Sports
The top NFL media stories of 2024: Tom Brady debuts, Netflix steps in and more
If you want some long-term relationship advice, I offer you this: Find someone who loves you as much as news outlets love end-of-the-year content.
The New Yorker did a piece 11 years ago on why our brains love lists, and it holds up today. Among other reasons: It spatially organizes information and promises a story that’s finite.
The NFL story will, of course, continue in 2025 and beyond, but in the space below, we offer eight NFL media stories that captured our interest in 2024.
1. Tom Brady begins his NFL broadcasting journey
Fox has the broadcast rights to the Super Bowl this year, which means Brady will call the league’s most important game in his rookie season as a TV analyst. He is 15 games into a 10-year, $375 million deal with Fox, a journey that has prompted plenty of commentary on his performance, including multiple pieces from this author.
Brady’s broadcasting work has improved during the season — not to the point of being an elite TV analyst, but the progress is noticeable. Still, the long-term prediction here is that Brady’s juggling act as Las Vegas Raiders owner and TV analyst, and the restrictions that come with that, feels unsustainable for Fox and Brady.
Tom Brady has improved as a game broadcaster, but February’s Super Bowl looms as the ultimate test of his progress. (Mitchell Leff / Getty Images)
2. Netflix lands an NFL package of games
Netflix and the NFL announced in May a three-season deal for Christmas Day games through 2026. That deal becomes even more magnified given Netflix securing the exclusive broadcast rights in the United States for the 2027 and 2031 editions of the Women’s World Cup. These are significant signals to the marketplace (along with its WWE rights deal, given its live element) that Netflix has shifted from being interested in sports-adjacent properties to being a legitimate sports rights holder.
The streaming giant aired the Kansas City Chiefs–Pittsburgh Steelers and Baltimore Ravens–Houston Texans games on Christmas Day and largely succeeded in avoiding a glitch-filled rerun of its Jake Paul-Mike Tyson fight event.
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3. Peacock airs a regular-season game from São Paulo
The Philadelphia Eagles–Green Bay Packers game on Sept. 6 was the NFL’s first-ever regular-season game in South America and aired exclusively on Peacock, the streaming network’s third exclusive NFL game following the Buffalo Bills–Los Angeles Chargers regular-season game in December 2023 and the Miami Dolphins-Chiefs AFC wild-card playoff game last January.
The result was a significant viewership win for the league and the streamer. Peacock delivered 14.2 million viewers for Eagles-Packers, well above the 7.3 million for Bills-Chargers and Peacock’s second-best NFL streaming audience ever only behind the Chiefs-Dolphins game (23 million viewers). The numbers include figures from the over-the-air markets in which the games ran.
The NFL will play eight international games in 2025, including in Madrid, as Spain will be the sixth country to host an NFL regular-season game. NFL commissioner Roger Goodell and Chiefs owner Clark Hunt have talked openly about playing 16 games overseas annually in the near term, per this report from SBJ’s Ben Fischer. It’s clear we will soon see a Sunday morning window with a new international media-rights package.
4. Super Bowl LVIII sets TV ratings record
We live in an apples-to-pomegranates world when it comes to comparing the sports viewership of today versus yesteryear, due to factors including new out-of-home viewership data and cord-cutters and cord-nevers. Using today’s metrics, via Nielsen and Adobe Analytics, the Chiefs’ 25-22 overtime victory over the San Francisco 49ers in February’s Super Bowl averaged 123.7 million viewers across television and streaming platforms. That makes it the most-viewed program in history, shattering the previous mark of 115.1 million for Kansas City’s last-minute win over Philadelphia in the previous Super Bowl.
Fans watch Super Bowl LVIII outside Chase Center in San Francisco. The game was the highest-rated program in television history. (Loren Elliott / Getty Images)
5. The rise of alt-broadcasts
The alternate broadcasts of NFL games launched into a new stratosphere in 2024 with a “Simpsons” animated alt-cast of “Monday Night Football” airing on ESPN+ and Disney+, and NBC Sports making its NFL alternate broadcast debut on Peacock with last week’s Texans-Chiefs game. It follows alt-broadcasts on Nickelodeon and ESPN’s now long-standing Manning Brothers broadcasts and one using “Toy Story.”
6. The ‘New Heights’ podcast blows up
The popular podcast — hosted by brothers Jason Kelce, the Eagles’ center from 2011-2023, and Travis Kelce, the current Chiefs tight end — inked a deal with Amazon’s podcast network, Wondery, in 2024 to be the program’s new home.
The show has found itself on measurement lists of the biggest podcasts in the United States and has nearly 2.5 million subscribers on YouTube. One of the interesting notes in the deal is Wondery’s plans to translate the podcast to different languages to increase its global audience, including in NFL-strong markets such as the United Kingdom and Mexico. That’s a blank space for NFL fans.
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7. New broadcast rules for increased access
It was not an accident that you saw more in-game interviews during NFL games this season. Last May, the NFL broadcasting department outlined access changes for the NFL’s television partners after a review between the league and its media rights holders. The shared goal? To enhance the game content that we see as NFL viewers. The new rules included in-game coach interviews for all games, pregame player interviews for all games, network pregame locker room coverage, preseason player interviews, and coaches’ booth network cameras. Look for it to continue.
8. NFL ordered to pay $4.7 billion in “Sunday Ticket” antitrust trial … only to see it overturned
In August, the U.S. District Court in Los Angeles overturned a $4.7 billion verdict against the NFL for colluding to raise prices for its “NFL Sunday Ticket” television package. The judge disqualified expert testimony used by the jury to determine damages. (The jury’s verdict had threatened to upend the league’s strategy of selling exclusive television packages to broadcasters.) Next up: The U.S. Court of Appeals for the Ninth Circuit. Per Sportico’s legal writer and sports law professor, Michael McMann, a decision is likely many months, if not longer, away.
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(Top photo of a Netflix “Christmas Gameday” banner at Wednesday’s Chiefs-Steelers game: Mark Alberti / Icon Sportswire via Getty Images)
Sports
Messi, Argentina avoid a shocking upset in wild knockout stage match against Cape Verde
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On Friday, Argentina looked to continue its quest for back-to-back World Cup titles, and to do it, they had to get through one of the darlings of this year’s tournament, Cape Verde.
The small island nation off the coast of West Africa came into the match as the No. 64-ranked team in the world, and they managed to hold Argentina — the No. 2 team behind France at the moment — scoreless for almost thirty minutes.
But in the 29th minute, Lionel Messi scored to give Argentina the lead.
WATCH THE WORLD CUP FINAL ON FOX ONE
That was the 20th World Cup goal of his career, and it also made him the first player to score seven or more goals in multiple World Cups, having done it in Qatar as well.
It was also Messi’s eighth-straight World Cup match with a goal.
Argentina’s Lionel Messi scored in his eight-straight World Cup match and potted the 20th World Cup goal of his career. (Photo by Pablo Morano/BSR Agency/Getty Images))
Well, typically when Argentina takes the lead, they don’t cough it up, but early in the second half, Cape Verde’s Deroy Duarte pulled off a stunner and tied the game at 1-1.
HARRY KANE RESCUES ENGLAND FROM SHOCK WORLD CUP EXIT WITH TWO GOALS IN 11 MINUTES AGAINST DR CONGO
While there was some late pressure from Argentina, that included an always-dangerous Messi free kick from just outside the box that Cape Verde managed to stop.
And with that, it was off to extra time.
Cape Verde celebrates after scoring one of their two tying goals against Argentina. (Photo by Pablo Morano/BSR Agency/Getty Images)
However, it only took moments for Cape Verde to find themselves once again battling from behind.
Lisandro Martinez found the twine in the 92nd minute to give Argentina the lead.
It looked like that would be all she wrote… but Cape Verde had other plans.
They stuck with the defending World Cup champs, and in the 103rd minute, Sidny Lopes Cabral scored an unbelievable goal to tie the game again.
Coming into this game, Argentina had given up just two goals in their ten-match World Cup winning streak.
Cape Verde did that in one match.
Argentina’s Cristian Romero gets his head on what proved ot be the game-winning goal. (Sam Navarro-Imagn Images)
But in the 111th minute, Messi took an Argentina corner kick and put it in the perfect spot for Cristian Romero to head it to the back post and into the back of the net.
This was eventually updated to an own-goal, as it went off the Cape Verde defender’s arm, but it counts the same on the scoreboard.
Despite a late flurry of chances, Argentina held on to avoid what would have been potentially the biggest upset in World Cup history.
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What a match, and what a run Cape Verde had in the tournament.
Argentina will now have to recompose and get ready for a tough Round of 16 match against Egypt, which will take place on Tuesday in Atlanta.
Sports
Folarin Balogun urges U.S. to focus on beating Belgium despite red card he calls unjust
Like a good striker, Folarin Balogun never loses sight of the goal. And the goal for the U.S. team in this summer’s World Cup hasn’t been just to win, which they’ve done, but to inspire.
And that’s how Balogun found himself on the field, shaking hands with Brazilian referee Raphael Claus, about 45 minutes after Claus gave him a controversial red card in Wednesday’s win over Bosnia-Herzegovina, a red card that will keep him out of Monday’s round-of-16 game with Belgium.
“Little kids are watching, and we have to show them the correct way to handle things, even when you think it’s unjust,” Balogun said Friday.
“It’s not an excuse to be disrespectful, to not do the right thing. I’m aware that the World Cup might be the first time a lot of American viewers are tuning in. So it’s important, whether things happen to you good or bad, just to continue to be yourself.”
That doesn’t mean Balogun didn’t think the red card was unjust. He does. And he definitely thinks something bad happened to him and his team since Balogun, the Americans’ leading scorer with three goals in as many games, will have to sit out the team’s most important game in a generation.
It’s just means that Balogun, who celebrated his 25th birthday Friday, is also mature enough to understand a game — even a World Cup elimination game — is just a game.
“It’s been a roller coaster,” he said before the team’s training session at the University of Washington. “There’s been lots of different emotions. I’ve been upset, I’ve been happy. But for me, it was just important to stay calm. I never want to react out of anger and out of emotion.”
Balogun, who had given his team a 1-0 lead in the waning seconds of the first half, collided with Tarik Muharemovic 16 minutes into the second half, and when the Bosnian defender planted his right leg below Balogun’s right foot, the American inadvertently stomped on his right ankle, twisting it awkwardly.
U.S. forward Folarin Balogun steps on Bosnia-Herzegovina defender Tarik Muharemovic’s foot and received a red card.
(Robert Gauthier/Los Angeles Times)
Both players went down and Claus did not signal a foul or pull card. But after the video assistant referee urged him to watch a replay, Claus walked away from the monitor and flashed the red card. That left the U.S. to finish Wednesday’s game with just 10 men and disqualified Balogun for Monday’s game. U.S. Soccer said Friday FIFA’s disciplinary committee did not add any games to Balogun’s suspension.
“There’s the scenarios that you simply can’t avoid,” he said, “and it has to be taken into context when it’s being reviewed. I felt it wasn’t on this occasion. There’s nowhere else to put your leg. It’s going to be unavoidable.
“I think a yellow card would have been fair. [But] it’s something that’s happened, so we have to move forward, and I have to accept it. The most important thing is just to focus on the bigger picture, which is Belgium.”
Replacing Balogun won’t be easy since he’s emerged as one of the team’s most effective and creative players, either scoring of setting up the go-ahead goal in all three of the U.S. wins.
“We’ve got guys that can fill in and have to be ready for the opportunity to step up,” midfielder Tyler Adams said. “When you miss a player like Balo, obviously things change a little bit. But we’ve been flexible. Guys have shown that they’re ready to play.”
The most likely replacements are Ricardo Pepi and Haji Wright. Pepi, who scored 16 goals for PSV in the Dutch Eredivisie this season, played 90 minutes in place of Balogun in the U.S. loss to Turkey in the final group-stage match. Wright, who had 17 goals for Coventry City in the English Championship, played in all four U.S. games in the 2022 World Cup, scoring once, but he has made just one appearance in this summer’s tournament.
“Balo is an important part of our team, and it’s a disappointing way for him to miss the next game,” said Wright, who grew up in Culver City and spent three years in the Galaxy academy. “But, I’ll always be ready and prepared for whatever comes.”
A victory over Belgium would send the U.S. to the quarterfinals of a World Cup for just the second time. It would also give it four wins in the tournament, double the number of victories in any previous World Cup and marking the first time the Americans have won twice in the knockout stages in the same tournament.
U.S. forward Ricardo Pepi pursues the ball during a World Cup match against Bosnia-Herzegovina at Levi’s Stadium in Santa Clara , Calif., on Wednesday.
(Robert Gauthier/Los Angeles Times)
It’s a moment, Adams acknowledged Friday, many players have waited for their whole lives.
“You need to embrace the moment, that’s for sure,” he said. “To have the opportunity to play in a round-of-16 game — which, obviously, last World Cup we did, but it was the first knockout game, not the second — it’s exciting. It was nice to get a little bit of a taste of what it feels like to play with something a little bit more on the line in the last game. I think that’s good preparation.
“Advancing and taking this thing as far as we can is the most important thing. We have a good opportunity here to do so.”
Sports
Knicks champion says he hopes ‘truth comes out’ after leaving team for Eastern Conference rival
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The New York Knicks’ first championship team in 53 years is now starting to look a little bit different.
They were able to hang on to Jose Alvarado, but the first domino to fall was defensive big man Mitchell Robinson, who signed a three-year deal with the Boston Celtics.
Several of Robinson’s now-former teammates, including Jalen Brunson, Josh Hart and OG Anunoby, commented on his farewell post on Instagram, but Robinson’s response to Anunoby was rather telling.
Mitchell Robinson is seen outside City Hall at the New York Knicks ticker-tape parade on June 18, 2026 in New York City. (XNY/Star Max/GC Images)
Anunoby commented with a sad emoji, and Robinson said he “tried” to get back with the Knicks, hinting the feeling was not mutual.
“I tried brother I didn’t want this to happen hopefully the truth comes out at some point. I’m gonna miss you big dawg! Keep being great,” Robinson replied.
Team owner James Dolan said almost immediately after the Knicks won the title that he had no interest in going into the NBA’s second apron of payroll, calling it “suicidal.”
Mitchell Robinson of the New York Knicks celebrates after winning the NBA Finals against the San Antonio Spurs during Game 5 of the 2026 NBA Finals on June 13, 2026 at Frost Bank Center in San Antonio, Texas. (Jesse D. Garrabrant /NBAE via Getty Images)
KNICKS OWNER APPEARS TO TAKE SWIPE AT MAMDANI AT NBA CHAMPIONSHIP CELEBRATION, STIFFS PHOTO OP WITH HIM
That alone was enough to tell fans that a roster reconstruction was en route, especially with Brunson eventually set to make up for the massive pay cut he took to help the Knicks win it all.
Robinson grabbed the final offensive rebound off a missed free throw that all but clinched the Knicks’ title against the San Antonio Spurs last month.
Robinson saw both the good and the bad with the Knicks as a second-round draft pick in 2018; in his first season, they were 17-65.
Mitchell Robinson of the New York Knicks talks to the media after the game against the San Antonio Spurs during Game 5 of the 2026 NBA Finals on June 13, 2026 at Frost Bank Center in San Antonio, Texas. (Jacob Gonzalez/NBAE via Getty Images)
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But now, he will head to an apparent re-tooling Celtics team as a champion.
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