Sports
The top NFL media stories of 2024: Tom Brady debuts, Netflix steps in and more
If you want some long-term relationship advice, I offer you this: Find someone who loves you as much as news outlets love end-of-the-year content.
The New Yorker did a piece 11 years ago on why our brains love lists, and it holds up today. Among other reasons: It spatially organizes information and promises a story that’s finite.
The NFL story will, of course, continue in 2025 and beyond, but in the space below, we offer eight NFL media stories that captured our interest in 2024.
1. Tom Brady begins his NFL broadcasting journey
Fox has the broadcast rights to the Super Bowl this year, which means Brady will call the league’s most important game in his rookie season as a TV analyst. He is 15 games into a 10-year, $375 million deal with Fox, a journey that has prompted plenty of commentary on his performance, including multiple pieces from this author.
Brady’s broadcasting work has improved during the season — not to the point of being an elite TV analyst, but the progress is noticeable. Still, the long-term prediction here is that Brady’s juggling act as Las Vegas Raiders owner and TV analyst, and the restrictions that come with that, feels unsustainable for Fox and Brady.
Tom Brady has improved as a game broadcaster, but February’s Super Bowl looms as the ultimate test of his progress. (Mitchell Leff / Getty Images)
2. Netflix lands an NFL package of games
Netflix and the NFL announced in May a three-season deal for Christmas Day games through 2026. That deal becomes even more magnified given Netflix securing the exclusive broadcast rights in the United States for the 2027 and 2031 editions of the Women’s World Cup. These are significant signals to the marketplace (along with its WWE rights deal, given its live element) that Netflix has shifted from being interested in sports-adjacent properties to being a legitimate sports rights holder.
The streaming giant aired the Kansas City Chiefs–Pittsburgh Steelers and Baltimore Ravens–Houston Texans games on Christmas Day and largely succeeded in avoiding a glitch-filled rerun of its Jake Paul-Mike Tyson fight event.
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3. Peacock airs a regular-season game from São Paulo
The Philadelphia Eagles–Green Bay Packers game on Sept. 6 was the NFL’s first-ever regular-season game in South America and aired exclusively on Peacock, the streaming network’s third exclusive NFL game following the Buffalo Bills–Los Angeles Chargers regular-season game in December 2023 and the Miami Dolphins-Chiefs AFC wild-card playoff game last January.
The result was a significant viewership win for the league and the streamer. Peacock delivered 14.2 million viewers for Eagles-Packers, well above the 7.3 million for Bills-Chargers and Peacock’s second-best NFL streaming audience ever only behind the Chiefs-Dolphins game (23 million viewers). The numbers include figures from the over-the-air markets in which the games ran.
The NFL will play eight international games in 2025, including in Madrid, as Spain will be the sixth country to host an NFL regular-season game. NFL commissioner Roger Goodell and Chiefs owner Clark Hunt have talked openly about playing 16 games overseas annually in the near term, per this report from SBJ’s Ben Fischer. It’s clear we will soon see a Sunday morning window with a new international media-rights package.
4. Super Bowl LVIII sets TV ratings record
We live in an apples-to-pomegranates world when it comes to comparing the sports viewership of today versus yesteryear, due to factors including new out-of-home viewership data and cord-cutters and cord-nevers. Using today’s metrics, via Nielsen and Adobe Analytics, the Chiefs’ 25-22 overtime victory over the San Francisco 49ers in February’s Super Bowl averaged 123.7 million viewers across television and streaming platforms. That makes it the most-viewed program in history, shattering the previous mark of 115.1 million for Kansas City’s last-minute win over Philadelphia in the previous Super Bowl.
Fans watch Super Bowl LVIII outside Chase Center in San Francisco. The game was the highest-rated program in television history. (Loren Elliott / Getty Images)
5. The rise of alt-broadcasts
The alternate broadcasts of NFL games launched into a new stratosphere in 2024 with a “Simpsons” animated alt-cast of “Monday Night Football” airing on ESPN+ and Disney+, and NBC Sports making its NFL alternate broadcast debut on Peacock with last week’s Texans-Chiefs game. It follows alt-broadcasts on Nickelodeon and ESPN’s now long-standing Manning Brothers broadcasts and one using “Toy Story.”
6. The ‘New Heights’ podcast blows up
The popular podcast — hosted by brothers Jason Kelce, the Eagles’ center from 2011-2023, and Travis Kelce, the current Chiefs tight end — inked a deal with Amazon’s podcast network, Wondery, in 2024 to be the program’s new home.
The show has found itself on measurement lists of the biggest podcasts in the United States and has nearly 2.5 million subscribers on YouTube. One of the interesting notes in the deal is Wondery’s plans to translate the podcast to different languages to increase its global audience, including in NFL-strong markets such as the United Kingdom and Mexico. That’s a blank space for NFL fans.
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7. New broadcast rules for increased access
It was not an accident that you saw more in-game interviews during NFL games this season. Last May, the NFL broadcasting department outlined access changes for the NFL’s television partners after a review between the league and its media rights holders. The shared goal? To enhance the game content that we see as NFL viewers. The new rules included in-game coach interviews for all games, pregame player interviews for all games, network pregame locker room coverage, preseason player interviews, and coaches’ booth network cameras. Look for it to continue.
8. NFL ordered to pay $4.7 billion in “Sunday Ticket” antitrust trial … only to see it overturned
In August, the U.S. District Court in Los Angeles overturned a $4.7 billion verdict against the NFL for colluding to raise prices for its “NFL Sunday Ticket” television package. The judge disqualified expert testimony used by the jury to determine damages. (The jury’s verdict had threatened to upend the league’s strategy of selling exclusive television packages to broadcasters.) Next up: The U.S. Court of Appeals for the Ninth Circuit. Per Sportico’s legal writer and sports law professor, Michael McMann, a decision is likely many months, if not longer, away.
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(Top photo of a Netflix “Christmas Gameday” banner at Wednesday’s Chiefs-Steelers game: Mark Alberti / Icon Sportswire via Getty Images)
Sports
Justin Thomas, Keegan Bradley get heated with official over pace of play at PGA Championship
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After a slow first round at Aronimink Golf Club in Philadelphia on Thursday, pace of play was a point of emphasis at the PGA Championship on Friday.
However, when an official approached Justin Thomas and Keegan Bradley, they became animated.
Thomas, a longtime Team USA Ryder Cup member, and Bradley, last year’s United States captain, were on the fourth hole when they were approached by an official in a cart, and the conversation quickly turned into finger-pointing.
Justin Thomas and Keegan Bradley watch from the tenth green during the second round of the PGA Championship at Aronimink Golf Club in Newtown, Pennsylvania, on May 15, 2026. (Richard Heathcote/Getty Images)
Thomas said after the round that he, Bradley and fellow USA Ryder Cupper Cameron Young, who won the Cadillac Championship earlier this month, were put on the clock, with the official telling them to pick up the pace. However, both Bradley and Thomas appeared to point at the group in front of them.
“We just didn’t really agree with it,” Thomas said, citing course conditions, high winds and tough pins. “We were behind. That wasn’t our issue… It’s just the fact that we weren’t holding up the group behind us.”
Thomas said they were caught up with the pace on the very next hole.
Justin Thomas plays his shot on the 15th tee during the second round of the PGA Championship in Newtown Square, Pennsylvania, on May 15, 2026. (Bill Streicher/Imagn Images)
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Thomas had a lengthy conversation with the official, while Bradley appeared to make his point short and sweet — though he was definitely not happy with the call.
It is a large PGA Championship field, with 156 golfers at the course and groups even starting their rounds on the back nine. The scores have also been rather high, with just 25 players below par at the time of publishing.
Aronimink also features a shared tee box on 1 and 10, holes 9 and 17 crossing paths, and a lengthy par-3 eighth hole that’s causing problems. Three par-3s are over 200 yards on the course, and there is also a 457-yard par 4 on the fourth.
Keegan Bradley prepares to putt on the 14th green during the first round of the PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania, on May 14, 2026. (Bill Streicher/Imagn Images)
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As Chris Gotterup put it on Friday, “You’re not going to get any four-and-a-half hour rounds out here.”
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Sports
Sparks hold off late Toronto Tempo rally, earn first win of season
The Sparks are finally in the win column, but the outcome was in doubt late Friday night.
Behind double-digit scoring from all five starters, the Sparks had by far their best offensive showing of the season, shooting 63.8% during a 99-95 win over the expansion Toronto Tempo.
The Tempo didn’t make things easy, cutting the deficit to two points late and later trailing by just three with 31 seconds remaining and possession of the ball. Marina Mabrey missed a three-point attempt before late Tempo fouls gave the Sparks enough of a cushion to win.
Kelsey Plum nearly claimed a double-double with 27 points and nine assists, while Dearica Hamby had 19 points with seven rebounds and Nneka Ogwumike scored 20 points.
Erica Wheeler, who started in place of Ariel Atkins (concussion), scored 10 points with seven assists and was a plus-16 as the primary ball handler after starting the season two for 16 from the field. That freed up Plum to be in position to score, setting up a much more efficient Sparks offense.
Toronto was shorthanded in the frontcourt without starting center Temi Fagbenle (right shoulder), and the Sparks trio of bigs had a field day with 54 points in the paint.
The Sparks came out firing on Friday, opening with a 17-2 run.
The Tempo went on a 10-0 burst heading into the second quarter but the Sparks countered to maintain momentum and led 46-38 at halftime.
A Wheeler three-pointer early in the third quarter gave the Sparks a 20-point lead. The Tempo cut it to three midway through the fourth while Brittany Sykes (27 points, seven assists) sparked Toronto’s rally. The Tempo put up more shots than the Sparks, 70-58, largely because of a 10-2 offensive-rebounding gap.
Cameron Brink’s 10 points were the only ones provided by the Sparks’ bench, while the Tempo got 42 points from reserves.
Toronto was coming off its first win in franchise history on Wednesday when it defeated Seattle but struggled against a more complete offensive team in the Sparks.
In her return to Los Angeles after winning a national championship with UCLA this spring, Tempo rookie Kiki Rice netted 11 points.
Kate Martin made her Sparks debut as a developmental player with Atkins and Sania Feagin (lower left leg) unavailable and picked up one rebound in six minutes.
The Sparks will face Toronto again on Sunday at Crypto.com Arena.
Sports
Sky vs Mercury betting preview: Why the over 166.5 looks like the play in this WNBA matchup
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The WNBA season has been in session for about a week, so it is far too early to make assumptions about teams. That doesn’t mean we won’t make them; it’s just too early to really believe it. I lost my first WNBA bet this season, so I’m hoping to avenge that loss here as the Sky take on the Mercury.
The Chicago Sky are one of the most poorly run franchises in basketball. They have had some great names on their team and only one championship to show for it.
Phoenix Mercury forward DeWanna Bonner shoots over Indiana Fever guard Aerial Powers in the first half at PHX Arena. (Rick Scuteri/Imagn Images)
There really isn’t a clear indication of what is wrong with the franchise, but they’ve never been able to retain their talent. Aside from Kamilla Cardoso, I can’t name a player on this team that they’ve actually drafted. They just seem to get good players and then show them the door.
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Even though they’ve had questionable front office decisions, they seem to have put together a solid team for this season – something I didn’t expect before the season started.
They are 2-0, which is too early to really say they are a good team. I also want to reserve judgment until they face a team with a longer history than last year. The Portland Tempo played their first-ever game against the Sky, and Golden State was good last year, but still is in just their second season of existence.
The Phoenix Mercury are actually considered one of the best franchises in the league. I’m sure there are issues that people have reported, but for the most part, they have good facilities, and people want to play for their team. They made it all the way to the WNBA Finals last season before falling to the Las Vegas Aces. This year, they are looking to restart that journey and see if they can win the last game of the year.
Phoenix Mercury guard Kahleah Copper dribbles the ball in the second half at CareFirst Arena in Washington, D.C., on July 27, 2025. (Emily Faith Morgan-Imagn Images)
It will need to come with some better play than they’ve shown through three games this year. They are just 1-2 for the year with a 0-1 home record. The lone win was a blowout victory over the Aces (a clear revenge game if we’ve ever seen one). Then they lost the next two games against Golden State and Minnesota. Losing to the Lynx wouldn’t be a problem, but they didn’t have Napheesa Collier, who still has an ankle injury.
I expect the Mercury to make some adjustments for this game. They haven’t looked very crisp to begin the year, but they’ve been strong on offense, averaging 87 points per game.
The Sky are going to keep relying on their offense to do just enough and their defense to lock in. The Sky do have an edge on the interior, so they can get buckets fairly easily down low. I like the over 166.5 in this game.
Chicago Sky guard Skylar Diggins chases the ball during the fourth quarter against the Golden State Valkyries at Chase Center in San Francisco, Calif., on May 13, 2026. (Bob Kupbens/Imagn Images)
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I also think it is worth betting on Kahleah Copper to go over her point total. Copper had two rough games before she broke out in the last game. Now she has the same sight lines and can attack the bigs from the Sky with her athleticism. Since going to Phoenix, she has scored 29, 7, 16, 25 and 28 points in five games against them.
For more sports betting information and plays, follow David on X/Twitter: @futureprez2024
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