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Adidas data breach reveals customer info in vendor attack

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Adidas data breach reveals customer info in vendor attack

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Hackers are no longer targeting only tech giants or hospitals. Any business that collects valuable personal information, such as names, phone numbers, email addresses or even basic financial details, is now a target.

Companies that rely heavily on third-party vendors or outsourced customer support are even more at risk, especially if they are not particularly strong in the technology sector.

German retailer Adidas learned this the hard way. The company recently confirmed a data breach involving one of its external partners, and although it has acknowledged the issue, many important details are still missing.

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A hacker at work (Kurt “CyberGuy” Knutsson)

Adidas confirms vendor breach: Here’s what we know

Adidas has officially acknowledged that a third-party vendor suffered a breach, resulting in unauthorized access to consumer data. In a public notice titled “Data Security Information,” the company revealed that a “third-party customer service provider” had been compromised. While the brand was initially silent on the scope, it had already been reported earlier this month that customers in Turkey and Korea had received breach notifications.

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Adidas posted this information on both its German and English websites. However, no specific region or number of affected individuals has been confirmed. The company’s statement did clarify that no payment information, such as credit card details, nor passwords were included in the breach. Instead, it involved contact details submitted by users to Adidas’ help desk in the past.

Data obtained reportedly includes names, phone numbers, email addresses and dates of birth. While this might seem limited compared to financial data, this type of information can be exploited for phishing scams and identity theft. 

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An Adidas sign (Kurt “CyberGuy” Knutsson)

What Adidas told customers after the breach

In the wake of the breach, Adidas began notifying potentially affected customers directly. The company’s email to customers below aimed to reassure recipients and clarify what information was involved. Here is the full text of the notification sent to affected individuals.

Dear customer,

We are writing to inform you of an issue that we recently became aware of which may have impacted some of your data.

What happened

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adidas recently learned that an unauthorized external party gained access to certain customer data through a third-party customer service provider.

What information was involved

The affected data does not contain passwords, credit card or any other payment-related information. Nor have any Social Security numbers been impacted.

It mainly consists of contact information relating to customers who had contacted our customer service help desk in the past. This may have included one or more of the following: name, email address, telephone number, gender and/or birth date.

What we are doing 

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Privacy and the security of your data is our priority. Upon becoming aware of this incident, adidas took proactive and immediate steps to investigate and contain the incident. This includes further enhancing security measures and resetting passwords for customer service accounts.

What you can do

We are currently unaware of any harm (such as identity theft or fraud) being caused to our customers as a result of this incident. There are no immediate steps that you need to take. Although, as always, please remain vigilant and look out for any suspicious messages. As a reminder, adidas will never directly contact you to ask that you provide us with financial information, such as your credit card details, bank account information or passwords.

Who you can contact

If you have any questions, then please contact our Customer Service team at https://www.adidas.com/us/help

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We apologise for any inconvenience caused by this incident.

adidas Team

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What Adidas hasn’t said about the vendor hack

Despite the official acknowledgment, several questions remain unanswered. Adidas has yet to clarify whether this is a single breach affecting multiple regions or several separate incidents. The lack of transparency around the name of the third-party vendor and the absence of concrete numbers or locations for affected users has created frustration among observers and possibly among customers themselves.

The earlier regional reports from Turkey and Korea might suggest that this incident was either global in scale or that similar third-party vendors were independently targeted. In either case, the company’s current handling of the situation has left room for speculation. Adidas claims it is in the process of informing potentially affected customers, but it has not detailed the method or timeline for this outreach.

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We reached out to adidas for a comment, and a representative referred us to this statement on their website. In part, the company said, “We remain fully committed to protecting the privacy and security of our consumers, and sincerely regret any inconvenience or concern caused by this incident.”

An Adidas shoe (Kurt “CyberGuy” Knutsson)

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6 critical steps to take after the Adidas data breach

If you think you were affected or just want to be cautious, here are some steps you can take right now to stay safe from the Adidas data breach:

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1. Scrub your data from the internet using a personal data removal serviceThe more exposed your personal information is online, the easier it is for scammers to use it against you. Following the Adidas breach, consider removing your information from public databases and people-search sites. Check out my top picks for data removal services here.

Get a free scan to find out if your personal information is already out on the web.

2. Watch out for phishing scams and use strong antivirus software: With access to your email and phone number, Adidas attackers can craft convincing phishing emails pretending to be from healthcare providers or banks. These emails might include malicious links designed to install malware or steal login information. To defend yourself, use a strong antivirus program. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.

3. Safeguard against identity theft and use identity theft protection: Hackers now have access to high-value information from the Adidas breach. This makes you a prime target for identity theft. You might want to consider investing in identity theft protection, which can also assist you in freezing your bank and credit card accounts to prevent further unauthorized use by criminals. Signing up for identity theft protection gives you 24/7 monitoring, alerts for unusual activity and support if your identity is stolen. See my tips and best picks on how to protect yourself from identity theft.

4. Set up fraud alerts: Requesting fraud alerts notifies creditors that they need extra verification before issuing credit in your name. You can request fraud alerts through any one of the three major credit bureaus; they’ll notify the others. This adds another layer of protection without completely freezing access to credit.

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5. Change passwords and use a password manager: Update passwords on any accounts tied to compromised data. Use unique passwords that are hard to guess and let a password manager do the heavy lifting by generating secure ones for you. Reused passwords are an easy target after breaches. Consider password managers for convenience and security. Get more details about my best expert-reviewed password managers of 2025 here.

6. Be wary of social engineering attacks: Hackers may use stolen details like names or birthdates from breaches in phone scams or fake customer service calls designed to trick you into revealing more sensitive info. Never share personal details over unsolicited calls or emails. Social engineering attacks rely on trust, and vigilance is key.

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Kurt’s key takeaway

The Adidas breach shows that even companies with decades of brand equity and a massive global footprint are not immune to lapses in data security. It underscores the need for companies to go beyond basic compliance and actively evaluate the cybersecurity standards of every partner in their ecosystem. Consumers are becoming increasingly aware of the trade-offs they make when sharing their personal information, and brands that fail to meet this moment may find their reputations eroding faster than they expect.

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Should retailers be penalized for neglecting basic cybersecurity practices? Let us know by writing us at Cyberguy.com/Contact.

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Microsoft’s carbon emissions went up 25 percent last year

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Microsoft’s carbon emissions went up 25 percent last year

Microsoft may once again be struggling to keep up with its own climate goals, according to its 2026 sustainability report. As reported by GeekWire, the report states that Microsoft’s carbon emissions increased 25 percent in 2025, totalling 34 million metric tons “without select interventions.” Microsoft says this was “driven primarily by the expansion of our datacenter infrastructure,” as well as the company’s decision last February to stop purchasing “non-additional, unbundled renewable energy certificates.”

Several years ago, Microsoft set itself a goal to be carbon negative by 2030, meaning it will need to remove more carbon emissions than it produces. This isn’t the first time Microsoft has faced setbacks toward accomplishing that goal, as its 2024 sustainability report showed a similar rise in climate pollution. This year’s report admits that, “While AI infrastructure is driving demand for energy, water, land, and materials, sustainability solutions are not scaling fast enough to meet demand.”

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Google turns old phones into cloud servers

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Google turns old phones into cloud servers

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That old phone sitting in your drawer may have more life left in it than you think. You may look at it and see a dead battery, an outdated camera or a screen that no longer feels worth using. Google and researchers at the University of California San Diego see something else: a tiny computer that may still have useful processing power.

Their idea is called phone cluster computing. Instead of treating retired smartphones as electronic waste, researchers remove the motherboard and redeploy it as part of a low-carbon computing system.

Google says UC San Diego plans to launch a data center built from 2,000 Pixel smartphones in fall 2026. The goal is to provide low-cost cloud computing for students and researchers while reducing the need for newly manufactured server hardware.

That means the next chapter for an old phone may not be a junk drawer. It may be a server rack.

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Researchers plan to launch a 2,000-phone data center at UC San Diego in fall 2026 to support students and research workloads. (Kurt “CyberGuy” Knutsson)

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What is phone cluster computing?

Phone cluster computing takes retired smartphones and turns their core hardware into a computing platform. The process starts by stripping each phone down to the motherboard. That board holds the processor, memory and storage. The display, battery, cameras, chassis and other phone-specific parts are removed.

That step is important because a full phone does not belong in a data center. Batteries can create safety issues. Screens and cameras waste space. The motherboard is the part that still offers computing value.

Once the board is removed, researchers load a general-purpose Linux system onto it. Android already runs on Linux at its core, but Android is built for mobile apps and personal devices. A data center needs something more flexible for cloud workloads. After that, the phone boards can be grouped into clusters. Many small boards then work together like a collection of tiny servers.

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Why Google wants old Pixel phones for cloud computing

The AI boom has created a huge appetite for computing power. Data centers need more chips, more electricity and more cooling. At the same time, billions of phones fall out of use around the world.

This Google-backed project takes that conversation in a different direction by asking whether some useful computing can come from hardware we already made.

The project focuses on embodied carbon. That means the emissions created before a device ever turns on. Mining, manufacturing and shipping all add to that carbon footprint.

If a phone motherboard already exists, reusing it can avoid some of the environmental cost tied to manufacturing new hardware. Google says the motherboard accounts for about half of a phone’s embodied carbon, which makes it the most valuable part to recover.

How retired smartphones become low-carbon servers

You cannot plug a pile of old phones into a rack and call it a data center. The process requires careful teardown, new software and a way to manage many boards at once. Google says the project uses containerized applications managed by Kubernetes. That helps coordinate the work across many devices.

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The phones are organized into self-managing clusters of about 25 to 50 boards. Each board works as a small Linux machine. Together, they can handle tasks that would otherwise run on traditional cloud servers. That does not make one phone equal to one server. A server has many more processor cores, more memory and data center-grade hardware. A phone board has fewer resources and tighter limits. Still, some jobs do not need a giant machine. They need enough compute to run efficiently without wasting resources.

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Google and UC San Diego are testing a cloud computing system built from retired Pixel phone motherboards, giving old smartphones a possible second life. (Google)

Can old phone processors handle cloud workloads?

The technical case is stronger than you may expect. Google says the single-threaded performance of modern smartphone performance cores can match or beat the per-core performance of some modern multicore servers. In one comparison, a 2023 Pixel Fold was tested against an ASUS RS720A-E11 server using SPEC benchmarks. The Pixel Fold’s performance cores beat the baseline data center server core on many of the tests. That sounds impressive, but there is an important catch.

A smartphone board has a smaller memory limit and fewer cores. It also lacks the management tools and hardware durability that servers are built around. So the project needs the right workloads.

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UC San Diego is starting with educational and research computing. That makes sense because many classroom tasks can run on small cloud instances. Google says early experiments showed that a 20-phone cluster could support peak submission rates for a class of more than 75 students. The grading latency also came in below the default AWS backend used in the comparison.

Why UC San Diego is testing a 2,000 Pixel phone data center

UC San Diego plans to use the 2,000-phone cluster to support computer science classes and research workloads. Google says the deployment could support about 100 classes at once. It also describes the system as providing about 50 server-equivalents worth of compute at a fraction of the usual cost.

For a university, that could be a major advantage. Cloud computing costs can rise quickly, especially when many students submit assignments at the same time. If a reused phone cluster can handle some of that load, schools may save money while reducing demand for newly manufactured servers.

This also gives researchers a chance to test phone-based computing at scale. A small lab demo can look promising. A 2,000-board deployment will show much more about reliability, maintenance and day-to-day performance.

Phone cluster computing still has big limits

Phone cluster computing sounds promising, but it still has a lot to prove. Your smartphone was made for daily use in your hand, not nonstop work inside a data center. Data center servers are built to run for years with steady cooling, fast repairs and constant monitoring. Phone motherboards come from devices made for pockets, backpacks and kitchen counters. That alone raises some big questions.

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The boards could fail faster than expected. Cooling may also become a challenge once thousands of tiny processors run side by side. Then there is the labor problem, because someone has to safely remove batteries, screens and other parts before the boards can be reused. Cost will be the deciding factor. If teardown, maintenance and replacement work get too expensive, this idea may stay in the research lab.

Phone clusters also will not replace the massive GPU systems that power advanced AI training. They make more sense for smaller cloud jobs, classroom tools and research tasks that fit within smartphone hardware limits. That still leaves plenty of useful work. After all, not every cloud task needs the newest chip.

Why old smartphones could help cut e-waste

The world’s e-waste problem is growing fast. The Global E-waste Monitor projects that electronic waste could climb to 82 million tonnes by 2030, while formal collection and recycling rates are expected to fall to 20%. Old phones are a big part of that problem because many never make it to a proper recycling program. They sit in drawers, land in closets or get tossed out with valuable parts still inside. Even when a phone no longer feels useful to you, its processor, memory and storage may still have work left to do.

CyberGuy has covered related second-life ideas before, including old smartphones being turned into tiny data centers and repurposed EV batteries helping power AI data centers. The common theme is hard to ignore. Some of the hardware already in circulation may still have useful work left to do.

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Google says reusing smartphone motherboards could cut hardware waste and reduce the carbon cost of building new data center servers. (Yawar Nazir/Getty Images)

How to safely recycle or reuse your old phone

This research does not mean you should toss your old phone into a random donation bin tomorrow. Before you recycle, donate, trade in or sell an old phone, you need to protect your data. Back up anything you want to keep. Then sign out of your accounts and securely wipe the device.

CyberGuy has a helpful guide on how to securely get rid of your old cell phone. Privacy comes first whenever you part with a device.

You can also consider trade-in programs, certified refurbishers or reputable electronics recycling programs. If the phone still works, buying refurbished can also keep devices in use longer. CyberGuy has covered what to know before buying refurbished electronics, which is helpful if you want to save money without taking a gamble. The key is to avoid letting old devices sit forgotten forever. A phone in a drawer helps no one.

What this means to you

That old phone in your drawer may not be as useless as it looks. Even if the battery is tired or the camera feels outdated, the processor inside may still have real value.

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Now, you probably will not be mailing your old phone to a Google data center anytime soon. Still, this project points to a bigger shift in how we think about retired tech. Instead of sending every old device straight to recycling or letting it collect dust, companies, schools and researchers may find smarter ways to reuse the parts that still work.

There is also a money lesson here. If your current phone still runs well, you may not need to rush into an upgrade just because a newer model comes out. A battery replacement, trade-in or refurbished option could save you money while keeping perfectly good hardware in use longer. To me, that is the real takeaway. The phone you forgot about could possibly still have a job to do.

Watch the CyberGuy Live replay: Lock Down Your Phone in 30 Minutes

Your phone holds your email, passwords, photos, banking apps and personal data. In this free CyberGuy Live replay, Kurt the CyberGuy walks you step by step through simple phone security fixes you can do at your own pace. You’ll learn how to improve your privacy settings, spot the latest phone scams, use trusted security tools and walk away with a simple checklist to stay protected. Watch the replay and get our checklist here: CyberGuyLive.com.

Kurt’s key takeaways

Google and UC San Diego are testing how to turn retired Pixel phone motherboards into a low-carbon cloud computing platform. The project could give old smartphones a second life while reducing the need for newly manufactured servers. That is important as AI data centers keep demanding more computing power and more electricity. The first major test is expected in fall 2026 with a 2,000-phone data center at UC San Diego. If it works, the cluster could support students and researchers at a lower cost than traditional cloud infrastructure. However, this idea still has to prove it can handle the grind of daily use. Reliability, cooling, teardown labor and maintenance will determine whether phone cluster computing can grow beyond just research. To me, the most relatable part is sitting in your junk drawer. That old phone may seem useless, but its processor could still be powerful enough to help run cloud jobs. Maybe the future of computing starts with hardware we already forgot we owned.

Would you feel good knowing your old phone could help power cloud computing? Let us know by writing to us at CyberGuy.com.

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Google’s Nest Thermostat has hit its best price of the year

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Google’s Nest Thermostat has hit its best price of the year

If you’re looking for a relatively affordable way to cut down on cooling costs, Google’s Nest Thermostat can help. It’s packed with smart controls and energy-saving features, and right now it’s on sale in white for $79 ($50 off), which is its best price of the year, at Amazon.

The smart thermostat is quick to install and makes it easy to adjust your home’s temperature whether you’re relaxing in bed or on your way home thanks to the Google Home app. You can also create schedules and control it with your voice using Google Assistant, Alexa, or another Matter-compatible voice assistant.

Once it’s set up, the Nest Thermostat can automatically turn the temperature down when you’re away to help reduce unnecessary energy use, while Google’s Savings Finder feature suggests additional ways to save over time. It also monitors your HVAC system and can alert you if something doesn’t seem right, making it easier to stay on top of maintenance before small issues become bigger, more expensive ones. If you’re eligible, Nest Renew can also automatically shift some of your heating and cooling to times when electricity is cleaner or cheaper.

That said, this is Google’s entry-level model from 2020, so you do miss out on some of the premium features found on the latest Nest Learning Thermostat. Unlike the flagship version, it won’t learn your schedule automatically over time, for example, and lacks support for Nest Temperature Sensors that let you prioritize the temperature in a specific room. Even so, if all you want is an easy way to adjust your home’s temperature remotely and potentially lower your energy bills, the Nest Thermostat is still a solid investment at this price.

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