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BYU's venture into a new reality: 'We can't run from the tension'

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BYU's venture into a new reality: 'We can't run from the tension'

PROVO, Utah — Members of The Church of Jesus Christ of Latter-day Saints dug a four-story hole along the foot of the Wasatch Mountains about a half-century ago. In that hole, they built an arena – a 22,000-seat temple, of sorts, that would stand as the largest on-campus facility in the United States. It would cover three acres and require a 2.5-million-pound roof requiring 38 hydraulic jacks to lift it over two weeks. Those Latter-day Saints knew of two things that could fill the place: the teachings of church founder Joseph Smith, and a Brigham Young University basketball team led by a Yugoslavian atheist named Krešimir Ćosić.

At a school steeped in divine heritage, this is a tradition of its own. Ćosić was recruited to BYU in 1968 from what the Deseret News, a Latter-day Saints-owned Utah newspaper, refers to as “a theological wasteland of communist rule.” He was 6-foot-11 and played like Pete Maravich. In his first season, Ćosić was one of at least three non-Mormons on the Cougars’ 1970-71 team. By the time the J. Willard Marriott Center opened for the ’71-72 season, he was a full-blown sensation. Ćosić packed the new arena and brought attention to the school — exactly what he was recruited to do. Perhaps more importantly, he converted to the faith, later translating the Book of Mormon into Croatian and returning home to introduce the church to Yugoslavia.

“One of the most legendary human beings, ever,” says Mark Pope, the Cougars’ current head coach.

BYU’s ambitions in athletics have always been dictated, to a degree, by the talent outside its orthodoxy. How does the school find it? How does it fit? The dynamic is a constant curiosity at the lone Division I university owned and operated by the church, where roughly 98.5 percent of the school’s 32,000-student undergraduate enrollment is Mormon, where diversity is scant, and where all students must enroll in prerequisite religious courses and conform to an honor code that forbids sex, alcohol, tobacco, tea, coffee, profanity and anything resembling same-sex interests. Also, no beards.

Like a football program that for decades maintained national relevance with a high-octane passing attack, a reliable stream of Polynesian talent, and a roster of older, physically mature return missionaries, BYU men’s basketball has long done things its way. It’s followed a pretty simple recipe: Land the best church member talent possible — the likes of Danny Ainge, Michael Smith, Jimmer Fredette, Tyler Haws, Yoeli Childs — identify a few non-member players who can fit in at the school, and fill out the roster with return missionaries. The results? BYU has made 30 NCAA Tournament trips, the most of any program without a Final Four appearance, and regularly ranks in the top 10 nationally in attendance.

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Such results are infinitely small in the grander scheme, though. On-court success is required at BYU not for banners, but for the mission. As the school sees it, winning begets attention, attention begets interest, interest spreads the word. During a recent conversation in his office, university advancement vice president Keith Vorkink, who oversees BYU athletics, leaned forward to explain, “It would be remarkable if people could understand how much interest there is from the leadership of our church in our athletic programs. They’re not thinking, let’s go win a championship because that’s cool.”

That leadership might not roam the halls of the athletic department, but it’s ever-present. Latter-day Saints believe the president of their church is a living prophet, one who receives revelations from God. The Quorum of the Twelve Apostles has final authority in all church matters.

Well underneath them all is a 51-year-old Pope, the one who’s tasked to figure this all out.

How to be all things to all people, how to compose a program that many in the church still believe should primarily consist of church members, how to direct a program at a school that some outsiders paint as misguided and dated.

And, most urgently, how can Mark Pope and the Cougars accomplish this in a radical new world — amid contours dictated by name, image and likeness opportunities and transfer portal transactions, and as new members of college basketball’s best league, the Big 12.

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This is not the same job Pope first accepted six years ago.

“We wrestle with this,” Vorkink says. “When I visit with Mark, we say, ‘We gotta live in the tension.’ That’s how we describe it. We can’t run from the tension.”


A few weeks into conference play, coming off a frustrating road loss at Texas Tech, and in the throes of preparation for a game against top-five Houston, Pope began a team video session by crossing one enormously long leg over the other and asking a question rarely heard in big-time collegiate athletics nowadays.

“OK,” Pope said, wide-eyed, “tell me something interesting you guys learned in school today.”

Roughly three decades after taking a yearlong Biblical Literature class at Washington, and courses on Islam after transferring to Kentucky, Pope still operates with this mobile curiosity of faith and education. He carried it through an NBA playing career that ended in 2005. He carried it when walking away from med school in 2009 to enter coaching. Pope climbed to an assistant position on legendary BYU coach Dave Rose’s staff from 2011 to 2015 before landing the head job at Utah Valley, six miles from Provo in Orem, Utah. He returned to BYU four seasons later to replace Rose, taking the Cougars to the first (and only) NCAA Tournament appearance of his tenure in 2021. Coaching at BYU, Pope says, requires “a concept of something bigger than yourself.”

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From the back row, Aly Khalifa, a junior history major, said he was trying to decide between potential term paper subjects. The British colonization of Egypt or the Israeli occupation of the Sinai Peninsula.

“Heavy stuff,” Pope said, nodding. “I like it.”

Khalifa grew up along the Mediterranean coast in Alexandria, Egypt. A promising young player following in his sister’s footsteps, he was tabbed to participate in the NBA Global Academy in Australia as a teen. There, he drew the attention of U.S. college coaches, ultimately landing a scholarship to Charlotte. He played two seasons before entering the transfer portal.

“When BYU called, I knew nothing about Mormons, but I knew they were joining the Big 12,” Khalifa said recently. “That was good enough for me.”

Khalifa is a pear-shaped 6-foot-11 center with slow feet and little lift. A bum knee requires surgery, but he’s opting to play through the season. He doesn’t practice, occasionally misses playing time, and is admittedly out of shape. He is also spectacular. At its best, Pope’s ever-moving, ever-cutting, ever-shooting offense administers a long injection of novocaine. Then Khalifa makes a read and pulls the tooth. He is such a good passer that he ranks first among all Big 12 players in conference assist rate. The rest of the top 10 are guards measuring under 6 feet 4.

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With Khalifa, you know the pass is coming, then watch as he makes it anyway. Folks in Provo have come to call him “Prince Aly” and “The Egyptian Magician,” which, in the year 2024, at a school that’s more than 80 percent White, can raise an eyebrow. Pope pulled Khalifa aside early in the season to see if there was any unease. Khalifa’s feeling on it: “I’m used to it. Sometimes it’s cringey, but it’s fun.”

Pope attempted to ease Khalifa’s transition to BYU last summer by traveling to Egypt to meet his parents. Pope, a member of the church, had to decline when offered tea, but otherwise charmed his audience.

Khalifa emerged this season when fan favorite Fousseyni Traore battled knee and hamstring injuries. Traore was a second team all-conference selection last year in the Cougars’ final West Coast Conference campaign. He’s 6 feet 6, 250 pounds and plays with a cornered desperation. He dips his shoulder like he’s opening a jammed door and moves whatever’s on the other side. In a recent win at West Virginia, Traore scored most of his season-high 24 points over the outstretched arms of 6-foot-11 defensive specialist Jesse Edwards. In Provo, they yell “Foooooouss,” every time he muscles one in.

Traore is from Bamako, Mali. He is, as Pope put it, “everything that we want our kids to aspire to be.” Now 22, Traore moved to the U.S. alone in 2018 with only a backpack. He lived with a Utah host family and enrolled at Wasatch Academy, a rural boarding school 60 miles south of Provo, not knowing, as he says, “anything or anybody.” He now speaks French, Bambara and English, and is pursuing a business degree. Pope speaks of Traore as the player who’s too good to be true — posted up in a side room of the basketball office, sitting with an accounting tutor as the coaching staff leaves at 9 on a weeknight.

“We don’t understand what a day’s work is compared to Fouss,” Pope says.

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Pope traveled to Mali in the spring of 2022 to meet Traore’s family. He returned alongside Traore that fall to meet with government officials in Bamako about creating a non-profit. The Minister of Land granted 20 acres of land near the airport to The Fouss Foundation for construction of a sports complex with three indoor courts and training facilities.

Pope did the same with Atiki Ally Atiki, flying alongside the 6-foot-10 forward for a trip this past summer from Salt Lake City, to Amsterdam, to Dubai and, finally, to Tanzania. It was Atiki’s first return visit since leaving home in 2017; back when, speaking only Swahili, he enrolled at the London Basketball Academy in London, Ontario, Canada. Using funds raised by a 501(c)(3) in his name, Atiki and Pope delivered laptops, shoes and basketballs to schools in Mwanza and Dar es Salaam. Kids swarmed Atiki and local news stations broadcast the visits. “I looked around, thinking it was a dream,” Atiki remembers.

The visit was also a chance for closure. In 2020, amid the early stages of the coronavirus pandemic shutdown, Atiki’s father died while his son was 8,000 miles away in Canada. Atiki never said goodbye, never grieved with his family. So arriving in Mwanza, the first stop was an overgrown gravesite. There, Atiki fell to his knees, sobbing. He found a discarded garden spade and cleaned the headstone under an unrelenting morning sun. He “needed to do my part, needed to pray, needed him to hear me.”

“Bearing witness to that,” Pope now says, “was sacred.”

Back at BYU, Atiki is in his third season as a reserve forward. He met a University of Utah student, Jenae, last year and was swept away. The wedding will be this June.

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“This guy wanted to play college basketball and found his way to BYU, of all places, and somehow it worked,” Pope says.

For Pope and his staff, of which two assistant coaches are non-church members, these aren’t stories of progressive recruiting. It’s simply building a team that can compete, by any means necessary.

Much of the BYU roster is, in fact, exactly what those who see BYU ranked in the AP Top 25 would expect. A collection of return missionaries who 1) are older and 2) shoot and pass with devout fundamentals. Of the 16 scholarship and non-scholarship players, nine served two-year missions for the church. They’re from Utah, and Idaho, and California. Four are married. Spencer Johnson and Trevin Knell, the team’s second- and third-leading scorers, are 26 and 25 years old, respectively. Johnson, who arrived at BYU after stops at Weber State and Salt Lake Community College, is expecting his first child this month.

But there’s also an unquestionable lack of convention here, at least by BYU’s standards. University chaplain James Slaughter, who interviews every incoming non-church member student, believes this to be the only team in school history (in any sport) with three Muslim players on the roster. The fit is a natural one, he says, as the honor code aligns closely with Islamic law.

But there’s also senior high-major transfer Jaxson Robinson, the team’s leading scorer, a Christian from Oklahoma with two previous stops at Texas A&M and Arkansas. There’s injured freshman high-major transfer Marcus Adams Jr., a non-church member, former top-50 recruit, who enrolled at Kansas and Gonzaga before opting for BYU.

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Then there’s Noah Waterman. The Cougars’ leading rebounder and most versatile defender was home-schooled by a single mom as the youngest of nine kids in what he calls “a big hippie family.” He’s from Savannah, N.Y., about 30 miles east of Palmyra, where 14-year-old Joseph Smith said he had a vision in 1820 and later published the Book of Mormon. But Waterman is Baptist.

“I didn’t know what I was getting into coming out here, you feel me?” Waterman said late last month, perched in a seat in the Marriott Center.

After starting college at Niagara, Waterman landed at BYU via Detroit Mercy, which couldn’t be any more different than Provo unless it were on the moon. He struggled, maybe bent some rules. The fit was “a disaster,” per Pope. Over the summer, though, things changed.

“It took a while to buy in,” Waterman explains, “but I found that focus. It’s different here, but I needed it.”

That said, Waterman still has to be mindful. His alter ego, whom he calls “New York Noah,” often wants to come out.

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“He wants to say what’s on his mind,” Waterman says, “but you can’t do that here.”


BYU’s Jaxson Robinson and Atiki Ally Atiki celebrate at the Vegas Showdown on Nov. 24, 2023. (Jeff Speer / Icon Sportswire via Getty Images)

A little before 11 a.m. on a recent Tuesday, streams of BYU students and community members moved orderly along sidewalks and across the spiral ramp bridging the campus to the Marriott Center. Traffic around the arena slowed. Everyone stops at yellow lights in Provo.

The Marriott Center has been modernized over the years, now boasting the 10th-largest capacity in college basketball. It still plays dual roles. On this morning, a celestial blue carpet covered the floor and nearly all 18,987 seats filled for a devotional featuring Elder David A. Bednar of the Quorum of the Twelve Apostles. The theme was “God’s wondrous works” and Bednar told the gathered masses, “There are no spiritual shortcuts or quick fixes.” Thousands upon thousands of students silently listened to the half-hour testimony, many jotting notes.

Meanwhile, the Houston basketball team used BYU’s practice gym — not the home team’s arena — to prep for a 7 p.m. tipoff.

That night, the visitors would see no evidence of the devotional. Marriott Center was remade in a matter of hours into a jam-packed, rollicking college basketball venue.

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There are certain quirks and contradictions that arise, major and minor, at the confluence of what BYU is and the world of big-time, big-money athletics. The dynamic now is becoming more dramatic than ever. In joining the Big 12, the school made the cut in conference realignment’s great fissure between the haves and the have-nots. For BYU, it’s no more bantam leagues or independent status in football. The Cougars are now mainstream.

With that comes a different reality. No other power conference school is so tied to its ideology.

Vorkink regularly tells Pope he has the hardest task of anyone in college athletics. BYU basketball has had historical success, but typically as an unorthodox outsider. Being limited to a majority Latter-day Saints roster serves as an inherent ceiling and creates what Vorkink describes as “historical insecurities” about what’s possible. The Cougs have advanced to the second weekend of the NCAA Tournament only once in the last 42 years. This season it’s playing potential NCAA Tournament teams night in and night out.

“Mark has a brutal job,” Vorkink says the day after a tough loss to Houston. “He’s a coach in the Big 12 and we’re asking him to do it a different way. There is an element that is like, we’re constraining him, we’re keeping him from just leaning into the way that people think about being successful in basketball. But we think there’s a space for a successful program that doesn’t do it like everyone else. Time will tell.”

It’s difficult to visit Provo and not wonder how this new world won’t require more. Maybe more non-Latter-day Saints. Maybe more transfer portal pieces. More NIL money. More everything.

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The current era already has taken BYU basketball places it probably never expected to be. Multiple Muslim players. Multiple transfers. There are only so many high-major quality recruits from the church. For decades BYU has clawed to compete with other schools for them (notably rival Utah) and waited out their two-year missions. Right now, Collin Chandler, who signed in November 2021 as the highest-rated recruit in program history, is in London, England. How tenable is such a waiting game in a portal-driven era that’s thrown roster planning out the window?

In February 2022, Pope sent out a lineup with no Latter-day Saints among the starters for the first time in school history, drawing local headlines. In doing so, he also for the first time fielded a lineup with four Black players at a school that didn’t have a Black basketball player until 1974.

Maybe the program can go even further. It might have to, but that could defeat the real purpose here. Going all-in on sports is a great marketing play for the faith, but not if it conflicts with a divine mission.

“With our leadership, there’s absolutely awareness of what’s at stake, and I think there’s hope, but wariness,” Vorkink says. “The reality is, if things move so far in a certain direction, we’re out. We have to be able to achieve our objectives in order to be in athletics.”

Pope, for his part, is a believer. Sitting in an office that affords a clear view of the Wasatch Mountains, he says he thinks BYU can create a team that serves both the school and the sport in perfect symmetry. “It might sound like those can’t coexist,” he notes, “but they have to coexist.”

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And when they do, he adds, it will be beautiful. It will be what it’s supposed to be. It will be something bigger.

And, God willing, it will win.

(Illustration: Daniel Goldfarb / The Athletic; photos: Chris Gardner, William Mancebo / Getty Images)

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Jim Whittaker, first American climber to scale Mount Everest, has died

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Jim Whittaker, first American climber to scale Mount Everest, has died

For 20 minutes of his life, Jim Whittaker was on top of the world.

He was the first American to summit Mt. Everest, reaching the highest point on Earth on May 1, 1963, with Sherpa Nawang Gombu.

“We were standing in the jet stream, on the edge of space,” Whittaker wrote in his 1999 memoir, “A Life on the Edge.”

He returned home a hero, with his picture on the cover of Life magazine, a White House fete and unexpected celebrity. And though life off the mountain didn’t always go smoothly, he disdained regret.

“If you stick your neck out, whether it’s by climbing mountains or speaking up for something you believe in, your odds of winning are at least fifty-fifty,” he wrote. “On the other hand, if you never stick your neck out, your odds of losing are pretty close to 100%.”

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An adventurer until the end, Whittaker died Tuesday at his home in Port Townsend, Wash., his son Leif confirmed to the New York Times. Whittaker was 97. .

On March 24, 1965, Robert F. Kennedy, left, stands atop Mt. Kennedy in Canada after placing a black flag in memorial to his late brother, President John F. Kennedy. With him were Jim Whittaker; William Allard, a National Geographic Society photographer; and George Senner, a ranger.

(Doug Wilson / Associated Press)

He was 34 when he scaled Everest, a feat that shaped much of the rest of his life. His Washington state license plate read 29028, the generally accepted height of Everest when he climbed it. (GPS surveys later put it at about 29,035 feet.)

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He was chosen for the expedition by its leader, Swiss mountaineer Norman Dyhrenfurth, because of his experience in climbing under icy conditions, including numerous summits of Mt. Rainier near his Seattle-area home.

But Everest, first scaled in 1953 by New Zealander Edmund Hillary and Nepalese Sherpa Tenzing Norgay, was a far more formidable and dangerous beast. And even if the Dyhrenfurth expedition was successful, only a chosen few of its 19 team members would reach the top. Still, Whittaker thought his chances were good.

“I’d trained hard, put 60 pounds of bricks in my backpack,” he told National Geographic Adventure magazine in 2003. “I swam in Lake Sammamish in winter to build up to the cold we would encounter.

“I didn’t know anyone who was in better shape.”

On only the second day of the group’s climb from base camp, tragedy struck when a giant section of an icefall — a glacier formation resembling a frozen waterfall — shifted, crushing team member Jake Breitenbach.

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“I had told everyone back home that Everest was not a difficult climb technically; the only problem was the lack of oxygen and the weather,” Whittaker wrote in “Life on the Edge.” “Now it had killed one of us, and we’d only just begun.”

Because the only way to get back to base camp was via that icefall, Whittaker chose to stay above it on the mountain for five steady weeks as more camps were established up Everest. He lost 25 pounds and a considerable amount of strength due to the thin air.

Still, he was in better condition than many of the other climbers, and Dyhrenfurth chose him for the final assault. He and Gombu left the last camp in the middle of a windstorm, with a scant supply of oxygen.

How hard was it to breathe? “Put a pillow on your face, run around the block, and try and suck oxygen through that pillow,” he said. It was so cold, one of his eyeballs froze, making it unusable.

Reaching the summit after several hours, they stayed only long enough to take pictures and plant flags as 50-mph winds whipped around them.

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“When you are up there, you are not ecstatic, you are not afraid,” he told the Los Angeles Times in 2013. “You’re really not anything. But in the back of your mind, you know one thing: You gotta get off. Half of the climb is getting up, the other half is getting down.”

James Whittaker was born on Feb. 10, 1929, in Seattle, about 10 minutes before the birth of Louie, his twin brother. As the boys grew up, they took to roughhousing around the house, much to the chagrin of their mother.

“I believe that command to ‘Go outside and play’ is what started Louie and me on the path we have taken ever since,” Whittaker wrote.

He was active in Boy Scouts and as a teenager joined a mountaineering club that sponsored climbs on the nearby Olympic and Cascade ranges. He tested himself on increasingly higher peaks, relishing moments such as breaking through cloud layers.

“I think nature is a great teacher,” he told the Seattle Times in 2013. “Being in nature that way is a good way to find out who the hell you are.”

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After finishing West Seattle High School, Whittaker went on to Seattle University, graduating in 1952. He was promptly drafted into the Army, but his mountaineering experience led him to be assigned to the Mountain and Cold Weather Training Command in Colorado instead of combat duty in Korea.

In 1955, he became the first full-time employee of the Recreational Equipment Cooperative (later called REI) when it was housed in a 20-by-30-foot space above a Seattle restaurant. In his first year, he expanded the co-op’s offerings into ski equipment and introduced new concepts — such as opening on Saturday mornings so customers could pick up equipment for weekend trips — that boosted sales.

A man in front of climbing gear.

Whittaker, pictured on April 12, 1975, in Seattle, shows some of the gear he would be taking for an expedition to climb K2 on the China-Pakistan border.

(Associated Press)

Because of his connection to the co-op, he was appointed equipment coordinator of the Everest climb, and REI agreed to keep him on the payroll during the expedition.

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In July 1963, he and other members of the Everest team, including Gombu, were presented the Hubbard Medal of the National Geographic Society — which partially sponsored the expedition — by President Kennedy, four months before the president was assassinated.

Two years later, Whittaker led a climb up Mt. Kennedy, a nearly 14,000-foot Canadian peak named for JFK, with Sen. Robert F. Kennedy in the climbing party. The two men forged a close friendship that extended to the wider Kennedy clan. In subsequent years, Whittaker went on ski vacations with the Kennedys, was a guest at the family compound in Hyannis Port, Mass., and hosted gatherings in Seattle that included mountain climbing.

Whittaker organized Robert Kennedy’s 1968 presidential campaign efforts in the Pacific Northwest and spoke to him by phone only minutes before the candidate was fatally shot in Los Angeles. Whittaker caught a flight to L.A. and was at the senator’s hospital bedside when he died and then served as a pallbearer at the funeral.

In mountaineering, Whittaker was closely involved in more high-profile ventures. He led a 1975 expedition up the world’s second-highest mountain, K2, that failed to reach the top. His return expedition in 1978 was successful, though he chose not to go to the summit himself.

That same year, he decided to quit REI, partly because of friction with the co-op’s board. He had been president and chief executive since 1971, and when he left, the co-op was a $46-million business with more than 700 employees.

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Whittaker throws the ceremonial first pitch

Whittaker throws the ceremonial first pitch before a baseball game between the Mariners and the Angels in 2013.

(Elaine Thompson / Associated Press)

Income from an endorsement agreement helped keep him financially sound, but an investment in a new outdoor gear company proved to be a disaster. The financial irregularities of a partner, who was convicted of felony bank fraud, doomed the venture, and Whittaker was left holding the financial bag.

He was nearly wiped out but got back on his financial footing when a venture capitalist asked him in 1986 to be chairman of the board, with stock options, of a new company called Magellan. It was a pioneer in GPS consumer electronics and holds numerous patents in the field.

Appropriately, Whittaker called one of the chapters midway through his book “Roller Coaster.” But he finished it with “Life Well Lived.”

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“If you aren’t living on the edge,” he wrote, “you’re taking up too much space.”

Whittaker is survived by his wife, Dianne Roberts, and children Bobby, Joss and Leif.

Colker is a former Times staff writer.

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Emmitt Smith gives advice to NFL hopeful son who once admitted to feeling pressure of living up to family name

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Emmitt Smith gives advice to NFL hopeful son who once admitted to feeling pressure of living up to family name

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Living up to a legend’s name is no easy task, and no matter where EJ Smith goes on a football field, he’s looked at a bit differently than most.

That’s because the Texas A&M running back, who hopes to be drafted later this month, is the son of Emmitt Smith, the NFL’s all-time leading rusher.

Smith worked primarily as a backup in college, but at the very least, he did get a workout with his dad’s former Dallas Cowboys earlier this month.

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Texas A&M Aggies running back EJ Smith runs with the ball during the game against the Miami Hurricanes at Kyle Field in College Station, Texas, on Dec. 20, 2025. (Jerome Miron/Imagn Images)

But there was a time in high school, the Hall of Famer said, that his son began to feel the pressure of living up to the likes of his father.

“He came to me one day, he asked the question, ‘How do I deal with all the pressure?’ And I was wondering the type of pressure he was under. He said, ‘Just the pressure of living up to what everybody expects and everything else,’” Smith recalled in a recent interview with Fox News Digital.

“And I broke it down pretty simply. I just asked the one fundamental question. I said, ‘What is everyone saying?’ ‘Everyone expected me to be this and everyone expected me to be that and do this and do that.’ I said, ‘What are your expectations? Are your expectations any different than what they want for you?’ And he said, ‘No.’ I said, ‘Where’s the pressure?’

“Here’s the thing – you gotta run your race, and you gotta disregard what other people are saying. Because you have whatever ability you have, you have to be yourself. And you have to work at being yourself and work at what you need to do to hone your craft. Just go play the game. Put your blinders on. Run your race. You like the horses at the Kentucky Derby. And then when the blinders come off, you may look up one day and find yourself in the damn Super Bowl. You never know.

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Texas A&M quarterback Marcel Reed hands the ball to running back EJ Smith during the first half against Florida at Ben Hill Griffin Stadium in Gainesville, Florida, on Sept. 14, 2024. (Matt Pendleton/Imagn Images)

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“But stay the course, disregard all the noise out there ’cause it is noise. And they’re not playing. They’re trying to put their stuff on you and their expectations on you. But if their expectations are different than yours, it don’t matter. Just go meet every expectation that you’re trying to meet. Everything else doesn’t matter.”

Smith said he and EJ talk about “everything under the sun,” making it clear that his top role in life is being a father. That, along with other personal experiences, is why he joined Narcan’s “Ready to Rescue” initiative to stop overdoses during the current opioid epidemic.

Smith’s sister-in-law had a “couple of overdose episodes” while on pain medication for chemo for colon cancer treatment. Smith also noted that his former teammates have had issues with opioids, and friends have even lost children. Although the circumstances are unfortunate, the recent partnership is a natural fit for Smith.

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“I think that’s what makes it such a natural way to talk about it. There’s dealing with someone that you lost, or even growing up and seeing cousins, getting hooked on hardcore drugs, and then seeing them wean themselves off of it, going through that whole entire process of not understanding that there’s mechanisms out there that people can go to get help,” Smith said, adding his concern for the “rampant” run of fentanyl.

“Anybody is subject to get caught up in something at any point in time anywhere, and not even realize it. And so when that happens, you want to make sure that the people that are closest to you or around you have access to something like the Narcan nasal spray.

Jan 30, 1994; Atlanta, GA; FILE PHOTO; Dallas Cowboys running back Emmitt Smith (22) prior to facing the Buffalo Bills in Super Bowl XVIII at the Georgia Dome. (James D. Smith/USA TODAY Sports)

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The Smith family, of course, is hoping they get good news during the draft. But Smith has one more piece of advice for his son on how to deal with the pressure of waiting for a call.

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“I told him on draft day, go play golf, go hang out, don’t even look at the damn TV,” he said. “Let your agent call you and say, ‘Hey man, we got something.’ Don’t even worry about draft day.”

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The Masters is Amazon Prime’s next test in live sports

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The Masters is Amazon Prime’s next test in live sports

Often called “a tradition unlike any other,” the Masters golf tournament has a non-traditional media partner this year.

For the first time, Amazon Prime Video will stream two hours of early round live coverage from Augusta National Golf Club on Thursday and Friday (10 a.m. Pacific) ahead of ESPN’s telecasts on cable and its streaming platform. CBS will carry the final two rounds over the weekend as it has since 1956, while the network’s streaming platform Paramount+ will have two hours of early coverage on those days.

Amazon’s piece of the Masters came after years of talks the company conducted with Augusta National while building its portfolio of live sports events which include the NFL’s Thursday Night Football package, the NBA and NASCAR in the U.S. and Champions League Soccer and Wimbledon tennis in international markets.

Live sports rights are expensive — Amazon did not disclose what it’s paying for the Masters — but the biggest events guarantee large audiences, making them less risky than high-priced investments in scripted movies and TV series.

The Masters is the favorite week of golf enthusiasts and, similar to the Super Bowl, attracts casual fans as well. Last year, the final round on Sunday averaged 12.7 million viewers on CBS according to Nielsen, the highest since 2018.

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The audience level peaked in the 7 p.m. Eastern half hour when 19.5 million viewers watched Rory McIlroy win his first green jacket after topping Justin Rose in a playoff following 18 holes. The triumph was a highly emotional conclusion to the ongoing drama of McIlroy’s pursuit of a career grand slam with victories at all four of golf’s major tournaments.

Augusta National takes special care to preserve the timeless experience of watching the best golfers in the world come together on the legendary course that first hosted the event in 1934. On-site fans, or patrons as they are called, are not permitted to have mobile phones.

But the folks running Augusta National are not Luddites. The Masters web site and app — developed by longtime tournament sponsor IBM — provides video of every shot. This year, the digital platform added a video vault that provides access to final round shots from 1968 to 2025.

Augusta National has tight control over the site and its content. But expanding coverage on Amazon recognizes the need to reach new generations of fans who are streaming-first in their viewing habits.

“Younger audiences have different expectations of how sports should be consumed,” said Tim Hanlon, chief executive of The Vertere Group a media industry consulting and advisory firm. “They are accustomed to flexibility, immediacy, and platform ubiquity. By those standards, the Masters has often appeared restrained, even stubbornly so.”

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The TV deals for the Masters are known for having controlling restrictions. The networks carrying the tournament are limited to four commercial minutes per hour to enhance the viewing experience.

Amazon is adhering to those same rules in its presentation, while adding the data-driven analysis it has used in other sports coverage. Jared Stacy, vice president of global live sports production for Amazon, said in a recent interview that his team will maintain the understated tone of the Masters.

“I think we see the world a lot in the same way of really being respectful of the tradition of what the Masters is, but also being willing to innovate,” Stacy said.

Amazon has been careful to make longtime sports fans comfortable as more events move to Prime Video. The hiring of veteran sportscaster Al Michaels to handle “Thursday Night Football” immediately created a comfort zone for NFL viewers.

Prime Video coverage of the Masters will go “Inside Amen Corner.”

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(Prime Video)

Stacy is applying the same formula to the Masters as Amazon has tapped golf legend Jack Nicklaus for guest commentary, which coincides with the 40th anniversary of his last victory at the event. Terry Gannon, a familiar face from the Golf Channel, will lead the coverage.

Amazon is expanding on the feature that has become the most popular element of the Masters web site by providing a continuous feed of the action throughout the weekend at Amen Corner, the famously challenging stretch of holes at Augusta National. It will provide hardcore golf fans with advanced stats and golf swing analysis.

As part of the buildup to the Masters coverage, Prime Video debuted “Rory McIlroy: The Masters Wait” on March 30, a documentary on the popular golfer’s journey to his 2025 win. Additional programming matters to sports media partners as evidenced by the shout-out the project received from Augusta National Chairman Fred Ridley at his pre-tournament press conference on Wednesday.

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“This film exemplifies Amazon’s dedication to bringing premium golf content to audiences worldwide,” Ridley said. “We look forward to a long relationship with Prime Video.”

While the limitations Augusta National has put on its coverage have helped make the Masters a distinctive sporting event, the rabid golf fan believes more is better.

“The mystique isn’t threatened by having more eyeballs on it,” said Bo McBrayer, co-host of the BettingPros golf podcast. “I wish I could watch every golfer hit every shot on demand, even more so at the Masters.”

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