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The NBA media rights deal could bring about a once-impossible feat: the $100 million salary

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The NBA media rights deal could bring about a once-impossible feat: the 0 million salary

As the NBA closes in on a new media rights deal, much of the attention has been on what it means for the league and its teams. But there’s also another beneficiary of the set of deals that will reportedly pay the league an average of $6.9 billion over 11 years: the players.

Those new deals — whether they end up with Warner Bros. Discovery, NBC or Amazon as partners alongside Disney – should more than double the current deals, which are slated to pay the league roughly $3 billion next season in the final year of its contracts with Disney and Warner Bros. Discovery. While not guaranteed, the expectation among team executives is that the salary cap will rise the maximum allowable 10 percent over the first seasons under the new media landscape, which will begin with the 2025-26 season.

The amount of money set to pour into the league will likely bring about what surely was once considered an impossible feat: the $100 million salary.

NBA players are already amassing wealth like never before. Any player part of the 2022 draft class will have the opportunity to make more than $1 billion alone in NBA contracts, before any endorsements or sponsorship deals. If the cap keeps rising as projected, a player might be able to make that much over the course of two contracts in his prime. Jaylen Brown’s record-setting contract, which could be worth as much as $304 million, could look small by comparison.

The NBA could have its first $100 million salary by the 2032-33 season. That’s assuming a salary cap of $141 million next season, as the league currently projects, and then 10 percent cap-raises after that.

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Under that forecast, the salary cap would hit more than $302 million, which would allow a number of players to cross the $100 million threshold. For example, a player in the first year of his supermax contract, which pays 35 percent of the cap, could make as much as $105.79 million during the 2032-33 season — that’s double the league-high $51.9 million Stephen Curry made this season. A player in the second year of a supermax contract that kicked in the season before could make $103.86 million that season. A player in the third year of a supermax contract that began during the 2030-31 season could make $101.41 million.

The size of the contracts will be eye-popping. A five-year supermax deal that begins with the 2030-31 season will be worth $507 million under these estimates. One that begins the next season will be worth $557.78 million. The supermax that kicks in during the 2032-33 season would be valued at $613.56 million.

Projected NBA Supermax Contracts

Season Projected Cap 35% Max Salary Supermax Deal

24-25

$141 million

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$49.35 million

$286.23 million

25-26

$155.1 million

$54.29 million

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$314.85 million

26-27

$170.61 million

$59.71 million

$346.34 million

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27-28

$187.671 million

$65.68 million

$380.97 million

28-29

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$206.438 million

$72.25 million

$419.07 million

29-30

$227.082 million

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$79.48 million

$460.98 million

30-31

$249.79 million

$87.43 million

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$507.07 million

31-32

$274.769 million

$96.17 million

$557.78 million

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32-33

$302.246 million

$105.79 million

$613.56 million

Those numbers could be overly generous, of course. Maybe the cap doesn’t go up 10 percent every year, and salaries don’t go up so quickly. While the national media rights could account for roughly 30-40 percent of all basketball revenue when they kick in, the local media revenue seems set to dip — and who knows what other issues might pop up.

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That timetable might also be too slow. Either the NBA or the NBPA could opt-out of this CBA by Oct. 15, 2028 and that would trigger a new CBA for the 2029-30 season. What if that CBA doesn’t have cap-smoothing and has no ceiling on how quickly the cap can go up? Or, it gets rid of the rule that sets max salaries at 35 percent of the cap? Get ready for some big numbers.

NBA commissioner Adam Silver and president of global content & media distribution Bill Koenig have surely made a lot of people happy. The league’s still-new collective bargaining agreement was written with a new media rights deal in mind and this should allow the NBA to have labor peace through the end of this CBA, set to run until 2030 if no one opts out. There was always a small chance that the NBA would ever have to execute the opt-out clause it has in the current CBA that lets it get out of the agreement if its media income fell to a certain threshold compared to what it took in during the 2022-23 season. But with such large numbers on the horizon, the league — and its players — is approaching even loftier wealth.


Since it’s never too early to talk about the offseason — at least that’s what every TV segment about the NBA tells me — it’s a good time to remind everyone about this summer’s hottest read: the CBA.

Some of the most restrictive parts of the new CBA are set to come in next season and the new cap year starts on July 1. They will color how teams act this summer.

Starting with the first day after the just-concluded regular season, teams above the first apron ($172.346 million) can only trade for a player who makes up to the value of the salary they are dealing away. Any traded player exceptions first-apron teams generated over the past year will no longer be usable unless they get back down below the apron.

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Teams above the second apron ($182.794 million) can no longer aggregate player salaries — that provision kicked in with the end of the regular season. Those teams cannot send out their own player in a sign-and-trade, and they can’t send cash in a trade.

The “frozen pick” rule will go into effect next season. If a team is above the second apron on the last day of the 2024-25 regular season, then its first-round pick seven years out (2032) cannot be traded. If that team is above the second apron in two of the next four years, that frozen pick will also be moved to the end of the first round in that year’s draft. A team can unfreeze its pick if it is below or equal to the second apron in at least three of the next four years.

If a team does one of the things listed above, then it will be hard-capped at the apron threshold it has yet to cross.

If a team pulls off a trade between the end of the regular season and the start of the new cap year with a maneuver that is not allowed for teams above the first or second apron, then that team will be hard-capped for the rest of the current salary cap year and the next one. But the new CBA does allow teams some flexibility because that doesn’t kick in until after the 2024-25 regular season; teams can still have their total salaries go above an apron level between the end of the 2023-24 regular season through June 30, 2024 without being hard-capped.

There is also a new concern for teams that don’t hit the salary floor. Starting with the 2024-25 season, teams that don’t hit the floor won’t receive any of the money paid out to non-taxpaying teams.

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Beginning on July 1, teams will now be able to use the non-taxpayer midlevel, the room midlevel or the biannual exception to trade for one or multiple players or acquire a player on a waiver claim (the player’s contract can’t exceed the max length allowed by that exception). The exception won’t be able to get aggregated.

Teams will also get more latitude with extend-and-trade contracts. On July 1, those will be able to go up to a total of four years and 120 percent of the prior salary.

(Photo: David Berding / Getty Images)

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ESPN analyst Paul Finebaum questions Trump’s college sports reform meeting as potential ‘circus’

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ESPN analyst Paul Finebaum questions Trump’s college sports reform meeting as potential ‘circus’

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President Donald Trump will host a White House roundtable regarding college athletics reform later this week.

The panel is expected to include prominent coaches, college sports and pro sports league commissioners, and other professional athletes, according to OutKick.

The group will meet March 6 to examine solutions to key challenges, including NCAA authority; name, image and likeness issues (NIL); collective bargaining; and governance concerns. 

 

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President Donald Trump holds a football presented to him during a ceremony to present the Commander-in-Chief’s Trophy to the US Naval Academy football team, the Navy Midshipmen, in the East Room of the White House on April 15, 2025 in Washington, D.C. (BRENDAN SMIALOWSKI/AFP via Getty Images)

The meeting Friday will include big names like Nick Saban, Urban Meyer, Adam Silver and Tiger Woods. Trump has been adamant about “saving college sports,” even signing an executive order setting new restrictions on payments to college athletes back in July.

However, ESPN college analyst Paul Finebaum, who has previously hinted at a congressional run as a Republican, remains a bit skeptical.

“The easiest thing, guys, is just to say this is ridiculous,” Finebaum said to Greg McElroy and Cole Cubelic on WJOX. “And I read the other day, ‘Why is Nick Saban going?’ Why is anybody going? The bottom line is this. If something doesn’t happen very quickly, and I mean in the next short period of time, we’re talking about weeks, not years, then this thing could blow up.

“However it came about, I’m in favor of. The question now becomes, with some of the most powerful people in Washington in the same room, including the most powerful person in the country, can anything get done, or will it be a circus? Will it be just another show?”

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U.S. President Donald Trump shakes hands with former Alabama Crimson Tide football coach Nick Saban as Trump takes the stage to address graduating students at Coleman Coliseum at the University of Alabama on May 01, 2025 in Tuscaloosa, Alabama. (Anna Moneymaker/Getty Images)

Trump’s order prohibits athletes from receiving pay-to-play payments from third-party sources. However, the order did not impose any restrictions on NIL payments to college athletes by third-party sources.

A House vote on the SCORE Act (Student Compensation and Opportunity through Rights and Endorsements), which would regulate name, image, and likeness deals, was canceled shortly before it was set to be brought to the floor in December.

The White House endorsed the act, but three Republicans, Byron Donalds, Fla., Scott Perry, Pa., and Chip Roy, Texas, voted with Democrats not to bring the act to the floor. Democrats have largely opposed the bill, urging members of the House to vote “no.”

President Donald Trump looks on before the college football game between the US Army and Navy at the M&T Bank Stadium in Baltimore, Maryland, on Dec. 13, 2025.  (Alex WROBLEWSKI / AFP via Getty Images)

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The SCORE Act would give the NCAA a limited antitrust exemption in hopes of protecting the NCAA from potential lawsuits over eligibility rules and would prohibit athletes from becoming employees of their schools. It prohibits schools from using student fees to fund NIL payments.

Fox News’ Chantz Martin and Ryan Gaydos contributed to this report.

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Lakers hope comeback win over Pelicans gives the team a timely boost

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Lakers hope comeback win over Pelicans gives the team a timely boost
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Lakers center Jaxson Hayes falls after Pelicans forward Zion Williamson commits an offensive foul as Lakers guard Austin Reaves watches at at Crypto.com Arena on Tuesday.

(Allen J. Schaben/Los Angeles Times)

Matching the physicality of Pelicans forwards Zion Williamson and Saddiq Bey was on the top of the Lakers’ scouting report. But the task is easier said than done.

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Reaves admitted to being “terrified” of stepping in front of a driving Williamson to draw a charge. The 6-foot-6, 284-pound Pelicans forward is just as physical as he is athletic, creating a fearsome combination for defenders. Healthy for the first time in two seasons, Williamson led the Pelicans with 24 points on 10-for-18 shooting.

“We haven’t seen somebody like that in a long time, right?” Smart said. “[With] his ability. But [being] willing to put your body there, take a charge, take an elbow to the face, box him out, go vertical, is definitely something that you got to be willing to do, and not everybody’s willing to do it. And that’s the difference in the game.”

Center Jaxson Hayes was up to the task. He absorbed a Williamson elbow in the fourth quarter and ended up in the front row of the stands holding his jaw. But the knock was worth it for the offensive foul that helped maintain the Lakers’ 14-0 run that quickly erased the Pelicans’ eight-point lead. The scoring streak started immediately after Hayes subbed back into the game with 7:20 remaining after he scored on his first possession, cutting to the basket for a dunk off an assist from Doncic.

Hayes had eight points, six rebounds and two blocks, playing nearly 23 minutes off the bench in his biggest workload as a substitute since Jan. 20 against Denver. After playing with Hayes in New Orleans during the center’s first two years in the league, Redick lauded the seven-year pro’s improvement. Hayes is sinking touch shots around the rim now. He has improved his decision making in the pocket. After getting benched for his defensive lapses last season, Hayes has impressed coaches with his consistent ability to stay vertical while protecting the rim. And he still brings the same trademark athleticism that made him the eighth overall pick in 2019.

“He consistently injects energy into the group when he runs the floor, blocks a shot, or he gets those dunks,” Redick said.

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Eileen Gu reflects on decision to leave Team USA for China: ‘A lot of people just don’t understand’

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Eileen Gu reflects on decision to leave Team USA for China: ‘A lot of people just don’t understand’

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Eileen Gu released a statement on social media Monday, reflecting on her controversial decision to compete for Team China despite being born and raised in the U.S. 

Gu’s statement tied the decision back to her passion for promoting women’s sports, and encouraging young girls to pursue sports. 

“I gave my first speech on women in sports and title IX when I was 11 years old. I talked about being the only girl on my ski team, and, despite attending an all-girls’ school from Monday through Friday, becoming best friends with my teammates on the weekends through the common language of sport,” Gu wrote on Instagram. 

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Silver medalist Eileen Gu of China poses for photos after the awarding ceremony of the freestyle skiing women’s freeski big air event at the Milan-Cortina 2026 Olympic Winter Games in Livigno, Italy, Feb. 16, 2026. (Photo by Wang Peng/Xinhua via Getty Images) (Wang Peng/Xinhua via Getty Images)

“At the same time, I was made painfully aware of the lack of representation – at age 9, I felt that I was somehow representing all women every time I stepped in the terrain park. Landing tricks was about more than progression … it was about disproving the derisive implication of what it meant to ‘ski like a girl.’”

Gu went on to express gratitude for the one season in which she did compete for the U.S. 

“When I was 15, I announced my decision to compete for China. At the time, I had spent one season on the US team, and had been lucky enough to meet my heroes in person. I am forever grateful for that season, and continue to maintain a close relationship with the team. I had spent every summer in China since I was 8 setting up summer camps on trampoline and dry slope for kids and adults, ranging from 7 to 47 years old, so I knew the industry was tiny. I felt like I knew everyone,” she added. 

“Skiing for Team China meant the opportunity to uplift others through the universal culture of sport, and to introduce freeskiing to hundreds of millions of people who had never heard of it, especially with the Beijing 2022 Winter Olympics around the corner.”

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Gu’s statement concluded by acknowledging that certain people “don’t understand” her decision to compete for China over the U.S., while insisting the choice maximized the impact she would have. 

“I can look back now, at 22, and tell 12 year old Eileen that there are now terrain parks full of little girls, who will never doubt their place in the sport. I can tell 15 year old me that there are now millions of girls who have started skiing since then, in China and worldwide,” Gu wrote. 

“A lot of people won’t understand or believe that I made a decision to create the greatest amount of positive impact on the world stage that I could, at this age, given my interests and passions. Three golds and six medals later, I can confidently say was once a dream is now a reality.”

Gu has become a target for global criticism this Olympics for her decision to represent China while remaining silent on the country’s alleged human rights abuses.

In an interview with Time magazine, Gu was asked her thoughts on China’s alleged persecution of Uyghurs and other Turkic Muslim minorities in Xinjiang. 

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“I haven’t done the research. I don’t think it’s my business. I’m not going to make big claims on my social media,” Gu answered.

“I’m just more of a skeptic when it comes to data in general. … So, it’s not like I can read an article and be like, ‘Oh, well, this must be the truth.’ I need to have a ton of evidence. I need to maybe go to the place, maybe talk to 10 primary source people who are in a location and have experienced life there.

“Then I need to go see images. I need to listen to recordings. I need to think about how history affects it. Then I need to read books on how politics affects it. This is a lifelong search. It’s irresponsible to ask me to be the mouthpiece for any agenda.”

More controversy surrounding Gu erupted after The Wall Street Journal reported that Gu and another American-born athlete who now competes for China, were paid a combined $6.6 million by the Beijing Municipal Sports Bureau in 2025.

Gu is the highest-paid Winter Olympics athlete in the world, making an estimated $23 million in 2025 alone due to partnerships with Chinese companies, including the Bank of China and western companies. 

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Her alignment with China prompted criticism from many Americans this Olympics, including Vice President J.D. Vance. 

“I certainly think that someone who grew up in the United States of America who benefited from our education system, from the freedoms and liberties that makes this country a great place, I would hope they want to compete with the United States of America,” Vance said in an interview on Fox News’ “The Story with Martha MacCallum.”

Later, when Gu was asked if she feels “like a bit of a punching bag for a certain strand of American politics at the moment,” she said she does. 

“I do,” she said. “So many athletes compete for a different country. … People only have a problem with me doing it because they kind of lump China into this monolithic entity, and they just hate China. So, it’s not really about what they think it’s about.

“And, also, because I win. Like, if I wasn’t doing well, I think that they probably wouldn’t care as much, and that’s OK for me. People are entitled to their opinions.”

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Silver medalist Eileen Gu of China attends the awarding ceremony of the freestyle skiing women’s freeski big air event at the Milan-Cortina 2026 Olympic Winter Games in Livigno, Italy, Feb. 16, 2026.  (Hongxiang/Xinhua via Getty Images)

Gu has claimed she was “physically assaulted” for the decision.  

“The police were called. I’ve had death threats. I’ve had my dorm robbed,” Gu told The Athletic

“I’ve gone through some things as a 22-year-old that I really think no one should ever have to endure, ever.”

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