Entertainment
Snoop Dogg embraces NBC Olympic ambassador of joy role as Games shift to his hometown
MILAN — He’s as smooth as a bobsled track and sharp as a skate blade.
Snoop Dogg, the rap rapscallion who puts the OG in Olympic Games, plopped down on a couch in the NBC green room and muted the TV. It’s exhausting being everywhere at all times at the most spread-out Winter Games in history.
Whether he was carrying the Olympic torch, skiing with Picabo Street, sliding a curling stone or driving a Zamboni, Snoop was everywhere. He finished each day with a highlight show from the Milan studios.
So ubiquitous was the so-called Ambassador of Happiness, you’d swear NBC duped a Snoop — or maybe two.
Snoop Dogg, right, and five-time Olympic gold medalist former speedskater Eric Heiden watch speedskating at the Milan-Cortina Olympics on Feb. 11.
(Ben Curtis / Associated Press)
“The Winter Olympics are underrated,” he said in an interview Friday at the network’s Olympic complex. “It’s not highly touted like it should be. This is an event that is just as good as the Super Bowl, as the Summer Olympics. There’s so much action and there’s so much happening, and it’s not just one day. It’s not just four quarters. It’s weeks of great competition — on ice, for the most part.”
It’s almost as if the angular, 6-foot-4 Snoop is on ice as he glides through the back halls of NBC’s temporary headquarters, wearing a white turtleneck under a red, white and blue leather jacket with “COACH SNOOP” across the front. He’s wearing a gold-rope chain with the Universal logo as a pendant, and gold-rimmed sunglasses that are square and lightly tinted.
He greets everyone he sees and a friendly assistant follows him, handing out Olympic pins of a tiny, cartoonish Snoop with his arms raised at his side, standing in front of an American flag.
Is it any wonder this guy creates a buzz in every venue he enters? He is the No. 1 celebrity sighting at the Games.
“Snoop has a joy about him, a childlike curiosity, and he’s also a people person,” said Molly Solomon, executive producer and president of programming for NBC’s Olympics coverage. “He wants to lift people up in all aspects of his persona.”
NBC began using the rapper as part of its Olympic coverage during the Tokyo Games in 2021 with the streaming Peacock show “Olympic Highlights with Kevin Hart & Snoop Dogg.” Many of their playful clips and humorous commentaries went viral and were especially appealing to younger viewers. Snoop genuinely enjoyed the competition, even though a lot of it was new to him.
Three years later, as the network was preparing for the Paris Olympics, executives were looking for ways to enhance the prime-time coverage, much of which would air on tape because of time-zone differences. They decided to expand Snoop’s role to give the perspective of a “superfan.” With these Olympics, his role further evolved into an experiential one, and to serve as an informal mentor and ambassador to the athletes.
“This is the biggest stage in the world,” he said. “Nobody gets to perform in front of the world like they do, with the whole world paying attention. To have all of that pressure of [something] you’ve been working for four years … Some of these girls and guys get that one shot, their event is only one time.”
As a roving correspondent, he did … well, some serious roving.
That included making the drive from Milan to Cortina for curling, sliding and women’s ski racing. That’s a four-hour van ride each way, some of it winding into the Dolomites.
“Trying to sleep with my head up against the window, with turning curves and every mountaintop,” he said. “Sliding by trains and traffic, and oh my God, I couldn’t drive out here. One-way streets. Little-bitty trains coming this way, that way. Bicycles, mopeds. It’s a lot.”
He also made a 3½-hour trip to Livigno to watch snowboarding — and said that if he had to pick a sport to compete in, that would be his choice.
“I could get good in snowboard, because I just like the creativity of when you’re in the air you have full control but you in the air,” he said. “I just feel like that’s something I could really be good at.”
So he must have skateboarded as a kid growing up in Long Beach, right?
“Never,” he said. “That’s what I’m saying. None of these sports are near and dear to me. That’s why it’s gonna be a first-time trial. But I know who I am. I don’t like to fail. I don’t like to lose. So I’m just such a perfectionist that I will get good enough to be good enough.”
He’s 54 and concedes his body can’t always accomplish what his mind thinks it can. He tried running the 200 meters at the Olympic trials in Oregon before the Paris Games and did so in 33 seconds, but he limped away with an injury. So he has a goal for when the Summer Games come to Los Angeles in two years.
“When we get to L.A., my mission is for me to run the 200 in under 30 seconds,” he said. “In 2028, I should be 56 years old. So if I can run it in under 30 seconds at 56, that’s a gold medal for me.”
Solomon said NBC is still brainstorming about how Snoop’s role will evolve for the 2028 Games.
Honorary Team USA coach Snoop Dogg throws a curling stone as Americans Daniel Casper and Tabitha Peterson Lovick watch on Feb. 6 in Cortina d’Ampezzo, Italy.
(Richard Heathcote / Getty Images)
“Of course, L.A. is Snoop’s hometown,” she said. “So he will be a hometown hero.”
Snoop said his love for the Olympics dates to the 1984 Los Angeles Games. He didn’t attend any events at the time, though, noting that for a 13-year-old kid growing up in Long Beach, the city felt “like a whole state away.”
“We were watching on television,” he said. “We never thought we could physically be there. … It just felt good to be an American, to watch us compete against the whole world and to see how great we were.”
He’s particularly interested in flag football — which will make its debut in the Los Angeles Olympics — and created a youth football league that counts among its alumni NFL standouts C.J. Stroud and JuJu Smith-Schuster.
“Flag football is a sport the whole world can grab ahold of,” Snoop said. “There are so many athletes that are in the NFL that are from different parts of the world that they’ve grown the sport from them just making it to the NFL and being an inspiration for the next generation.”
Spoken like a true Ambassador of Happiness.
Movie Reviews
‘3 Weeks After’ Review: A High-School Field Trip Goes Off the Rails in a Skillful but Sadistic Serbian Shocker
The kids are not alright, or even right in the head in Serbian drama 3 Weeks After. This skillfully made but mean-spirited exercise revolves around a high-school trip to the countryside that turns extra dark when nearly everyone takes to bullying one kid among them: a boy, Zoza (Jovan Ginic), who just happens to have been the best friend of another kid they all bullied into committing suicide three weeks before, hence the title.
Imagine an especially vicious adaptation of Lord of the Flies or a remake of Gus Van Sant’s Elephant but directed by Gaspar Noé. Indeed, there’s even an extended sequence in which the teens get high and dance to techno, recalling Noé’s Climax. Unfortunately, 3 Weeks is way less fun and has a sadly deflated final stretch. More importantly, for all that director Miroslav Terzic (Redemption Street, Stitches) has talked up basing this loosely on actual events and discussing peer-on-peer violence with his young cast, the film offers an absurdly bleak portrait of Gen Z that just doesn’t ring true.
3 Weeks After
The Bottom Line Nasty beyond belief.
Venue: Karlovy Vary Film Festival
Cast: Jovan Ginic, Klara Karaulic, Andjela Alavirevic, Tihana Lazovic, Branislav Trifunovic, Andrija Markovic
Director: Miroslav Terzic
Screenwriters: Vladimir Arsenijevic, Bojan Vuletic, Miroslav Terzic
1 hour 35 minutes
The picture opens with a sledgehammer of a visual metaphor: a building on a housing estate is fully engulfed in flames, but there are no firefighters on the scene, no victims screaming from windows, and not even any gawking spectators except for Zoza. Even he seems pretty unbothered about the inferno. Seemingly having had his fill of conflagration watching, Zoza heads off with his backpack, joined en route by classmate Darija (Andjela Alavirevic), who expresses her surprise that he’s going on the school trip to Bulgaria so soon after “what happened.” This traumatic three-weeks-old inciting incident — wherein Zoza’s friend Andrija killed himself in order to escape bullying from his schoolmates — is only gradually explained as the film unfolds, with nasty little details dropped like breadcrumbs along the way.
It turns out that Zoza was also somewhat culpable for Andrija’s death, although nowhere near as much as those who actually beat and humiliated the late teen until he could bear it no longer. As the kids sit on the hired coach in little cliques and subgroups, it becomes clear that they’ve decided Zoza will be the next victim, partly because he knows what happened to Andrija and partly just because he’s quiet, a bit of a loner and not a morally benumbed sociopath like the rest of the class.
At a rest stop along the way, head sociopath Milos Bogdanovic (Andrija Markovic), who has been banned from the trip while the circumstances of Andrija’s death are investigated, sneaks aboard so he can be with his queen bee girlfriend Milica (Klara Karaulic). Somehow neither the two chaperone teachers on the trip, flighty Viktorija (Tihana Lazovic) and lumpish Markus (Branislav Trifunovic), nor the coach’s driver notice Bogdanovic’s arrival. His presence is only detected when the bus is forced to stop on the way due to a landslide-blocked route and a tire is punctured while trying to turn around on the narrow mountain road.
Perhaps that’s all also meant to be further visual metaphors. Certainly, there’s very little that’s metaphorical about the way the script, by Terzic, Vladimir Arsenijevic and Bojan Vuletic, has Viktorija and Markus negligently putting on noise-muffling headphones as they go to bed in the sprawling remote hotel the whole party has checked into. Having spent a little time griping to each other about how awful kids are these days, they both make themselves about as useful as nipples on cockroaches by electively shutting up their ears. With no adult supervision (the hotel staff is mysteriously absent too, as it’s meant to be the end of the season), the teens raid the beer supply and begin hunting down Zoza, who’s lured out by the one person he semi-trusts.
As repellent as the scenes that follow are — especially one in which a child is brutalized out of frame while Milica scrolls her phone with a blank affect, complaining that she’s bored when the atrocity is finished — there’s no denying that Terzic and his team have skills. The chase of Zoza through the forest and caves beyond the hotel is well-wrought, coherently mapped out spatially, and filmed by cinematographer Damjan Radovanovic and his team with just enough light and the right filters to allow us to work out what’s going on. That said, this probably won’t be even faintly legible on a home entertainment system, let alone the handheld gadgets that kids like the ones seen here prefer to watch entertainment on these days.
But this movie isn’t meant for teenagers, or really anyone who has more than a passing acquaintance with young people of this generation. Maybe things are worse in Serbia, which suffered a war a generation ago that left deep scars, but it rather beggars belief that this cohort could be, right down to every single child, quite this pathologically cruel and morally bereft. Likewise, it seems very farfetched that the morning after every single one of them would be so catatonically hungover, passed out in puppy piles in their clothes with not a drop of vomit in sight, that they wouldn’t wake and hear the ominous things going on. Is it another kind of metaphor that Terzic cuts abruptly to black instead of showing us the climactic combustion we’ve been set up to expect? Maybe, but really who cares?
Entertainment
Netflix stock plunges to 52-week low following mixed earnings report
Netflix stock plunged 9% on Friday morning to $67.74 a share, after the streamer’s second quarter earnings report renewed concerns among investors and analysts about the streamer’s future growth.
The Los Gatos-based company on Thursday narrowed its 2026 forecast to $51 billion to $51.4 billion from $50.7 billion to $51.7 billion, causing equity analysts to cut their estimates. The stock reached a new 52-week low on Friday and is down 49% from a year ago.
“This outlook likely reinforces investor concerns,” wrote analysts from Guggenheim Securities in a research note on Friday, which has a “buy” rating on the stock.
Netflix did not immediately respond to a request for comment on its declining stock price.
Investors have been skittish about the amount of time people spend on the streaming platform. Netflix’s share of TV viewing time in the U.S. has steadily declined in recent months as YouTube has gained market share, according to Nielsen data.
Investors are concerned that if people spend less time watching Netflix, it could cause people to cancel their subscriptions and make it more challenging for Netflix to raise prices in markets like the U.S.
Netflix said engagement is healthy on its platform and its programs continue to draw large audiences with popular shows like crime drama series “I Will Find You.”
Netflix said subscribers watched more than 97 billion hours on the streaming service in the first half of the year, up 2% from a year ago.
“We are increasingly concerned that younger generations are less interested in long form content as their time migrates to ‘free’ social media platforms,” wrote Jeffrey Wlodarczak, CEO of Pivotal Research Group in a report on Friday, who has a hold recommendation on Netflix stock. “We believe this will result in slower subscriber growth and attempts by the company to offset this via more aggressive price increases and investment in content.”
Netflix executives in a Thursday earnings presentation emphasized that measuring engagement at the company goes beyond hours spent watching the streaming service.
“There is not a linear relationship between view hours and revenue and profit because all hours are not created equal,” said Greg Peters, Netflix co-CEO on an earnings presentation on Thursday. “All hours don’t provide the same kind of value to the business.”
The streamer said it plans to allocate just over 5% of its content spend on live programming this year. Live content has been a key driver for subscriptions, accounting for six of the top 10 new member sign-up days over the last five years, the company said, even though it makes up roughly 1% of overall watch time this year.
The company is also diversifying the content it offers on its platform, adding live sports games and video podcasts, in addition its large library of TV shows and movies.
Netflix revenue rose 13% to $12.6 billion in the second quarter. Net income was $3.4 billion, up 9% from a year ago.
The company said its advertising business is on track to reach $3 billion in revenue this year, double the amount in 2025.
Movie Reviews
Movie Review: “The Odyssey” by Nolan
Sail we must, on Homer’s “wine dark sea” from Ithaca to Asia Minor and many points in between for the greatest story of them all, the tale of “a face, a fleet…of a war with Troy, of a man and a ‘trick’” and “Zeus’s Law, defied at mankind’s peril.
For his latest feat, Christopher Nolan takes us on the epic quest that is the cornerstone of Western literature and Western civilization, Homer’s saga of Odysseus, “hero of the Trojan War,” a trickster ready to wield his brain and his brawn in a titanic struggle not just to win that war, but the many tests that stand between himself and “home.”
And in Nolan’s telling, what makes “The Odyssey” timeless is the remorse of civilization’s unraveling, of the violence and pitiless greed that brings great epochs and empires to an end. Odysseus, played with equal parts cunning and gravitas by Matt Damon, spends his years “coming home” from The Trojan War filled with regret at what he’s seen, what he’s done and what’ he’s caused to come to pass.
His men and even he see himself as “punished” by the gods for his acts, playing god himself as he is forced to choose who lives and who dies. He pay for his hubris with more tests, more violence and more second guessing than we’ve ever seen in in a film or mini-series about him, the original “classic” hero of Western literature.
Nolan’s ancient epic is more historical and slightly grander than Wolfgang Peterson’s mythic star vehicle “Troy,” more touching than the riveting and brutally heroic “300,” and more tactile than either. We’re seeing real seas, realistic reconstructions of ancient armor, cities, galleys of war and a real dog — Argus — waiting for his master to return from decades of fighting and traveling.
Note to “Supergirl” and “Superboy” filmmakers and anybody else thinking “Let’s just digitally animate the damned dog.” Nobody cries when a digital dog dies.
If I’m honest, Nolan’s version of an oft-told tale had me from the moment I saw “the horse,” the “trick” of the tale-teller’s account of “clever” Odysseus. Troy really existed, and if there really was a “Trojan Horse,” I’ll bet it looked a lot like this — half-buried in the surf, a “Planet of the Apes” post-apocalyptic monument and tribute to the gods that had to be hauled, sans wheels, from the sand to the city whose blasphemous undoing it held hidden in its belly.
Nolan’s narrative opens with that “trick,” and tells the tale from three temporal perspectives — the war, as remembered, events back home in the Ithaca with the queen (Anne Hathaway) and son (Tom Holland) that King Odysseus left behind to fight, and the epic quest to return from that war as recalled by Odysseus in the company of his most alluring captor, Calypso (Charlize Theron).
The central conflict isn’t the war, or the murderously ruthless “suitors” for Queen Penelope, foremost among them the handsome and venomous Antinous (Robert Pattinson). It is between Odysseus and his superstitious men as he struggles with hardened warriors (Himesh Patel plays his stoic but questioning second in command) convinced their commanding officer has offended and re-offended the gods, especially Troy’s patron, Poseidon.
“You can’t live by omens and sacrifices,” Odysseus scoffs. But in this “time of apparent magic,” even our Ur-hero is given pause by Cyclops, the Sirens, the enchantress Circe (Samantha Morton) and the gigantic armored man-eaters that confront them, the Laestrygonians.
And even Odysseus has his Mount Olympus spirit guide. Zendaya plays the goddess Athena, who warns him “Your cleverness will get you into trouble.”
As indeed it does.
Damon’s “brand” as an actor has long been the intelligence he conveys in all but the silliest roles. That’s put to great use here as we see him plotting and planning this escape or that ambush. “The gods help those who help themselves,” he preaches. But his Odysseus also lets us see him second-guessing himself, a wearying and ageing man weighed down by the heartbreaking burdens of leadership.
Hathaway, in the role of the dutiful wife weaving and unraveling her tapestry while bullying suitors impose themselves on her household, shows us her own burdens. She said “Promise me you’ll come back.” And all she’s left with, decades later, is rising anger at the plight her long-absent and presumed-dead husband has placed her in. She is queen, but their overmatched son (Tom Holland) is too unsophisticated and physically weak to take the throne in the presence of entitled, murderous brutes.
Jon Bernthal brings a rough bluntness to the gruff Menelaus of Sparta, a hardnosed ruler dragged into war when Helen (Lupita Nyong’o) ran away from his brother Agamemnon (Benny Safdie) to Troy.
And John Leguizamo nimbly plays the loyal blind swineherd who tries to help Penelope and son Telemachus (Holland) cling to power as long as possible against long odds that his master, Odysseus, might return. Horror icon Mia Goth plays Penelope’s treacherous handmaiden.
Nolan’s “all-star cast” makes something of a statement in terms or the film’s intentions and modern messaging. The first character we see is played by the transgender actor Page, with a Black Helen of Troy and Black and Asian characters giving this ancient world the cosmopolitan flavor it most certainly had.
A running theme through all this is the breakdown of an old order, “Zeus’s Law” about piety, square dealing and how to treat strangers and guests and the rest of the human race, Trojans included. Nolan is talking about the “Dark Ages” to come, and the “Dark Ages” which have revisited us whenever the people lose their way and the violent and rapacious are empowered over us, often at our own doing.
Take a gander at insensate monster Cyclops and who he seems to resemble. Imagine him in a diaper if you have trouble making the connection.
This “Odyssey” is almost exactly what we’d expect from Nolan, a very good film not on a par with the unnerving novelty of “Inception,” lacking the poetry and stunning suspense of “Dunkirk” — just an epic yarn given epic treatment/
This is a filmmaker who has something to say to modern audiences, and a pretty good idea of how to say it within the context of a 3000 year old tale of “a face” that “launched” a “fleet” of “a thousand ships,” of “clever” Odysseus” and the gods and all-too-human men who bedeviled him every step of his guilt-ridden and bloody journey “home.”
Rating: R, graphic violence, nudity, profanity
Cast: Matt Damon, Anne Hathaway, Tom Holland, Lupita Nyong’o, Himesh Patel, Zendaya, Robert Pattinson, Elliot Page, John Leguizamo, Samantha Morton, James Remar, Ryan Hurst, Mia Goth, Jon Bernthal and Charlize Theron
Credits: Scripted and directed by Christopher Nolan, based on “The Odyssey” by Homer. A Universal release.
Running time: 2:52
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