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Adidas data breach reveals customer info in vendor attack

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Adidas data breach reveals customer info in vendor attack

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Hackers are no longer targeting only tech giants or hospitals. Any business that collects valuable personal information, such as names, phone numbers, email addresses or even basic financial details, is now a target.

Companies that rely heavily on third-party vendors or outsourced customer support are even more at risk, especially if they are not particularly strong in the technology sector.

German retailer Adidas learned this the hard way. The company recently confirmed a data breach involving one of its external partners, and although it has acknowledged the issue, many important details are still missing.

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A hacker at work (Kurt “CyberGuy” Knutsson)

Adidas confirms vendor breach: Here’s what we know

Adidas has officially acknowledged that a third-party vendor suffered a breach, resulting in unauthorized access to consumer data. In a public notice titled “Data Security Information,” the company revealed that a “third-party customer service provider” had been compromised. While the brand was initially silent on the scope, it had already been reported earlier this month that customers in Turkey and Korea had received breach notifications.

MASSIVE DATA BREACH EXPOSES 184 MILLION PASSWORDS AND LOGINS

Adidas posted this information on both its German and English websites. However, no specific region or number of affected individuals has been confirmed. The company’s statement did clarify that no payment information, such as credit card details, nor passwords were included in the breach. Instead, it involved contact details submitted by users to Adidas’ help desk in the past.

Data obtained reportedly includes names, phone numbers, email addresses and dates of birth. While this might seem limited compared to financial data, this type of information can be exploited for phishing scams and identity theft. 

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An Adidas sign (Kurt “CyberGuy” Knutsson)

What Adidas told customers after the breach

In the wake of the breach, Adidas began notifying potentially affected customers directly. The company’s email to customers below aimed to reassure recipients and clarify what information was involved. Here is the full text of the notification sent to affected individuals.

Dear customer,

We are writing to inform you of an issue that we recently became aware of which may have impacted some of your data.

What happened

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adidas recently learned that an unauthorized external party gained access to certain customer data through a third-party customer service provider.

What information was involved

The affected data does not contain passwords, credit card or any other payment-related information. Nor have any Social Security numbers been impacted.

It mainly consists of contact information relating to customers who had contacted our customer service help desk in the past. This may have included one or more of the following: name, email address, telephone number, gender and/or birth date.

What we are doing 

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Privacy and the security of your data is our priority. Upon becoming aware of this incident, adidas took proactive and immediate steps to investigate and contain the incident. This includes further enhancing security measures and resetting passwords for customer service accounts.

What you can do

We are currently unaware of any harm (such as identity theft or fraud) being caused to our customers as a result of this incident. There are no immediate steps that you need to take. Although, as always, please remain vigilant and look out for any suspicious messages. As a reminder, adidas will never directly contact you to ask that you provide us with financial information, such as your credit card details, bank account information or passwords.

Who you can contact

If you have any questions, then please contact our Customer Service team at https://www.adidas.com/us/help

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We apologise for any inconvenience caused by this incident.

adidas Team

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What Adidas hasn’t said about the vendor hack

Despite the official acknowledgment, several questions remain unanswered. Adidas has yet to clarify whether this is a single breach affecting multiple regions or several separate incidents. The lack of transparency around the name of the third-party vendor and the absence of concrete numbers or locations for affected users has created frustration among observers and possibly among customers themselves.

The earlier regional reports from Turkey and Korea might suggest that this incident was either global in scale or that similar third-party vendors were independently targeted. In either case, the company’s current handling of the situation has left room for speculation. Adidas claims it is in the process of informing potentially affected customers, but it has not detailed the method or timeline for this outreach.

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We reached out to adidas for a comment, and a representative referred us to this statement on their website. In part, the company said, “We remain fully committed to protecting the privacy and security of our consumers, and sincerely regret any inconvenience or concern caused by this incident.”

An Adidas shoe (Kurt “CyberGuy” Knutsson)

HOW TO GET RID OF ROBOCALLS WITH APPS AND DATA REMOVAL SERVICES

6 critical steps to take after the Adidas data breach

If you think you were affected or just want to be cautious, here are some steps you can take right now to stay safe from the Adidas data breach:

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1. Scrub your data from the internet using a personal data removal serviceThe more exposed your personal information is online, the easier it is for scammers to use it against you. Following the Adidas breach, consider removing your information from public databases and people-search sites. Check out my top picks for data removal services here.

Get a free scan to find out if your personal information is already out on the web.

2. Watch out for phishing scams and use strong antivirus software: With access to your email and phone number, Adidas attackers can craft convincing phishing emails pretending to be from healthcare providers or banks. These emails might include malicious links designed to install malware or steal login information. To defend yourself, use a strong antivirus program. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.

3. Safeguard against identity theft and use identity theft protection: Hackers now have access to high-value information from the Adidas breach. This makes you a prime target for identity theft. You might want to consider investing in identity theft protection, which can also assist you in freezing your bank and credit card accounts to prevent further unauthorized use by criminals. Signing up for identity theft protection gives you 24/7 monitoring, alerts for unusual activity and support if your identity is stolen. See my tips and best picks on how to protect yourself from identity theft.

4. Set up fraud alerts: Requesting fraud alerts notifies creditors that they need extra verification before issuing credit in your name. You can request fraud alerts through any one of the three major credit bureaus; they’ll notify the others. This adds another layer of protection without completely freezing access to credit.

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5. Change passwords and use a password manager: Update passwords on any accounts tied to compromised data. Use unique passwords that are hard to guess and let a password manager do the heavy lifting by generating secure ones for you. Reused passwords are an easy target after breaches. Consider password managers for convenience and security. Get more details about my best expert-reviewed password managers of 2025 here.

6. Be wary of social engineering attacks: Hackers may use stolen details like names or birthdates from breaches in phone scams or fake customer service calls designed to trick you into revealing more sensitive info. Never share personal details over unsolicited calls or emails. Social engineering attacks rely on trust, and vigilance is key.

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Kurt’s key takeaway

The Adidas breach shows that even companies with decades of brand equity and a massive global footprint are not immune to lapses in data security. It underscores the need for companies to go beyond basic compliance and actively evaluate the cybersecurity standards of every partner in their ecosystem. Consumers are becoming increasingly aware of the trade-offs they make when sharing their personal information, and brands that fail to meet this moment may find their reputations eroding faster than they expect.

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Should retailers be penalized for neglecting basic cybersecurity practices? Let us know by writing us at Cyberguy.com/Contact.

For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter.

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Copyright 2025 CyberGuy.com. All rights reserved.

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SpaceX cuts a deal to maybe buy Cursor for $60 billion

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SpaceX cuts a deal to maybe buy Cursor for  billion

SpaceX and Cursor are now working closely together to create the world’s best coding and knowledge work AI.

The combination of Cursor’s leading product and distribution to expert software engineers with SpaceX’s million H100 equivalent Colossus training supercomputer will allow us to build the world’s most useful models.

Cursor has also given SpaceX the right to acquire Cursor later this year for $60 billion or pay $10 billion for our work together.

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Fake Windows update installs hidden malware

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Fake Windows update installs hidden malware

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If you’ve ever clicked “Check for updates” and trusted what you saw, you’re not alone. That’s exactly what this latest scam is counting on.

The page mimics official branding, includes a believable knowledge base number and presents a big blue download button that feels familiar.

The catch? The download installs malware designed to steal passwords, payment details and account access.

According to researchers at Malwarebytes Labs, a cybersecurity research and threat intelligence team inside Malwarebytes, the site uses a typosquatted domain that looks close enough to a real Microsoft URL to fool a quick glance. That small trick is often all it takes.

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Cybersecurity researchers warn a fake Microsoft update site uses a look-alike URL and a familiar download button to deliver data-stealing malware. (Michael Nagle/Bloomberg via Getty Images)

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Why this fake Windows update malware slips past detection

At first glance, nothing seems off. The file looks like a standard Windows installer. It even lists “Microsoft” in its properties. That’s where this attack gets clever. Instead of using obvious malicious code, the attackers built the installer with legitimate tools and layered the attack in stages. Each piece looks harmless on its own.

Here’s what’s happening behind the scenes:

  • The installer launches what appears to be a normal app
  • That app quietly runs hidden scripts
  • A disguised process loads a full Python environment
  • Data theft tools activate in the background

Because each step looks routine, many security tools fail to flag it right away. Researchers also noted that antivirus engines initially showed zero detections for key parts of the attack. That does not mean the file is safe. It means the malicious behavior is well hidden.

What this fake Windows update malware is stealing

Once installed, the malware gets to work fast. It collects details about the infected device, including location and IP address. Then it reaches out to remote servers to receive instructions and upload stolen data.

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The targets include:

  • Saved browser passwords
  • Login sessions and cookies
  • Payment details
  • Discord account tokens

It even tries to shut down other processes on your system to avoid interference while it works. In some cases, it modifies apps like Discord to intercept account activity in real time.

How the fake Windows update malware stays on your system

This malware is designed to stick around. It creates entries that look like normal system processes, so they blend in. One registry entry mimics Windows Security Health, which most users would ignore. It also drops a shortcut in your startup folder with a familiar name like Spotify. That makes it easy to overlook. Two different persistence tricks mean it can survive a reboot and keep running.

FAKE WINDOWS UPDATE PUSHES MALWARE IN NEW CLICKFIX ATTACK
 

A fake Windows update page is tricking users into downloading malware that steals passwords, payment details and account access. (Beata Zawrzel/NurPhoto)

Why this fake Windows update scam feels so real

There’s a bigger trend behind this. Researchers say campaigns like this often target regions where large data breaches have already exposed personal information. When attackers already know your name, provider or habits, they can build scams that feel tailored to you. That makes a fake Windows update page far more believable than a generic phishing email.

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It also highlights something important. Today’s malware often hides inside legitimate tools and trusted frameworks. That makes it harder to detect and easier to trust. This campaign shows how far scammers have come. They are no longer relying on sloppy emails or obvious fake links. Instead, they are building layered attacks that look and behave like trusted software.

Even experienced users can get caught off guard when everything appears normal. The biggest takeaway is simple. A clean scan result or a familiar interface does not guarantee safety.

Microsoft says it’s aware of the threat

Microsoft confirmed it is tracking this type of activity and urges users to be cautious when downloading updates from unfamiliar sources. 

“We are aware of reports of fraudulent websites impersonating Microsoft, and we actively work to detect and disrupt malicious activity across the internet,” A Microsoft spokesperson told CyberGuy. “We encourage customers to be cautious of unexpected prompts or downloads and to verify that they are interacting with legitimate Microsoft domains. As a best practice, we recommend users verify the legitimacy of a link by going directly to our website from your own saved favorite, from a web search, or by typing the domain name yourself.”

For more guidance on how to protect against online phishing scams, you can refer to Microsoft’s official support page at support.microsoft.com.

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A convincing Windows update scam is spreading malware that can grab saved passwords, cookies, payment data and Discord tokens. (Todor Tsvetkov/Getty Images)

Ways to stay safe from fake Windows update malware

You don’t need to be a security expert to avoid this. A few habits make a big difference.

1) Only update Windows from your settings

Go to Settings > Windows Update and check for updates there. Avoid downloading updates from websites. 

2) Double-check the URL

Real Microsoft pages use microsoft.com. Anything else, even if it looks close, should raise a red flag.

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3) Be cautious with urgent update prompts

If a site or message pressures you to install an update, stop and verify it manually. 

4) Use strong antivirus software with behavior detection

Traditional antivirus software, which often comes built into your device or as basic security software, mainly looks for known threats using signature matching, which means it can miss new or well-hidden attacks like this one. Strong antivirus software uses behavior detection to monitor what programs are doing in real time, helping flag suspicious activity even if the malware hasn’t been seen before.  Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android & iOS devices at Cyberguy.com.

5) Use a data removal service to limit your exposure

If your personal information is already circulating online from past breaches, it can make scams like this more convincing. A data removal service helps reduce how much of your information is publicly available, making it harder for attackers to target you with tailored phishing attempts. Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com

6) Turn on two-factor authentication

Two-factor authentication (2FA) adds a second layer of protection if your passwords are stolen.

7) Avoid downloading installer files from unknown sites

Legitimate updates rarely require manual downloads. 

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Kurt’s key takeaways

Fake updates are one of the most effective tricks because they tap into something we all trust. Keeping your system secure should not put you at risk, yet that’s exactly what attackers are exploiting here. The safest move is to slow down, verify where updates come from and stick to built-in tools whenever possible.

Are tech companies doing enough to keep fake updates from putting your data at risk? Let us know your thoughts in the comments below. Let us know by writing to us at Cyberguy.com.

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  • For simple, real-world ways to spot scams early and stay protected, visit CyberGuy.com – trusted by millions who watch CyberGuy on TV daily.
  • Plus, you’ll get instant access to my Ultimate Scam Survival Guide free when you join.

Copyright 2026 CyberGuy.com. All rights reserved.

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The Vergecast Vergecast, 2026 edition

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The Vergecast Vergecast, 2026 edition

We get a lot of questions about how The Verge works. And how The Vergecast works. And how we make money. And whether some of that money helps Nilay buy more jackets, several yachts, or something else entirely. So, every once in a while, we spend an episode of the podcast answering as many questions as we can.

On this episode of The Vergecast, Nilay and David are joined by The Verge’s publisher, Helen Havlak, to talk about ads, subscriptions, our website, our audience, and more. Then, Nilay and David answer some more questions about how we think about journalism, our relationship with Verge alumni, video podcasts, and (of course) Brendan Carr.

Thanks to everyone who sent us questions for this episode, and please keep them coming! You can always call the Vergecast Hotline (866-VERGE11) or send us an email (vergecast@theverge.com) with your questions, thoughts, feelings, and misgivings about everything we’re up to. We truly love hearing from you. And if you want to be part of everything we’re up to, and help make The Verge even bigger and better, the best thing you can do is subscribe! You even get all our podcasts ad-free.

Oh, and also, in case you missed it yesterday, be sure and check out our emergency pod on the news that Tim Cook is stepping down as Apple CEO. We’ll be talking more about the future of Apple on Friday’s show, too, so send questions if you have ’em!

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