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Barca’s new Nike deal explained: Is it really worth €1.7billion? And is it bigger than Real Madrid’s?
Barcelona announced last weekend a new multi-year partnership with kit supplier Nike, extending and updating a deal which had been set to end in 2028.
In recent months Barca president Joan Laporta has regularly boasted that he would secure a deal which would be “the biggest in all of world football”, and the extended contract could now be worth €1.7billion (£1.4bn;$1.8bn) over the next 14 seasons to 2038, bringing a major boost to the club’s troubled and complex financial situation.
Confirmation of the new arrangement ends a year-long saga which hurt relations between the Catalan club and the American sportswear giant. Yet it remains to be seen whether the deal will bring immediate relief to the team’s issues with La Liga’s salary limits — including most pressingly whether last summer’s signings Dani Olmo and Pau Victor can be registered to play for the team over the second half of this season.
The Athletic spoke to figures inside and outside Camp Nou, all of whom wished to remain anonymous to protect relationships, about whether this is a good deal for Barcelona.
What did Barcelona say?
Announcing the contract on Saturday, Barca said in a statement: “This new partnership consolidates Nike as a main partner of the club and official technical partner across all professional and amateur teams, bringing a unique model that strengthens the brand association and fuels the global retail and licensing business growth.”
What are the financial details?
Barca officially told The Athletic that the details of the deal were confidential, but club sources stated a total figure of €1.7bn over the next 14 years.
The new contract will have two phases. The first is from 2024 to 2028, the latter year being when the previous agreement was to expire. Club sources say that for each of the next four years, the income will now be around €108million (£90m;$115m), close to doubling what the club had been earning in recent seasons.
From 2028, that figure will increase to around €120m each campaign over the following decade, according to the club sources.
Barcelona president Joan Laporta (Eric Alonso/Getty Images)
These sources said that Barcelona would also receive a ‘signing bonus’ of €158m which will be divided over the 14 years of the deal, including the current season’s accounts.
Barca consider it to be a big victory for Barca following tough negotiations, guaranteeing that most of the promised annual income will be received, regardless of the team’s performances on the pitch.
When previous president Josep Maria Bartomeu’s board signed the previous deal in 2016, a headline figure of €105m a year was trumpeted. However, under that deal, when the team were not as successful as hoped, for instance dropping out of the Champions League early, the club actually received only €50-60m from Nike.
What are Nike saying?
Nike and Barca have worked together closely since their first deal was signed in 1998. When asked by The Athletic to comment on the new deal extension, Nike said it was delighted to continue this deep and meaningful relationship.
A Nike spokesperson said: “We are excited to progress our work together at all levels, from grassroots football initiatives that inspire and empower young players, to elevating FC Barcelona as a global icon of style and culture. Together, we are particularly passionate about advancing the growth of the women’s game, and our partnership with FC Barcelona’s women’s team is a testament to our shared dedication to equality and inclusivity in sport.”
Nike said they could not confirm details of the financial or business sides of the agreement.
What’s the optimistic view?
The €1.7bn headline figure is huge, even by the standards of multi-million kit deals at the elite level in club football. It would be a huge improvement on Barca’s previous earnings from Nike, a significant boost in revenues which would help improve the club’s financial situation over the coming years.
Importantly for many around Camp Nou, with the signing bonus included it would also mean that Barca have achieved Laporta’s often-stated ambition to top Real Madrid’s €120m-a-year agreement with Adidas, currently accepted as the most lucrative in world football.
This would back the current board’s case that they are working successfully to fix the financial problems they inherited from their predecessors.
Barca need cash to be able to play Dani Olmo in the second half of the season (Alex Caparros/Getty Images)
What’s the reality of the situation?
It is not typical in football for a club to renegotiate a kit deal with four years still to run. But the agreement with Nike was identified by Barca’s board as a potential way to increase their revenues by ‘levering’ more money into their annual accounts.
Nike were only going to agree to a new deal if it suited them, and there had been anger within the U.S. multinational at how they had been treated through the whole negotiation process, including the Catalan club trying (unsuccessfully) to find a legal way to exit their previous agreement.
Laporta and his closest executives took charge of the negotiations which finally led to the weekend’s announcement. Full details of the agreement were not even shared with the board before last Friday’s vote to accept.
Some industry sources consulted by The Athletic were sceptical about the figures being claimed, with doubt from some in the Spanish capital about whether Barca’s deal really was going to be bigger than Madrid’s.
There were also concerns voiced about the effect of the new arrangement on the Catalan club’s Barca Licensing and Merchandising (BLM) arm, with the statement announcing the deal appearing to suggest a deeper role for Nike in this area of Barca’s business.
Since its launch by Bartomeu in 2018, BLM has been a big success. The €179m that Barca earned from kit and merchandising revenues was the most of any European club according to UEFA.
There are concerns that Nike playing a greater role in the many ‘casual’ ranges of clothing and other merchandise sold in official club shops will mean less of the profits end up in its coffers. Club sources have denied that this will be the case.
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What’s the latest on Barca’s salary limit?
As so often in recent years, Barca had to work hard this summer to be able to register all their current squad members with La Liga, including Spain international playmaker Olmo, a €60m arrival from RB Leipzig, and young striker Victor, a €2.7m signing from Girona.
Both were only registered at the last minute, using La Liga’s financial rule 77, which allows for the temporary replacement of injured players (in this case Andreas Christensen). That meant they were only registered with La Liga until December 31. For either or both to feature after the winter break, the club must find more money from somewhere.
Victor is another player experiencing uncertainty at Barcelona (Alex Caparros/Getty Images)
During a press conference in early September, Laporta said that Barca were “€60million away” from returning to a situation where La Liga would let them sign and register players as normal.
A few weeks later it emerged that Barca’s auditors had required a write-down in its 2023-24 accounts of the value of the club’s troubled ‘Barca Vision’ subsidiary, which holds its current and future media rights and activities.
This meant that Barca now needed to raise an estimated €120m to get back within its allowed salary limit for the current campaign.
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How could the new Nike deal affect the situation?
When Laporta has been asked about the Barca Vision problem, he would often mention the bumper benefits of a new kit deal as at least part of the solution.
One hope was that a ‘bonus’ of €100m-plus could fill most or all of the immediate holes in the club’s accounts caused by the failure of the Barca Studios lever. The agreed deal now divides this bonus over its 14-year term — meaning only an estimated €9m extra in 2024-25 (plus the extra €40m in normal revenues over the course of the season).
Club sources have told The Athletic that the new Nike deal helps but does not resolve the Barca Vision issue. So the search continues for more investors in that project. There is confidence at the highest level at Camp Nou that this will be successful, and player sales will not be required in the winter transfer window. However, as so often under the current regime, it looks likely to go right down the wire.
And over the longer term?
The general impression is that this new Nike deal fits well with Laporta’s policies during his second presidency. The club is gaining upfront money which it can use to fix holes in the accounts and continue to spend on the squad.
A longer-term issue with the new Nike contract flagged in multiple conversations with industry sources is that Barca are now locked into this deal for another 14 years. Given the inflation in the market, €127m a year may not look so good by 2034. “This deal could tie the hands and feet of the next president,” an ex-Blaugrana board member told The Athletic.
However, there is also an understanding that Barca are where they are, and the numbers coming from the club are impressive and necessary. “Financially this new Nike deal is a tremendous boost of oxygen,” said one influential figure in the club’s ‘entorno’ who has not always backed Laporta’s lever policies.
(Additional reporting: Pol Ballús)
(Top photo: Alvaro Medranda/Quality Sport Images/Getty Images)
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The wait is officially over. The FIFA World Cup has arrived.
For the first time ever, three nations—the United States, Mexico, and Canada are co-hosting the tournament. It is also the largest FIFA World Cup in history, expanding to a 48-team field. Squads from around the world have arrived in North America with one ultimate goal: capturing the iconic World Cup trophy.
Here’s the latest look at some of the most notable news surrounding the World Cup.
June 12:
Official Injury Update On Neymar
Brazilian star Neymar Jr. will officially miss Brazil’s opening match against Morocco on Saturday. Neymar was named to Brazil’s 2026 FIFA World Cup squad despite a calf injury, and now won’t be available early on. Manager Carlo Ancelotti said that “Neymar is working very hard to recover as quickly as possible.
“The expectation is that he will recover and rejoin the group next week.”
Google Doodle Has World Cup Fever
In case fans didn’t already have World Cup fever, they can open their web browser.
Google is officially ready for USA’s opener against Paraguay, as the home page features a custom, USA-themed Google Doodle.
The Doodle features red text with a blue outline, as well as a soccer ball along with an interchanging USA crest replacing the “O’s” in Google.
James Cordon Stretches With Christian Pulisic
James Corden joined Christian Pulisic and the United States men’s national team for a training session ahead of their World Cup opener against Paraguay.
After meeting with head coach Mauricio Pochettino and going through a film session with the players, Corden and Co. hit the pitch for practice, where he helped serve as a water boy.
Corden tried to help Pulisic stretch out his legs after practice before he was stopped by a member of the coaching staff. As Corden walked off, Pulisic sprayed him with a water bottle.
DR Congo Arrives to the World Cup in Style
The DR Congo men’s national team isn’t set to play until Wednesday, June 17, against Portugal in Group K, but they’ve already made a statement upon arrival in Houston, Texas.
The squad arrived in style, stepping off the plane in striking black, jaguar-inspired outfits that quickly turned heads. The bold look fits their nickname, Les Léopards, and sets the tone for their World Cup presence before they even face Portugal.
DR Congo may be heavy underdogs, but they’re already winning where it counts off the pitch, taking the fashion battle before kickoff.
Canada’s Jesse Marsch Takes Dig At USA
The Canadian men’s national team is set to face Bosnia and Herzegovina on Friday afternoon. Ahead of the match, head coach Jesse Marsch took a subtle jab at the United States men’s national team during his remarks on Thursday.
“In the U.S., we had to beg players to sing the national anthem,” Marsch said.
The United States conducted a months-long search for a new head coach in 2023, with Marsch emerging as the frontrunner and making it clear he wanted the job. Instead, they chose to rehire Gregg Berhalter, a decision that may have left Marsch with some lingering resentment.
Marsch’s subtle jab could take on added stakes if the United States and Canada meet during the FIFA World Cup. The two nations could potentially face off as early as the Round of 32 or the Round of 16.
June 11:
The pressure of competing in the 2026 FIFA World Cup is high, but that hasn’t stopped players from enjoying some downtime with their teammates. Norway star Erling Haaland was spotted at the Stanley Cup Final between the Vegas Golden Knights and the Carolina Hurricanes.
Haaland appeared to be enjoying himself as the Hurricanes secured a Game 5 victory, taking a 3-2 series lead over the Golden Knights. The Manchester City striker drew plenty of attention from fans in attendance as he took in the action from the stands.
The Norway star was seen celebrating in the stands before turning his attention back to international duty, with Norway set to face Iraq in Group 1 play on Tuesday, June 16.
Australia Coach Popovic Signs Extension
Australia coach Tony Popovic has signed a contract extension through early 2027 on the eve of his team’s World Cup opening match against Turkey on Saturday.
Football Australia said Friday that the 52-year-old Popovic’s deal now extends through the Asian Cup, which will take place in January and early February in Saudi Arabia.
The former Australia international was hired in September 2024 and led the Socceroos to qualification for the 48-team tournament.
“I’m proud to lead my country into a World Cup, but most importantly, I want to ensure that our team is fully prepared and focused on our group matches against Turkey, the United States, and Paraguay,” he said of Australia’s opponents in Group D.
Canada Captain Sidelined For Opening Match
Canada’s captain and star defender Alphonso Davies will miss Canada’s World Cup opener against Bosnia and Herzegovina. Davies’ status has been questionable due to an ACL tear and other injuries during the club season, which limited Davies to appearing in two of Canada’s last 21 games.
Davies is one of the co-host’s more valuable players in terms of talent and experience, including 58 appearances in nine years with the national team. However, Davies’ injury does not rule him out of the entire tournament. His injury update and restraint from the opening match serves as a caution to heal his injury as the group stage unfolds.
After playing for the Vancouver Whitecaps in the MLS, Davies transferred to Bayern Munich, where he’s played since 2019. Canada is set to play Bosnia and Herzegovina on June 12, followed by Qatar on June 18 and Switzerland on June 24.
Captain Wataru Endo Withdraws From World Cup
Just ahead of Japan’s opening match against the Netherlands on June 14, captain and midfielder Wataru Endo has withdrawn his name from Japan’s World Cup squad and paired it with his national team retirement, per his statement on X. Endo has been dealing with an ongoing ankle/foot injury since February.
Endo has played for the Japan national team for over a decade, where he made 73 appearances and scored four goals. As a veteran anchor in the midfield, Endo has also served as Japan’s captain since their previous World Cup in 2022, where they reached the Round of 16.
As for Endo’s professional career, he first played for Shanon Bellmare from 2010-15, followed by the Urawa Red Diamonds from 2016-19, VfB Stuttgart from 2019-23 and has played for Liverpool FC since 2023. With Liverpool, Endo played a prominent role in the team’s Carabao Cup victory in 2024.
With Endo out, Japan has officially called Borussia Mönchengladbach midfielder Shuto Machino to join the 26-man roster. Machino is entering his second World Cup and his fifth year with the Japan national team.
Marco Senesi Called Up To 26-Man Roster
Following the injury of defender Leonardo Balerdi, Argentina has officially called up defender Marcos Senesi to the 26-man roster. Argentina is set to open their World Cup campaign on June 16 against Algeria.
Senesi has been training prior in case of a last-minute call-up, and was named to the roster after Balerdi’s muscle injury was ruled out. Senesi has played professionally since 2016, playing for clubs like San Lorenzo, Feyenoord, AFC Bournemouth and is currently with Tottenham Hotspur.
Joining Senesi in the back are defenders Lisandro Martínez, Nicolás Otamendi and Cristian Romero.
In what’s likely to be Lionel Messi’s last World Cup, Argentina will look to repeat their historic 2022 World Cup win this tournament.
Tyler Adams, USA Celebrate Shocking Knicks’ W
Tyler Adams, United States’ midfielder, is a fan of the National Basketball Association’s New York Knicks. The Knicks are in the NBA Finals, on the eve of the start of the 2026 FIFA World Cup, so members of the United States’ squad gathered together to watch what turned out to be the largest NBA Finals comeback in history, with the Knicks coming out on top.
When New York won, the room erupted, with Adams especially going wild. And we know this because the reaction was caught on camera in the moment.
That couch is destroyed, but at least no one watching the game ended up as damaged as it did after Adams went climbing and kicking all over it! If the United States ends up having a major comeback or win in the World Cup, maybe keep the players away from any obstacles like that, though. Just to be safe.
Morocco Loses 2 Players To Injury Before World Cup
Morocco replaced two injured players in its World Cup squad ahead of an opening game against Brazil, including star winger Abde Ezzalzouli.
FIFA confirmed late Wednesday that former Barcelona player Ezzalzouli and Marseille defender Nayef Aguerd were withdrawn from the Morocco squad for the tournament.
Ezzalzouli helped Real Betis qualify for next season’s Champions League and was a potential breakout star at the World Cup. Aguerd was a cornerstone of Morocco’s historic semifinals team at the 2022 World Cup in Qatar.
They were replaced by Amine Sbai of French club Angers and Marwane Saadane, who plays in Saudi Arabia for Al Fateh.
Morocco opens against Brazil on Saturday at MetLife Stadium near New York, then plays Scotland on June 19 near Boston and finishes Group C against Haiti on June 24 in Atlanta.
Ezzalzouli injured his right knee in a warmup game against Norway last weekend, though initial tests suggested he could be retained in coach Mohamed Ouahbi’s squad to play in the knockout rounds.
Surprise World Cup Comeback For Austrian Midfielder
The last time Dejan Ljubicic played for Austria was nearly three years ago. Now a teammate’s injury has given him a surprise comeback at the World Cup.
Austria coach Ralf Rangnick called up Ljubicic late Wednesday to replace key midfielder Christoph Baumgartner, who injured his right thigh while warming up for a pre-World Cup friendly against Tunisia last week and needed surgery.
Ljubicic is set to join Austria at the team camp in Santa Barbara on Thursday, ahead of the team’s first game on Tuesday against Jordan. Austria also plays Argentina and Algeria in Group J.
He’s more of a defensive midfield option than Baumgartner, who scored 17 goals in all competitions for Leipzig in Germany last season and has remained in camp to support the team.
Ljubicic also plays in Germany on the Schalke team which secured promotion from the second division last month.
Ljubicic has nine games for Austria but none at a major tournament. His last appearance was in a friendly against Moldova in September 2023, and he wasn’t in the squad for any World Cup qualifiers.
CHICAGO — Dodgers superstar Shohei Ohtani was out of the lineup Friday against the White Sox after exiting the game before with discomfort in the back of his left knee.
Manager Dave Roberts said Ohtani had imaging done on the knee and showed “the normal wear and tear.”
“He feels fine-ish,” said Roberts, who hopes Ohtani will be back in the lineup this weekend. Ohtani remains in line to make his next pitching start on Wednesday against the Tampa Bay Rays at Dodger Stadium.
Especially at this point in the season, the Dodgers have incentive to play it safe with Ohtani’s recovery. Pushing him to return early and exacerbating the injury would be a larger blow to a team seeking its third straight World Series championship.
With Ohtani out, left fielder Alex Call was in the leadoff spot, and Santiago Espinal served as the designated hitter.
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With the largest World Cup field in the history of the tournament, 32 of the 48 teams will be fighting for a spot in the knockout stage.
66.6% of nations will advance out of the group stage this summer, which is a massive upgrade from 50% in past World Cups. Because of this, sportsbooks have adjusted with less favorable odds.
Prior to the start of the tournament, Spain, Argentina, Brazil, England, and Germany entered with the strongest odds to advance from the group stage, supported by recent major-tournament success and talent-rich rosters.
All five nations are heavily favored at -10000 to advance to the knockout round.
The Spaniards are the defending European Champions while the Argentinians are looking to win back-to-back titles. Germany has not made it out of the group stage in the last two World Cups, but has always been a perennial contender— having won four titles in its history. And then of course there’s Brazil, which has more titles than any country with five.
Now, after the conclusion of the first day of the World Cup, Mexico has joined the group at the top. El Tri has surged to -10000 to advance to the knockout stage after initially being just -1400. Mexico’s huge leap up the oddsboard is a direct result of its dominating 2-0 win over South Africa.
With that in mind, let’s dive into the odds for each team to advance to the knockout stage of the 2026 FIFA World Cup as of June 12.
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Odds to Advance to Knockout Stage
Spain: -10000 (bet $10 to win $10.10 total)
Argentina: -10000 (bet $10 to win $10.10 total)
Brazil: -10000 (bet $10 to win $10.10 total)
England: -10000 (bet $10 to win $10.10 total)
Mexico: -10000 (bet $10 to win $10.10 total)
Germany: -10000 (bet $10 to win $10.10 total)
Portugal: -5000 (bet $10 to win $10.20 total)
France: -5000 (bet $10 to win $10.20 total)
Belgium:-3500 (bet $10 to win $10.29 total)
South Korea: -2500 (bet $10 to win $10.40 total)
Switzerland: -1800 (bet $10 to win $10.56 total)
Netherlands: -1400 (bet $10 to win $10.71 total)
Morocco: -1000 (bet $10 to win $11 total)
Colombia: -1000 (bet $10 to win $11 total)
Uruguay: -1000 (bet $10 to win $11 total)
Canada: -1000 (bet $10 to win $11 total)
Ecuador: -900 (bet $10 to win $11.11 total)
Norway: -900 (bet $10 to win $11.11 total)
United States: -750 (bet $10 to win $11.33 total)
The U.S. men’s national team is currently -750 to advance from Group D (Photo by Omar Vega/USSF/Getty Images).
Croatia: -500 (bet $10 to win $12 total)
Austria: -500 (bet $10 to win $12 total)
Türkiye: -500 (bet $10 to win $12 total)
Ivory Coast: -500 (bet $10 to win $12 total)
Japan: -500 (bet $10 to win $12 total)
Egypt: -340 (bet $10 to win $12.94 total)
Algeria: -310 (bet $10 to win $13.23 total)
Scotland: -310 (bet $10 to win $13.23 total)
Senegal: -230 (bet $10 to win $14.35 total)
Sweden: -230 (bet $10 to win $1435 total)
Bosnia and Herzegovina: -220 (bet $10 to win $14.55 total)
Paraguay: -205 (bet $10 to win $14.88 total)
Iran: -200 (bet $10 to win $15 total)
Czechia: -165 (bet $10 to win $16.06 total)
Ghana: -140 (bet $10 to win $17.14 total)
Australia: -110 (bet $10 to win $19.09 total)
DR Congo: +100 (bet $10 to win $20 total)
Raúl Jiménez helped propel Mexico to a 2-0 win over South Africa in the opening match of the 2026 FIFA World Cup (Photo by Yair Gonzalez/Jam Media/Getty Images).
Saudi Arabia: +105 (bet $10 to win $20.50 total)
Tunisia: +140 (bet $10 to win $24 total)
New Zealand: +150 (bet $10 to win $25 total)
Uzbekistan: +180 (bet $10 to win $28 total)
Cape Verde: +200 (bet $10 to win $30 total)
Panama: +200 (bet $10 to win $30 total)
Qatar: +275 (bet $10 to win $37.50 total)
South Africa: +320 (bet $10 to win $42 total)
Jordan +350 (bet $10 to win $45 total)
Iraq: +450 (bet $10 to win $55 total)
Haiti: +800 (bet $10 to win $90 total)
Curaçao: +1000 (bet $10 to win $110 total)
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