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Column: How Gawr Gura and VTubers could help Dodgers further tap into Japanese fan base

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Column: How Gawr Gura and VTubers could help Dodgers further tap into Japanese fan base

In the service of digging into what the Dodgers might be doing to entrench themselves as Japan’s favorite major league team, I am interviewing an animated character.

“I’m a shark-girl from the lost city of Atlantis,” Gawr Gura tells me. “I swam to the surface to hang out with you guys on land about 9,000 years ago.”

Tell me more.

“I’ve been told I have a heart of gold and a head of bone,” she says. “I have a long history of saying and doing ridiculous things on the internet.”

This is the part where I tell you that Gura — she said I could just call her Gura — will be shouting out the traditional “It’s Time for Dodger Baseball!” exclamation at Dodger Stadium on Friday.

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Except, of course, that she won’t be there.

She can’t be there. She’ll be displayed on a screen, where younger generations spend most of their lives. She is what is called a virtual YouTuber, or VTuber.

“You stream online, but you don’t stream with your actual face. You stream with virtual avatars,” said Max Kim, the U.S. sales and licensing director for Cover, the Japanese company that controls 85 such avatars, including Gura, that combine for more than 82 million worldwide subscribers on YouTube.

Gura is the most popular VTuber in the world. Her YouTube channel has 4.5 million subscribers. That is more followers than the Dodgers have on YouTube and Instagram, combined. (On the social media platform X, the Dodgers outscore her, 2.8 million to 1.9 million.)

Just the announcement of Friday’s promotion, featuring Gura and two of her fellow avatars, generated 3.4 million views on X.

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The trading card sets that will be distributed Friday already are on sale for as much as $125 on eBay. The promotional T-shirt with Gura in a Dodgers uniform — with her shark tail sticking out — are on sale there for as much as $195.

For Cover — and its signature Hololive brand — the Dodgers’ promotion is one step in a campaign to broaden the appeal of VTubers beyond the fervent core of Japanese young men. Of the viewers of Gura’s YouTube Channel, half are 24 or younger, and nine in 10 are male.

A set of trading cards featuring VTubers will be part of a promotion at Dodger Stadium on Friday.

(Courtesy Hololive Production)

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Dodgers pitcher Yoshinobu Yamamoto is 25. The Hololive avatars have appeared in promotions for Japan’s Pacific League, in which Yamamoto played from 2017-2023.

I showed him a picture of Gura and asked if he recognized her. He said he did not.

“Our goal is to make sure that people know what VTubing is,” Kim said.

“Ten years ago, the whole concept of streaming was pretty strange. It was not really existing. Now we accept that as a normal means of communication and entertainment. We want the same for VTubing as well.”

That makes Cover no different than dozens of other companies signing up as a Dodgers sponsor to get their message out to a large, mainstream audience. Cover is opening an office in Los Angeles this month, its avatars are virtually appearing at an anime expo at the Los Angeles Convention Center this weekend, and it hopes its collaboration with the Dodgers can be just as useful as previous ones with Taco Bell and Red Bull.

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Kim said his company would have pursued the collaboration with the Dodgers even if the team had not signed Shohei Ohtani.

“We have our interest: to expand in the U.S. market,” Kim said. “They have their interests. I’m pretty sure the Dodgers will have their own thoughts behind this collaboration.”

They declined to share them. Jon Weisman, the team’s vice president of communications, said the Dodgers did not wish to participate in this story.

In December, when the Dodgers introduced Ohtani, president of baseball operations Andrew Friedman said this: “One of our goals is to have baseball fans in Japan convert to Dodger blue.”

Is it possible the Dodgers could win new fans in Japan by tapping into an activity which is wildly popular among Japanese teens who just might be looking for a team to follow, even if they might not know it yet?

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“The Dodgers and Hololive have distinct fan bases,” said the chief executive of Cover, Motoaki Tanigo. “It’s the diversity of our fan bases that allows us to blend and connect our followers into a unified community, which is the essence of this collaboration.”

For one night, anyway, that collaboration will involve a virtual girl with shark teeth. I asked Gura if she could play baseball.

“I can play ball,” she said. “I got bad hand-eye coordination, I’m not very fast, and my joints might give out by the third inning, but I can cheer and scream for my team like no other!”

So, virtually, it’s time for Dodger baseball!

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Indy 500: Counting Down The 10 Best Finishes In Race History

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Indy 500: Counting Down The 10 Best Finishes In Race History

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The best Indianapolis 500 finish could be subjective, depending on which driver a fan was rooting for to win.

It certainly is in the eye of the beholder.

So take this list for what it’s worth. One view of the 10 best finishes in Indianapolis 500 history. Of course, it skews to more recent decades when the runs have come a little faster and the finishes have had a tendency to be a little closer.

We’ll add one each day to this list of fantastic finishes ahead of the 110th running of the Indy 500 on May 24 (12:30 p.m. ET on FOX).

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10. Ericsson outduels O’Ward (2022)

After a red flag, Marcus Ericsson held off Pato O’Ward in a two-lap shootout. The shootout didn’t last two laps, though, as there was a crash on the final lap behind them. Ericsson had a comfortable lead when the red flag came out for a crash with four laps to go, a situation where in past Indianapolis 500 races, they likely would have ended the race under caution with Ericsson as the winner.

9. Foyt survives chaos (1967)

How does a driver who wins by two laps end up on this list? It’s because the win nearly didn’t happen on the last lap. A big crash with cars and debris littering the frontstretch just ahead of Foyt as he came to the checkered flag forced him to navigate through the wreckage for the win.

8. Sato can’t catch Franchitti (2012)

This was one of those finishes where the leader holds on for the win, but boy did the leader have to hold on. Takuma Sato tried to pass Dario Franchitti early on the final lap but to no avail and Franchitti sped off for the victory. This was one of those Indy 500s that made you hold your breath all the way to the checkered flag.

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UCLA softball pummels South Carolina to advance to NCAA super regional

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UCLA softball pummels South Carolina to advance to NCAA super regional

No. 8 UCLA stuck with right-hander Taylor Tinsley throughout the Los Angeles Regional and that faith in the senior paid off.

During the Bruins’ NCAA tournament opener at Easton Stadium, Tinsley gave up 10 runs before her teammates rallied for a walk-off win. She returned less than 24 hours to pitch against South Carolina, giving up two earned runs in a victory. Tinsley was back in the circle Sunday afternoon, yielding one run in UCLA’s 15-1 victory over the Gamecocks to advance to the super regionals.

“I am proud of Taylor’s resiliency, the ability to do whatever she can to help this team,” UCLA coach Kelly Inouye-Perez said. “She got stronger through the weekend. I am proud of that.”

Tinsley and her teammates will host Central Florida in a super regional that begins Friday.

“I feel good,” Tinsley said after pitching three key games in three days. “I could have gone more innings if needed.”

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South Carolina right-hander Jori Heard gave up only one hit through two innings, keeping UCLA’s potent bats relatively quiet. The Gamecocks had runners on first and second with two outs in the second, but Tinsley escaped the inning with a pop-up to left field.

The Bruins got on the board first with a two-run home run from left fielder Rylee Slimp in the third inning. The Bruins followed it up by loading the bases with no outs in the fifth for right fielder Megan Grant.

Grant cooked up a grand slam to make it 6-0. She has 40 home runs, extending her hold on the NCAA single-season home run record. Oklahoma freshman Kendall Wells trails Grant with 37 homers.

“Its just incredible because I am blessed to be able to say the number 40,” Grant said.

South Carolina broke through on an RBI single from left fielder Quincee Lilio to cut UCLA’s lead to 6-1 in the fifth inning after being held to just one hit since the first inning. The Gamecocks couldn’t cash in the rest of the way.

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The Bruins resumed scoring in the sixth inning, with the bases loaded and Grant at bat again. Fans at Easton Stadium anticipated another grand slam, holding up their cellphones hoping to catch some magic. Grant served up a two-run RBI single to expand the lead 8-1.

Jordan Woolery added to the scoring with a two-run RBI double down the left-field line, and Kaniya Bragg hit a home run to left-center field. Soo-jin Berry put a bow on the win with one more home run.

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Pro wrestling star learns what ‘land of opportunity’ means in US as he details journey from Italy to America

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Pro wrestling star learns what ‘land of opportunity’ means in US as he details journey from Italy to America

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Cristiano Argento has been tearing up opponents in the ring for the National Wrestling Alliance (NWA) as he worked his way up the ladder to get a few shots at some gold.

But the path to get to one of the most prestigious pro wrestling companies in the U.S. was long and a path that not many wrestlers have taken.

Argento was born and raised in Osimo, Italy – a town of about 35,000 people located on the east side of the country closer to the Adriatic Sea. He told Fox News Digital he started training in a ring at a boxing gym before he got started on the independent scene in Italy. He wrestled in Germany, Sweden, France and Denmark before he came to the realization that, to become a professional wrestler, he needed to make his way to the United States.

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Cristiano Argento performs in the National Wrestling Alliance (Instagram)

He first worked his way to Canada to get trained by pro wrestling legend Lance Storm. He moved to Canada, leaving most of his friends and family behind and without a firm grasp on the English language.

“At the time, my English was horrible. I didn’t speak any English at all,” he said. “But I was with my friend, Stefano, he came with me and he translated everything for me. I probably missed 50% of the knowledge that Lance Storm was giving to us because I was unable to understand. I was only given a recap and everything I was able to see. I’m sure if I was doing it now with a proper knowledge of English, it would have been a different scenario.

“Eventually, I moved back to Italy after the training and I said, OK, now, I want to go to the U.S. So, I studied English more properly, and eventually I got my first work visa that was in Texas. I was in Houston for a short period of time. I trained with Booker T at Reality of Wrestling. I got on his show, which was my debut in the U.S. That was awesome. I eventually got a new work visa in Pittsburgh, Pennsylvania, where I currently live since 2017. Since then, my wrestling career, thankfully, kept growing, growing, growing and growing until now wrestling for the NWA. One of the bigger promotions in the U.S.”

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Argento said that his family thought he was “nuts” for chasing his pro wrestling dream.

He said they were more concerned about his well-being given that he was half-way around the world without anyone he knew by his side in case something went sideways.

“My family, friends, everybody was like why do you want to move to the opposite side of the world not knowing the language, not knowing anybody, by yourself, to try to become a professional wrestler? And I was like, well, we have one life, I love, and that’s what I’m gonna do,” he told Fox News Digital. “Eventually, my family was really supportive. But when I first said, ‘Hey, mom and dad, I want to do that.’ They looked at me like, ‘Are you nuts? Are you drunk or something? What are you talking about?’ And I said, no that’s what I want to do. And they knew I loved this sport because in Italy I was traveling around Europe, spending time in Canada training, so they started to understand slowly that’s what I want to do with my life. They were proud of me.

Cristiano Argento works out in the gym. (Instagram)

“They’re still proud of me. I think more like the fact that you’re gonna try that, that it’s hard than more like you’re gonna leave us. The fact like, oh, my son is gonna go on the opposite side of the world for a six-hour time difference and we’re gonna see him maybe, when, like, I don’t know. Not often. I think it was more that. And for me too, it was really hard. It was heartbreaking not being able to see my family every day or every month. Like once a year if I’m lucky. I think that was the biggest part for them because of concern or that I was here by myself and if I have any issue or any problem, I didn’t have nobody. So they were scared. Like, you get sick, if you have a problem, anything, and they’re not being able to be here next to me. But they were really supportive since day one.”

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Argento is living out his dream in the U.S. He suggested that the moniker of the U.S. being the “land of opportunity” wasn’t far from what is preached in movies and literature – it was the real thing.

“I was inspired by people who came to the U.S. and made it big,” Argento told Fox News Digital. “The U.S. was always like the land of opportunity. That’s how they sell it to us and this is what it is. I feel like, in myself, that was true because anything I tried to do so far I was able to reach a lot more than if I wasn’t here. I’m not yet where I’d like to be but I see like there’s so many opportunities in this country. Not just in wrestling but like in any business to reach the goal. I’m really happy of the choices I did here.

National Wrestling Alliance star Cristiano Argento poses in Times Square in New York. (Instagram)

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“But my big inspirations were big-time actors who moved to the country, who didn’t know English, with no money, no support system. I had one dream, I have to go right there to make it happen and I’m gonna go and do it and I’m gonna make it happen. So those people were always the biggest inspiration even if it wasn’t in wrestling, just how they handled their passion, how they pursued their dream without being scared of anything, how far you are, how alone by yourself … You don’t know the language, you’re like, let’s go, let’s do it.”

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Outside of the NWA, Argento has performed for the International Wrestling Cartel, Enjoy Wrestling and Exodus Pro Wrestling this year.

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