It is day 13 of America’s surprise war with Iran — by sheer coincidence, it’s Friday the 13th — and I am delirious. I haven’t had a coffee since I woke up at 5AM, because I’m not allowed to bring outside beverages into the Pentagon (the security screening cutoff was at 7AM for the 8AM), and ever since Defense Secretary Pete Hegseth changed the rules last year, journalists are not allowed to go anywhere in the building without an escort, especially to wherever coffee is available. Also, I am struggling to comprehend why I, a reporter who has never covered a war, was assigned to sit in one of the good seats in the briefing room, watching Hegseth take the podium and immediately start berating the veteran journalists assigned to the bad seats.

“We will keep pushing. Keep advancing. No quarter, no mercy for our enemies. Yet some of this crew in the press just can’t stop,” Hegseth glowers, speaking in perfect cable-news cadence. He was speaking to the pissed-off defense reporters from NBC, ABC, The Wall Street Journal, The New York Times, and Fox News — the people who’d covered conflicts in the Middle East for decades, knew the intricacies of the Pentagon, and knew what needed to be asked for the sake of accountability. It was the first time many of them had been back since last October, when the entire Pentagon press corps resigned in protest after Hegseth told them that they could not report on any information, classified or otherwise, that he did not approve for release.

In the front row and middle aisles, right at Hegseth’s eyeline, were their replacements from what Hegseth called the “patriotic press” — One America News, ZeroHedge, The Gateway Pundit, Real America’s Voice, The Daily Wire, and Lindell TV — many of whom looked startlingly young. It’s not a good look to have a half-full briefing room of starstruck reporters during a controversial war, so this week, the Pentagon press team announced that they would hold an open press conference, allowing the old defense reporters back in for the first time in months. But as long as they asked too many questions, Hegseth would continue to disrespect them.

“Allow me to make a few suggestions,” Hegseth told the media. “People look up at the TV and they see banners. They see headlines. I used to be in that business. And I know that everything is written intentionally.
 For example, a banner or headline [like] ‘Mideast war intensified,’ splashing on the screen the last couple of days, alongside visuals of civilian or energy targets that Iran has hit, because that’s what they do. What should the banner read instead? How about ‘Iran increasingly desperate’?”

Were they, though? Since his last press conference on Tuesday, two US planes crashed into each other last night (which Hegseth did not mention during his tirade). The Iranians had fired missiles at Bahrain, sent attack drones into Lebanon, and threatened to target American cities next. Now the misadventure was hitting American wallets and making Americans angry. Iran had begun placing mines and assaulting ships passing through the Strait of Hormuz — a crucial energy shipping lane they were literally right next to — and sent the price of oil skyrocketing. Even with price controls, oil was roughly $100 a barrel that morning, up 40 percent since the war started two weeks ago.

“More fake news from CNN: reports that the Trump administration underestimated the Iran War’s impact on the Strait of Hormuz,” Hegseth continued. “Patently ridiculous, of course. For decades, Iran has threatened shipping in the strait before. This is always what they do. Hold the strait hostage. CNN doesn’t think we thought of that. It’s a fundamentally unserious report. The sooner David Ellison takes over that network…” He trailed off. A murmur rippled through the room. Everyone knew what had happened to CBS News after Ellison bought it.

As Hegseth swung back and forth between abusing the press and glazing the military, followed by Chairman of the Joint Chiefs of Staff Dan Caine giving actual relevant information about the war, my personal curiosity turned to why I had been invited to this briefing. Yes, invited. The Pentagon press team knew that I wasn’t the nicest reporter to them and yet had offered me a seat. And what journalist wouldn’t attend a press conference at the Pentagon during a war? Every time I’d ever watched a press conference at the Pentagon — especially whenever the military was involved in active conflict — I’d see the room packed with as many reporters as they could possibly fit. But this time, they’d only accepted 60 reporters.

Despite my grogginess, I could tell that the first question, from a woman at One America News in the front row, who later bragged on Instagram that she’d gotten to ask the first question for the last three press briefings, was a softball. (“Can you tell us a little bit more about the Strait of Hormuz and when it might be fully operational again?”) And I could tell that the second question, from a woman at The Daily Wire — who also, apparently, frequently got the second question — was meant to give Hegseth an opportunity to attack the media. (“ABC News has updated its story from yesterday, clarifying that the FBI report on Iran possibly striking California was unverified. I just want to ask you, what impact did that original reporting have on the public?”)

Finally Hegseth pointed at someone that was not a young woman, opting for an older gentleman in a red tie sitting behind me. He announced himself as Michael Gordon of The Wall Street Journal, before asking, “Iran is thought to have 440 kilograms of highly enriched uranium in at least two locations and several thousand kilograms of lower purity material. Can you conclude this mission successfully without physically taking control of that material or are you counting on diplomatic negotiations to provide some measure of control leading to its removal? You’ve mentioned missiles, you’ve mentioned drones, [the] military, industry. You haven’t stipulated that taking care of that material is a mission priority.”

Judging from his face, Pete Hegseth and I appeared to have something in common: We had no idea that this was a serious issue. Thankfully, Hegseth was the one responsible for tap dancing around an answer (“We have a range of options, up to and including Iran deciding that they will give those up, which of course we would welcome”), and I looked up Gordon’s background in the meantime. Suffice to say, he’d been covering nuclear weapons and Middle Eastern wars since long before I was even born.

Once Hegseth managed to get out of that, however, he immediately regained his composure — as in, he began fighting with any mainstream outlet who asked him a tough question:

Q (NBC): Is Iran placing new mines?

Hegseth: We’ve heard them talk about it, just like you’ve reported recklessly and wildly about it—

Q: I haven’t reported on it, actually, but have they placed any mines?

Q (NYT): Mr. Secretary, you have said that the US military has essentially aerial superiority, naval superiority over Iran, yet we’re not escorting ships through the Strait of Hormuz. Why? How did you not plan for this?

Hegseth: We planned for it. We recognize it. Because ultimately, we want to do it sequentially in a way that makes the most sense for what we want to achieve and ensure that we’re sending the right signals to the world when we do so. … It’s like this whole idea of the war widening. That’s what the press wants to make it look like, like it’s widening and chaos is ensuing. No, we’re actually closing in on, grabbing hold of, and controlling what objectives we want to achieve and how we want to achieve them, shape — it’s called shaping operations and setting the conditions.

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By now, Hegseth’s petulance about the media is so well known that it’s a running Saturday Night Live bit. But this time, it wasn’t just the mainstream press assailing him with harsh questions. The Trump administration had fumbled into the kind of forever war that was broadly unpopular — particularly among the neocon-hating MAGA voters who’d never wanted to revisit the failures of Afghanistan and Iraq. But the friendlies in the front rows wouldn’t give him an opportunity to gloat. True, some of the outlets kept the questions elementary, though I couldn’t see whether it was a MAGA outlet or a foreign outlet. (Said one man: “Given everything the US has accomplished in the last 24 hours, as of today, how do you define success in this military option?”) But a reporter from the front row (I couldn’t tell whom) was ready to lob politically toxic questions that Hegseth had to dodge:

Q: Polls show over 80 percent of Republicans support the president’s military action in Iran, but there’s some consternation in parts of the party, particularly from your fellow Fox News alum Tucker Carlson. He called the war “disgusting and evil” and then said of unconditional surrender, which the president has called for, means “foreign troops get to rape your wives and daughters.” Have you heard these comments and what’s your reaction to them?

I instantly knew this was from a MAGA outlet, because if someone from the mainstream media world had asked about Carlson, a powerful commentator and loose cannon in Trumpworld, Hegseth would have immediately attacked them for trying to sow division. Instead, he demurred. “We’re busy executing on behalf of great patriotic Americans with a clear mission that’s 47 years overdue. And we’re going to execute on that regardless of what people say about it.”

The final question, from Lindell TV reporter Heather Mullins, flicked at two subjects of the right wing’s increasing skepticism: China, which was offering limited support to Iran, and Israel, which had arguably egged Trump into launching the attack on Tehran that killed the Ayatollah, and whose intelligence on the possibility of regime change was horribly, horribly wrong. “I know President Trump is calling for an unconditional surrender from Iran. Given that the US is working in partnership with Israel on this whole operation, is Iran expected to meet demands of both countries or just the US? And what are those demands?”

Hegesth gave an answer that would not appease the Israel skeptics: “Our objectives are our objectives. So when those are met, as we meet those, we’ll set the — we’ll set the tempo of when those are met.” The conference quickly wrapped and we were soon ushered out, all somewhat bewildered. If I had to describe the general reaction purely on vibes, I’d say everyone left feeling more frustrated than they had coming in — the “patriot” reporters who suspected that Hegseth was dodging and wondered why he hadn’t answered more questions, and the natsec reporters with decades of experience who knew what Hegseth was dodging.

I was frustrated, too, because I was one of the other people in the room who, by design, could not ask a good question about the war. I’ve never seen active combat or visited a war zone. I’ve never even traveled to the Middle East. Even if I’d spent significant time crafting a good question in advance, I wouldn’t have the knowledge base to ask any follow-up questions, much less verbally spar with Hegseth if and when he’d claim I was a liar. I have, however, covered Trumpworld and the MAGA media for over a decade, and a hard rule in both worlds is that the performance is always more important than the substance.

That’s pretty obvious to anyone watching from home. But what you don’t see, and what is a new phenomenon in this administration, is all the production behind the camera: the reality television instincts and psychological tactics meant to trigger genuine anger, conflict, and (most importantly) drama among the participants who are trying to take it seriously. It can be done by simply depriving them of caffeine, shuffling the seating arrangements, and filling a spot with someone inclined to write about the media drama — instead of someone capable of interrogating Pete Hegseth about the actual war.

Ikea’s new Matter-over-Thread products were supposed to prove that the smart home could be cheap, accessible, and reliable. The highly anticipated line — which includes sensors, remotes, smart plugs, air-quality monitors, and smart bulbs — has most everything you need to build a smart home, with prices starting at $6. It’s an exciting idea, but it’s still not ready for primetime.

When I first got the Ikea devices in January, I had a lot of problems connecting them to my main platform, Apple Home. And it turned out I was not alone. Reddit forums and user reviews were full of reports of onboarding and connectivity issues. Many people were struggling to get devices connected to every smart home platform — from Apple Home to Google Home, and even Ikea’s own Dirigera hub. YouTuber Shane Whatley documented his experience trying to onboard to Apple Home in real time, and it’s fairly painful to watch.

While I waited for Ikea to figure out what was up, I tried some more creative troubleshooting in my home. The only (admittedly odd) fix I found was to force Apple Home not to use my main Home Hub, an Ethernet-connected Apple TV. Instead, I told it to use a HomePod, and was able to onboard an Ikea Bilresa button and a Grillplats smart plug that had repeatedly failed to connect. (Hat tip to Whatley for this idea.)

Why Apple would prefer I not use my high-powered, hardwired Home Hub is anyone’s guess. In any case, it didn’t last long. When I tried to add a Myggspray motion sensor as well, it failed. I then tried connecting the same Myggspray to Google Home using an Android phone, and it joined on the first try. Admittedly, I have a complicated network, but this points towards Apple causing issues, not my setup.

While Ikea said that “the products work seamlessly” for most customers, it did acknowledge the problems “some users” were experiencing. It published a troubleshooting page, and online forums quickly filled with advice on getting the gadgets connected. These range from simple “restart your phone” to the inexplicable “just leave it alone for a few days, and then it will work” to the more complicated “dive into your internet router’s network settings and enable IPv6” (Thread and Matter run over IPv6).

One intrepid smart home reviewer, A Smarter House, painstakingly combed through all the proposed fixes and tried as many as he could on as many platforms as possible. This excellent deep dive by the YouTuber and blogger goes through the issues and what he tried that worked. His conclusion: There is not a single problem, but multiple, and the problems differ depending on the platform you are using.

Over the last few weeks, Ikea has rolled out several updates to its Dirigera hub to improve Matter-over-Thread stability and updated the troubleshooting page with more potential fixes. Ikea initially pointed to “users’ varying and sometimes complicated home networking setups,” something that’s difficult to replicate in a lab. And sure, individual network setups are often problematic. But the widespread nature of the issues points to something bigger: a problem with the core promise of Matter.

Problems at the heart of the Matter

With Matter came the promise of compatibility with every ecosystem, from Apple Home and Amazon Alexa to Home Assistant and Google Home. The industry was watching Ikea’s rollout closely; it was the first time Matter devices had been tested at the scale the standard was designed for — inexpensive devices for lots of people that would just work.

But what has become clear since Matter’s enthusiastic launch is that Apple, Google, and Amazon are now fully focused on pursuing their own agendas. The cooperative spirit that defined the standard’s early development has stalled, and it’s every platform for itself in the race for users.

Matter is an interoperability standard, but interoperability with Matter devices is still largely elusive. Rather than being a plug-and-play solution for manufacturers — make a Matter device, and it will just work with any platform — there remains a huge onus on each manufacturer to ensure its devices work properly with each platform before release. Which is basically the same problem they had before Matter launched.

Only now manufacturers have a playbook to follow that supposedly makes their devices work with everyone — easy, right? Apparently not. My theory is that it’s how the platforms interact with the devices that is causing many of these problems — something manufacturers have no control over.

This was implicitly confirmed by Thread Group, the organization that runs the Thread protocol, when I asked for comment on the issues users were seeing with Ikea’s Matter devices. “A seamless onboarding experience relies on orchestrating multiple components and layers within the smart home ecosystem, including the mobile app, application protocol, network protocol, platform software, and hardware design,” Ann Olivo, VP of marketing for Thread Group, told me via email. “While Thread provides a robust and secure foundation at the network layer, optimizing the end-to-end experience requires ongoing collaboration across all these interconnected components.”

That’s not to say Thread is blameless here. The protocol is frustratingly obtuse, and there are still too few troubleshooting solutions. Thread Border Routers remain a major pain point. Having too many, not enough, or the wrong ones can cause onboarding and connectivity issues. That last one is down to the problem of multiple TBRs from different companies still not working together. In practice, this means many homes now have several Thread Border Routers — Apple TVs, Eero routers, Echos, Google TV Streamers — that don’t always cooperate.

Additionally, Ikea may have shot itself in the foot by releasing its line of smart bulbs weeks after the remotes and sensors (they’re still not widely available). The latter are battery-powered, the former mains-powered. Thread is a low-power mesh network that relies on mains-powered repeaters to route signals. If you bought battery-powered buttons and sensors but have no mains-powered devices, that could be why you’ve seen devices drop off the network.

What is Ikea doing about it?

In 2024, the Connectivity Standards Alliance (the organization behind Matter) had to set up an interoperability lab to help manufacturers test their devices across all platforms. Whether Ikea took advantage of this or just took the promise of platform interoperability at face value isn’t clear. But either way, it now has a big mess to clean up.

The company is scrambling to improve reliability through software updates to its Dirigera hub, focused on improving Thread network performance and Matter onboarding stability. These include optimizing network communication and implementing “better cleanup of network settings after configuration changes, and fixes for connectivity disruptions that could cause device onboarding to fail,” according to David Granath, range manager at Ikea, who is leading the development of its smart home products. “In addition, we had an issue where outdated IPv6 network addresses could linger after configuration changes, such as turning IPv6 off on the WiFi router.”

You don’t need Ikea’s hub or app to onboard Matter devices — you should be able to just use your platform’s app. But the new Thread reset function in Ikea’s Home Smart app, which the company says “helps to rebuild the local Thread mesh if devices or border routers have fallen out of sync,” did help with some of my issues. Additionally, a Thread network check tool (iOS only) that shows your Thread network and which border routers are part of it is also useful. (There are a few other apps that offer this, too.)

Over the last week, I worked with Ikea and these new tools to troubleshoot my setup, and tried resetting and re-adding several devices, along with a new Bilresa button Ikea sent.

I got the new button connected to Apple Home on the first try, and yes — I cheered. I was also finally able to add the Timmerflotte temperature sensor to the Dirigera hub, and I had my first successful attempt at using Ikea devices with multi-admin (which lets you share devices across platforms), adding the Grillplats smart plug from Apple Home into Google Home.

However, an existing Kajplats lightbulb and Myggspray motion sensor still wouldn’t connect to Apple Home — giving me the now familiar “Unable to Add Accessory: Operation timed out” alert after about three minutes of trying to connect. But I was able to set up both of those in Google Home.

Ikea’s efforts may have improved things, but connecting devices still remains hit or miss. Even if it resolves the problems — and it looks like it’s moving in the right direction — Ikea’s stumble reveals a fundamental problem with Matter’s promise that you can build a device once and trust the platforms to handle the rest.

Until the major players prioritize interoperability, every manufacturer risks ending up where Ikea is now, scrambling for solutions in a sea of problems. Users who don’t turn to places like Reddit and YouTube for help will simply return their gadgets and move on. And the smart home will remain stuck in the early-adopter phase that Matter was supposed to leave behind.

While it’s clear there are ways to onboard these devices and keep them connected, the current experience is poor — not because any one company is failing, but because all of them are. And that’s not good news for Matter. Ultimately, what or who is at fault isn’t really the point; the point is that Matter promised it would just work, and it just doesn’t.