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Super Bowl LIX media preview: Tom Brady, record audience, Terry Bradshaw’s future and more

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Super Bowl LIX media preview: Tom Brady, record audience, Terry Bradshaw’s future and more

Richard Deitsch and Andrew Marchand are sports media writers for The Athletic. They converse every couple of weeks on sports media topics. This week, they discuss the Super Bowl from a media perspective, including:

  • Tom Brady’s Super Bowl broadcaster debut
  • Viewership potential for the game
  • The future of Super Bowl pregame shows
  • Netflix becoming an NFL player

Richard Deitsch: I’m seeing Tom Brady in my sleep given how much this site has written about him over the past five months. But here’s the reality: We both agreed prior to the start of the NFL season that Brady’s debut as a Fox NFL analyst was the biggest sports media story of the NFL season.

My thesis has always been that Brady’s broadcasting year would ultimately be judged by the viewing public on how he performs in the Super Bowl. That’s the final test, but it’s more than a test: It is the football public’s ultimate engagement with Brady in his first year on TV.

We both know that his Fox Sports bosses and sports television executives look at it differently. They will judge him on progress from Week 1 to Week 21. Fox believes he has improved significantly throughout the season.

However, there will be 115 million-plus people watching Brady on Sunday. That is an enormous jury. How do you see this?

Andrew Marchand: I agree, but there are several different audiences for the Super Bowl:

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There are the hardcore fans there every week that produce the 15 (million) to 35 million or so viewers for games each week. The more casual fans that begin watching in the playoffs push the numbers into the 40 (million) and 50 million range. Then comes Super Bowl viewers.

The deciders are that first group, as they care much more about the broadcast. The other two groups may have some opinions, but ultimately will likely just be impressed that Brady is on the call.

If he does amazing or has an awful performance, then all three sets will chime in. He is way better than Week 1, but he’s not John Madden just yet.

If he has a “16-for-24, two touchdowns and one interception” performance, I think Fox would take it. They would love “400 yards and five touchdowns,” but I don’t think they will be greedy.


AM: How many eyes do you think will be watching this game?

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RD: The current viewership record came last year when an audience of 123.4 million viewers watched the Kansas City Chiefs beat the San Francisco 49ers in overtime. That topped the previous record of 115.1 million viewers for the Kansas City-Philadelphia Eagles matchup two years ago.

Look, there is no Chiefs fatigue; the data does not lie. The AFC Championship Game averaged 57.7 million viewers, the most-watched AFC title game in history. If this game is tight late — and I think it will be — I think we see a new record. Put me down for 124 million. You?

AM: This is a bad omen for Fox — we agree! I’m going 124.5 million viewers and a record.

You are on point on the fact that Chiefs fatigue is overrated. Viewers like the big-name teams, and Kansas City is going for history (three Super Bowl championships in a row) with maybe the greatest quarterback ever.

There may be some hate watching, but the people who have such strong feelings are watching no matter what. The records come at the edges, and I think Fox and the NFL pick that up.

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AM: How about the pregame show? You into it? Or a big waste of time?

It could be the last Super Bowl pregame show for Jimmy Johnson and Terry Bradshaw. After two of the last three Super Bowls because of the new TV contracts with the NFL, Fox won’t have the big game for four years as it is NBC (2026), ABC/ESPN (2027), CBS (2028) and then Fox in 2029.

RD: So here is the interesting thing with NFL pregame shows: They continue to draw more viewers than you might think.

For instance, “Fox NFL Sunday” averaged 4.42 million viewers this season. You can make a lot of advertising money off those numbers. I mean, if “First Take” averaged 600,000 viewers over a year they would hold a Rose Bowl parade in Bristol, Conn.

I find the pregame shows increasingly less relevant these days with younger viewers. We also don’t often see them pop on social media, the coin of the realm for young people.

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Fox Sports clearly will be bringing in younger staffers soon, but the NFL pregame show often feels like a relic of a different time. I’ll watch because we get paid to watch, but I find it less interesting every year.


RD: One of the things I get asked about from a lot of readers is whether a Super Bowl will ever go behind a paywall where a Netflix buys it.

I don’t think this happens in our lifetime. Now, if you asked me whether I can see a Netflix or Amazon have the divisional playoffs in the next 20 years, I absolutely see it. What about you?

AM: I’m more bullish on this lifetime, but I’d like to know how long that means. Amazon and Netflix are thinking big, global.

The NFL can have Roger Goodell do songs and dances about the fans this and the fans that, but if the digital players offer way more money, I could see Amazon or Netflix having a Super Bowl maybe when the NFL opts out of its current TV deals. I don’t think that is a wild thought in four or five years when those opt-outs happen.

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If broadcast TV gets significantly weakened over time, I think the idea of a subscription-based Super Bowl becomes more likely. It really depends on where The Great Rebundling takes place and how strong the networks can continue to be. But in a TV-by-subscription world, it’s hard not to bet on Netflix’s and Amazon’s long-term models for big events if they want more.

(Illustration: Demetrius Robinson / The Athletic; Sam Hodde/Getty Images, Mikayla Schlosser/Kansas City Chiefs via AP, Kara Durrette via AP)

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Knicks champion says he hopes ‘truth comes out’ after leaving team for Eastern Conference rival

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Knicks champion says he hopes ‘truth comes out’ after leaving team for Eastern Conference rival

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The New York Knicks’ first championship team in 53 years is now starting to look a little bit different.

They were able to hang on to Jose Alvarado, but the first domino to fall was defensive big man Mitchell Robinson, who signed a three-year deal with the Boston Celtics.

Several of Robinson’s now-former teammates, including Jalen Brunson, Josh Hart and OG Anunoby, commented on his farewell post on Instagram, but Robinson’s response to Anunoby was rather telling.

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Mitchell Robinson is seen outside City Hall at the New York Knicks ticker-tape parade on June 18, 2026 in New York City. (XNY/Star Max/GC Images)

Anunoby commented with a sad emoji, and Robinson said he “tried” to get back with the Knicks, hinting the feeling was not mutual.

“I tried brother I didn’t want this to happen hopefully the truth comes out at some point. I’m gonna miss you big dawg! Keep being great,” Robinson replied.

Team owner James Dolan said almost immediately after the Knicks won the title that he had no interest in going into the NBA’s second apron of payroll, calling it “suicidal.”

Mitchell Robinson of the New York Knicks celebrates after winning the NBA Finals against the San Antonio Spurs during Game 5 of the 2026 NBA Finals on June 13, 2026 at Frost Bank Center in San Antonio, Texas. (Jesse D. Garrabrant /NBAE via Getty Images)

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That alone was enough to tell fans that a roster reconstruction was en route, especially with Brunson eventually set to make up for the massive pay cut he took to help the Knicks win it all.

Robinson grabbed the final offensive rebound off a missed free throw that all but clinched the Knicks’ title against the San Antonio Spurs last month.

Robinson saw both the good and the bad with the Knicks as a second-round draft pick in 2018; in his first season, they were 17-65.

Mitchell Robinson of the New York Knicks talks to the media after the game against the San Antonio Spurs during Game 5 of the 2026 NBA Finals on June 13, 2026 at Frost Bank Center in San Antonio, Texas. (Jacob Gonzalez/NBAE via Getty Images)

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But now, he will head to an apparent re-tooling Celtics team as a champion.

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How Dodgers’ Max Muncy, vying for his third All-Star selection, continues to evolve

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How Dodgers’ Max Muncy, vying for his third All-Star selection, continues to evolve

As Dodgers third baseman Max Muncy moved fluidly through a chopper at the edge of Camelback Ranch’s infield grass and made a running throw to first, his offseason work started to snap into place.

He wasn’t thinking about the angle he took to the ball, or how to get into the right position to throw — or anything, really. He was just moving instinctively.

“That’s how I like to field it in my work, is not necessarily traditionally,” Muncy told The Times on Thursday. “I like to field it one-handed, sometimes off the wrong foot, sometimes off balance, and that’s what works for me really, really well. I just couldn’t get that into the game. And finally getting those first couple of balls [this spring] to go that way just made everything click in my head and gave me the freedom to know that I can do it when it matters.”

Muncy has put together an impressive all-around first half. His .873 OPS through Thursday leads NL third basemen. He’s on pace for his highest slugging percentage (.513) in five years. But he’s most proud of the work he’s put in on the defensive side.

“I felt like I would show flashes of this, but never the consistency,” Muncy said. “And so to be able to just do it on the consistent daily basis that I’ve been doing this year, that’s easily what I’m most proud of.”

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Now, with that well-rounded body of work, he’s in position to claim the third All-Star selection of his career and first since 2021.

Muncy entered Stage 2 of All-Star fan voting this week as the favorite to claim the starting nod at third base, up against fellow finalist Alec Bohm. But voting totals reset, adding some unpredictability to the process. The All-Star starters are set to be revealed Saturday at 4:30 p.m. on Fox.

“In total, the player, the defense, the hitting, the slugging, I think this is the best version of Max,” manager Dave Roberts said. “I’m so happy that he’s leading the All-Star voting.”

Not only is this shaping up to be Muncy’s best offensive season since 2021, it’s the best defensive season of his career, regardless of position.

Entering this weekend’s series against the Padres, he had a fielding run value of plus-five runs, tied with the Giants’ Matt Chapman for the highest mark among third basemen, according to Statcast.

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“He’s always been a hitter,” first-base/infield coach Chris Woodward said. “And I think he took it upon himself to say, ‘I’m going to prove to everybody that I’m a really good defensive player,’ which he has been in his time here, but he’s just never had the opportunity to play one position.”

Though Muncy is in his 11th major-league season, and has played all around the infield for most of it, 2022 marked his first season making the majority of his appearances at third base. And 2023 was his first season moving there full time.

He was also limited by injuries in that span. For years, he still felt the effects of the elbow injury he suffered toward the end of 2021. And he strained his right oblique in each of the last two seasons.

“Third base was just a new position for me, and it just took time to learn it,” Muncy said. “And so just trying to get my work to translate into the game is a tough thing to do, and that’s kind of the secret to every aspect of baseball.”

Each infield position is unique, with its own quirks in footwork, angles and timing. Each has plays — like a slow-roller up the third baseline that requires a quick throw across the diamond — that no other position will encounter.

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“When a righty gets around the ball, it comes off the bat a lot different than when a lefty gets around the ball,” Muncy said. “And it’s weird how that works, and it’s hard to explain, but that’s just the way it is.”

For much of Muncy’s baseball life he played on the right side of the infield, fielding pull-side contact from left-handed hitters and opposite-field contact from right-handed hitters. That was second nature.

“You have to completely flip that,” Muncy said of playing third base, “and understand which way it’s going to bounce, how it’s going to bounce, how it’s going to get to you. It just took years of experience to finally get to that point.”

Dodgers shortstop Mookie Betts, left, and third baseman Max Muncy congratulate each other coming off the field after a defensive play against the Baltimore Orioles on June 19.

(Gina Ferazzi/Los Angeles Times)

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Woodward has always been impressed by Muncy’s agility, surprised when the Dodgers first promoted him in 2018 (as he returned to the big leagues for the first time since being released by the A’s the previous spring) and by how he moved at second base, despite an atypical build for a middle infielder.

Now, after an offseason with a new diet and training program, he may have leveled up that part of his game — even at 35 years old.

“In the past it was a good first step, and he couldn’t sustain his speed,” Woodward said. “And this year I think he can sustain the speed through the ball.”

Said Muncy: “I’m still beating the age curve for now.”

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Woodward also noted how good Muncy is at staying on top of the mental side of the game, knowing how specific pitches to different types of hitters should change his positioning. That, along with regular communication, are some of the details that make the Dodgers infield look like it’s moving as a unit — or, as Woodward put it, an “NFL defense” because of the way they swarm to the ball.

The Dodgers’ infield defense as a whole has improved even from last season (No. 6 in fielding run value) to sit in the No. 3 spot in the majors (plus-17 runs) a little past the halfway point of the season.

Muncy unlocking even more potential in the hot corner is a big part of the Dodgers raising their defensive ceiling. That’s helped the Dodgers, who own the best record in the majors, create separation in the standings. But it’ll be even more vital in the postseason, when the margin for error is at its thinnest.

In All-Star voting, defense won’t be the determining factor. Muncy’s increased power at the plate is the far flashier aspect of his case to start the Midsummer Classic. But a well-rounded resume doesn’t hurt.

Muncy can picture it: his three children — Sophie Kate, who turns 5 this month, Wyatt James, 3, and Macie Grace, who was born in January — taking in All-Star weekend in Philadelphia, watching their dad represent the National League.

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“Being able to have my kids experience the whole ordeal with me would mean everything to me,” Muncy said. “My oldest is kind of old enough now to remember these types of things, and so I think it’d be really special to just share that moment with them.”

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VAR denies Croatia’s game-tying goal as Cristiano Ronaldo leads Portugal to Round of 16

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VAR denies Croatia’s game-tying goal as Cristiano Ronaldo leads Portugal to Round of 16

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Croatia thought their FIFA World Cup hopes were still alive when they scored the game-tying goal just before the end of stoppage time in the second half.

But a VAR review said Mario Pasalic was offside, and it was Portugal moving on instead.

Gonçalo Ramos’ goal just minutes earlier — a beautiful header into the back of the net in the 94th minute — was the decider in this 2-1 victory for Portugal. And it was only the second time in Portuguese World Cup history the nation needed to come from behind to win, underscoring its resilience on the sport’s biggest stage.

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Luka Modric of Croatia and teammates react after the 1-2 loss during the FIFA World Cup 2026 Round of 32 match between Portugal and Croatia at Toronto Stadium on July 2, 2026 in Toronto, Ontario. (Patrick Smith – FIFA)

It was a controversial ending, though, and one where Croatia tried to argue the ball never hit the head of Igor Matanovic, which made Pasalic offside during VAR review.

It’s also worth noting that a new chip within the ball shows when it is touched, giving more concrete evidence to the referee’s final decision in such a crucial time of the match. This was the 10th goal overruled by VAR thus far in the World Cup.

GABRIEL MARTINELLI’S 96TH-MINUTE GOAL RESCUES BRAZIL FROM JAPAN UPSET IN WORLD CUP ROUND OF 32

So, with the goal annulled, Croatia’s time at the tournament has ended. As a result, Croatian legend Luka Modrić is finishing his fifth World Cup, which will likely be the 40-year-old midfielder’s final one.

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But another older legend on the pitch will move on, as Cristiano Ronaldo made some World Cup history during this match.

When No. 7 stepped foot on the pitch and the ball was kicked, he became the oldest player to participate in a knockout stage match at the World Cup at 41 years and 147 days old. He also became the oldest player to score in a knockout stage match when he saw a penalty situation while Portugal was down 1-0 in the match.

Cristiano Ronaldo of Portugal celebrates after scoring his team’s first goal during the FIFA World Cup 2026 Round of 32 match between Portugal and Croatia at Toronto Stadium on July 2, 2026 in Toronto, Ontario. (Patrick Smith – FIFA)

Ivan Perisic got the first goal of this game and put Portugal’s back against the wall. But after a foul was committed inside Croatia’s box in the 67th minute, it was time for Ronaldo to get his first career knockout goal, and he didn’t disappoint.

Ronaldo was ecstatic, sprinting toward the corner flag and performing his signature “SIU!” celebration, which the crowd bellowed with the score at 1-1. Ronaldo had also seemed to get that first knockout goal just minutes earlier but he was called offside.

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Modrić and Ronaldo, two former teammates on Real Madrid, also made history together, as they were the first two players 40 years or older to play in the same match together.

Luka Modric of Croatia congratulates Cristiano Ronaldo of Portugal after the 2-1 win during the FIFA World Cup 2026 Round of 32 match between Portugal and Croatia at Toronto Stadium on July 2, 2026 in Toronto, Ontario. (Buda Mendes/Getty Images)

It was also an emotional moment after the match, as Ronaldo wore the jersey of late Portugal teammate Diogo Jota, who died in a car accident a year ago. A team photo was taken on the pitch, with Ronaldo holding up Jota’s jersey alongside his squad.

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Now that the job is done in the Round of 32 for Portugal, they face a big challenge against a key rival in the Round of 16.

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Spain, who dominated Austria with a 3-0 finish earlier on Thursday, awaits Portugal at Dallas Stadium on July 6 at 3 p.m. ET.

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