Technology
Simple steps to build your own website: A beginner’s guide
Remember when you were young and dreamed of opening up that store one day or starting that business? For many retirees, there is no time like the present. Many retired people still like to keep themselves active and busy, and what better way to do that than realizing a passion you’ve always had? For some people, this may seem like a daunting task, but the internet has made it much easier to open up shop from the comfort of your home. And the start-up costs are also much more affordable than doing it the brick-and-mortar way.
Still, opening a store online, whether you’d describe yourself as tech-savvy or not, can be challenging if you don’t know the correct steps to take. The good news is that today, we’re going to walk you through it all in this beginner’s guide to building an online presence and finally pursuing that post-retirement passion project (that could also earn you some bucks).
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A woman doing yoga on her laptop (Kurt “CyberGuy” Knutsson)
1) Choose your passion project
Deciding what to sell is the first step in setting up an online store. Perhaps you’ve already known the answer to this for a long time, and that’s what inspired the store in the first place. But if you’re not quite sure, consider your expertise, interests and what’s in demand in the market.
For retirees, it’s often beneficial to choose products or services that align with your passions or past experiences, as it’s not just something you’re interested in but, by now, you’re likely already an expert in it, too. And, being an expert in your niche will help you establish yourself as a trusted authority in the industry, which is something that potential customers look for.
And, it’s not just products you can sell; you can also sell services like coaching or consulting or even create a blog that can be monetized. The options are endless, but it’s important to have some direction before you get started.
Get my picks for the best website builders to easily set up.
A woman working on her laptop (Kurt “CyberGuy” Knutsson)
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2) Identify your target audience
Knowing what you want to sell is one thing, but knowing who to sell it to is another. Understanding who your potential customers are is essential for effective marketing and product development. Therefore, take some time to research and understand your target demographic. Consider factors such as age, gender, location, interests and purchasing behavior. A good idea is to start off in your own community.
If you know anyone who would be interested, talk to them and see who they can connect you with. You can even create a research survey to get feedback on your audience and what they are looking for. In fact, some people do this step first if they are not sure what to sell but are certain they want to start an online store.
Get my picks for the best website builders to easily set up.
A couple conversing and looking at their tablet (Kurt “CyberGuy” Knutsson)
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3) Ideas for online stores and businesses you can create
When it comes to doing your passion project online, the options are endless. But if you’re not sure, there are various types of online stores you can establish to cater to diverse needs and preferences. Start with an idea that you are passionate about. Below are some examples:
E-commerce store: This is the most common type of online store, where you can sell physical products ranging from clothing and electronics to groceries and furniture.
Digital products store: If you specialize in creating digital goods such as e-books, software, music or online courses, you can set up a digital products store to distribute your creations.
Subscription box service: Subscription-based businesses are gaining popularity, offering curated boxes of products delivered to customers’ doorstep on a recurring basis. Examples include beauty boxes, snack boxes and pet subscription services.
Marketplace platform: Instead of selling your own products, you can create a marketplace platform where multiple vendors can list and sell their items. Etsy and eBay are prime examples of successful marketplace platforms.
Service-based store: Beyond physical and digital products, you can offer various services through an online store, such as consulting, tutoring, freelance services or event planning.
Dropshipping store: With dropshipping, you can sell products without holding inventory. When a customer makes a purchase, the order is fulfilled by a third-party supplier who ships the product directly to the customer.
Print-on-demand store: This model allows you to sell custom-designed merchandise, such as T-shirts, mugs and phone cases, without the need for inventory. Products are created and shipped on demand.
Membership-based store: Create a store where customers pay a membership fee to access exclusive products, discounts or content. This model fosters customer loyalty and recurring revenue.
Blog: Combine content creation with e-commerce by creating a blog where you share valuable information or insights related to your niche, such as health and exercise, and integrate it with an online store to sell related products or services.
Get my picks for the best website builders to easily set up.
A group of people exercising (Kurt “CyberGuy” Knutsson)
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4) Choose a website builder
Selecting the right website builder is crucial if you are looking to set up an online store. A good website builder should have a user-friendly interface and customizable templates, making it accessible even to those who aren’t tech-savvy. Look for a platform that requires no coding knowledge and offers a variety of professionally designed templates that can be easily customized to create a unique and visually appealing website for your online store.
Additionally, the website builder should offer built-in e-commerce features, making it easy to manage inventory, process payments and track orders all in one place. Before you start building your online store, you’ll need to select a plan that best suits your needs and budget. Many website builders offer a range of plans, from free options with basic features to premium plans with advanced e-commerce capabilities.
Consider factors such as storage, bandwidth and the number of products you plan to sell when choosing a plan. If you’re just starting out, you may want to start with a basic plan and upgrade as your business grows. With flexible pricing options, you can easily scale up your plan as needed to accommodate your growing online store.
Get my picks for the best website builders to easily set up.
Father and son looking at tablet (Kurt “CyberGuy” Knutsson)
5) Pick a website name, domain name, hosting provider
Choosing the right name and domain for your online store is crucial as it’s the first thing customers will see and remember about your brand. Your name should be catchy, memorable and reflective of your brand identity. When selecting a domain, try to keep it simple and easy to spell to ensure that potential customers can easily find and remember your website.
You can use various domain search tools to check the availability of your desired domain name and explore different options until you find the perfect match for your online store. While some platforms offer free domains, upgrading to a premium plan often allows you to connect your own domain and remove any platform-specific branding from your URL.
Get my picks for the best website builders to easily set up.
6) Design your website for success
Now, it’s time to start designing your website. There are many platforms that offer a wide range of professionally designed templates that you can customize to create a unique and visually appealing online store. Choose a template that best fits your brand identity and industry, then use the platform’s intuitive drag-and-drop editor to customize it to your liking.
Add your logo, change colors and fonts and rearrange elements to create a website that reflects your brand personality and effectively showcases your products or services. A good tip is to start off simple; you can always add to your design as you go.
Get my picks for the best website builders to easily set up.
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7) Decide on what pages to include on your site
When building your online store, blog or business, you’ll want to have useful pages on your website. This not only helps people find your website, but once they are there, it gives them all the information they need.
Common pages for an online store include a home page, product or service pages, an “about us” page, a contact page and a blog (unless, of course, this is the focus of your site, in which case the blog page may be the home page). Generally speaking, the fewer steps it takes for someone to engage in a call to action the better.
You may also want to consider adding pages for shipping and return policies, FAQs and customer testimonials to build trust and credibility with your audience, as well as a privacy policy, disclaimer, regulatory compliance and other legal notices.
Get my picks for the best website builders to easily set up.
Illustration of various pages to use on your site (Kurt “CyberGuy” Knutsson)
8) Familiarize yourself with SEO to stand out
Search engine optimization (SEO) is a buzzword that you may have heard going around. SEO is essential for driving organic traffic to your online store and improving your visibility in search engine results. You can optimize your website for search engines by adding relevant keywords to your content, optimizing your meta tags and descriptions, and improving your site’s loading speed and mobile responsiveness. Many website builders offer built-in SEO tools and guides to help you optimize your website for search engines and improve your chances of ranking higher in search results.
Get my picks for the best website builders to easily set up.
Illustration of search engine optimization on a laptop (Kurt “CyberGuy” Knutsson)
9) Consider email marketing
Email marketing is a powerful tool for engaging with your audience, promoting your products or services and driving sales for your online store. But it doesn’t have to be complicated. If you already have email contacts, consider reaching out to them to tell them about your project. Most people want to support their friends and family with their pursuits, even if it’s just by spreading the word.
Otherwise, in order to collect more emails, consider offering a discount or incentive in exchange for signing up for your email list to encourage visitors to subscribe, like an e-book or a downloadable such as a brochure. Then use an email marketing platform to design and send professional-looking emails that direct them to products, services or blog posts on your website.
Get my picks for the best website builders to easily set up.
A couple looking at a tablet (Kurt “CyberGuy” Knutsson)
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What else to consider
The above are some of the most common steps to opening an online store, but it will look different for everyone. There may be steps you skip and steps you add, and some good advice is to perhaps talk to other retirees you know who have already done it. Maybe they have some suggestions, especially if there’s anything they can share that they wish they had known before they started down that path.
When launching a website, you have a variety of choices to suit your specific needs, whether you’re seeking simplicity, customization or advanced features. Explore these top website builders to find the perfect fit for your online presence: Wix, Squarespace, Weebly, Shopify and WordPress. Learn more about these options by clicking here.
Kurt’s key takeaways
Starting an online shop or launching a website for your passion project might seem a little overwhelming, but many of these sites have wizards, resources and customer support teams that can help. Once you get started, you’ll be on your way to running your online store or project while enjoying your retirement.
Have you started an online store or blog? What was your experience? If you haven’t, is it something you would consider? Why or why not? Let us know by writing us at Cyberguy.com/Contact.
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Technology
Honda’s hybrid future starts with new Accord and RDX prototypes
Honda revealed prototypes of two new hybrid models, an Accord sedan and the Acura RDX SUV, during its annual business briefing this week, built on a platform that it says will begin launching next year. The RDX was announced earlier this year as Honda’s first SUV to feature the next-gen version of its two-motor hybrid system.
In March, Honda announced it would take a writedown of up to 2.5 trillion yen ($15.7 billion) on its EV investments. Now Honda says its EV-related losses will be “resolved” by 2029, and that it will reevaluate its EV plans in 2030.
Technology
New cancer tech sends chemo straight to tumors
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Chemotherapy can save lives, but anyone who has watched a loved one go through it knows how hard it can be. The nausea. The exhaustion. The infections. The days when even getting off the couch feels like too much.
That happens because standard chemotherapy travels through the bloodstream. It attacks cancer cells but can also harm healthy cells along the way. For some pancreatic cancer patients, that approach may be changing.
A targeted drug-delivery system from RenovoRx is designed to send chemotherapy directly near the tumor instead of through the entire body. The system, called Trans-Arterial Micro-Perfusion, or TAMP, is being studied in a Phase III clinical trial for locally advanced pancreatic cancer.
For 83-year-old Hernando Salcedo, who had been left weak, nauseous and overwhelmed by standard chemotherapy, the trial offered something he desperately needed: a reason to hope. He enrolled at Miami Cancer Institute and soon began to feel the shift in his own body. His appetite started coming back. His energy improved. He felt more like himself. “The difference was tremendous,” Hernando said. “I completed eight sessions, one every 15 days, and I felt dramatically better than I did with the original chemotherapy.”
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Cancer patient Hernando Salcedo attended a family wedding after RenovoRx’s Trans-Arterial Micro-Perfusion system delivered chemotherapy directly near his tumor, helping him feel stronger during treatment. (Hernando Salcedo)
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How the RenovoRx drug-delivery device works
RenovoRx’s platform uses the FDA-cleared RenovoCath device to deliver chemotherapy through a catheter placed in an artery near the tumor. A physician guides the catheter into position using X-ray imaging.
Shaun Bagai, CEO of RenovoRx, said the platform is designed to localize chemotherapy delivery near the tumor instead of relying on the drug to travel through the whole body.
“Once in position, two small balloons on the catheter are inflated, and the system is adjusted to isolate a targeted segment of artery adjacent to a tumor,” Bagai said. “The chemotherapy drug is then infused between the balloons, creating pressure to push the drug across the vessel wall and near the tumor, directly bathing the target tumor.”
That setup allows doctors to focus treatment in a specific area rather than exposing more of the body to chemotherapy. “The procedure itself is minimally invasive and is typically performed in an outpatient setting without the need for patients to be put under general anesthesia,” Bagai said.
For patients already dealing with pain, fatigue and fear, that outpatient approach may feel less overwhelming than a major hospital procedure.
How targeted chemotherapy for pancreatic cancer works
To understand why this approach matters, it helps to start with the problem doctors are trying to solve. Dr. Ripal Gandhi, a vascular interventional radiologist and interventional oncologist at Baptist Health Miami Cardiac & Vascular Institute and Miami Cancer Institute, explained why standard chemotherapy can be so hard on the body.
“With IV chemotherapy, the drug travels through the bloodstream, affecting both cancerous and healthy cells, which can lead to side effects,” Dr. Gandhi said. TAMP takes a more targeted route. A doctor places a catheter in an artery near the tumor, then delivers chemotherapy into that area instead of relying on the drug to circulate throughout the body.
Dr. Gandhi compared it to “a drip irrigation system for individual plants instead of watering an entire lawn.” For patients, that means doctors are trying to focus more of the treatment near the cancer while reducing how much chemotherapy reaches the rest of the body.
Why pancreatic cancer is so difficult to treat
Pancreatic cancer has a reputation for being one of the hardest cancers to fight, partly because the tumor itself can block treatment from working the way doctors want it to.
Dr. Gandhi said that creates a major challenge for standard IV chemotherapy. “Studies have shown that less than 10% of chemotherapy administered intravenously actually reaches tumor cells due to the few blood vessels in the tumor as well as dense fibrous stroma, which serves as a physical barrier in the tumor microenvironment,” Dr. Gandhi said.
That helps explain why targeted delivery could play an important role. TAMP sends the drug closer to the tumor rather than depending on the bloodstream to do all the work.
“This targeted approach via TAMP does not rely on chemotherapy circulating through the body to carry the drug to the tumor via tumor feeder vessels,” Dr. Gandhi said. “Trans-arterial micro-perfusion is a drug-delivery platform that delivers chemotherapy directly near the target tumor where it is needed most.”
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Chase McCann, associate director of the cell therapy lab core, demonstrates how cancerous T-cells from a child are used to develop an autoimmune treatment to fight cancer at Children’s National Hospital in Washington, D.C., on Aug. 26, 2025. (Marvin Joseph/The Washington Post/Getty Images)
Patient says targeted chemotherapy gave him hope
Hernando’s cancer journey began after he went to the doctor with a swollen stomach and hip pain. Doctors diagnosed him with locally advanced pancreatic cancer. When he started standard chemotherapy in August 2025, the side effects hit hard. “My body was going through an incredible amount of stress,” Hernando said. “My stomach was inflamed, I had persistent pain in my head, and I had almost no energy.”
He was also receiving chemotherapy and radiation at the same time. “It was a very difficult period, both physically and emotionally,” he said. “I remember feeling exhausted, overwhelmed and unsure of what the future would look like.”
When doctors presented the targeted treatment option, Hernando saw it as more than another medical procedure. “To me, it felt like a new opportunity to live,” he said. “It gave me hope at a time when my family and I really needed it.”
He credits Dr. Gandhi and the team at Miami Cancer Institute with helping him through it all. “From the beginning, he was honest, supportive and clear with my wife, my family and me,” Hernando said. “That meant everything.”
Fewer chemotherapy side effects changed daily life
“Before, I was losing weight, had no appetite and felt drained,” Hernando said. “After switching treatments, things began to change. I stopped losing weight, my appetite came back, my color improved and I had more energy.”
Cancer treatment can sometimes take over everyday life. When side effects ease, patients can get pieces of their normal life back. “After about eight weeks, we could see real progress,” Hernando said. “I was eating more, moving more and feeling excited about life again.”
One moment still stands out. Hernando was able to attend a family wedding and dance the entire night. “That moment meant everything to me,” he said. “After everything I had been through, being able to celebrate with my family in that way felt like a gift.” For Hernando, it was a chance to feel like himself again. “That night at the wedding, I was not thinking only about cancer or treatment,” Hernando said. “I was living.”
Early trial results show survival and quality-of-life signals
The early data from RenovoRx’s Phase III TIGeR-PaC trial suggest the targeted approach may offer both survival and tolerability benefits for some patients.
Dr. Gandhi said completed clinical studies with TAMP in pancreatic cancer showed “a potential for better outcomes and less side effects for patients.”
“In the initial interim analysis of the TIGeR-PaC clinical trial, there was a trend towards improved overall survival by 6 months and improvement in the progression free survival by 8.1 months with 65% fewer adverse events in the TAMP arm of the study,” Dr. Gandhi said.
Who may benefit from targeted chemotherapy delivery?
This approach isn’t for every pancreatic cancer patient. Doctors still need to look at the cancer stage, tumor location, treatment history and whether the cancer has spread.
Dr. Gandhi said Hernando was the kind of patient who could be a strong fit. “He is precisely the type of patient who would benefit best from this approach because he has a tumor which is too far advanced to be treated surgically, but it has not spread to other organs,” Dr. Gandhi said.
He also pointed to clinical trials as an important option for pancreatic cancer patients.”I discussed with him that the recommendation of the National Comprehensive Cancer Network is that the best management for pancreatic cancer patients is participation in a clinical trial whenever possible and he was an ideal candidate,” Dr. Gandhi said.
He went on to say that TAMP may be an option for patients who are not candidates for surgery, patients who have failed chemotherapy or patients who no longer want to continue IV chemotherapy because of side effects.
“TAMP can be used at any point within the treatment landscape, before, during or after other treatment modalities such as IV chemotherapy or radiation,” he said.
PANCREATIC CANCER PATIENT SURVIVAL DOUBLED WITH HIGH DOSE OF COMMON VITAMIN, STUDY FINDS
The RenovoCath device uses a catheter-based system to deliver chemotherapy near the tumor instead of through the whole body. (RenovoRx)
What comes next for RenovoRx’s cancer treatment platform
RenovoRx says the RenovoCath catheter is already FDA-cleared for general therapy and chemotherapy delivery. The company is also nearing the end of enrollment in its Phase III TIGeR-PaC trial.
That trial is evaluating intra-arterial gemcitabine (IAG) delivered through RenovoCath for locally advanced pancreatic cancer. Bagai said enrollment is expected to be completed in mid-2026, with final results expected in 2027.
“If positive, data generated from this trial could potentially support a new drug application for this combination product to the FDA for IAG,” Bagai said. RenovoRx also sees potential beyond pancreatic cancer. “The challenge we are addressing is not unique to pancreatic cancer,” Bagai said.
He said the platform could apply to other solid tumors with limited blood supply, including bile duct cancer, certain lung cancers and sarcomas. “The platform is designed to work with different types of therapies, not just one drug,” Bagai said. “That opens the door to future combinations and potential partnerships, with the goal of expanding options for patients who have limited treatment choices.”
What this means to you
If you or someone you love has pancreatic cancer, this story is worth paying attention to. Clinical trials can open up options when standard treatment feels too hard to tolerate or stops working.
Drug delivery matters, too. The medicine itself is only part of the story. Where it goes inside the body can affect side effects, energy levels and quality of life. Targeted chemotherapy delivery remains a specialized treatment approach. Some cancer centers may not offer it, and every diagnosis will not be a fit. Your care team can review imaging, staging, prior treatments and overall health to see whether it makes sense.
Start with direct questions. Ask whether a clinical trial makes sense. You can also ask about targeted delivery options or a second opinion from a pancreatic cancer specialist. Hernando’s advice to other patients is simple. “I would tell them not to lose hope and not to wait to ask questions,” he said.
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Kurt’s key takeaways
Pancreatic cancer has a way of turning normal life upside down fast. One day, a family is making plans. The next, they are trying to understand scans, treatment choices and side effects that no one feels ready for. That is what makes Hernando’s story so powerful. The part that stays with you isn’t only the technology. It is the fact that he started eating again. He had more energy. He felt more like himself. And he got to dance at a wedding after wondering what the future would look like. The final Phase III trial results will be important. Doctors still need to see how widely this approach could help patients. But the promise is easy to understand. If chemotherapy can get closer to the tumor while taking less of a toll on the rest of the body, patients may get something that matters just as much as treatment itself: more good days.
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If you or someone you loved needed chemo, would targeted delivery change how you think about treatment? Let us know by writing to us at Cyberguy.com
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Technology
Use this map to find the data centers in your backyard
When Oregon resident Isabelle Reksopuro heard Google was gobbling up public land to fuel its data centers in her home state, she didn’t initially know what to believe. “There’s a lot of misinformation about data centers,” she said. “Google has denied taking that land.”
Technically, she explains, The Dalles, a city near the Washington state border, sought to reclaim that land, “and Google is just a big, unnamed power user.” The city had in fact asked for ownership of a 150-acre portion of Mount Hood National Forest, claiming it needs access to Mount Hood’s watershed to meet municipal needs as its population — 16,010 as of the 2020 census — grows. But critics, including environmentalists, say the city is trying to secure more water for Google, which has a sprawling data center campus in The Dalles that already consumes about one-third of the city’s water supply.
This controversy made Reksopuro curious about the backlash to data centers being built in other communities. So Reksopuro, a student at the University of Washington who studies the connections between tech and public policy, decided to map it out. Using information collected by Epoch AI and data scraped from legislation on data centers, she built an interactive map tracking AI policy around the world. She designed it to be simple enough for anyone to use. “I wanted it to be something that my younger sisters could play through and explore to understand what are the data centers in the area and what’s actually being done about it,” Reksopuro said. She hoped to shift their opinions that way, “instead of like, through TikTok.”
Four times a day, the map searches for new sources and checks them against the existing database Reksopuro built out. “Once it does that, it will write a new summary, add it to the news feed, and populate it on the sidebar,” she said. “I wanted it to be self-updating, since I’m also a student.”
Reksopuro isn’t against data centers, but she thinks tech giants benefit from a lack of transparency around data center policies. “Right now, it’s this really opaque thing — and all of a sudden, there’s a facility,” she said. “I think that if people knew about data centers beforehand, it would give them leverage. They would be able to negotiate: ask for job training programs, tax revenue, environmental monitoring, things to improve their community.”
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