Technology
Think you can delete your data yourself? Here’s why you’re probably wrong
None of us signed up for our personal info to be bought and sold online. Between data brokers, people-search sites and all the other places our details end up, it happens constantly and usually without us even realizing it.
If you’ve ever Googled yourself and found your phone number or home address floating around on some shady-looking website, you know the feeling.
If that’s you, you probably started looking for ways to remedy the situation and may be wondering if it’s better to remove your personal information from the web yourself or use a data removal service. I’ve tried both, and here’s what I’ve learned.
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A woman working on her laptop (Kurt “CyberGuy” Knutsson)
Doing it yourself sounds doable, at first
When the data broker problem first got on my radar (granted, it was because data removal services started to emerge), I figured I could just opt out on my own. After all, most of them have opt-out pages with a process. Whitepages, one of the most popular people-search sites, for example, has the following process.
- Search for your name and address on Whitepages, find the correct listing and copy the URL of your profile.
- Go to the Whitepages suppression page, paste the URL into the field and send the removal request. This includes several sub-steps, like verifying your data, stating the reason for your request and providing a contact phone number.
- Whitepages will call you soon after to verify your identity. If you miss the call, you’ll have to start the process again.
This is just one example, but other search sites have similar opt-out processes, give or take a few steps.
A man working on a laptop (Kurt “CyberGuy” Knutsson)
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The reality check: Why manual removal becomes overwhelming fast
If you want to remove your information from all (or most) of the data brokers that have it, here’s what you’ll have to do.
- Find the brokers that have your data. There are hundreds out there. You can find the public-facing data brokers, or people-search sites, by doing a quick Google search. However, private data brokers that sell datasets B2B (business-to-business) require a little more digging. You may have to just figure out which ones operate in your area and send removal requests to them all.
- Submit opt-out requests to each one. Read through their opt-out instructions (some of which are intentionally vague or buried) and go through the process one by one.
- Repeat the process periodically. Data brokers often re-collect your info unless you keep checking in and submitting new requests. It’s not a one-and-done situation. If you’re committed to keeping your data private, you’ll need to keep monitoring and removing it.
It’s definitely doable, but not painless. Some sites make it easier, but others require you to upload your ID (not recommended), ask you to send snail mail or outright reject your request unless you use a specific email domain, not to mention all the CAPTCHAs that feel like they were designed to break your spirit.
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A woman working on her laptop (Kurt “CyberGuy” Knutsson)
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Data removal services automate this process
I’ve since tried using a data removal service that automates the opt-out process, handling the complexities on your behalf. See below for what this gives you.
- Comprehensive coverage: They maintain updated lists of data brokers and their opt-out procedures, so your information is removed from more sources than you’d manage on your own.
- Time efficiency: Because most of them use automation, you don’t really have to do anything beyond signing up and monitoring the progress. This saves you significant time and effort.
- Ongoing removals: As long as you’re subscribed, these services continue to monitor and remove your information from data broker sites, so you know it won’t pop up again.
I didn’t have to babysit the process, and I didn’t have to guess whether it was working. I just got updates when the removals were confirmed.
Let’s break it down
If you’re still weighing your options, here’s how the two approaches stack up.
Manual opt-outs demand a significant time investment, requiring you to personally navigate each data broker’s unique removal process. While free, this approach offers variable coverage depending on how diligently you track down brokers, and consistency is challenging; you’ll need to repeat the process regularly to keep your data private. Success also depends heavily on your ability to decipher vague opt-out instructions and adapt to each broker’s requirements.
In contrast, data removal services save time by handling the legwork for you. They provide broad coverage by targeting numerous brokers simultaneously and maintain consistency through ongoing monitoring. While these services come with subscription fees, they eliminate the need for personal expertise, offering a hands-off solution to data privacy.
The bottom line: Why personal data removal services win the privacy battle
After testing both manual opt-outs and automated services, using a personal data removal service emerges as the clear solution for reclaiming your data. While no service promises to remove all your data from the internet, having a removal service is great if you want to constantly monitor and automate the process of removing your information from hundreds of sites continuously over a longer period of time. Check out my top picks for data removal services here.
Kurt’s key takeaways
If you’ve got the time and patience, you can absolutely take the DIY route. But if you’re looking for a way to protect your privacy without sinking hours into research, filling out forms and monitoring, a data removal service makes things a lot quicker and more convenient. For most people, this is likely the better option. Many states have privacy laws that give you the right to request that data brokers remove your personal information, but the system seems to be rigged to make exercising those rights unreasonably difficult. While it shouldn’t be necessary, data removal services offer a way to cheat that system.
Do you think stronger protections are needed to shield you from the challenges and risks posed by data brokers and their handling of your personal information? Let us know by writing us at Cyberguy.com/Contact.
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When Oregon resident Isabelle Reksopuro heard Google was gobbling up public land to fuel its data centers in her home state, she didn’t initially know what to believe. “There’s a lot of misinformation about data centers,” she said. “Google has denied taking that land.”
Technically, she explains, The Dalles, a city near the Washington state border, sought to reclaim that land, “and Google is just a big, unnamed power user.” The city had in fact asked for ownership of a 150-acre portion of Mount Hood National Forest, claiming it needs access to Mount Hood’s watershed to meet municipal needs as its population — 16,010 as of the 2020 census — grows. But critics, including environmentalists, say the city is trying to secure more water for Google, which has a sprawling data center campus in The Dalles that already consumes about one-third of the city’s water supply.
This controversy made Reksopuro curious about the backlash to data centers being built in other communities. So Reksopuro, a student at the University of Washington who studies the connections between tech and public policy, decided to map it out. Using information collected by Epoch AI and data scraped from legislation on data centers, she built an interactive map tracking AI policy around the world. She designed it to be simple enough for anyone to use. “I wanted it to be something that my younger sisters could play through and explore to understand what are the data centers in the area and what’s actually being done about it,” Reksopuro said. She hoped to shift their opinions that way, “instead of like, through TikTok.”
Four times a day, the map searches for new sources and checks them against the existing database Reksopuro built out. “Once it does that, it will write a new summary, add it to the news feed, and populate it on the sidebar,” she said. “I wanted it to be self-updating, since I’m also a student.”
Reksopuro isn’t against data centers, but she thinks tech giants benefit from a lack of transparency around data center policies. “Right now, it’s this really opaque thing — and all of a sudden, there’s a facility,” she said. “I think that if people knew about data centers beforehand, it would give them leverage. They would be able to negotiate: ask for job training programs, tax revenue, environmental monitoring, things to improve their community.”
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ROAD HAZARD: Waymo is issuing a sweeping recall of its autonomous vehicle fleet following a concerning incident that highlighted significant safety issues with the self-driving technology. Fox News Digital reporting outlines the specifics of the recall, the nature of the safety flaw, and what this setback means for the future of fully autonomous transportation on public roads.
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Microsoft Edge is adding a new feature that will allow its Copilot AI chatbot to gather information from all of your open tabs. When you start a conversation with Copilot, you can ask the chatbot questions about what’s in your tabs, compare the products you’re looking at, summarize your open articles, and more.
In its announcement, Microsoft says you can “select which experiences you want or leave off the ones you don’t.” The company is retiring Copilot Mode as well, which could similarly draw information from your tabs but offered some agentic features, like the ability to book a reservation on your behalf. Microsoft has since folded these agentic capabilities into its “Browse with Copilot” tool.
Several other AI features are coming to Edge, including an AI-powered “Study and Learn” mode that can turn the article you’re looking at into a study session or interactive quiz. There’s a new tool that turns your tabs into AI-powered podcasts as well, similar to what you’d find on NotebookLM, and an AI writing assistant that will pop up when you start entering text on a webpage.
You can also give Copilot permission to access your browsing history to provide more “relevant, high-quality answers,” according to Microsoft. Copilot in Edge on desktop and mobile will come with “long-term memory” as well, which can tailor its responses based on your previous conversations. And, when you open up a new tab, you’ll see a redesigned page that combines chat, search, and web navigation, along with the Journeys feature, which uses AI to organize your browsing history into categories that you can revisit.
Meanwhile, an update to Edge’s mobile app will allow you to share your screen with Copilot and talk through the questions about what you’re seeing. Microsoft says you’ll see “clear visual cues” when Copilot is active, “so you know when it’s taking an action, helping, listening, or viewing.”
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