Technology
Simple steps to build your own website: A beginner’s guide
Remember when you were young and dreamed of opening up that store one day or starting that business? For many retirees, there is no time like the present. Many retired people still like to keep themselves active and busy, and what better way to do that than realizing a passion you’ve always had? For some people, this may seem like a daunting task, but the internet has made it much easier to open up shop from the comfort of your home. And the start-up costs are also much more affordable than doing it the brick-and-mortar way.
Still, opening a store online, whether you’d describe yourself as tech-savvy or not, can be challenging if you don’t know the correct steps to take. The good news is that today, we’re going to walk you through it all in this beginner’s guide to building an online presence and finally pursuing that post-retirement passion project (that could also earn you some bucks).
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A woman doing yoga on her laptop (Kurt “CyberGuy” Knutsson)
1) Choose your passion project
Deciding what to sell is the first step in setting up an online store. Perhaps you’ve already known the answer to this for a long time, and that’s what inspired the store in the first place. But if you’re not quite sure, consider your expertise, interests and what’s in demand in the market.
For retirees, it’s often beneficial to choose products or services that align with your passions or past experiences, as it’s not just something you’re interested in but, by now, you’re likely already an expert in it, too. And, being an expert in your niche will help you establish yourself as a trusted authority in the industry, which is something that potential customers look for.
And, it’s not just products you can sell; you can also sell services like coaching or consulting or even create a blog that can be monetized. The options are endless, but it’s important to have some direction before you get started.
Get my picks for the best website builders to easily set up.
A woman working on her laptop (Kurt “CyberGuy” Knutsson)
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2) Identify your target audience
Knowing what you want to sell is one thing, but knowing who to sell it to is another. Understanding who your potential customers are is essential for effective marketing and product development. Therefore, take some time to research and understand your target demographic. Consider factors such as age, gender, location, interests and purchasing behavior. A good idea is to start off in your own community.
If you know anyone who would be interested, talk to them and see who they can connect you with. You can even create a research survey to get feedback on your audience and what they are looking for. In fact, some people do this step first if they are not sure what to sell but are certain they want to start an online store.
Get my picks for the best website builders to easily set up.
A couple conversing and looking at their tablet (Kurt “CyberGuy” Knutsson)
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3) Ideas for online stores and businesses you can create
When it comes to doing your passion project online, the options are endless. But if you’re not sure, there are various types of online stores you can establish to cater to diverse needs and preferences. Start with an idea that you are passionate about. Below are some examples:
E-commerce store: This is the most common type of online store, where you can sell physical products ranging from clothing and electronics to groceries and furniture.
Digital products store: If you specialize in creating digital goods such as e-books, software, music or online courses, you can set up a digital products store to distribute your creations.
Subscription box service: Subscription-based businesses are gaining popularity, offering curated boxes of products delivered to customers’ doorstep on a recurring basis. Examples include beauty boxes, snack boxes and pet subscription services.
Marketplace platform: Instead of selling your own products, you can create a marketplace platform where multiple vendors can list and sell their items. Etsy and eBay are prime examples of successful marketplace platforms.
Service-based store: Beyond physical and digital products, you can offer various services through an online store, such as consulting, tutoring, freelance services or event planning.
Dropshipping store: With dropshipping, you can sell products without holding inventory. When a customer makes a purchase, the order is fulfilled by a third-party supplier who ships the product directly to the customer.
Print-on-demand store: This model allows you to sell custom-designed merchandise, such as T-shirts, mugs and phone cases, without the need for inventory. Products are created and shipped on demand.
Membership-based store: Create a store where customers pay a membership fee to access exclusive products, discounts or content. This model fosters customer loyalty and recurring revenue.
Blog: Combine content creation with e-commerce by creating a blog where you share valuable information or insights related to your niche, such as health and exercise, and integrate it with an online store to sell related products or services.
Get my picks for the best website builders to easily set up.
A group of people exercising (Kurt “CyberGuy” Knutsson)
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4) Choose a website builder
Selecting the right website builder is crucial if you are looking to set up an online store. A good website builder should have a user-friendly interface and customizable templates, making it accessible even to those who aren’t tech-savvy. Look for a platform that requires no coding knowledge and offers a variety of professionally designed templates that can be easily customized to create a unique and visually appealing website for your online store.
Additionally, the website builder should offer built-in e-commerce features, making it easy to manage inventory, process payments and track orders all in one place. Before you start building your online store, you’ll need to select a plan that best suits your needs and budget. Many website builders offer a range of plans, from free options with basic features to premium plans with advanced e-commerce capabilities.
Consider factors such as storage, bandwidth and the number of products you plan to sell when choosing a plan. If you’re just starting out, you may want to start with a basic plan and upgrade as your business grows. With flexible pricing options, you can easily scale up your plan as needed to accommodate your growing online store.
Get my picks for the best website builders to easily set up.
Father and son looking at tablet (Kurt “CyberGuy” Knutsson)
5) Pick a website name, domain name, hosting provider
Choosing the right name and domain for your online store is crucial as it’s the first thing customers will see and remember about your brand. Your name should be catchy, memorable and reflective of your brand identity. When selecting a domain, try to keep it simple and easy to spell to ensure that potential customers can easily find and remember your website.
You can use various domain search tools to check the availability of your desired domain name and explore different options until you find the perfect match for your online store. While some platforms offer free domains, upgrading to a premium plan often allows you to connect your own domain and remove any platform-specific branding from your URL.
Get my picks for the best website builders to easily set up.
6) Design your website for success
Now, it’s time to start designing your website. There are many platforms that offer a wide range of professionally designed templates that you can customize to create a unique and visually appealing online store. Choose a template that best fits your brand identity and industry, then use the platform’s intuitive drag-and-drop editor to customize it to your liking.
Add your logo, change colors and fonts and rearrange elements to create a website that reflects your brand personality and effectively showcases your products or services. A good tip is to start off simple; you can always add to your design as you go.
Get my picks for the best website builders to easily set up.
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7) Decide on what pages to include on your site
When building your online store, blog or business, you’ll want to have useful pages on your website. This not only helps people find your website, but once they are there, it gives them all the information they need.
Common pages for an online store include a home page, product or service pages, an “about us” page, a contact page and a blog (unless, of course, this is the focus of your site, in which case the blog page may be the home page). Generally speaking, the fewer steps it takes for someone to engage in a call to action the better.
You may also want to consider adding pages for shipping and return policies, FAQs and customer testimonials to build trust and credibility with your audience, as well as a privacy policy, disclaimer, regulatory compliance and other legal notices.
Get my picks for the best website builders to easily set up.
Illustration of various pages to use on your site (Kurt “CyberGuy” Knutsson)
8) Familiarize yourself with SEO to stand out
Search engine optimization (SEO) is a buzzword that you may have heard going around. SEO is essential for driving organic traffic to your online store and improving your visibility in search engine results. You can optimize your website for search engines by adding relevant keywords to your content, optimizing your meta tags and descriptions, and improving your site’s loading speed and mobile responsiveness. Many website builders offer built-in SEO tools and guides to help you optimize your website for search engines and improve your chances of ranking higher in search results.
Get my picks for the best website builders to easily set up.
Illustration of search engine optimization on a laptop (Kurt “CyberGuy” Knutsson)
9) Consider email marketing
Email marketing is a powerful tool for engaging with your audience, promoting your products or services and driving sales for your online store. But it doesn’t have to be complicated. If you already have email contacts, consider reaching out to them to tell them about your project. Most people want to support their friends and family with their pursuits, even if it’s just by spreading the word.
Otherwise, in order to collect more emails, consider offering a discount or incentive in exchange for signing up for your email list to encourage visitors to subscribe, like an e-book or a downloadable such as a brochure. Then use an email marketing platform to design and send professional-looking emails that direct them to products, services or blog posts on your website.
Get my picks for the best website builders to easily set up.
A couple looking at a tablet (Kurt “CyberGuy” Knutsson)
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What else to consider
The above are some of the most common steps to opening an online store, but it will look different for everyone. There may be steps you skip and steps you add, and some good advice is to perhaps talk to other retirees you know who have already done it. Maybe they have some suggestions, especially if there’s anything they can share that they wish they had known before they started down that path.
When launching a website, you have a variety of choices to suit your specific needs, whether you’re seeking simplicity, customization or advanced features. Explore these top website builders to find the perfect fit for your online presence: Wix, Squarespace, Weebly, Shopify and WordPress. Learn more about these options by clicking here.
Kurt’s key takeaways
Starting an online shop or launching a website for your passion project might seem a little overwhelming, but many of these sites have wizards, resources and customer support teams that can help. Once you get started, you’ll be on your way to running your online store or project while enjoying your retirement.
Have you started an online store or blog? What was your experience? If you haven’t, is it something you would consider? Why or why not? Let us know by writing us at Cyberguy.com/Contact.
For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter.
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Copyright 2024 CyberGuy.com. All rights reserved.
Amy Reinhard, Netflix’s president of advertising, said the streaming service has “the most engaged audience anywhere,” with subscribers on its ad-supported tier spending an average of 41 hours per month on the service.
The new ad formats are part of Netflix’s in-house advertising platform, which is now live in the US after arriving in Canada. It plans to bring the platform to all 12 countries with ad-supported plans by June. “The foundations of our ads business are in place,” Reinhard said. “And going forward, the pace of progress will be even faster.”
Online scams are becoming more dangerous and convincing every day. Cybercriminals are finding new ways to gain not just your login credentials but full control of your computer and your bank accounts.
Take John from King George, Virginia, for example. He recently shared his alarming experience with us. His story is a powerful warning about how quickly things can escalate if you respond to suspicious emails.
Here is what happened to John in his own words: “I mistakenly responded to a false PayPal email notifying me of a laptop purchase. The message looked real, and I called the number listed. The person on the phone gave me a strange number to enter into my browser, which installed an app that took control of my PC. A warning popped up saying ‘software updating – do not turn off PC,’ and I could see my entire file system being scanned. The scammer accessed my bank account and transferred money between accounts. He told me to leave my PC running and go to the bank, keeping him on the phone without telling anyone what was happening. I shut everything down, contacted my bank, and changed my passwords.”
John’s quick thinking in shutting down his computer and alerting his bank helped minimize the damage. However, not everyone is as lucky.
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Fake PayPal scam email (Kurt “CyberGuy” Knutsson)
How this scam works
This type of scam is known as a remote access scam. It often begins with a fake email that appears to come from a trusted company like PayPal. The message claims there is an issue, such as an unauthorized charge, and urges the victim to call a phone number or click a link.
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Once the scammer makes contact, they guide the victim to enter a code into their browser or install a program, claiming it will fix the problem. In reality, this grants the scammer full control of the victim’s computer.
Once inside, scammers often search for sensitive files, access banking websites, steal login credentials or install malware to maintain long-term access. Even if the immediate scam is stopped, hidden malware can allow scammers to reenter the system later.
A hacker at work (Kurt “CyberGuy” Knutsson)
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Key takeaways from John’s experience
John’s close call highlights several important lessons.
Fake emails are harder to spot than ever: Scammers create emails that look almost identical to real ones from trusted companies like PayPal. They copy logos, formatting and even fake customer support numbers. Always double-check the sender’s email address and verify communications by visiting the official website or app directly instead of clicking links inside emails.
Remote access scams can escalate fast: Once scammers gain control of your device, they can steal sensitive data, move funds between accounts and install hidden malware that stays behind even after the scammer disconnects. It often takes only minutes for serious damage to be done, making fast recognition critical.
Psychological pressure plays a big role: Scammers rely on creating a sense of urgency and fear. By keeping you on the phone and urging secrecy, they isolate you from help and rush you into making bad decisions. Recognizing when you are being pressured is key to breaking the scammer’s control.
Fast action can make all the difference: By quickly disconnecting his computer and contacting his bank, John limited the scammer’s access to his accounts. Acting within minutes rather than hours can stop further theft, block fraudulent transactions and protect your sensitive information from being fully compromised.
A warning on a laptop home screen (Kurt “CyberGuy” Knutsson)
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How to protect yourself from remote access scams
Taking simple but strong security steps can protect you from falling victim.
1. Never call a number listed in a suspicious email: Scammers often set up fake phone numbers that sound professional but are designed to manipulate you into handing over control or information. Always find verified contact information through a company’s official website or app, not links/numbers provided in suspicious messages.
2. Be skeptical of unusual instructions: No legitimate company will ask you to install software or enter strange codes to protect your account. If anything seems unusual, trust your instincts and stop the communication immediately.
3. Install strong antivirus software on all devices: Antivirus programs can detect suspicious downloads, block remote access attempts and help prevent hackers from taking over your system. Having strong antivirus protection installed across all your devices is the best way to safeguard yourself from malicious links that install malware and attempt to access your private information. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.
4. Use identity theft protection: These services monitor financial accounts, credit reports and online activity for signs of fraud, alerting you to suspicious transactions. See my tips and best picks on how to protect yourself from identity theft.
5. React immediately if you suspect a scam: Disconnect your device from the internet, contact your bank or credit card company immediately and change your passwords, especially for banking and email accounts. Monitor your accounts closely for unauthorized activity and report the scam to the Federal Trade Commission as well as the company that was impersonated. Acting quickly can prevent further access and limit the damage scammers can cause.
6. Use multifactor authentication (MFA): MFA adds a critical layer of security beyond passwords, blocking unauthorized logins even if credentials are stolen. Enable MFA on all accounts, especially banking, email and payment platforms, to stop scammers from bypassing stolen passwords.
7. Update devices and software immediately: Regular updates patch security flaws that scammers exploit to install malware or hijack systems. Turn on automatic updates wherever possible to ensure you’re always protected against newly discovered vulnerabilities.
8. Employ a password manager with strong, unique passwords: Avoid password reuse and use complex passphrases to minimize credential-stuffing attacks. A password manager generates and stores uncrackable passwords, eliminating the risk of weak or repeated credentials. Get more details about my best expert-reviewed password managers of 2025 here.
9. Never share screen access or grant remote control: Scammers exploit screen-sharing tools to steal passwords and manipulate transactions in real time. Legitimate tech support will never demand unsolicited screen access; terminate the call immediately if pressured.
10. Invest in personal data removal services: These services automate requests to delete your personal information from data brokers and people-search sites, reducing publicly available details scammers could exploit for phishing or impersonation. While no service promises to remove all your data from the internet, having a removal service is great if you want to constantly monitor and automate the process of removing your information from hundreds of sites continuously over a longer period of time. Check out my top picks for data removal services here.
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Kurt’s key takeaways
John’s story is a reminder that online scams are evolving quickly and becoming more aggressive. Staying skeptical, verifying all suspicious messages and acting quickly if something feels wrong can make the difference between staying safe and losing sensitive information. Protect your devices, trust your instincts and remember it is always better to be cautious than to take a risk with your security.
Have you or someone you know been targeted by a scam like this? Let us know by writing us at Cyberguy.com/Contact.
For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter.
Ask Kurt a question or let us know what stories you’d like us to cover.
Follow Kurt on his social channels:
Answers to the most-asked CyberGuy questions:
New from Kurt:
Copyright 2025 CyberGuy.com. All rights reserved.
Long-simmering tension between Silicon Valley and the press that covers it is surfacing during the Federal Trade Commission’s antitrust trial against Meta.
During a heated cross-examination of the FTC’s key economic expert, Scott Hemphill, Meta’s lead attorney, Mark Hansen, noted that Hemphill joined Facebook co-founder Chris Hughes and former Biden official Tim Wu in pitching regulators on an antitrust probe of the company back in 2019. The pitch deck for the probe that was shown in court included “public recognition” of the company’s aggressive acquisition strategy from two reporters: Kara Swisher, who currently hosts two podcasts for The Verge’s parent company, Vox Media, and Om Malik, the founder of the early tech blog GigaOm who is now a venture capitalist.
In an attempt to undercut Hemphill’s credibility, Hansen caught Swisher and Malik in the crossfire. He called Malik a “failed blogger” with an axe to grind against Meta. He then suggested that Swisher, whom he referred to as a Vanity Fair columnist (she last wrote for the site in 2015), was similarly biased against the company. In court, he projected a headline about her recently calling Mark Zuckerberg a “small little creature with a shriveled soul.”
The 2019 pitch deck shown at court by Hansen also cited a Post story to support that Facebook should be investigated as a monopoly. Meta’s Hansen asked if Hemphill agreed that “The New York Post is a scandal sheet,” to which he replied that he didn’t “have a view one way or another.” Hansen showed the infamous Post front page headline, “Headless Body in Topless Bar,” to make his point.
The exchange resurfaced years-old tensions between the press and tech titans. After experiencing relatively positive coverage during the early, aspirational days of Silicon Valley, Facebook and a handful of startups grew to become the largest platforms in the world. Along the way, they’ve chafed at increasingly critical coverage of their businesses.
Malik and Swisher have indeed both criticized Meta and its executives. In 2016, Malik critiqued Facebook’s intentions for offering free access to its apps and others in India, after board member Marc Andreesseen blamed local resistance to the program on “anti-colonialism” in a later-deleted tweet. “I am suspicious of any for-profit company arguing its good intentions and its free gifts,” Malik wrote at the time.
It was not the first time Meta has pointed a finger at the media while at trial
Tuesday’s exchange was not the first time that Meta has pointed a finger at the media while at trial. When discussing major scandals like Cambridge Analytica from the witness stand, company leaders have chalked up downswings in user sentiment to negative media attention and testified that Meta’s services haven’t seen comparable declines in engagement.
The FTC has argued that this fact is a sign of monopoly power because people can’t leave Facebook and Instagram without viable alternatives. A judge will ultimately decide if that is true or not. In the meantime, Meta’s grudges with the press are on full display.
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