Sports
Athletes on college football playoff teams are earning large amounts of NIL money
The original 12 college football playoff team rosters were worth more than most other teams across the country. Media and technology company On3 estimates the 12 rosters combined made up around $150 million.
“What’s happened over the years is more and more money has come into these universities,” Sen. Tommy Tuberville, R-Ala., said.
Tuberville, who is also a former college football coach, has legislation that aims to address what some argue is an unlevel playing field.
“The problem was, in 2021 the Supreme Court says, ‘OK, we see this lawsuit, and we agree with the athletes. They need to be able to make money off of name, image and likeness,’” Tuberville said. “It has gone downhill from there. And there were no rules put into it. It was just wild, wild West.”
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Sen. Tommy Tuberville, R-Ala., is a former college football coach. (Anna Moneymaker/File)
Schools where football players are earning large amounts of NIL money appear to be successful on the field. Most teams that qualified for the college football playoffs also had some of the highest valued rosters.
“There is a class within the class of schools across the country that have the best infrastructure, the best systems, the best fundraising, the best corporate deals involved,” said Rob Sine, CEO of Blueprint Sports, an agency that oversees several collectives or donor groups across the country. “They would build a collective, and they would pool a bunch of really wealthy people together and build a budget and help support their coach for the sport they like the most.”
Schools that took early advantage of forming collectives and those with an already large booster system were able to get ahead.
“Football really is the only sport that makes big money in intercollegiate athletics. Basketball’s next, maybe a little baseball,” Auburn men’s basketball coach Bruce Pearl said. “The vast majority of the NIL money is and will be going to the sports that are making the money. And as a result, our Olympic sports are absolutely in jeopardy.”
Bruce Pearl (Andy Lyons/Getty Images/File)
The 2024 season featured even higher stakes with the first extended playoff season. A 13-member college football playoff selection committee ranks the top 25 teams. Twelve schools received playoff spots, but not all were among the top 12 ranked teams. The group granted automatic spots to the five conference championship game winners, which held the highest ranking, among the nine major conferences. Those included the Atlantic Coast Conference, the Big 10, the Big 12 and the Southeastern Conference from the Power Four. Group of Five conferences were also eligible. Those include the American Athletic Conference, Conference USA, Mid-American Conference, Mountain West Conference and the Sun Belt Conference.
Power Four conference schools traditionally have larger revenue budgets and television viewership than other college athletic programs. A team from each of the Power Four conferences earned a playoff spot. Boise State of the Mountain West was the only team to qualify among the 62 schools across the Group of Five conferences. The team also has the highest valued roster in NIL money than any of the other 62 schools.
“Different programs that have risen up and have gone out there and made a big impact,” Sine said. “Right now, money is driving college athletics and schools are looking for, ‘Where can I have the best opportunity to grow.’”
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In the 2024 season, several teams changed conferences for access to more money and stronger competition. Southern Methodist University moved from the American to the ACC and ended up losing to Clemson in the conference championship game. Clemson has the most NIL money among ACC teams. Despite being ranked 16th, the team earned a playoff bid by winning the ACC championship game. The Tigers eventually lost in the first round of the playoffs to Texas. SMU also made the playoff bracket but lost in the first round to Penn State.
“It’s about opportunity. And you’re also starting to see there’s a lot of conversation about what could be a Super League or two. And you’re starting to see a lot of jockeying happening for, ‘Hey, I want to be there,’” Sine said.
Oklahoma and Texas moved to the SEC. Texas lost the championship game to Georgia but will play Big 12 champion Arizona State in the second round of the playoffs. SEC teams had some of the highest valued rosters. Georgia was among the teams with the most NIL money overall. Texas holds the most expensive roster and is also estimated to have one of the best recruiting classes for the 2025-2026 season.
Arizona State celebrates after defeating Iowa State (Jerome Miron-Imagn Images/File)
“We were late to the party and compensating our student athletes properly. We’re there now. It’s just that we’ve got to sort of find a way to make it work for everybody,” Pearl said. “I think we need some federal assistance so that each state is not doing their own thing, and we won’t have a true NCAA champion.”
Oregon won the Big Ten Championship game and went undefeated for the season. The Ducks were originally part of the Pac-12, which broke apart with teams joining the ACC, the Big 10 and the Big 12. Oregon will face another member of the Big Ten in the second round of the playoffs, the Ohio State Buckeyes. While Oregon has a better record, Ohio State topped the Big Ten in NIL money.
Arizona State is another former member of the Pac-12. It switched to the Big 12 for the 2024-2025 season. The Sun Devils won the Big 12 Championship game and received an automatic bid to the playoffs. However, their roster was not the most expensive in the conference. Colorado players received the most money. Quarterback Shedeur Sanders is also estimated to be the highest-paid NIL athlete in the country. He is the son of Colorado head coach and former dual NFL-MLB athlete Deion Sanders.
“There has been an elite crop of athletes since day one. They have always risen to the top and have always made the most money because they bring a lot more star power than necessarily the rest of the team does, or they spent a long time building their brand,” Sine said.
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Blueprint Sports oversees Colorado’s 5430 Alliance collective. While the team did not earn a playoff spot, high-caliber players are on the roster, including Sanders, who is projected to be a first-round draft pick. Heisman Trophy winner Travis Hunter also earned recognition and millions in NIL for playing nearly every snap for the team as a wide receiver on offense and cornerback on defense.
“There are the star-studded athletes that have agencies working behind them to do the big deals with them. There are the up-and-coming athletes, and then there are the athletes that are just, you know, happy to be making anything from an NIL standpoint,” Sine said.
Colorado wide receiver Travis Hunter scores a touchdown during the first half against Central Florida on Sept. 28, 2024, in Orlando, Fla. (AP Photo/Phelan M. Ebenhack)
Collectives have helped some of the playoff schools sign major deals. Ohio State’s 1870 Society has a partnership with supermarket chain Giant Eagle. Nike co-founder Phil Knight launched Oregon’s Division Street Collective. Tennessee quarterback Nico lamaleava landed an $8 million deal from the Spyre Sports collective before ever signing with the Volunteers.
“I think that where the red flag is popping up is there’s a lot of money being paid to high school seniors that are coming into college athletics that have never played a down or a minute of college sports before, and you have no idea what you’re going to get,” Sine said.
The Texas One Fund combined five separate NIL entities and is thought to be the wealthiest in the nation. It has provided quarterback Quinn Ewers with a private jet and every scholarship offensive lineman with $50,000 annually.
“What we want to do is just try to make sure that everybody has that opportunity to get whatever they can get. But when you take money, you’ve got to sign a contract, and then you’ve got to be committed to that contract,” Tuberville said. “I know for a fact that some universities, they bring Lamborghinis and Corvettes and put [them] out in front of their office building when they bring these recruits in. It is totally changed. It’s big money. It’s minor league sports, what it is now.”
Trump says there’s ‘no time frame’ to secure Iran deal
Republican Minnesota Senate candidate Tom Weiler joins ‘Fox & Friends’ to discuss President Donald Trump’s blockade in the Strait of Hormuz as the U.S.-Iranian conflict continues and react to Gov. Tim Walz’s, D-Minn., criticism of the president.
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Saudi Arabia was among the countries seeing missiles fly into their airspace as a conflict broke out in the Middle East between the U.S. and Iran.
The prospect of Iran targeting its Middle Eastern neighbors like Saudi Arabia, Bahrain, Qatar and the United Arab Emirates put some sporting events on hold and questioned others. Formula 1 races in Saudi Arabia and Bahrain were canceled and rumors swirled around whether future WWE events could be held in the kingdom.
Roman Reigns celebrates his win during WWE’s Royal Rumble at Riyadh Season Stadium in Riyadh, Saudi Arabia, on Jan. 31, 2026. (Georgiana Dallas/WWE)
As the Trump administration brokered a ceasefire with Iran, WWE announced on Thursday that its Night of Champions premium live event will be held in Riyadh on June 27.
“We are proud to welcome Night of Champions back to Riyadh and look forward to delivering another unforgettable night of WWE action for fans in the Kingdom and around the world,” General Entertainment Authority chairman Turki Al-Sheikh said in a news release.
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Sami Zayn makes his entrance during Night of Champions at Kingdom Arena in Riyadh, Saudi Arabia, on June 28, 2025. (Georgiana Dallas/WWE)
The release touted that WrestleMania 43 will still be held in Riyadh in 2027. It will be the first time that WrestleMania is held outside the U.S.
WWE president Nick Khan was adamant before WrestleMania 42 that the event will still take place in Saudi Arabia despite the ongoing conflict in the Middle East.
“We’re doing WrestleMania next year in Saudi,” he said at a Sports Business Journal event, via The Sporting Tribune. “First time ever, WrestleMania will be outside the United States or Canada. And we’ve had a big, fruitful partnership with them.”
John Cena wrestles CM Punk during Night of Champions at Kingdom Arena in Riyadh, Saudi Arabia, on June 28, 2025. (Georgiana Dallas/WWE)
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He added that those complaining about WrestleMania being held in Saudi Arabia were a “vocal minority.”
Thousand-dollar tickets and hundreds of dollars in fees shocked some hopeful Olympic fans this month, but they did not keep LA28 from boasting strong sales in the committee’s first ticket drop.
LA28 announced Thursday that it sold more than 4 million Olympic tickets during the first ticket drop. The private organizing committee will have a second ticket drop in August with “refreshed inventory across all Olympic sports at a range of price points.”
But after the popularity of the first purchasing period, many of the lower-priced tickets have already been scooped up.
LA28 said roughly half of the total 1 million $28 tickets were sold during the locals presale, which was limited to people living near venue cities in Southern California and Oklahoma City.
The average price per Olympic ticket is less than $200, which includes a mandatory 24% service fee, and LA28 said about 75% of all tickets, including final events, will be under $400. The premier seats at high-demand events command more than $1,000 per ticket, but the highest priced categories make up about 5% of the total ticket inventory.
Artistic gymnastics sold out the quickest in Drop 1. Four new Olympic sports — flag football, lacrosse, softball and squash — sold all their available inventory for the first drop. After five days of local presale, global ticket sales opened and drew fans from 85 countries and all 50 states and U.S. territories. The largest international sales came from the United Kingdom, Canada, Mexico and Japan.
For the first female-majority Olympic Games, LA28 reported that women’s Olympic sessions outsold men’s 93% to 88% during the first drop.
“The response to our initial on-sale was nothing short of historic. Fans from near and far have spoken: the world wants to be part of the LA28 Games,” LA28 chief executive officer Reynold Hoover said in a statement. “The success of Drop 1 is about more than momentum — it reflects LA28’s commitment to delivering a fiscally responsible Games that create a lasting legacy for Los Angeles and its communities.”
Drop 2, which will begin in August, will have additional tickets across all Olympic sports, including those that may have sold out during the first purchasing windows. The registration period for Drop 2 opened Thursday and will continue until July 22. Fans who registered for the first drop of tickets but did not receive a time slot and fans who did not buy their maximum 12 general ticket allotment will automatically be entered into the random lottery Drop 2. The new registration period is only required for anybody who did not sign up for the initial drop.
Fans are still limited to 12 Olympic tickets and up to 12 soccer tickets that don’t count toward the general maximum. There is a four ticket per ceremony limit for the opening and closing ceremony that count toward the 12-ticket maximum, which is cumulative across all LA28 presales and ticket drops.
LA28 will have multiple ticket drops with assigned purchasing time slots before ticket sales move to a first-come, first-served format closer to the Games, which open on July 14, 2028. LA28 began its ticketing process earlier than most other Olympic Games with tickets going on sale more than two years in advance of the opening ceremony. The early timeline has created excitement for the first Summer Olympics in the United States since Atlanta 1996, but also prompted concerns about scheduling. Fans clamored for tickets with little information about which teams or athletes would be competing in most sessions.
Tickets are not refundable, but fans can opt for verified resale when LA28 launches its official resale system in 2027. AXS and Eventim is the official secondary ticket marketplace of the LA28 Games and Ticketmaster and Sports Illustrated Tickets have also signed on as additional verified resale platforms.
LA28 will have 14 million tickets available for the Olympic and Paralympic Games, which would eclipse the record of 12 million tickets sold for the Paris Games. Paris 2024 sold an about 9.5 million tickets for the Olympics, but used a different ticket system than LA28. For Paris, 3.5 million tickets were sold during the first phase, during which fans were required to buy tickets to at least three different sports instead of the option for single-event tickets available during LA28’s Drop 1 process.
Tickets for the 2028 Paralympics, which will be the first in L.A.’s history, will go on sale in 2027. Ticket sales and hospitality are expected to cover about $2.5 billion of LA28’s expected $7.1 billion budget for the first Games in L.A. in more than 40 years.
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An envoy for President Donald Trump has reportedly asked FIFA to replace Iran with Italy in the 2026 World Cup this summer.
The Financial Times reported the plan is an effort to repair the relationship between Trump and Italian Prime Minister Giorgia Meloni, which soured after the former’s comments against Pope Leo XIV regarding the war with Iran.
United States special envoy Paolo Zampolli suggested the idea to FIFA President Gianni Infantino.
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President Donald Trump receives the FIFA Peace Prize from FIFA President Gianni Infantino during the FIFA World Cup 2026 Official Draw at the John F. Kennedy Center for the Performing Arts in Washington, D.C., on Dec. 5, 2025. (Emilee Chinn/FIFA)
“I confirm I have suggested to Trump and Infantino that Italy replace Iran at the World Cup. I’m an Italian native, and it would be a dream to see the Azzurri at a U.S.-hosted tournament,” Zampolli told the outlet. “With four titles, they have the pedigree to justify inclusion.”
The White House did not immediately respond to a request for comment by Fox News Digital.
Italy had a chance to be in the World Cup already, but it lost in a penalty shootout to Bosnia and Herzegovina in a qualifying playoff final.
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Italy became the first World Cup-winning team to miss three consecutive tournaments after the 4-1 penalty shootout loss earlier this month.
“We still don’t believe it that we’re out and that it happened in this manner,” Italy’s Leonardo Spinazzola told reporters at the time, according to the New York Post.
“It’s upsetting for everyone. For us, for our families and for all the kids who have never seen Italy at a World Cup.”
While Zampolli told Infantino about his proposed plan, FIFA’s president said Iran “for sure” will play in the World Cup despite the conflict involving the U.S.
Mehdi Taremi of Iran celebrates after scoring a goal during a 2026 FIFA World Cup Asian Qualifiers Group A game against Uzbekistan at Azadi Stadium in Tehran March 25, 2025. (Fatemeh Bahrami/Anadolu)
“The Iranian team is coming, for sure,” Infantino said during the CNBC Invest in America Forum earlier this month in Washington, D.C.
“We hope that, by then, of course, the situation will be a peaceful situation. That would definitely help. But Iran has to come, of course. They represent their people. They have qualified. The players want to play.”
Infantino visited the Iranian national team in Turkey, which is where it has its training camp.
All three of Iran’s group stage games are scheduled to be played in the U.S. That remains the case after Iranian government officials suggested to FIFA that their games be moved to Mexico because they could not travel to the U.S.
Mexican President Claudia Sheinbaum revealed FIFA’s rejection of Iran’s request, and it is insisting Iran play where it’s scheduled — SoFi Stadium in Inglewood, California, and Lumen Field in Seattle. Iran said earlier this month it would only decide on its team’s participation once it heard from FIFA regarding its relocation request.
Iran is scheduled to play at SoFi Stadium against New Zealand June 16 to begin its tournament. It will also play Belgium at the stadium before finishing group play against Mo Salah and Egypt in Seattle June 26.
FIFA President Gianni Infantino attends an international friendly between Mexico and Portugal at Banorte Stadium in Mexico City March 28, 2026. (Antonio Torres/FIFA/Getty Images)
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Trump wrote in a Truth Social post last month that Iran would be welcome to compete in the World Cup as scheduled, though it might not be “appropriate” considering the conflict.
“The Iran National Soccer Team is welcome to The World Cup, but I really don’t believe it is appropriate that they be there, for their own life and safety,” he wrote.
Trump also told Politico, “I really don’t care,” when asked about Iran’s participation in the tournament. Infantino, who has a strong relationship with Trump, said Trump has “reiterated” to him that the U.S. welcomes Iran’s team to compete.
Fox News’ Paulina Dedaj and The Associated Press contributed to this report.
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