Sports
Column: How Gawr Gura and VTubers could help Dodgers further tap into Japanese fan base
In the service of digging into what the Dodgers might be doing to entrench themselves as Japan’s favorite major league team, I am interviewing an animated character.
“I’m a shark-girl from the lost city of Atlantis,” Gawr Gura tells me. “I swam to the surface to hang out with you guys on land about 9,000 years ago.”
Tell me more.
“I’ve been told I have a heart of gold and a head of bone,” she says. “I have a long history of saying and doing ridiculous things on the internet.”
This is the part where I tell you that Gura — she said I could just call her Gura — will be shouting out the traditional “It’s Time for Dodger Baseball!” exclamation at Dodger Stadium on Friday.
Except, of course, that she won’t be there.
She can’t be there. She’ll be displayed on a screen, where younger generations spend most of their lives. She is what is called a virtual YouTuber, or VTuber.
“You stream online, but you don’t stream with your actual face. You stream with virtual avatars,” said Max Kim, the U.S. sales and licensing director for Cover, the Japanese company that controls 85 such avatars, including Gura, that combine for more than 82 million worldwide subscribers on YouTube.
Gura is the most popular VTuber in the world. Her YouTube channel has 4.5 million subscribers. That is more followers than the Dodgers have on YouTube and Instagram, combined. (On the social media platform X, the Dodgers outscore her, 2.8 million to 1.9 million.)
Just the announcement of Friday’s promotion, featuring Gura and two of her fellow avatars, generated 3.4 million views on X.
The trading card sets that will be distributed Friday already are on sale for as much as $125 on eBay. The promotional T-shirt with Gura in a Dodgers uniform — with her shark tail sticking out — are on sale there for as much as $195.
For Cover — and its signature Hololive brand — the Dodgers’ promotion is one step in a campaign to broaden the appeal of VTubers beyond the fervent core of Japanese young men. Of the viewers of Gura’s YouTube Channel, half are 24 or younger, and nine in 10 are male.
A set of trading cards featuring VTubers will be part of a promotion at Dodger Stadium on Friday.
(Courtesy Hololive Production)
Dodgers pitcher Yoshinobu Yamamoto is 25. The Hololive avatars have appeared in promotions for Japan’s Pacific League, in which Yamamoto played from 2017-2023.
I showed him a picture of Gura and asked if he recognized her. He said he did not.
“Our goal is to make sure that people know what VTubing is,” Kim said.
“Ten years ago, the whole concept of streaming was pretty strange. It was not really existing. Now we accept that as a normal means of communication and entertainment. We want the same for VTubing as well.”
That makes Cover no different than dozens of other companies signing up as a Dodgers sponsor to get their message out to a large, mainstream audience. Cover is opening an office in Los Angeles this month, its avatars are virtually appearing at an anime expo at the Los Angeles Convention Center this weekend, and it hopes its collaboration with the Dodgers can be just as useful as previous ones with Taco Bell and Red Bull.
Kim said his company would have pursued the collaboration with the Dodgers even if the team had not signed Shohei Ohtani.
“We have our interest: to expand in the U.S. market,” Kim said. “They have their interests. I’m pretty sure the Dodgers will have their own thoughts behind this collaboration.”
They declined to share them. Jon Weisman, the team’s vice president of communications, said the Dodgers did not wish to participate in this story.
In December, when the Dodgers introduced Ohtani, president of baseball operations Andrew Friedman said this: “One of our goals is to have baseball fans in Japan convert to Dodger blue.”
Is it possible the Dodgers could win new fans in Japan by tapping into an activity which is wildly popular among Japanese teens who just might be looking for a team to follow, even if they might not know it yet?
“The Dodgers and Hololive have distinct fan bases,” said the chief executive of Cover, Motoaki Tanigo. “It’s the diversity of our fan bases that allows us to blend and connect our followers into a unified community, which is the essence of this collaboration.”
For one night, anyway, that collaboration will involve a virtual girl with shark teeth. I asked Gura if she could play baseball.
“I can play ball,” she said. “I got bad hand-eye coordination, I’m not very fast, and my joints might give out by the third inning, but I can cheer and scream for my team like no other!”
So, virtually, it’s time for Dodger baseball!
Sports
Auburn fans shower officials with debris after wild buzzer-beater gets overturned
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A chaotic scene unfolded at Auburn University on Tuesday night as a wild buzzer-beater was waved off well after the Tigers had celebrated on their own court.
With 0.6 seconds remaining and Auburn trailing 90-88, KeShawn Murphy, somehow left wide open, caught an inbounds pass and nailed a long 3-pointer for what was thought to be the game-winner.
However, officials went to the scorer’s table to review the play, which was awfully close.
Auburn Tigers players watch the replay of a possible game-winning shot that was called back as Auburn Tigers take on Texas A&M Aggies at Neville Arena in Auburn, Alabama on Tuesday, Jan. 6, 2026. (Jake Crandall/USA Today Network via Imagn Images)
Ultimately, officials ruled that the shot had not gone off in time, ending the Tigers’ celebration and prompting one from Texas A&M.
The officials quickly made themselves public enemy number one and were showered with debris from fans on their way off the court. At least one referee needed his head to be covered.
One fan sitting courtside even turned his back and threw his drink over his shoulder aimed at an official.
“They didn’t say a word. They just said it was no good and ran off the floor. I probably wouldn’t want to talk to me in that moment, anyway,” Auburn head coach Steven Pearl, who took over for his dad, Bruce this season, said after the game. “So, I get why they’d run away from me. Just from the angles that I saw, it looked like it was off his fingers. But that was just, I don’t have all the same angles they have.”
Texas A&M Aggies players celebrate victory as Auburn Tigers take on Texas A&M Aggies at Neville Arena in Auburn, Alabama, on Tuesday, Jan. 6, 2026. (Jake Crandall/USA Today Network via Imagn Images)
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It is now six losses in their last 10 games for the Tigers after starting 5-1. They lost in the Final Four last year to Florida, who won the national championship over Houston.
Auburn (9-6, 0-2) led 47-37 at halftime and extended the margin to 61-45 with 12:29 remaining.
KeShawn Murphy of the Auburn Tigers reacts after officials ruled that his last-second shot did not beat the shot clock to win the game against the Texas A&M Aggies at Neville Arena on Jan. 6, 2026 in Auburn, Alabama. (Stew Milne/Getty Images)
Texas A&M answered with a steady run fueled by outside shooting, taking its first lead at 8:42 when Pop Isaacs buried a 3-pointer. The Aggies followed with back-to-back triples from Isaacs to open a five-point cushion that they would not relinquish, by the skin of their teeth.
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Sports
Former NFL player Jordan Shipley is in critical condition after accident on his ranch
Two-time All-American wide receiver and prominent Outdoors Channel host Jordan Shipley is in critical condition after an accident on his ranch in Texas, his family said in a statement.
Shipley, 40, was described as stable after remaining hospitalized Tuesday night in Austin. The statement said a machine that he was operating near his hometown of Burnet caught fire. The former Texas great suffered “severe burns on his body.”
Shipley abruptly retired in 2012 after three NFL seasons primarily because of persistent concussion issues and chronic knee problems. He quickly transitioned to television shows that showcased his passion for deer hunting, co-hosting “The Bucks of Tecomate” and “Tecomate Whitetail Nation.”
“It was not hard at all,” Shipley said at the time of retiring at 27. “Only because I never saw myself as a football player first. Don’t get me wrong, I worked my tail off for football and I loved it but never saw that as my whole identity because I had such a big background in outdoors. Really, with this opportunity I had I was actually pretty excited about moving forward.”
Although he enjoyed a strong rookie season with the Cincinnati Bengals in 2010 with 52 receptions for 600 yards and three touchdowns, he is best remembered as a record-setting player at Texas.
Shipley starred as a receiver and a kick returner from 2006 to 2009, setting program single-season records in 2009 with 116 receptions and 1,489 yards. He also remains the career leader for receptions with 248 and ranks second in career receiving yards with 3,191, behind Roy Williams. Shipley also returned four punts or kickoffs for touchdowns.
After being drafted in the third round by the Bengals, he became one of the most popular players with Cincinnati fans, and his No. 11 jersey was worn by thousands. After a debilitating knee injury early in the 2011 season, he was never the same player, and he had short stints with Tampa Bay and Jacksonville before retiring.
According to his family, Jordan was operating a machine at his ranch when it caught fire. He managed to free himself from the machine, but “not before sustaining severe burns on his body in the process.” Jordan was airlifted to the hospital in Austin.
“He was able to get to one of his workers on the ranch, who drove him to a local hospital. He was then care-flighted to Austin, where he remains in critical but stable condition,” the statement said.
Shipley’s younger brother, former Texas wide receiver Jaxon Shipley, 33, asked for prayers in a statement on Instagram: “Please pray for full healing and no infections or other issues on his road to recovery. I don’t want to get into all the details, other than his life was spared today by the grace of God and the sheer will to live. I believe prayer is effective so I’m asking anyone and everyone to lift Jordan up in prayer.”
Sports
Tom Izzo explodes on former Michigan State player in wild scene: ‘What the f— are you doing?’
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Michigan State head coach Tom Izzo has been known to get visibly angry with his players over his years in East Lansing, but what happened Monday night against USC was different.
Izzo let loose his frustration on a former player.
During the Spartans’ blowout over the Trojans, 80-51, Izzo was spotted unloading on former Michigan State center Paul Davis, who played for the team from 2002-06, after he caused a disturbance in the stands.
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Head coach Tom Izzo of the Michigan State Spartans reacts to a call during a game against the Nebraska Cornhuskers during the first half at Pinnacle Bank Arena Jan. 2, 2026, in Lincoln, Neb. (Steven Branscombe/Getty Images)
Referees pointed out Davis, who was a spectator, from his courtside seat after he was among many in the building who disagreed with a call in the second half. Davis stood up and shouted at referee Jeffrey Anderson.
Anderson responded with a loud whistle, stopping play and pointing at Davis. Then, Anderson went over to Izzo to explain what happened, and the 70-year-old coach went ballistic.
2026 MEN’S NCAA TOURNAMENT PROJECTIONS: NEBRASKA’S RISE CONTINUES, NOW A NO. 2 SEED
First, he was motioning toward Davis, and it was clear he asked his former center, “What the f— are you doing?”
Davis was met by someone asking him to leave his seat, and that’s when Izzo went nuts. He shouted “Get out of here!” at Davis, who appeared to gesture toward Izzo, perhaps in apology for disturbing the game.
Izzo was asked about Davis’ ejection after the game.
“What he said, he should never say anywhere in the world,” Izzo responded when asked what happened. “That ticked me off. So, just because it’s 25, 20 years later, I’m going to have to call him tomorrow and tell him what I thought of it. And you know what he’ll say? ‘I screwed up, coach. I’m sorry.’”
Izzo quickly clarified that what Davis said “wasn’t something racial” and “it wasn’t something sexual.”
Michigan State Spartans head coach Tom Izzo protests a call that benefited the Iowa Hawkeyes during the first half at Jack Breslin Student Events Center Dec. 2, 2025. (Dale Young/Imagn Images)
“It was just the wrong thing to say, and I’ll leave it at that.”
Davis later met with reporters Tuesday, apologizing for his actions.
“I’m not up here to make any excuses. I’m up here to take accountability, to own it,” Davis said. It was a mistake that will never happen again. It was a mistake that’s not me, but, unfortunately, last night it was.”
Izzo said Davis was one of his “favorite guys” during his time playing for the Spartans. He had a breakout sophomore campaign with 15.8 points, 6.2 rebounds and two assists per game in 30 starts for Izzo during the 2003-04 season.
Head coach Tom Izzo of the Michigan State Spartans reacts during a game against the Nebraska Cornhuskers during the second half at Pinnacle Bank Arena Jan. 2, 2026, in Lincoln, Neb. (Steven Branscombe/Getty Images)
In his senior year, Davis averaged 17.5 points, a career-high, in 33 games.
He was taken in the second round of the 2006 NBA Draft by the Los Angeles Clippers. Davis played just four seasons in the league, his final one with the Washington Wizards.
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