dryer — albeit slowly – as part of its goal of creating a “zero labor home.”

CLOiD waved both of its five-finger hands as it rolled out on stage. Brandt Varner, LG’s vice president of sales in its home appliances division, followed behind and asked the bot to take care of the wet towel he was holding. “Sure, I’ll get the laundry started,” CLOiD said in a masculine-sounding voice. “Let me show everyone what I can do.”

The bot’s animated eyes “blinked” as it rolled closer to a washer that opened automatically (I hope CLOiD can open that door itself!), extending its left arm into the washer and dropping the towel into the drum. The whole process — from getting the towel to putting it in the machine — took nearly 30 seconds, which makes me wonder how long it would take to load a week’s worth of laundry.

The bot returned later in the keynote to bring a bottle of water to another presenter, Steve Scarbrough, the senior vice president of LG’s HVAC division. “I noticed by your voice and tone that you might want some water,” it said before handing over the bottle and giving Scarbrough a fist bump.

There’s still no word on when, or if, LG CLOiD will ever be available for purchase, but at least we’ll have WALL-E’s weird cousin to help out with some tasks around the home.

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Can AI chatbots trigger psychosis in vulnerable people?

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Can AI chatbots trigger psychosis in vulnerable people?

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Artificial intelligence chatbots are quickly becoming part of our daily lives. Many of us turn to them for ideas, advice or conversation. For most, that interaction feels harmless. However, mental health experts now warn that for a small group of vulnerable people, long and emotionally charged conversations with AI may worsen delusions or psychotic symptoms.

Doctors stress this does not mean chatbots cause psychosis. Instead, growing evidence suggests that AI tools can reinforce distorted beliefs among individuals already at risk. That possibility has prompted new research and clinical warnings from psychiatrists. Some of those concerns have already surfaced in lawsuits alleging that chatbot interactions may have contributed to serious harm during emotionally sensitive situations.

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What psychiatrists are seeing in patients using AI chatbots

Psychiatrists describe a repeating pattern. A person shares a belief that does not align with reality. The chatbot accepts that belief and responds as if it were true. Over time, repeated validation can strengthen the belief rather than challenge it.

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Mental health experts warn that emotionally intense conversations with AI chatbots may reinforce delusions in vulnerable users, even though the technology does not cause psychosis. (Philip Dulian/picture alliance via Getty Images)

Clinicians say this feedback loop can deepen delusions in susceptible individuals. In several documented cases, the chatbot became integrated into the person’s distorted thinking rather than remaining a neutral tool. Doctors warn that this dynamic raises concern when AI conversations are frequent, emotionally engaging and left unchecked.

Why AI chatbot conversations feel different from past technology

Mental health experts note that chatbots differ from earlier technologies linked to delusional thinking. AI tools respond in real time, remember prior conversations and adopt supportive language. That experience can feel personal and validating. 

For individuals already struggling with reality testing, those qualities may increase fixation rather than encourage grounding. Clinicians caution that risk may rise during periods of sleep deprivation, emotional stress or existing mental health vulnerability.

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How AI chatbots can reinforce false or delusional beliefs

Doctors say many reported cases center on delusions rather than hallucinations. These beliefs may involve perceived special insight, hidden truths or personal significance. Chatbots are designed to be cooperative and conversational. They often build on what someone types rather than challenge it. While that design improves engagement, clinicians warn it can be problematic when a belief is false and rigid.

Mental health professionals say the timing of symptom escalation matters. When delusions intensify during prolonged chatbot use, AI interaction may represent a contributing risk factor rather than a coincidence.

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Psychiatrists say some patients report chatbot responses that validate false beliefs, creating a feedback loop that can worsen symptoms over time. (Nicolas Maeterlinck/Belga Mag/AFP via Getty Images)

What research and case reports reveal about AI chatbots

Peer-reviewed research and clinical case reports have documented people whose mental health declined during periods of intense chatbot engagement. In some instances, individuals with no prior history of psychosis required hospitalization after developing fixed false beliefs connected to AI conversations. International studies reviewing health records have also identified patients whose chatbot activity coincided with negative mental health outcomes. Researchers emphasize that these findings are early and require further investigation.

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A peer-reviewed Special Report published in Psychiatric News titled “AI-Induced Psychosis: A New Frontier in Mental Health” examined emerging concerns around AI-induced psychosis and cautioned that existing evidence is largely based on isolated cases rather than population-level data. The report states: “To date, these are individual cases or media coverage reports; currently, there are no epidemiological studies or systematic population-level analyses of the potentially deleterious mental health effects of conversational AI.” The authors emphasize that while reported cases are serious and warrant further investigation, the current evidence base remains preliminary and heavily dependent on anecdotal and nonsystematic reporting.

What AI companies say about mental health risks

OpenAI says it continues working with mental health experts to improve how its systems respond to signs of emotional distress. The company says newer models aim to reduce excessive agreement and encourage real-world support when appropriate. OpenAI has also announced plans to hire a new Head of Preparedness, a role focused on identifying potential harms tied to its AI models and strengthening safeguards around issues ranging from mental health to cybersecurity as those systems grow more capable.

Other chatbot developers have adjusted policies as well, particularly around access for younger audiences, after acknowledging mental health concerns. Companies emphasize that most interactions do not result in harm and that safeguards continue to evolve.

What this means for everyday AI chatbot use

Mental health experts urge caution, not alarm. The vast majority of people who interact with chatbots experience no psychological issues. Still, doctors advise against treating AI as a therapist or emotional authority. Those with a history of psychosis, severe anxiety or prolonged sleep disruption may benefit from limiting emotionally intense AI conversations. Family members and caregivers should also pay attention to behavioral changes tied to heavy chatbot engagement.

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Researchers are studying whether prolonged chatbot use may contribute to mental health declines among people already at risk for psychosis. (Photo Illustration by Jaque Silva/NurPhoto via Getty Images)

Tips for using AI chatbots more safely

Mental health experts stress that most people can interact with AI chatbots without problems. Still, a few practical habits may help reduce risk during emotionally intense conversations.

  • Avoid treating AI chatbots as a replacement for professional mental health care or trusted human support.
  • Take breaks if conversations begin to feel emotionally overwhelming or all-consuming.
  • Be cautious if an AI response strongly reinforces beliefs that feel unrealistic or extreme.
  • Limit late-night or sleep-deprived interactions, which can worsen emotional instability.
  • Encourage open conversations with family members or caregivers if chatbot use becomes frequent or isolating.

If emotional distress or unusual thoughts increase, experts say it is important to seek help from a qualified mental health professional.

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Kurt’s key takeaways

AI chatbots are becoming more conversational, more responsive and more emotionally aware. For most people, they remain helpful tools. For a small but important group, they may unintentionally reinforce harmful beliefs. Doctors say clearer safeguards, awareness and continued research are essential as AI becomes more embedded in our daily lives. Understanding where support ends and reinforcement begins could shape the future of both AI design and mental health care.

As AI becomes more validating and humanlike, should there be clearer limits on how it engages during emotional or mental health distress? Let us know by writing to us at Cyberguy.com.

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Birdbuddy’s new smart feeders aim to make spotting birds easier, even for beginners

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Birdbuddy’s new smart feeders aim to make spotting birds easier, even for beginners

Birdbuddy is introducing two new smart bird feeders: the flagship Birdbuddy 2 and the more compact, cheaper Birdbuddy 2 Mini aimed at first-time users and smaller outdoor spaces. Both models are designed to be faster and easier to use than previous generations, with upgraded cameras that can shoot in portrait or landscape and wake instantly when a bird lands so you’re less likely to miss the good stuff.

The Birdbuddy 2 costs $199 and features a redesigned circular camera housing that delivers 2K HDR video, slow-motion recording, and a wider 135-degree field of view. The upgraded built-in mic should also better pick up birdsong, which could make identifying species easier using both sound and sight.

The feeder itself offers a larger seed capacity and an integrated perch extender, along with support for both 2.4GHz and 5GHz Wi-Fi for more stable connectivity. The new model also adds dual integrated solar panels to help keep it powered throughout the day, while adding a night sleep mode to conserve power.

The Birdbuddy 2 Mini is designed to deliver the same core AI bird identification and camera experience, but in a smaller, more accessible package. At 6.95 inches tall with a smaller seed capacity, it’s geared toward first-time smart birders and smaller outdoor spaces like balconies, and it supports an optional solar panel.

Birdbuddy 2’s first batch of preorders has already sold out, with shipments expected in February 2026 and wider availability set for mid-2026. Meanwhile, the Birdbuddy 2 Mini will be available to preorder for $129 in mid-2026, with the company planning on shipping the smart bird feeder in late 2026.

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