Sports
Super Bowl LIX media preview: Tom Brady, record audience, Terry Bradshaw’s future and more
Richard Deitsch and Andrew Marchand are sports media writers for The Athletic. They converse every couple of weeks on sports media topics. This week, they discuss the Super Bowl from a media perspective, including:
- Tom Brady’s Super Bowl broadcaster debut
- Viewership potential for the game
- The future of Super Bowl pregame shows
- Netflix becoming an NFL player
Richard Deitsch: I’m seeing Tom Brady in my sleep given how much this site has written about him over the past five months. But here’s the reality: We both agreed prior to the start of the NFL season that Brady’s debut as a Fox NFL analyst was the biggest sports media story of the NFL season.
My thesis has always been that Brady’s broadcasting year would ultimately be judged by the viewing public on how he performs in the Super Bowl. That’s the final test, but it’s more than a test: It is the football public’s ultimate engagement with Brady in his first year on TV.
We both know that his Fox Sports bosses and sports television executives look at it differently. They will judge him on progress from Week 1 to Week 21. Fox believes he has improved significantly throughout the season.
However, there will be 115 million-plus people watching Brady on Sunday. That is an enormous jury. How do you see this?
Andrew Marchand: I agree, but there are several different audiences for the Super Bowl:
There are the hardcore fans there every week that produce the 15 (million) to 35 million or so viewers for games each week. The more casual fans that begin watching in the playoffs push the numbers into the 40 (million) and 50 million range. Then comes Super Bowl viewers.
The deciders are that first group, as they care much more about the broadcast. The other two groups may have some opinions, but ultimately will likely just be impressed that Brady is on the call.
If he does amazing or has an awful performance, then all three sets will chime in. He is way better than Week 1, but he’s not John Madden just yet.
If he has a “16-for-24, two touchdowns and one interception” performance, I think Fox would take it. They would love “400 yards and five touchdowns,” but I don’t think they will be greedy.
AM: How many eyes do you think will be watching this game?
RD: The current viewership record came last year when an audience of 123.4 million viewers watched the Kansas City Chiefs beat the San Francisco 49ers in overtime. That topped the previous record of 115.1 million viewers for the Kansas City-Philadelphia Eagles matchup two years ago.
Look, there is no Chiefs fatigue; the data does not lie. The AFC Championship Game averaged 57.7 million viewers, the most-watched AFC title game in history. If this game is tight late — and I think it will be — I think we see a new record. Put me down for 124 million. You?
AM: This is a bad omen for Fox — we agree! I’m going 124.5 million viewers and a record.
You are on point on the fact that Chiefs fatigue is overrated. Viewers like the big-name teams, and Kansas City is going for history (three Super Bowl championships in a row) with maybe the greatest quarterback ever.
There may be some hate watching, but the people who have such strong feelings are watching no matter what. The records come at the edges, and I think Fox and the NFL pick that up.
AM: How about the pregame show? You into it? Or a big waste of time?
It could be the last Super Bowl pregame show for Jimmy Johnson and Terry Bradshaw. After two of the last three Super Bowls because of the new TV contracts with the NFL, Fox won’t have the big game for four years as it is NBC (2026), ABC/ESPN (2027), CBS (2028) and then Fox in 2029.
RD: So here is the interesting thing with NFL pregame shows: They continue to draw more viewers than you might think.
For instance, “Fox NFL Sunday” averaged 4.42 million viewers this season. You can make a lot of advertising money off those numbers. I mean, if “First Take” averaged 600,000 viewers over a year they would hold a Rose Bowl parade in Bristol, Conn.
I find the pregame shows increasingly less relevant these days with younger viewers. We also don’t often see them pop on social media, the coin of the realm for young people.
Fox Sports clearly will be bringing in younger staffers soon, but the NFL pregame show often feels like a relic of a different time. I’ll watch because we get paid to watch, but I find it less interesting every year.
RD: One of the things I get asked about from a lot of readers is whether a Super Bowl will ever go behind a paywall where a Netflix buys it.
I don’t think this happens in our lifetime. Now, if you asked me whether I can see a Netflix or Amazon have the divisional playoffs in the next 20 years, I absolutely see it. What about you?
AM: I’m more bullish on this lifetime, but I’d like to know how long that means. Amazon and Netflix are thinking big, global.
The NFL can have Roger Goodell do songs and dances about the fans this and the fans that, but if the digital players offer way more money, I could see Amazon or Netflix having a Super Bowl maybe when the NFL opts out of its current TV deals. I don’t think that is a wild thought in four or five years when those opt-outs happen.
If broadcast TV gets significantly weakened over time, I think the idea of a subscription-based Super Bowl becomes more likely. It really depends on where The Great Rebundling takes place and how strong the networks can continue to be. But in a TV-by-subscription world, it’s hard not to bet on Netflix’s and Amazon’s long-term models for big events if they want more.
(Illustration: Demetrius Robinson / The Athletic; Sam Hodde/Getty Images, Mikayla Schlosser/Kansas City Chiefs via AP, Kara Durrette via AP)
Sports
Justin Thomas, Keegan Bradley get heated with official over pace of play at PGA Championship
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After a slow first round at Aronimink Golf Club in Philadelphia on Thursday, pace of play was a point of emphasis at the PGA Championship on Friday.
However, when an official approached Justin Thomas and Keegan Bradley, they became animated.
Thomas, a longtime Team USA Ryder Cup member, and Bradley, last year’s United States captain, were on the fourth hole when they were approached by an official in a cart, and the conversation quickly turned into finger-pointing.
Justin Thomas and Keegan Bradley watch from the tenth green during the second round of the PGA Championship at Aronimink Golf Club in Newtown, Pennsylvania, on May 15, 2026. (Richard Heathcote/Getty Images)
Thomas said after the round that he, Bradley and fellow USA Ryder Cupper Cameron Young, who won the Cadillac Championship earlier this month, were put on the clock, with the official telling them to pick up the pace. However, both Bradley and Thomas appeared to point at the group in front of them.
“We just didn’t really agree with it,” Thomas said, citing course conditions, high winds and tough pins. “We were behind. That wasn’t our issue… It’s just the fact that we weren’t holding up the group behind us.”
Thomas said they were caught up with the pace on the very next hole.
Justin Thomas plays his shot on the 15th tee during the second round of the PGA Championship in Newtown Square, Pennsylvania, on May 15, 2026. (Bill Streicher/Imagn Images)
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Thomas had a lengthy conversation with the official, while Bradley appeared to make his point short and sweet — though he was definitely not happy with the call.
It is a large PGA Championship field, with 156 golfers at the course and groups even starting their rounds on the back nine. The scores have also been rather high, with just 25 players below par at the time of publishing.
Aronimink also features a shared tee box on 1 and 10, holes 9 and 17 crossing paths, and a lengthy par-3 eighth hole that’s causing problems. Three par-3s are over 200 yards on the course, and there is also a 457-yard par 4 on the fourth.
Keegan Bradley prepares to putt on the 14th green during the first round of the PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania, on May 14, 2026. (Bill Streicher/Imagn Images)
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As Chris Gotterup put it on Friday, “You’re not going to get any four-and-a-half hour rounds out here.”
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Sports
Sparks hold off late Toronto Tempo rally, earn first win of season
The Sparks are finally in the win column, but the outcome was in doubt late Friday night.
Behind double-digit scoring from all five starters, the Sparks had by far their best offensive showing of the season, shooting 63.8% during a 99-95 win over the expansion Toronto Tempo.
The Tempo didn’t make things easy, cutting the deficit to two points late and later trailing by just three with 31 seconds remaining and possession of the ball. Marina Mabrey missed a three-point attempt before late Tempo fouls gave the Sparks enough of a cushion to win.
Kelsey Plum nearly claimed a double-double with 27 points and nine assists, while Dearica Hamby had 19 points with seven rebounds and Nneka Ogwumike scored 20 points.
Erica Wheeler, who started in place of Ariel Atkins (concussion), scored 10 points with seven assists and was a plus-16 as the primary ball handler after starting the season two for 16 from the field. That freed up Plum to be in position to score, setting up a much more efficient Sparks offense.
Toronto was shorthanded in the frontcourt without starting center Temi Fagbenle (right shoulder), and the Sparks trio of bigs had a field day with 54 points in the paint.
The Sparks came out firing on Friday, opening with a 17-2 run.
The Tempo went on a 10-0 burst heading into the second quarter but the Sparks countered to maintain momentum and led 46-38 at halftime.
A Wheeler three-pointer early in the third quarter gave the Sparks a 20-point lead. The Tempo cut it to three midway through the fourth while Brittany Sykes (27 points, seven assists) sparked Toronto’s rally. The Tempo put up more shots than the Sparks, 70-58, largely because of a 10-2 offensive-rebounding gap.
Cameron Brink’s 10 points were the only ones provided by the Sparks’ bench, while the Tempo got 42 points from reserves.
Toronto was coming off its first win in franchise history on Wednesday when it defeated Seattle but struggled against a more complete offensive team in the Sparks.
In her return to Los Angeles after winning a national championship with UCLA this spring, Tempo rookie Kiki Rice netted 11 points.
Kate Martin made her Sparks debut as a developmental player with Atkins and Sania Feagin (lower left leg) unavailable and picked up one rebound in six minutes.
The Sparks will face Toronto again on Sunday at Crypto.com Arena.
Sports
Sky vs Mercury betting preview: Why the over 166.5 looks like the play in this WNBA matchup
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The WNBA season has been in session for about a week, so it is far too early to make assumptions about teams. That doesn’t mean we won’t make them; it’s just too early to really believe it. I lost my first WNBA bet this season, so I’m hoping to avenge that loss here as the Sky take on the Mercury.
The Chicago Sky are one of the most poorly run franchises in basketball. They have had some great names on their team and only one championship to show for it.
Phoenix Mercury forward DeWanna Bonner shoots over Indiana Fever guard Aerial Powers in the first half at PHX Arena. (Rick Scuteri/Imagn Images)
There really isn’t a clear indication of what is wrong with the franchise, but they’ve never been able to retain their talent. Aside from Kamilla Cardoso, I can’t name a player on this team that they’ve actually drafted. They just seem to get good players and then show them the door.
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Even though they’ve had questionable front office decisions, they seem to have put together a solid team for this season – something I didn’t expect before the season started.
They are 2-0, which is too early to really say they are a good team. I also want to reserve judgment until they face a team with a longer history than last year. The Portland Tempo played their first-ever game against the Sky, and Golden State was good last year, but still is in just their second season of existence.
The Phoenix Mercury are actually considered one of the best franchises in the league. I’m sure there are issues that people have reported, but for the most part, they have good facilities, and people want to play for their team. They made it all the way to the WNBA Finals last season before falling to the Las Vegas Aces. This year, they are looking to restart that journey and see if they can win the last game of the year.
Phoenix Mercury guard Kahleah Copper dribbles the ball in the second half at CareFirst Arena in Washington, D.C., on July 27, 2025. (Emily Faith Morgan-Imagn Images)
It will need to come with some better play than they’ve shown through three games this year. They are just 1-2 for the year with a 0-1 home record. The lone win was a blowout victory over the Aces (a clear revenge game if we’ve ever seen one). Then they lost the next two games against Golden State and Minnesota. Losing to the Lynx wouldn’t be a problem, but they didn’t have Napheesa Collier, who still has an ankle injury.
I expect the Mercury to make some adjustments for this game. They haven’t looked very crisp to begin the year, but they’ve been strong on offense, averaging 87 points per game.
The Sky are going to keep relying on their offense to do just enough and their defense to lock in. The Sky do have an edge on the interior, so they can get buckets fairly easily down low. I like the over 166.5 in this game.
Chicago Sky guard Skylar Diggins chases the ball during the fourth quarter against the Golden State Valkyries at Chase Center in San Francisco, Calif., on May 13, 2026. (Bob Kupbens/Imagn Images)
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I also think it is worth betting on Kahleah Copper to go over her point total. Copper had two rough games before she broke out in the last game. Now she has the same sight lines and can attack the bigs from the Sky with her athleticism. Since going to Phoenix, she has scored 29, 7, 16, 25 and 28 points in five games against them.
For more sports betting information and plays, follow David on X/Twitter: @futureprez2024
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