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The best Xbox controller to buy right now

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The best Xbox controller to buy right now

We live in a golden age of controllers. The gamepads on the market now are of higher quality, more versatile, and more customizable than anything from even one console generation ago. If you play games on an Xbox Series X or Series S (or a Windows PC), you have the unenviable task of choosing between several controllers from Microsoft as well as a plethora of great options from the likes of 8BitDo, PowerA, Razer, Scuf, GameSir, and Hyperkin. Some of them have drift-resistant Hall effect or TMR-based joysticks for improved longevity, yet all of them are good for one reason or another. The days of the cheap “little sibling” controller that looked cool but barely worked are over.

We’ve spent time playing all kinds of games (first-person shooters, fighters, third-person action-adventure, racing, indie roguelikes, etc.) to test a wide swath of Xbox controllers, and it may not be a surprise that the standard Xbox Wireless Controller is the best option for most folks. It makes for a great PC and Steam Deck controller, too. The default Xbox gamepad strikes the right balance of quality, comfort, versatility, and price, but there are several alternatives worth considering.

What we’re looking for

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We test Xbox controllers by playing with them for an extended period of time across a variety of genres. Our test targets include team-based arena games like Marvel Rivals, competitive shooters like Call of Duty, fighters like Tekken 8, and role-playing titles like Elden Ring. When doing so, we pay close attention to how all of the components feel. Are the triggers satisfying to pull? Do the analog sticks offer the right level of resistance? Are the D-pads and face buttons too mushy, or just right? If a controller includes customization options — such as adjustable trigger stops and sensitivity, and / or remappable back buttons — we test how easy they are to configure, then judge their impact on our gameplay experience.

Is it wireless? Does it support Bluetooth? Or is it wired only? If so, is the cable replaceable?

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Does it feel cheap or nicely made? Any glitches or reliability issues while testing?

Does it have handy extras, like remappable buttons or customizable triggers?

Can you remap buttons or tune it with custom software profiles?

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Is it priced affordably, about average, or does it come at a steep premium?

The best Xbox controller for most people

$49

The Good

  • Incredible value for Xbox Wireless support
  • Great ergonomic design
  • Satisfying buttons and triggers

The Bad

  • Lacks customization
  • Requires AA batteries (or an optional rechargeable cell)

Connectivity: Xbox wireless, Bluetooth, wired / Connector type: USB-C / Mappable rear buttons: No / Software customization: No / Power: AA batteries or add-on rechargeable

Okay, I already know what you’re thinking. “The best controller for Xbox is the one that comes with the Xbox?” That may seem like a no-brainer, but this standard controller truly does earn this title as the best. It lacks some extras found on pricier options, but this controller is the distillation of all that has made the last 20 years of Xbox gamepads great, and it shows.

Thanks to Microsoft’s proprietary wireless protocol, the Xbox Wireless Controller is the only affordable wireless option out there. (Third-party wireless alternatives are available, but they’re mostly at the high end.) While some hate the standard Xbox wireless controller for its use of AA batteries instead of a built-in rechargeable cell, that also means it’s flexible, allowing for rechargeable AAs or a battery pack. And user-replaceable batteries mean you’re not stuck with a controller that doesn’t hold its charge after years of use. It also works over a USB-C wired connection.

Two Xbox controllers, one blue and one black, being held by wooden mannequin hands.

You won’t find a better wireless controller at this price.
Photo by Antonio G. Di Benedetto / The Verge

But the standard-issue Xbox pad isn’t just great because of its varied connectivity. The hardware itself is excellent for the controller’s $65 (and often less) asking price. The sticks, buttons, triggers, and the sunken dish-shaped D-pad all feel impeccably tight, with the latter having a satisfying clickiness to it. If you’re a hardcore fighting game fan, you’ll probably be best served by a dedicated fight stick or a controller geared toward that genre — one with a superb D-pad like Hori’s Horipad Pro — but the Xbox Wireless Controller is otherwise an extraordinary jack-of-all-trades.

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The only things it really lacks compared to pricier options are extra, customizable buttons and software tuning for things like stick sensitivity (button remapping is available), though Microsoft does offer cosmetic customization through its Xbox Design Lab, which bumps the price from $79.99 to $124.93 depending on the configuration. There’s a lot to love about these controllers, whether you make your own or pick one from the many colors that Microsoft offers.

The best cheap Xbox controller

Someone playing on Xbox with 8BitDo Ultimate wired controllerSomeone playing on Xbox with 8BitDo Ultimate wired controller

$30

The Good

  • Inexpensive
  • Lightweight and comfortable
  • Satisfying buttons and Hall effect components
  • Programmable back buttons are easy to press

Connectivity: Wired / Connector type: USB-C / Mappable rear buttons: Two / Software customization: Yes / Power: Wired

The 8BitDo Ultimate Wired Controller for Xbox is a fantastic budget model that typically retails for $44.99 but can often be found for as little as $29.99. The shape is reminiscent of Nintendo’s Switch Pro Controller, only a bit smaller, with hints of Xbox influence and a curvaceous design that feels great to hold.

On the hardware front, the Ultimate Wired Controller features Hall effect sticks with satisfying tension. It also uses Hall effect triggers with dedicated vibration motors, though it lacks trigger stops, unlike our previous budget pick, the PowerA Advantage Wired. Its D-pad, face buttons, and bumpers are nice and clicky, too, despite being smaller than we’d typically like. It has two rear paddles, remappable buttons, and the ability to save up to three profiles, which you can switch between on the fly using a dedicated button. There’s even a built-in mute switch for audio, which isn’t common on cheaper controllers. You can download the 8BitDo Ultimate Software X app on PC or Xbox to fully customize this controller.

A pairof 8BitDo Ultimate Wired for Xbox controllers on wooden table

8BitDo controllers may be inexpensive, but that doesn’t mean they should be considered cheap.
Photo: Quentyn Kennemer / The Verge

The 8BitDo Ultimate Wired works as a wired controller with your PC, but if you prefer wireless connectivity, the company also makes a three-mode wireless version for $69.99 with support for both Bluetooth and 2.4GHz wireless (via a dongle). The wireless version is a bit more expensive, however, and it’s still limited to wired connectivity on Xbox consoles.

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The best “pro” Xbox controller

$135

The Good

  • Extensive modular customization
  • Premium look and feel
  • Rechargeable battery lasts an incredible 40 hours

The Bad

  • Pricey
  • Questionable quality control
  • No Hall effect components

Connectivity: Xbox wireless, Bluetooth, wired / Connector type: USB-C / Mappable rear buttons: Up to four / Software customization: Yes / Power: Built-in rechargeable

The Xbox Elite Wireless Controller Series 2 is Microsoft’s fanciest controller, and it’s got a lot of nice extras, like better build quality, extra buttons, user-swappable sticks and D-pad, a built-in rechargeable battery, and loads of software customization. Where the standard Xbox controller is constructed entirely of unassuming plastic, the Elite mixes higher quality soft-touch plastic, rubberized grips, and metallic touches for a superior fit and finish. This makes it heftier than the stock controller, and as a result, it just feels nicer in your hands. It also comes with a charging dock and zip-up case with passthrough charging, completing a really nice package for $199.99 (or sometimes less, if it’s on sale).

There’s also the stripped-down Elite Series 2 “Core” version with an MSRP of $149.99, which ditches the add-ons but is equally customizable. You can buy them separately in a $59.99 accessories pack, but you’ll end up paying more that way, barring sales or discounts.

A pricey controller like an Xbox Elite is a bit of a splurge purchase. Most of us are not competing at e-sports levels that require its high-end features. Nevertheless, it’s fun to use something that feels nicer, offers ways to custom-tailor it to your liking, and maybe gives you a slight competitive edge thanks to features like hair triggers and removable rear paddles. In theory, you may be able to get shots off faster in an online shooter with the hair triggers, and you can map the paddles to functions like jump, crouch, reload, etc., while keeping your thumb on the right stick. You could teach yourself claw grip to accomplish the latter with even a cheap wired controller, sure, but it just won’t feel as cool or easy as when using an Elite.

While the Elite is still a great controller in 2025, you should keep in mind that it’s been around since 2019 and a Series 3 revision is feeling long overdue. The Series 2 also has a bit of a reputation for lackluster quality control — with horror stories from users about going through multiple replacements under warranty. Microsoft extended the controller’s warranty from 90 days to a year in late 2020 to help address concerns, but buying an Elite Series 2 may still feel like a slightly risky proposition. It also predates the current-gen implementation of a dedicated Share button, and its potentiometer-based sticks run the risk of stick drift after long-term use (something third parties are addressing with controllers that use drift-free Hall effect sticks, unlike all three big console manufacturers).

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A close-up of the Xbox Elite Series 2 controller, showing its matte black finish.

The Elite Series 2 offers unprecedented customization with analog sticks and a D-pad you can pluck right off.
Photo by Antonio G. Di Benedetto / The Verge

Even so, the Elite 2 remains by far the most well-rounded option for a step-up Xbox controller — thanks in large part to its impressive build and expansive software experience. If all these caveats give you pause, though, there is another promising option.

Read our Xbox Elite Wireless Controller Series 2 review.

A formidable alternative to the Elite

$141

The Good

  • Supports Xbox Wireless protocol
  • Hall effect sticks use replaceable tops
  • Four rear buttons smartly positioned for comfort
  • Two extra shoulder buttons add unique versatility
  • Trigger stops and back buttons offer a satisfying mouse-like click

The Bad

  • Expensive
  • Requires a USB dongle
  • Razer Synapse software needs work

Connectivity: Wireless USB dongle (Xbox / PC), wired / Connector type: USB-C / Mappable rear buttons: Four / Software customization: Yes / Power: Built-in rechargeable

At $199.99, Razer’s Wolverine V3 Pro controller is as expensive (or more, depending on available deals) than the Elite Series 2, but it’s worth the cost if you want a high-end controller with drift-free sticks. Not only is the V3 Pro Razer’s first foray into using Hall effect sticks, it’s the company’s first fully wireless Xbox gamepad. It also sports some of the best hair-trigger lockouts around, yielding a mouse-like click usually found on even pricier Scuf controllers (a previous high-ranking pick of ours).

Other than that, the V3 Pro is similar to the previous V2 Pro, with six remappable buttons — four rear paddles in new, angled orientations and two extra shoulder buttons — and some RGB lighting. The buttons and D-pad still have that satisfying micro-switch tactility and audible clickiness like the previous-gen V2 Pro, but the RGB lighting is more subtle this time around.

It’s not every day you see six buttons on top of a controller.

It’s not every day you see six buttons on top of a controller.
Photo by Antonio G. Di Benedetto / The Verge

The Wolverine V3 Pro’s biggest shortcomings compared to Microsoft’s Elite Series 2 are its more basic software customization, its lack of Bluetooth, and the fact that it needs a USB dongle to work wirelessly. The V3 Pro is otherwise the better pick if you can justify its high price, which, unlike the Series 2, is rarely subjected to discounts. Luckily, if you can’t, there’s also the $99.99 Wolverine V3 Pro Tournament Edition that has a nearly identical set of features in a wired configuration.

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An affordable alternative to the Elite

GameSir's G7 Pro controller on a brown background.GameSir's G7 Pro controller on a brown background.

$80

GameSir’s G7 Pro is a wired Xbox controller with remapable rear buttons, adjustable triggers, and TMR joysticks. It can also be connected wirelessly to a PC (via a 2.4Ghz dongle) or Android (via Bluetooth).

Connectivity: Wired (Xbox), wireless USB dongle (PC), Bluetooth (Android) / Connector type: USB-C / Mappable rear buttons: Two / Software customization: Yes / Power: Built-in rechargeable

If you don’t mind using a wired controller, GameSir’s G7 Pro offers some features of the splurge-worthy Xbox Elite Controller 2 for under $100. It has remappable buttons, smooth-feeling drift-resistant TMR control sticks, a satisfying weight, and textured grips that made it feel comfortable to hold even with sweaty palms.

The G7 Pro is actually a battery-powered wireless controller, but its cable free connectivity is limited to PC (via an included 2.4Ghz dongle) and Android (via Bluetooth). You’ll need to plug the controller into the Xbox with a cable, and GameSir provides a lengthy USB-C to USB-A cord. The cable was long enough that I could play games from my couch (roughly six feet away) without feeling tethered.

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I was impressed with the G7 Pro’s overall build quality, especially the triggers, which could be locked by flipping switches on its back. GameSir includes three swappable direction pads with the G7 Pro, which can be swapped by lifting the front of the controller’s shell and popping them in and out. However, its face buttons felt noticeably cheaper than the ones on the Elite 2, which makes sense given their price difference. Button feel aside, the controller never dropped an input, even when I mashed buttons to string together elaborate combos in Tony Hawk’s Pro Skater, or continuously cast spells, dodged, and healed in Diablo IV. If an action was mistimed, it was on me.

What the controller lacks in face button quality is more than made up for in customizability. GameSir Nexus, a free app on the Xbox Store, allowed me to remap any button (including the L4 and R4 buttons on its backside), adjust the vibration intensity of both triggers, enable two flavors of hair trigger mode, and set the deadzone for each control stick. You can save up to four profiles with different settings, and quickly switch between them by pressing the controller’s M button along with one of the face buttons. You never need to touch these options, or even download the GameSir Nexus app for the G7 Pro to work, but doing so will unlock its full potential.

The GameSir G7 Pro is an excellent Xbox controller, especially in its price range. I’d have liked the option to use it wirelessly, but that wasn’t a dealbreaker for me. That said, it’s something to consider depending on how far away you are from your Xbox when playing. If you’re a multi-platform gamer and want a controller to use with both an Xbox and PC (or Android device), it’s an even better choice.

The best Xbox controller for multi-console gamers

Hyperkin’s Competitor Xbox controller on a gray background.Hyperkin’s Competitor Xbox controller on a gray background.

$50

Hyperkin’s Competitor is a wired Xbox controller that looks and feels like Sony’s PlayStation 5 DualSense gamepad. It has symmetrical Hall effect joysticks, four-button directional pad, and a pair of programmable back buttons.

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Connectivity: Wired / Connector type: USB-C / Mappable rear buttons: Two / Software customization: No / Power: N/A

Hyperkin’s cheekily-named Competitor wired Xbox and PC-compatible controller that looks and feels like the DualSense gamepad that comes with the PlayStation 5 — aka one of the Xbox’s main competitors. The controller’s Hall effect joysticks are symmetrical and located at the bottom, while a four-button directional pad sits above the left grip. The giant “X” button in the middle of the controller is an immediate giveaway that you’re using an Xbox gamepad, but it was easy to forget I wasn’t using a DualSense when playing games.

In terms of comfort the Competitor was on par with Microsoft’s official Xbox Wireless Controller. I’ve played enough PlayStation games over the years that using the gamepad felt intuitive, with no need to adjust my muscle memory, or change my grip. Playing with a wired controller can feel restrictive, but the long USB-C to USB-A cable included with the Competitor prevented me from feeling tethered. The cable is replaceable, which is good news if yours gets frayed or otherwise damaged over time.

Overall, I was pleased with the controller’s construction. It was heavy enough to feel substantial, but light enough that I never felt wrist fatigue after holding it for an hour or more. Its buttons were all satisfyingly clickey, and its joysticks glided smoothly. The controller has two programmable back buttons, which you can program by pressing one of the rear buttons and the “M” button that’s also located on the controller’s backside. The controller rumbles to let you know it’s time to press another button on the controller to set the hot key. Each back button has to be programmed one at a time, and can be disabled by flipping a switch.

My tests included playing Tony Hawk’s Pro Skater 1 + 2, Crash Bandicoot 4, Trials of Mana, and Tales of Arise. I had no problems jumping (or skating as it were) into any of these games. Playing them felt intuitive, and the controller never dropped an input. A benefit to playing games with a wired controller is there’s less latency between when you press a button and an action happens on screen. The difference is generally imperceptible (unless you play online games competitively), but there were probably a couple of Tony Hawk combos I nailed in the nick of time thanks to the lower latency.

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My personal preference will always be to play Xbox games with a wireless controller because it’s the least restrictive type of gamepad. However, Hyperkin’s Competitor is a great gamepad in general, and an especially good choice if you’re regularly switching between playing Xbox, PC, and PS5 games. It doesn’t offer the same amount of customization as the GameSir G7 or Xbox Elite Series 2 controller, but its design and $49.99 MSRP more than make up for those shortcomings.

Other Xbox controllers to consider

  • The Scuf Valor Pro is the company’s first Xbox controller with Hall effect sticks, as well as its cheapest at $109.99. Scuf emulates Microsoft’s winning ergonomics while implementing redesigned remappable rear buttons (two are removable) and shoulder bumpers that are more comfortable to reach. It also has trigger stops that produce a satisfying click with next to no travel when pressed. The D-pad produces a similarly satisfying click, one we prefer over the softer tactile feel of the Instinct. The Valor Pro is not the most exciting controller on paper, but it’s a solid option for Scuf faithful or anyone who wants more durable analog sticks. Read our hands-on impressions.
  • We tested PowerA’s latest pro-style Xbox controllers, including the Fusion Pro 4 Wired ($79.99) and PowerA Fusion Pro Wireless ($169.99). They’re standard fare for pro-style controllers these days, with height-adjustable Hall effect sticks, four remappable rear buttons, three-way trigger locks, and onboard volume controls. They’re similar, but the Pro Wireless has four trippy Lumectra lighting zones that respond to your button presses. Both controllers are satisfying to use and a clear step up from PowerA’s older products in terms of overall quality, but they ultimately don’t stand out much at these price points.
  • At CES 2026, 8BitDo unveiled its second officially licensed wireless Xbox controller, the $149.99 Ultimate 3E. It isn’t coming until Q2, but there are reasons to get excited, especially if you like to customize your gamepads. The new model features swappable ABXY buttons, and you can also swap out the joysticks and D-pad for others included with each purchase. It offers TMR joysticks, Hall effect triggers, and a pair of rear bumpers. It connects to Xbox via the included 2.4GHz USB dongle, though it also supports Bluetooth for connecting to Apple and Android devices.

Update, January 28th: Updated to reflect current pricing / availability and add a mention of 8BitDo’s forthcoming Ultimate 3E controller. Brandt Ranj also contributed to this post.

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Arturia’s FX Collection 6 adds two new effects and a $99 intro version

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Arturia’s FX Collection 6 adds two new effects and a  intro version

Arturia launched a new version of its flagship effects suite, FX Collection, which includes two new plugins, EFX Ambient and Pitch Shifter-910. FX Collection 6 also marks the introduction of an Intro version with a selection of six effects covering the basics for $99. That pales in comparison to the 39 effects in the full FX Collection Pro, but that also costs $499.

Pitch Shifter-910 is based on the iconic Eventide H910 Harmonizer from 1974, an early digital pitchshifter and delay with a very unique character. Arturia does an admirable job preserving its glitchy quirks. Pitch Shifter-910 is not a transparent effect that lets you create natural-sounding harmonies with yourself. Instead, it relishes in its weirdness, delivering chipmunk vocals at the higher ranges. There is also a more modern mode that cleans up some artifacts while preserving what makes the 910 so special. Though if you ask me, it also takes some of the fun and unpredictability out.

EFX Ambient is the other new addition to Arturia’s lineup, and it’s a weird one. While it does what it says on the tin, it doesn’t always do it in predictable ways. Sure, there’s plenty of big ethereal reverbs and shimmer, but there’s also resonators, glitch processing, and reverse delays. It has six distinct modes with unique characteristics, which it feeds through a big washy reverb. And there’s an X/Y control in the middle for adding movement to your sound.

Neither of the brand-new effects made the cut for the Intro version. FX Collection 6 Intro includes Efx Motions, Efx Fragments, Mix Drums, Tape Mello-Fi, Rev Plate-140, and Delay Tape-201. That offers excellent versatility covering delay, reverb, tape-like lo-fi, modulation, and even granular processing. Primarily, what you miss out on are some of the saturation and mixing effects like bus and compression, as well as the more specialty flavors of delay and reverb like Rev LX-24, based on the Lexicon 224 from 1978.

$499 for the full FX Collection 6 Pro might seem steep, but as the company has grown the lineup from 15 effects in 2020 to 39 in 2026, it’s become a more attractive value proposition. And, while it’s not quite as highly regarded as Arturia’s V Collection of soft synths, it’s building a reputation for high-quality effects.

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Why a credit freeze isn’t the end of identity theft

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Why a credit freeze isn’t the end of identity theft

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Most U.S. data breach disclosures explain what information was leaked and any protective steps available to consumers.

At the federal level, the Federal Trade Commission advises that after a breach involving sensitive personal information, consumers may consider placing a credit freeze to help prevent new credit accounts from being opened in their name.

Many people place that credit freeze and assume they’re protected. But a credit freeze is not a comprehensive block against identity theft. It stops most new credit applications, but it doesn’t prevent the misuse of your Social Security number or account takeovers.

7 SIMPLE WAYS TO PROTECT YOUR CREDIT CARDS WHILE TRAVELING

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A credit freeze limits access to your credit report, which can stop most new credit accounts from being opened in your name.  (Felix Zahn/Photothek via Getty Images)

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What a credit freeze actually does

A credit freeze, also called a security freeze, limits access to your credit report at Equifax, Experian, and TransUnion. Under federal law, placing a freeze is free. When a freeze is in place, most lenders can’t access your credit file to evaluate applications for new credit cards or lines of credit. If a creditor can’t see your credit report, the application will usually be denied.

You can manage your credit freeze with each bureau individually. With Experian, for example, you sign in to your free online account at Experian’s credit freeze page and then place, lift, or schedule a thaw; you can also call Experian’s toll-free number (888-397-3742). If you plan to apply for credit, you must lift the freeze beforehand.

A credit freeze blocks most new accounts that require a credit check. It does not extend beyond your credit file.

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Some identity protection services offer a credit lock feature that allows you to restrict access to your credit file through a mobile app. Like a freeze, it can limit new credit checks. The main difference is convenience, as you can typically turn it on or off quickly without logging into a bureau’s website or calling by phone.

Credit freezes can’t stop every form of identity theft

A credit freeze blocks new credit accounts, but it does not stop many common forms of identity theft that do not require a credit check.

  • Account takeovers: If someone has access to an existing credit card or bank account, they don’t need to open a new line of credit. They can change the email address, phone number, or mailing address tied to the account and begin making charges.
  • Tax identity theft: A fraudulent federal tax return does not need a credit check. If someone files a return using your SSN before you do, the IRS may reject your legitimate filing.
  • Employment fraud: If your SSN is used for employment, it will not appear as a credit inquiry. Instead, the earnings may be recorded under your Social Security record.
  • Government benefits fraud: Unemployment insurance and other state-administered benefits do not require a traditional credit check.
  • Medical identity theft: A stolen identity can be used to get medical treatment. Bills may not appear until the provider sends the account to collections.

HOW TO SAFELY VIEW YOUR BANK AND RETIREMENT ACCOUNTS ONLINE

Identity theft like tax fraud, account takeovers and government benefits abuse does not require a credit check. (iStock)

What happens when the fraud doesn’t involve a credit inquiry?

When identity theft happens outside the credit approval process, there is no automatic reversal. Each category of fraud is handled by a different agency or company.

  • If a fraudulent tax return is filed, you must work directly with the IRS and submit Form 14039, Identity Theft Affidavit. The IRS may require identity verification before releasing a refund.
  • If your SSN is used for employment, you must contact the Social Security Administration to correct your earnings record.
  • If government benefits are fraudulently claimed in your name, the state agency is involved. There is no federal clearinghouse.
  • If medical debt appears in collections, you must dispute it with both the provider and the collection agency, often in writing.

There is no single agency coordinating these corrections. You’re responsible for identifying the fraud, filing the appropriate reports, and tracking responses across agencies.

If a freeze isn’t the end, what is?

A credit freeze addresses risks tied to new credit applications. Identity theft often goes beyond that. Comprehensive identity protection typically includes credit monitoring across all three major bureaus, alerts for new inquiries or accounts, and monitoring for exposed personal information such as Social Security numbers, driver’s license numbers, passport details, email addresses, and passwords.

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Some services also monitor public records, address changes, identity verification activity, and even suspicious financial transactions when accounts are linked. Early alerts can help you spot fraud before it spreads.

If identity theft does occur, recovery can be complicated. Some identity protection plans provide access to fraud resolution specialists who help contact creditors, place fraud alerts, dispute unauthorized accounts, and prepare required documentation. Many also include identity theft insurance to help cover eligible recovery expenses, such as lost wages or legal fees.

No service can prevent every form of identity theft. But layered monitoring, fast alerts, and guided recovery support can make the damage easier to contain and resolve.

See my tips and best picks on Best Identity Theft Protection at Cyberguy.com.

Kurt’s key takeaways

When fraud happens outside your credit file, you must work directly with each agency to correct the damage. (Leonie Asendorpf/picture alliance via Getty Images)

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A credit freeze is a smart move after a data breach, but it is only one layer of protection. Many forms of identity theft do not involve a credit check, which means they can happen quietly and take time to fix. Real protection comes from understanding the gaps, monitoring your accounts, and acting quickly if something looks wrong. The more proactive you are, the easier recovery becomes.

Have you placed a credit freeze, and did you know it does not protect against every type of identity theft? Let us know your thoughts by writing to us at Cyberguy.com.

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Stellantis is in a crisis of its own making

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Stellantis is in a crisis of its own making

Demand for EVs has gone glacial, and one automaker after another is running aground: General Motors threw $7.6 billion overboard. Ford washed $19.5 billion off its books. Leave it to Stellantis to face the most titanic charge yet, a $26.5 billion bill for its own misplaced bet on EVs.

The Jeep, Dodge, and Chrysler parent company hasn’t said how much of that unfathomable sum is explicitly due to EV losses, as the write-down wiped away about 25 percent of the company’s stock value overnight. Every automaker faces the same cooling EV demand and whipsawing political climate, yet Stellantis appears the most exposed, due in part to longstanding failures to keep up with evolving tech or consumer tastes. Don’t forget quality. An additional $16.7 billion charge for warranty and recall claims, including a recall of 320,000 Jeep 4xe plug-in hybrids for battery-fire risks, adds insult to financial injury.

The names may change — Stellantis, Fiat Chrysler, DaimlerChrysler, Chrysler Corp. — but the company stays frustratingly familiar. It’s the slightly off-key sister in the Motown trio. It’s an automaker enamored of the quick fix, the low-hanging fruit.

In America, that low-hanging fruit tends to come in bunches of eight, with Hemi V8s below the hood of a thirsty pickup, SUV, or muscle car. Now it’s déjà vu all over again. Stellantis plans to ship 100,000 Hemi engines from its Saltillo, Mexico, factory in 2026, tripling output to power Ram 1500 pickups, Jeep Wranglers, and other models. For now, the demand appears there, and executives intend to give the people what they want.

During an analysts’ call last year, Stellantis CEO Antonio Filosa said the so-called Big Beautiful Bill — making sure to give President Trump credit — allows the company “more flexibility in choosing… a mix between ICE and electric versions that we sell. And this will mean, to us, a lot of additional profit.”

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A driver from Stellantis takes a journalist on a drive in a 2026 Jeep Gladiator Rubicon during the 2026 Chicago Auto Show Media Preview at McCormick Place in Chicago in February of 2026.
Photo by Joel Lerner/Xinhua via Getty Images

After a bad EV bet, automakers hope for an ICE winning streak

It’s hard to blame automakers for wanting to make back these brutal EV losses. Like GM, Ford, or Toyota, Stellantis is forecasting a financial windfall from the Trump administration’s blank check on pollution and mileage rules. But the pendulum will inevitably swing, and if this automaker doesn’t invest in affordable passenger cars and tech, it’s going to get its head lopped off.

Certainly, Stellantis’ EVs weren’t getting it done in America. The hunky Dodge Charger Daytona was a valiant-but-failed attempt at updating Mopar muscle for an electric age. Dodge was forced to add a gasoline version. A half-baked Jeep Wagoneer S EV, at more than $70,000 with options, fell flat in showrooms. The 2026 Jeep Recon is the company’s next shot at luring Tesla Model Y buyers, though the Mexico-built SUV will also start from $67,000, and with no $7,500 consumer tax credit to soften the blow.

The names may change — Stellantis, Fiat Chrysler, DaimlerChrysler, Chrysler Corp. — but the company stays frustratingly familiar

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Those models aren’t what the Trump administration has in mind to “assist” the industry, as it locks fuel-economy and emissions rules into a time machine, seemingly bound for the Eisenhower administration. A yearlong spree against regulations culminated with last week’s killing of the “endangerment finding,” the historic ruling that required the Environmental Protection Agency to regulate greenhouse gases as a threat to public health and safety.

Automakers will no longer face fines for failing to meet tailpipe pollution or fuel-economy standards. They will no longer be required to buy pricey climate credits from the likes of Tesla, or spend billions developing EVs that weren’t boosting the bottom line.

In the face of such regulatory monkey business, the Detroit Three are naturally tempted to play see no evil, hear no evil. Automakers are free to make whatever cars they like, at least until the next sheriff rides into Washington. “Choice” is their new mantra. Unsurprisingly, their choice is to make hay and haul it in fossil-fueled SUVs and pickup trucks that generate virtually all its profits.

Washington insists this is all about making cars more affordable. That includes a vindictive axing of fuel-saving stop/start technology, which the EPA calculated was trimming owners’ gasoline bills between 7.3 and 26.4 percent. (Wait, doesn’t gasoline cost money?) And it’s precisely those feature-stuffed trucks and SUVs that drove the price of the average new car past $50,000 in the first place. Today’s cheap gasoline also encourages automakers to party now and pay later. Longer memories will recall the old Chrysler getting caught with its pants down whenever fuel prices spiked, its showrooms overflowing with unsold, guzzling trucks. Churlish types may even recall Chrysler’s 2009 bankruptcy and subsequent federal bailout.

Still Top-Heavy with Trucks

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Like its automaking peers, Stellantis insists it won’t walk away from EVs. But it remains more reliant on trucks and SUVs than any rival. Stellantis would at least try to own its area of expertise. Yet sales of its bread-and-butter Ram pickup, after briefly nosing past the mighty Ford F-150, have fallen off a cliff. Sure, some of that drop came from Ram’s controversial decision to drop a V-8 in favor of a more-efficient “Hurricane” inline V-6. But it’s more related to the botched rollout of a redesigned 2025 Ram, with production bottlenecks, quality glitches, and the elimination of an affordable “Classic” model in favor of moneymakers like the $87,000 Tungsten edition.

Try this for market malpractice: Prior to the launch of the 2026 Jeep Cherokee, a critical hybrid SUV that revives a storied Jeep nameplate, Stellantis didn’t even have a straight-up rival for the Toyota RAV4, Honda CR-V, or other wildly popular compact SUVs. (The Jeep Compass is much smaller and not up for that fight).

“That’s really where the market is, and the Koreans and Japanese are all over those segments,” says Tom Libby, director of industry analysis for S&P Global Mobility.

Like its automaking peers, Stellantis insists it won’t walk away from EVs. But it remains more reliant on trucks and SUVs than any rival

Compact SUVs are one of 33 market segments, by S&P’s count, yet those models account for 21 percent of all US sales. Stellantis, in effect, “was only competing in four-fifths of the market,” Libby says.

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A revolving door of management hasn’t helped. Filosa is the latest CEO following the abrupt resignation of Carlos Tavares in December 2024, with Tavares facing pressure from all sides. Dealers, suppliers, the UAW, key shareholders, and the managing board were in near-revolt over slumping sales and Tavares’ relentless cost-cutting. Like a perpetually rebuilding sports franchise, each new company chief arrives with high hopes and fresh strategies, then gets replaced before he or she can see it through.

“You can’t keep changing course and expect things to improve,” Libby says.

In Europe, Stellantis’ Peugeot and Citroen brands were doing solid EV sales. Now the EU is watering down an EV mandate for 2035. So Stellantis plans to resurrect diesel engines in at least seven European models. Some analysts see this as smart business, with Chinese automakers having no diesels to sell. But this is also Stellantis at its blast-from-the-past best. In Europe, diesels have fallen from more than half the market in 2015 to 7.7 percent today. EVs are at nearly 20 percent and rising fast, driven by the arrival of Chinese models from BYD and others.

Ram 1500 Revolution concept truck

Image: Stellantis

Too Many Brands, Not Enough Stars

Notoriously, Stellantis has too many underperforming brands, with 14 core outfits including a superfluous Lancia, Vauxhall, and DS in Europe. (I’ll leave Maserati off that list, hoping this once-glorious brand can survive). By this point, a boss-baby CEO would realize he has too many toys to play with. Yet each new chief has resisted making tough calls on which brands to cut loose. As brands such as Chrysler wither, executives publicly proclaim their love and commitment, only to neglect them.

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Attempts to reestablish Fiat and Alfa Romeo in America were noble, especially for enthusiasts who crave some la dolce vita in their cars. But Alfa Romeo sold 5,600 cars here last year and a paltry 1,300 for Fiat. Sorry, but the experiment has failed. And despite having seven brands in America, none is the kind of mainstream anchor provided by GM’s Chevrolet, Ford, Toyota, or Honda.

Yet for all that, Stellantis doesn’t have a mainstream domestic car brand to take on Toyota, Honda, or Hyundai. It doesn’t have a high-margin luxury brand akin to Cadillac, whose thriving EV sales (prior to the kibosh on consumer credits) saw it pass a stumbling Audi in the US luxury ranks.

“You can’t keep changing course and expect things to improve.”

— Tom Libby, director of industry analysis for S&P Global Mobility

Things hit bottom in August, when Stellantis’ share of the US retail market reached a record-low 5.4-percent, according to S&P Global. The company has begun to turn things around, with retail share rising to 6.3 percent in November. But after shedding market share to Toyota or Honda for decades, the company is now losing it to Hyundai and Kia, whose sales have exploded. Not coincidentally, those Korean brands have invested in full lineups that encompass affordable sedans, SUVs, and smartly designed EVs.

One ominous number illustrates the depth of the problem. Stellantis’ percentage of repeat customers, which S&P calls its manufacturer loyalty measure, sunk to around 41 percent in August, before recovering to 47 percent for the fourth quarter. In other words, fewer than half of current owners are buying another Stellantis model, and that’s with seven brands to choose from. Among automakers that offer at least two brands here, only Volkswagen was lower at 44 percent.

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At GM, a healthy 66 percent of owners end up buying another GM model, followed by Toyota and Ford at a respective 64 and 61 percent. That loyalty has become a critical indicator of long-term success, as a growing number of automakers fight over a limited (or shrinking) pie of new-car buyers. The winners are those who can steal customers from rivals, win over younger generations, and ideally keep them for life.

Can Stellantis Turn Things Around?

The frustrating part is that Stellantis, when it’s on its game, can deliver compelling cars and trucks, full of charm and personality.

The plush-and-powerful Ram. The Jeep Wrangler, which experienced a massive sales renaissance as Americans rediscovered the joys of authentic off-roaders. The Dodge Challenger and its Hellcat and Demon offshoots. The overlooked Maserati GranTurismo Folgore, a sweet-driving, 202-mph electric indulgence that makes a Lucid look like a Hertz rental.

Stellantis has little choice but to lean into its traditional customer base for now. But Stellantis must keep investing in electrification and other advanced tech, before the winds change again. Chinese EVs already have a foothold in Europe and a coming toehold in Canada and will inevitably blow into America as well.

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The Ram 1500 REV pickup, serially delayed, remains an intriguing tech play. This type of “extended range electric vehicle,” or EREV, uses an ICE engine solely to generate electricity for a battery, which then efficiently powers the wheels. With much longer electric ranges than today’s plug-in hybrids, and the ability to fill a gas tank when needed, EREVs could prove popular with Americans who are leery over EV range or long charging times. Ram says the REV can cover 145 miles on plug-in electricity alone, with 690 miles of total range.

Filosa intends to revitalize a near-dormant Chrysler brand, including an actual sedan (possibly electric) based on the Halcyon concept, and perhaps a sporty small car priced below $30,000. The company is also readying a demo fleet of Charger Daytonas, powered by semi-solid-state batteries — from the Massachusetts-based Factorial Energy — that helped a lightly modified Mercedes EQS sedan cover 749 miles from Stuttgart to Sweden, with 85 miles of range to spare.

If Stellantis can get in on the ground floor of crazy-ranging, rapid-charging solid-state batteries, it and other homegrown automakers could leapfrog the best lithium-ion technology in all of China. Stellantis would be viewed as a tech leader, not a follower. Show them 500 miles of range and a 15-minute charge, and EV fans might consider a Dodge, Chrysler, or Ram for the first time in their lives. Don’t laugh. Remember how Tesla was going to drive every legacy automaker out of business? The clock may be ticking on Stellantis, but it’s not too late to change.

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