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Tom Brady walks away, WNBA ratings soar, and ESPN snags CP3: 2025 Sports Media Predictions

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Tom Brady walks away, WNBA ratings soar, and ESPN snags CP3: 2025 Sports Media Predictions

The famous wrestler Sting, in describing his character change in 1996 from a clear babyface to a darker, enigmatic character, offered the perfect axiom about predicting the future. Noted the Stinger: “The only thing that’s for sure about Sting is nothing’s for sure.”

This would be the same for sports media. There are some trends that look obvious (increased investment in women’s sports media; legacy media consolidation and layoffs; Netflix becoming a bigger sports player; more media leaning into sports betting revenue), but who knows? Still, we bring you some guesses for 2025.

1. Tom Brady will walk away from broadcasting before the start of the 2025 NFL season

I’ve previously said I’d put down big money that Brady will not finish his 10-year, $375 million contract with Fox, given all his various business interests away from broadcasting, including ownership. That remains true. The safer prediction would be that Brady walks away from his Fox deal after three or four years. But I’m going bold and saying Brady gets deeper involved with the Las Vegas Raiders in the offseason and decides to go all in with NFL ownership and his production company by the start of the next NFL season.

2. WNBA viewership will go up in 2025

This isn’t a moment for women’s sports; it’s been a movement for some time. Game 5 of the WNBA Finals — a 67-62 overtime thriller won by the New York Liberty — averaged 2.15 million viewers, the most-viewed WNBA Finals game in 25 years. The finals averaged 1.6 million viewers, up 115 percent over last season. It capped a fantastic year of viewership for the league — and this is where we absolutely mention that the catalyst for the viewership explosion was interest in Caitlin Clark. Overall, there were 32 WNBA television windows among its media partners that topped 1 million viewers during the 2024 season, including the WNBA Draft. That crushed the previous record of 15.

Next season will see new partners NBC and Amazon Prime Video as part of a long-term TV rights deal, and you should expect them to invest serious marketing dollars. Under the new agreements, Disney, NBC and Amazon will distribute more than 125 regular-season and playoff games nationally each season, including a minimum of 25 regular-season games on Disney platforms, 50 regular-season games on NBCUniversal platforms and 30 regular-season games on Amazon Prime Video. The league will also get a bump from a new franchise (Golden State Valkyries) and more offseason exposure for star players thanks to the new 3-on-3 women’s basketball league, Unrivaled, launching in January 2025.

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Clark’s star will continue to rise, and if you think bad-faith actors knocking her for culture-war points are going to have an impact on viewership, I’d refer you to those who predicted NFL viewership was forever done. It’s arrow up for the WNBA.

3. ESPN Flagship will be an immediate hit

ESPN’s direct-to-consumer streaming service, code-named “Flagship,” will allow consumers to access the entire suite of ESPN networks without a traditional pay-TV subscription. That includes the full programming lineup of ESPN+ and what currently airs on linear ESPN. There will also be integration with ESPN Fantasy and ESPN Bet. Reports indicate a starting price of between $25 and $30 per month, and the price point is what I think will attract consumers initially. I think early subscriber numbers will exceed expectations, especially given recent big increases at YouTube TV.

The research firm MoffettNathanson, which provides trends in media, communications and technology to institutional investors, put out a note this month projecting that “after an initial investment of $75 million in FY (fiscal year) 2025 to get the service up and running (anticipating a launch at the tail end of FY 2025 in time for the start of the NFL season), we project an initial one million paid subscribers in FY 2026, driving subscription revenues of just over $200 million and ad revenues of $20 million.” I predict that number is higher by FY 2026.

4. Kevin Harlan will call NBA games for Amazon Prime Video

Ian Eagle has an agreement in place as one of Amazon’s lead broadcasters, and I predict Harlan joins him. A 1-2 game-calling combination featuring Eagle and Harlan will give the streamer massive instant credibility in the live-game space.

5. ESPN will opt out of its current MLB contract after the 2025 season

This is probably as close to a layup prediction as it gets. MoffettNathanson said opting out could save Disney/ESPN as much as $600 million in expenses, although most expect a restructured contract. Will ESPN get local games for Flagship?

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6. UFC will be split between ESPN and Netflix

No inside intel from me — just a guess that UFC ends up echoing WWE and lands with both Disney and Netflix for its product. And thus begins Netflix going in big on sports rights.


The UFC’s Dana White will be looking for — and getting, according to Richard Deitsch’s prediction — huge media deals in 2025. (Steve Marcus / Getty Images)

7. ESPN finally commits to a dedicated women’s basketball daily studio show during the WNBA season

You have a transcendent audience draw in Clark, a litany of interesting All-Stars from A’ja Wilson to Kelsey Plum and an appetite for storylines both on and off the court. If ESPN wants the credit for building women’s basketball in America, as it always does, this isn’t even up for discussion given the multiple outlets it has. If this isn’t something that exists next year, the network should be crushed for it.

8. The Pac-12 will land at least one name-brand media company for its media rights

In November, the Pac-12 announced that Octagon will serve as the agency of record to guide the conference through the media-rights landscape. That signals to me that someone with some weight is going to bite, and I’ll take a flier that it will be WBD Sports, whose 2024 was defined by losing rights to the NBA on TNT. The 2026-27 season has Boise State, Colorado State, Fresno State, Gonzaga, San Diego State and Utah State joining Oregon State and Washington State. The league needs one more football-playing school to reach the threshold to remain recognized as a conference within the FBS division.

9. ESPN rents an active player or coach for the NBA Finals

It’s been clear for some time that ESPN management does not want a two-person booth for its NBA Finals coverage. It’s also clear that the network desires a notable name (e.g., Milwaukee Bucks coach Doc Rivers) to sell on the marquee.

Who could that be? My colleague Andrew Marchand posited in this piece in June that ESPN should already be courting the likes of LeBron James or Steph Curry in the event they would ever considering broadcasting. That’s an interesting long-term play. What I think is very likely for 2025 is someone such as Chris Paul becoming a guest game analyst for the Finals. Longtime NBA coach Monty Williams would also be an interesting one-off.

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(Top photo: Michael Reaves / Getty Images)

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ESPN’s Stephen A Smith hears boos from WrestleMania 42 crowd

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ESPN’s Stephen A Smith hears boos from WrestleMania 42 crowd

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Danhausen’s curse may be real after all – just ask Stephen A. Smith and the New York Mets.

While the latter dropped their 10th game in a row, Smith got his share of the curse on Saturday night during Night 1 of WrestleMania 42. Smith was in attendance for WWE’s premier event of the year and heard massive boos from the crowd.

Stephen A. Smith attends WrestleMania 42: Night 1 at Allegiant Stadium in Las Vegas, Nevada, on April 18, 2026. (Andrew Timms/WWE)

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Smith was sitting ringside to watch the action. The ESPN star appeared on the videoboard above the ring at Allegiant Stadium in Las Vegas. He appeared to embrace the reaction and smiled through it.

The boos came after Danhausen appeared on “First Take” on Friday – much to the chagrin of the sports pundit. Smith appeared perplexed by Danhausen’s appearance. Smith said he heard about Danhausen and called him a “bad luck charm.”

Danhausen said Smith had been “rude” to him and put the dreaded “curse” on the commentator.

WWE STAR DANHAUSEN SAYS METS ‘CURSE’ ISN’T EXACTLY LIFTED AS TEAM DROPS NINTH STRAIGHT GAME

Stephen A. Smith attends WrestleMania 42: Night 1 at Allegiant Stadium in Las Vegas, Nevada, on April 18, 2026. (Andrew Timms/WWE)

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Smith is far from the only one dealing with the effects of the “curse.”

Danhausen agreed to “un-curse” the Mets during their losing streak. However, he told Fox News Digital earlier this week that there was a reason why the curse’s removal didn’t take full effect.

“I did un-curse the Mets. But it didn’t work because, I believe it was Brian Gewirtz who did not pay Danhausen. He did not send me my money so it did not take full effect,” Danhausen said. “Once I have the money, perhaps it will actually work because right now it’s probably about a half of an un-cursing. It’s like a layaway situation.”

Danhausen enters the arena before his match against Kit Wilson during SmackDown at SAP Center in San Jose, Calif., on April 10, 2026. (Eakin Howard/Getty Images)

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On “Friday Night SmackDown,” WWE stars like The Miz and Kit Wilson were also targets of Danhausen’s curse.

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After 55 years as a broadcaster in L.A., Randy Rosenbloom is leaving town

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After 55 years as a broadcaster in L.A., Randy Rosenbloom is leaving town

It’s time to reveal memories, laughs and crazy times from Randy Rosenbloom’s 55 years as a TV/radio broadcaster in Los Angeles. He’s hopping in a car next Sunday with his wife, saying goodbye to a North Hollywood house that’s been in his family since 1952 and driving 3,300 miles to his new home in Greenville, S.C.

“When I walk out, I’ll probably break down,” he said.

He graduated from North Hollywood High in 1969. He got his first paid job in 1971 calling Hart basketball games for NBC Cable Newhall for $10 a game. It began an adventure of a lifetime.

“I never knew if I overachieved or underachieved. I just did what I loved,” he said.

Randy Rosenbloom (left) used to work with former UCLA coach John Wooden for TV games.

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(Randy Rosenbloom)

John Wooden, Jerry Tarkanian and Jim Harrick were among his expert commentators when he did play by play for college basketball games. He called volleyball at the 1992 and 1996 Olympic Games for NBC and rowing in 2004. He’s worked more than 100 championship high school events. He did play by play for the first and only Reebok Bowl at Angel Stadium in 1994 won by Bishop Amat over Sylmar, 35-14.

“There were about 5,000, 6,000 people there and I remember thinking nobody watched the game. We ended up with a 5.7 TV rating on Channel 13 in Los Angeles, which is higher than most Lakers games.”

He conducted interviews with NFL Hall of Famers Gale Sayers and Johnny Unitas and boxing greats Robert Duran, Thomas Hearn and Sugar Ray Leonard. He’s worked with baseball greats Steve Garvey and Doug DeCinces. He called games with former USC coach Rod Dedeaux. He was in the radio booth for Bret Saberhagen’s 1982 no-hitter in the City Section championship game at Dodger Stadium. He was a nightly sportscaster for KADY in Ventura.

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Randy Rosenbloom, left, with his volleyball broadcast partners, Kirk Kilgour and Bill Walton.

Randy Rosenbloom, left, with his volleyball broadcast partners, Kirk Kilgour and Bill Walton.

(Randy Rosenbloom)

He was the voice of Fresno State football and basketball. He also did Nevada Las Vegas football and basketball games. He called bowl games and Little League games. He was a public address announcer for basketball at the 1984 Olympic Games with Michael Jordan the star and did the P.A. for Toluca Little League.

Nothing was too small or too big for him.

“I loved everything,” he said.

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He called at least 10 East L.A. Classic football games between Garfield and Roosevelt. He was there when Narbonne and San Pedro tied 21-21 in the 2008 City championship game at the Coliseum on a San Pedro touchdown with one second left.

Probably his most notable tale came when he was doing radio play-by-play at a 1998 college bowl game in Montgomery, Ala.

“I look down and a giant tarantula is crawling up my pants,” he said. “My color man took all the press notes, wadded them up and hit the tarantula like swinging a bat.”

Did Rosenbloom tell the audience what was happening?

“I stayed calm,” he said.

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Then there was the time he was in the press box at Sam Boyd Stadium and a bat flew in and attached itself to the wooden press box right next to him before flying away after he said, “UNLV wins.”

Recently, he’s been putting together high school TV packages for LA36 and calling travel ball basketball games. He’ll still keep doing a radio gambling show from his new home, but he’s cutting ties to Los Angeles to move closer to grandchildren.

“I’m retiring from Los Angeles. I’m leaving the market,” he said.

Hopefully he’ll continue via Zoom to do a weekly podcast with me for The Times.

He’s a true professional who’s versatility and work ethic made him a reliable hire from the age of 18 through his current age of 74.

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He’s a member of the City Section Hall of Fame and the Southern California Jewish Sports Hall of Fame. He once threw the shot put 51 feet, 7 1/2 inches, which is his claim to fame at North Hollywood High.

One time an ESPN graphic before a show spelled his name “Rosenbloom” then changed it to “Rosenblum” for postgame. It was worth a good laugh.

He always adjusts, improvises and ad-libs. He expects to enjoy his time in South Carolina, but he better watch out for tarantulas. They seem to like him.

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Becky Lynch enters exclusive WWE club with Women’s Intercontinental Championship win at WrestleMania 42

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Becky Lynch enters exclusive WWE club with Women’s Intercontinental Championship win at WrestleMania 42

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Becky Lynch entered an atmosphere no other WWE women’s superstar has ever reached as she won the Women’s Intercontinental Championship over AJ Lee on Saturday night at WrestleMania 42.

Lynch became the first person to hold the Women’s Intercontinental Championship three times after she pinned Lee. She first won the title against Lyra Valkyria in June 2025 and then again against Maxxine Dupri in November.

Becky Lynch celebrates with the belt after defeating AJ Lee during their women’s Intercontinental Championship match at WrestleMania 42 in Las Vegas, Nev., on April 18, 2026. (Ethan Miller/Getty Images)

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She dropped the belt to Lee at the Elimination Chamber, sparking a monthslong feud with her.

Lee gave Lynch the chance at the title in the weeks prior to WrestleMania 42. But it appeared Lee played right into Lynch’s plans. Despite arguing with referee Jessica Carr for most of the match, Lynch was able to tactfully tear down a rope buckle and use it to her advantage.

Lynch hit Lee with a Manhandle Slam and pinned her for the win.

WWE STARS REVEAL WHAT MAKES WRESTLEMANIA SO SPECIAL: ‘IT’S THE SUPER BOWL OF PRO WRESTLING’

AJ Lee reacts after losing to Becky Lynch in their Women’s Intercontinental Championship match at WrestleMania 42 at Allegiant Stadium in Las Vegas on April 18, 2026. (Ethan Miller/Getty Images)

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It’s the second straight year Lynch will leave Las Vegas as champion. She returned to WWE at WrestleMania 41, teaming with Valkyria, to win the women’s tag titles. She will now leave Allegiant Stadium as the women’s intercontinental champion.

Lynch is now a seven-time women’s champion, three-time women’s intercontinental champion and two-time tag team champion.

Becky Lynch withstands AJ Lee during their Women’s Intercontinental Championship match on night one of WrestleMania 42 at Allegiant Stadium in Las Vegas, Nev., on April 18, 2026. (Ethan Miller/Getty Images)

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Lee’s reign as champion ended really before it could really begin. WrestleMania 42 was her first appearance at the event in 11 years. It’s unclear where Lee will go from here.

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