Sports
Column: How Gawr Gura and VTubers could help Dodgers further tap into Japanese fan base
In the service of digging into what the Dodgers might be doing to entrench themselves as Japan’s favorite major league team, I am interviewing an animated character.
“I’m a shark-girl from the lost city of Atlantis,” Gawr Gura tells me. “I swam to the surface to hang out with you guys on land about 9,000 years ago.”
Tell me more.
“I’ve been told I have a heart of gold and a head of bone,” she says. “I have a long history of saying and doing ridiculous things on the internet.”
This is the part where I tell you that Gura — she said I could just call her Gura — will be shouting out the traditional “It’s Time for Dodger Baseball!” exclamation at Dodger Stadium on Friday.
Except, of course, that she won’t be there.
She can’t be there. She’ll be displayed on a screen, where younger generations spend most of their lives. She is what is called a virtual YouTuber, or VTuber.
“You stream online, but you don’t stream with your actual face. You stream with virtual avatars,” said Max Kim, the U.S. sales and licensing director for Cover, the Japanese company that controls 85 such avatars, including Gura, that combine for more than 82 million worldwide subscribers on YouTube.
Gura is the most popular VTuber in the world. Her YouTube channel has 4.5 million subscribers. That is more followers than the Dodgers have on YouTube and Instagram, combined. (On the social media platform X, the Dodgers outscore her, 2.8 million to 1.9 million.)
Just the announcement of Friday’s promotion, featuring Gura and two of her fellow avatars, generated 3.4 million views on X.
The trading card sets that will be distributed Friday already are on sale for as much as $125 on eBay. The promotional T-shirt with Gura in a Dodgers uniform — with her shark tail sticking out — are on sale there for as much as $195.
For Cover — and its signature Hololive brand — the Dodgers’ promotion is one step in a campaign to broaden the appeal of VTubers beyond the fervent core of Japanese young men. Of the viewers of Gura’s YouTube Channel, half are 24 or younger, and nine in 10 are male.
A set of trading cards featuring VTubers will be part of a promotion at Dodger Stadium on Friday.
(Courtesy Hololive Production)
Dodgers pitcher Yoshinobu Yamamoto is 25. The Hololive avatars have appeared in promotions for Japan’s Pacific League, in which Yamamoto played from 2017-2023.
I showed him a picture of Gura and asked if he recognized her. He said he did not.
“Our goal is to make sure that people know what VTubing is,” Kim said.
“Ten years ago, the whole concept of streaming was pretty strange. It was not really existing. Now we accept that as a normal means of communication and entertainment. We want the same for VTubing as well.”
That makes Cover no different than dozens of other companies signing up as a Dodgers sponsor to get their message out to a large, mainstream audience. Cover is opening an office in Los Angeles this month, its avatars are virtually appearing at an anime expo at the Los Angeles Convention Center this weekend, and it hopes its collaboration with the Dodgers can be just as useful as previous ones with Taco Bell and Red Bull.
Kim said his company would have pursued the collaboration with the Dodgers even if the team had not signed Shohei Ohtani.
“We have our interest: to expand in the U.S. market,” Kim said. “They have their interests. I’m pretty sure the Dodgers will have their own thoughts behind this collaboration.”
They declined to share them. Jon Weisman, the team’s vice president of communications, said the Dodgers did not wish to participate in this story.
In December, when the Dodgers introduced Ohtani, president of baseball operations Andrew Friedman said this: “One of our goals is to have baseball fans in Japan convert to Dodger blue.”
Is it possible the Dodgers could win new fans in Japan by tapping into an activity which is wildly popular among Japanese teens who just might be looking for a team to follow, even if they might not know it yet?
“The Dodgers and Hololive have distinct fan bases,” said the chief executive of Cover, Motoaki Tanigo. “It’s the diversity of our fan bases that allows us to blend and connect our followers into a unified community, which is the essence of this collaboration.”
For one night, anyway, that collaboration will involve a virtual girl with shark teeth. I asked Gura if she could play baseball.
“I can play ball,” she said. “I got bad hand-eye coordination, I’m not very fast, and my joints might give out by the third inning, but I can cheer and scream for my team like no other!”
So, virtually, it’s time for Dodger baseball!
The Cleveland Browns, rumored to be willing to trade down from their No. 6 overall selection in the 2026 NFL draft, did just that Thursday evening when the traded the pick to the Kansas City Chiefs.
Cleveland traded the sixth overall pick in the first round of the 2026 NFL Draft to the Chiefs, in exchange for the ninth overall pick, as well as pick No. 74 in the third round and No. 148 in the fifth round.
The Browns now hold the No. 9 and No. 24 picks in the first round of the draft. They have a total of 11 picks in the 2026 NFL Draft.
Quarterbacks Shedeur Sanders and Deshaun Watson of the Cleveland Browns watch from the sidelines during a game against the Cincinnati Bengals at Huntington Bank Field in Cleveland, Ohio, on Sept. 7, 2025. (Jason Miller/Getty Images)
So the Chiefs gave up three picks in making the first trade of the first round.
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And we know what the fan bases of both clubs were thinking prior to the selection:
Chiefs fans were thinking we know something they don’t. And then the Chiefs selected cornerback Mansoor Delane from LSU — a move no doubt forced by the club’s trade of Pro Bowl cornerback Trent McDuffie to the Los Angeles Rams earlier in the offseason.
So, the Chiefs fill a major need, assuming Delane is indeed the quality corner they believe.
LSU Tigers CB Mansoor Delane celebrates a defensive stop against the Clemson Tigers at Memorial Stadium in South Carolina. (Ken Ruinard/USA TODAY Network)
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ESPN’s Mel Kiper didn’t like the pick, by the way. He had Delane as the 14th best player in the draft.
“It was a necessity,” ESPN analyst Louis Riddick, a former NFL defensive back, responded.
Browns fans weren’t thinking that way.
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They were probably thinking something akin to “We screwed up.”
This is understandable because they’re Browns fans and this could have been the Browns Browning.
Well, the Browns, moving down three slots, gave up a shot to draft linebacker Sonny Styles of Ohio State to the Washington Commanders, receiver Jordyn Tyson to the New Orleans Saints and then the Browns got their chance with the newly acquired No. 9 pick:
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Offensive tackle Spencer Fano of Utah.
Cleveland Browns general manager Andrew Berry speaks at the NFL Scouting Combine at the Indiana Convention Center in Indianapolis, Ind., on Feb. 24, 2026. (Kirby Lee/Imagn Images)
Fano is good. And he makes the Browns offensive line instantly better because he’s going to likely start at left tackle for them.
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So what will Browns fans think of this pick?
They’ll probably wonder why the Browns didn’t pick Miami’s Francis Mauigoa, who went with the No. 10 pick to the New York Giants and promised “to die for” Jaxson Dart if necessary. They’ll wonder this because Browns fans expect the worst.
UCLA women’s basketball team has added some star power as its revamped roster begins to take shape.
Former Iowa State forward Addy Brown announced Thursday she is committing to UCLA, giving the Bruins one of the top players in the portal.
Brown averaged 11.9 points, 8.8 rebounds and 5.3 assists per game while shooting 43.1% from the floor and 33.8% from three-point distance with the Cyclones last season. She played just 21 games due to injury, but she is one of the better two-way players in the nation on the transfer market.
The 6-foot-2 forward co-starred with Audi Crooks for Iowa State the past few seasons and was a part of the mass exodus from the Cyclones’ program.
The Bruins reeled in former North Carolina junior guard Elina Aarnisalo and former Texas Christian senior guard Donovyn Hunter a few weeks ago, adding two more experienced players to the depleted starting lineup after a record six UCLA players were selected in the WNBA draft.
UCLA also signed Arkansas sophomore guard Bonnie Deas earlier this month. She is likely to start at point guard for the Bruins and is one of the best rebounding guards in the nation.
Along with returner Timea Gardiner, the Bruins are starting to form somewhat of a core to defend their national championship. Gardiner was a starter during UCLA’s 2024-25 Final Four run, but missed all of this past season with injury and has one season of eligibility left.
A lineup with Deas and Aarnisalo in the backcourt, Hunter at the three and Gardiner or Brown at the four and adding another big or Sienna Betts at the five would be a competitive lineup in the Big Ten.
Before going to TCU, Hunter played two seasons at Oregon State where she earned All-Pac-12 Defensive Team honorable mention and All-Pac-12 Freshman team honors. This past season with a Horned Frogs team that went to the Sweet 16, she was third in scoring with 10.2 points per game and averaged 3.2 rebounds per contest. She also shot 45.7% from the field and was 33.7% from beyond the arc.
Aarnisalo played her freshman year in Westwood after she originally committed to UCLA in 2025. Due to injuries from point guard Kiki Rice at the start of the 2024-25 season, she was forced into action early her freshman season and finished the year averaging 5.1 points per game.
The Helsinki, Finland, native averaged 10.2 points per game for the Tar Heels as a sophomore last season while shooting 47.3% from the field and 40.3% from the arc. The Bruins will desperately need to replace the three-point production lost with the departure of Rice, Gianna Kneepkens and Charlisse Leger-Walker.
UCLA coach Cori Close said she wanted to sign five players from the portal. She probably needs one more guard and a little more forward depth coming off the bench following the departures of Gabriela Jaquez and Angela Dugalic.
Lena Bilic and Amanda Muse are returners coming off the bench who got a little bit of playing time in the tournament and should have much larger roles, but they are still relatively unproven in late-game situations. They will get a chance to develop as backups with some more Power Four experienced starters now in the fold.
Trump says there’s ‘no time frame’ to secure Iran deal
Republican Minnesota Senate candidate Tom Weiler joins ‘Fox & Friends’ to discuss President Donald Trump’s blockade in the Strait of Hormuz as the U.S.-Iranian conflict continues and react to Gov. Tim Walz’s, D-Minn., criticism of the president.
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Saudi Arabia was among the countries seeing missiles fly into their airspace as a conflict broke out in the Middle East between the U.S. and Iran.
The prospect of Iran targeting its Middle Eastern neighbors like Saudi Arabia, Bahrain, Qatar and the United Arab Emirates put some sporting events on hold and questioned others. Formula 1 races in Saudi Arabia and Bahrain were canceled and rumors swirled around whether future WWE events could be held in the kingdom.
Roman Reigns celebrates his win during WWE’s Royal Rumble at Riyadh Season Stadium in Riyadh, Saudi Arabia, on Jan. 31, 2026. (Georgiana Dallas/WWE)
As the Trump administration brokered a ceasefire with Iran, WWE announced on Thursday that its Night of Champions premium live event will be held in Riyadh on June 27.
“We are proud to welcome Night of Champions back to Riyadh and look forward to delivering another unforgettable night of WWE action for fans in the Kingdom and around the world,” General Entertainment Authority chairman Turki Al-Sheikh said in a news release.
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Sami Zayn makes his entrance during Night of Champions at Kingdom Arena in Riyadh, Saudi Arabia, on June 28, 2025. (Georgiana Dallas/WWE)
The release touted that WrestleMania 43 will still be held in Riyadh in 2027. It will be the first time that WrestleMania is held outside the U.S.
WWE president Nick Khan was adamant before WrestleMania 42 that the event will still take place in Saudi Arabia despite the ongoing conflict in the Middle East.
“We’re doing WrestleMania next year in Saudi,” he said at a Sports Business Journal event, via The Sporting Tribune. “First time ever, WrestleMania will be outside the United States or Canada. And we’ve had a big, fruitful partnership with them.”
John Cena wrestles CM Punk during Night of Champions at Kingdom Arena in Riyadh, Saudi Arabia, on June 28, 2025. (Georgiana Dallas/WWE)
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He added that those complaining about WrestleMania being held in Saudi Arabia were a “vocal minority.”
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