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Tom Brady walks away, WNBA ratings soar, and ESPN snags CP3: 2025 Sports Media Predictions

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Tom Brady walks away, WNBA ratings soar, and ESPN snags CP3: 2025 Sports Media Predictions

The famous wrestler Sting, in describing his character change in 1996 from a clear babyface to a darker, enigmatic character, offered the perfect axiom about predicting the future. Noted the Stinger: “The only thing that’s for sure about Sting is nothing’s for sure.”

This would be the same for sports media. There are some trends that look obvious (increased investment in women’s sports media; legacy media consolidation and layoffs; Netflix becoming a bigger sports player; more media leaning into sports betting revenue), but who knows? Still, we bring you some guesses for 2025.

1. Tom Brady will walk away from broadcasting before the start of the 2025 NFL season

I’ve previously said I’d put down big money that Brady will not finish his 10-year, $375 million contract with Fox, given all his various business interests away from broadcasting, including ownership. That remains true. The safer prediction would be that Brady walks away from his Fox deal after three or four years. But I’m going bold and saying Brady gets deeper involved with the Las Vegas Raiders in the offseason and decides to go all in with NFL ownership and his production company by the start of the next NFL season.

2. WNBA viewership will go up in 2025

This isn’t a moment for women’s sports; it’s been a movement for some time. Game 5 of the WNBA Finals — a 67-62 overtime thriller won by the New York Liberty — averaged 2.15 million viewers, the most-viewed WNBA Finals game in 25 years. The finals averaged 1.6 million viewers, up 115 percent over last season. It capped a fantastic year of viewership for the league — and this is where we absolutely mention that the catalyst for the viewership explosion was interest in Caitlin Clark. Overall, there were 32 WNBA television windows among its media partners that topped 1 million viewers during the 2024 season, including the WNBA Draft. That crushed the previous record of 15.

Next season will see new partners NBC and Amazon Prime Video as part of a long-term TV rights deal, and you should expect them to invest serious marketing dollars. Under the new agreements, Disney, NBC and Amazon will distribute more than 125 regular-season and playoff games nationally each season, including a minimum of 25 regular-season games on Disney platforms, 50 regular-season games on NBCUniversal platforms and 30 regular-season games on Amazon Prime Video. The league will also get a bump from a new franchise (Golden State Valkyries) and more offseason exposure for star players thanks to the new 3-on-3 women’s basketball league, Unrivaled, launching in January 2025.

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Clark’s star will continue to rise, and if you think bad-faith actors knocking her for culture-war points are going to have an impact on viewership, I’d refer you to those who predicted NFL viewership was forever done. It’s arrow up for the WNBA.

3. ESPN Flagship will be an immediate hit

ESPN’s direct-to-consumer streaming service, code-named “Flagship,” will allow consumers to access the entire suite of ESPN networks without a traditional pay-TV subscription. That includes the full programming lineup of ESPN+ and what currently airs on linear ESPN. There will also be integration with ESPN Fantasy and ESPN Bet. Reports indicate a starting price of between $25 and $30 per month, and the price point is what I think will attract consumers initially. I think early subscriber numbers will exceed expectations, especially given recent big increases at YouTube TV.

The research firm MoffettNathanson, which provides trends in media, communications and technology to institutional investors, put out a note this month projecting that “after an initial investment of $75 million in FY (fiscal year) 2025 to get the service up and running (anticipating a launch at the tail end of FY 2025 in time for the start of the NFL season), we project an initial one million paid subscribers in FY 2026, driving subscription revenues of just over $200 million and ad revenues of $20 million.” I predict that number is higher by FY 2026.

4. Kevin Harlan will call NBA games for Amazon Prime Video

Ian Eagle has an agreement in place as one of Amazon’s lead broadcasters, and I predict Harlan joins him. A 1-2 game-calling combination featuring Eagle and Harlan will give the streamer massive instant credibility in the live-game space.

5. ESPN will opt out of its current MLB contract after the 2025 season

This is probably as close to a layup prediction as it gets. MoffettNathanson said opting out could save Disney/ESPN as much as $600 million in expenses, although most expect a restructured contract. Will ESPN get local games for Flagship?

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6. UFC will be split between ESPN and Netflix

No inside intel from me — just a guess that UFC ends up echoing WWE and lands with both Disney and Netflix for its product. And thus begins Netflix going in big on sports rights.


The UFC’s Dana White will be looking for — and getting, according to Richard Deitsch’s prediction — huge media deals in 2025. (Steve Marcus / Getty Images)

7. ESPN finally commits to a dedicated women’s basketball daily studio show during the WNBA season

You have a transcendent audience draw in Clark, a litany of interesting All-Stars from A’ja Wilson to Kelsey Plum and an appetite for storylines both on and off the court. If ESPN wants the credit for building women’s basketball in America, as it always does, this isn’t even up for discussion given the multiple outlets it has. If this isn’t something that exists next year, the network should be crushed for it.

8. The Pac-12 will land at least one name-brand media company for its media rights

In November, the Pac-12 announced that Octagon will serve as the agency of record to guide the conference through the media-rights landscape. That signals to me that someone with some weight is going to bite, and I’ll take a flier that it will be WBD Sports, whose 2024 was defined by losing rights to the NBA on TNT. The 2026-27 season has Boise State, Colorado State, Fresno State, Gonzaga, San Diego State and Utah State joining Oregon State and Washington State. The league needs one more football-playing school to reach the threshold to remain recognized as a conference within the FBS division.

9. ESPN rents an active player or coach for the NBA Finals

It’s been clear for some time that ESPN management does not want a two-person booth for its NBA Finals coverage. It’s also clear that the network desires a notable name (e.g., Milwaukee Bucks coach Doc Rivers) to sell on the marquee.

Who could that be? My colleague Andrew Marchand posited in this piece in June that ESPN should already be courting the likes of LeBron James or Steph Curry in the event they would ever considering broadcasting. That’s an interesting long-term play. What I think is very likely for 2025 is someone such as Chris Paul becoming a guest game analyst for the Finals. Longtime NBA coach Monty Williams would also be an interesting one-off.

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(Top photo: Michael Reaves / Getty Images)

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Justin Thomas, Keegan Bradley get heated with official over pace of play at PGA Championship

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Justin Thomas, Keegan Bradley get heated with official over pace of play at PGA Championship

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After a slow first round at Aronimink Golf Club in Philadelphia on Thursday, pace of play was a point of emphasis at the PGA Championship on Friday.

However, when an official approached Justin Thomas and Keegan Bradley, they became animated.

Thomas, a longtime Team USA Ryder Cup member, and Bradley, last year’s United States captain, were on the fourth hole when they were approached by an official in a cart, and the conversation quickly turned into finger-pointing.

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Justin Thomas and Keegan Bradley watch from the tenth green during the second round of the PGA Championship at Aronimink Golf Club in Newtown, Pennsylvania, on May 15, 2026. (Richard Heathcote/Getty Images)

Thomas said after the round that he, Bradley and fellow USA Ryder Cupper Cameron Young, who won the Cadillac Championship earlier this month, were put on the clock, with the official telling them to pick up the pace. However, both Bradley and Thomas appeared to point at the group in front of them.

“We just didn’t really agree with it,” Thomas said, citing course conditions, high winds and tough pins. “We were behind. That wasn’t our issue… It’s just the fact that we weren’t holding up the group behind us.”

Thomas said they were caught up with the pace on the very next hole.

Justin Thomas plays his shot on the 15th tee during the second round of the PGA Championship in Newtown Square, Pennsylvania, on May 15, 2026. (Bill Streicher/Imagn Images)

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Thomas had a lengthy conversation with the official, while Bradley appeared to make his point short and sweet — though he was definitely not happy with the call.

It is a large PGA Championship field, with 156 golfers at the course and groups even starting their rounds on the back nine. The scores have also been rather high, with just 25 players below par at the time of publishing.

Aronimink also features a shared tee box on 1 and 10, holes 9 and 17 crossing paths, and a lengthy par-3 eighth hole that’s causing problems. Three par-3s are over 200 yards on the course, and there is also a 457-yard par 4 on the fourth.

Keegan Bradley prepares to putt on the 14th green during the first round of the PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania, on May 14, 2026. (Bill Streicher/Imagn Images)

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As Chris Gotterup put it on Friday, “You’re not going to get any four-and-a-half hour rounds out here.”

Follow Fox News Digital’s sports coverage on X, and subscribe to the Fox News Sports Huddle newsletter.

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Sparks hold off late Toronto Tempo rally, earn first win of season

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Sparks hold off late Toronto Tempo rally, earn first win of season

The Sparks are finally in the win column, but the outcome was in doubt late Friday night.

Behind double-digit scoring from all five starters, the Sparks had by far their best offensive showing of the season, shooting 63.8% during a 99-95 win over the expansion Toronto Tempo.

The Tempo didn’t make things easy, cutting the deficit to two points late and later trailing by just three with 31 seconds remaining and possession of the ball. Marina Mabrey missed a three-point attempt before late Tempo fouls gave the Sparks enough of a cushion to win.

Kelsey Plum nearly claimed a double-double with 27 points and nine assists, while Dearica Hamby had 19 points with seven rebounds and Nneka Ogwumike scored 20 points.

Erica Wheeler, who started in place of Ariel Atkins (concussion), scored 10 points with seven assists and was a plus-16 as the primary ball handler after starting the season two for 16 from the field. That freed up Plum to be in position to score, setting up a much more efficient Sparks offense.

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Toronto was shorthanded in the frontcourt without starting center Temi Fagbenle (right shoulder), and the Sparks trio of bigs had a field day with 54 points in the paint.

The Sparks came out firing on Friday, opening with a 17-2 run.

The Tempo went on a 10-0 burst heading into the second quarter but the Sparks countered to maintain momentum and led 46-38 at halftime.

A Wheeler three-pointer early in the third quarter gave the Sparks a 20-point lead. The Tempo cut it to three midway through the fourth while Brittany Sykes (27 points, seven assists) sparked Toronto’s rally. The Tempo put up more shots than the Sparks, 70-58, largely because of a 10-2 offensive-rebounding gap.

Cameron Brink’s 10 points were the only ones provided by the Sparks’ bench, while the Tempo got 42 points from reserves.

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Toronto was coming off its first win in franchise history on Wednesday when it defeated Seattle but struggled against a more complete offensive team in the Sparks.

In her return to Los Angeles after winning a national championship with UCLA this spring, Tempo rookie Kiki Rice netted 11 points.

Kate Martin made her Sparks debut as a developmental player with Atkins and Sania Feagin (lower left leg) unavailable and picked up one rebound in six minutes.

The Sparks will face Toronto again on Sunday at Crypto.com Arena.

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Sky vs Mercury betting preview: Why the over 166.5 looks like the play in this WNBA matchup

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Sky vs Mercury betting preview: Why the over 166.5 looks like the play in this WNBA matchup

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The WNBA season has been in session for about a week, so it is far too early to make assumptions about teams. That doesn’t mean we won’t make them; it’s just too early to really believe it. I lost my first WNBA bet this season, so I’m hoping to avenge that loss here as the Sky take on the Mercury.

The Chicago Sky are one of the most poorly run franchises in basketball. They have had some great names on their team and only one championship to show for it.

Phoenix Mercury forward DeWanna Bonner shoots over Indiana Fever guard Aerial Powers in the first half at PHX Arena. (Rick Scuteri/Imagn Images)

There really isn’t a clear indication of what is wrong with the franchise, but they’ve never been able to retain their talent. Aside from Kamilla Cardoso, I can’t name a player on this team that they’ve actually drafted. They just seem to get good players and then show them the door.

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Even though they’ve had questionable front office decisions, they seem to have put together a solid team for this season – something I didn’t expect before the season started.

They are 2-0, which is too early to really say they are a good team. I also want to reserve judgment until they face a team with a longer history than last year. The Portland Tempo played their first-ever game against the Sky, and Golden State was good last year, but still is in just their second season of existence.

The Phoenix Mercury are actually considered one of the best franchises in the league. I’m sure there are issues that people have reported, but for the most part, they have good facilities, and people want to play for their team. They made it all the way to the WNBA Finals last season before falling to the Las Vegas Aces. This year, they are looking to restart that journey and see if they can win the last game of the year.

Phoenix Mercury guard Kahleah Copper dribbles the ball in the second half at CareFirst Arena in Washington, D.C., on July 27, 2025. (Emily Faith Morgan-Imagn Images)

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It will need to come with some better play than they’ve shown through three games this year. They are just 1-2 for the year with a 0-1 home record. The lone win was a blowout victory over the Aces (a clear revenge game if we’ve ever seen one). Then they lost the next two games against Golden State and Minnesota. Losing to the Lynx wouldn’t be a problem, but they didn’t have Napheesa Collier, who still has an ankle injury.

I expect the Mercury to make some adjustments for this game. They haven’t looked very crisp to begin the year, but they’ve been strong on offense, averaging 87 points per game.

The Sky are going to keep relying on their offense to do just enough and their defense to lock in. The Sky do have an edge on the interior, so they can get buckets fairly easily down low. I like the over 166.5 in this game.

Chicago Sky guard Skylar Diggins chases the ball during the fourth quarter against the Golden State Valkyries at Chase Center in San Francisco, Calif., on May 13, 2026. (Bob Kupbens/Imagn Images)

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I also think it is worth betting on Kahleah Copper to go over her point total. Copper had two rough games before she broke out in the last game. Now she has the same sight lines and can attack the bigs from the Sky with her athleticism. Since going to Phoenix, she has scored 29, 7, 16, 25 and 28 points in five games against them.

For more sports betting information and plays, follow David on X/Twitter: @futureprez2024 

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