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Texas Ethics Commission will require influencers to disclose when they’re paid for political advertisement

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Texas Ethics Commission will require influencers to disclose when they’re paid for political advertisement


The action comes after The Texas Tribune reported that influencers were being paid to defend impeached Attorney General Ken Paxton.

AUSTIN (Texas Tribune) — Texas’ top campaign finance watchdog voted Tuesday to require social media figures to disclose when they are paid for political advertisement, nearly a year after The Texas Tribune reported that influencers were being quietly paid to defend impeached Attorney General Ken Paxton.

In a 7-0 vote, the Texas Ethics Commission gave final approval to the changes, which were first proposed in March.

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Last summer, the Tribune reported on a new company, Influenceable, that was paying Gen Z influencers to create or share social media posts that attacked the impeachment process and the Texas Republicans leading it, including House Speaker Dade Phelan. Commissioners did not mention the company directly on Tuesday but said at their previous meeting that the changes were in response to “at least one business” that was paying social media figures for undisclosed political messaging.

Influenceable has a partnership with Campaign Nucleus, a digital campaign service that was founded by Brad Parscale, a top official on former President Donald Trump’s last two campaigns. It also received $18,000 from Defend Texas Liberty in May 2023, after which influencers began to parrot claims that Paxton was the victim of a political witch hunt, accuse Phelan of being a drunk or urge their millions of collective followers to come to Paxton’s aid.

Defend Texas Liberty is a political action committee that two West Texas oil billionaires, Tim Dunn and Farris Wilks, used to give more than $15 million to far-right campaigns and candidates in the state since 2021. The two are by far Paxton’s biggest donors.

The new change amends the commission’s rules to clarify that disclosures are required for those who are paid more than $100 to post or repost political advertisements.

“This is not the case of the TEC inventing a substantive requirement to rulemaking,” the commission’s general counsel, James Tinsley, said before the vote. “It’s quite the opposite. It’s pairing back an exception.”

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The rule change was strongly opposed by groups and figures funded by Dunn and Wilks, who decried it when it was first proposed earlier this year and claimed that the commission was creating a “secret speech police” that could target citizens for routine social media posts. Some of the loudest critics of the proposal, including the right-wing website Texas Scorecard, have for years been involved in lawsuits that challenged the constitutionality of the commission and sought to strip it of most of its regulatory powers.

Others argued that it did not go far enough because it held social media users accountable, but not those who pay them and fail to disclose as much.

“I just don’t want to pass the buck onto people that are literally only posting these because they’ll get $75, $80 or $90 out of it,” Andrew Cates, an Austin-based attorney focused on political campaigns, testified Tuesday.

The commission’s executive director, J.R. Johnson, agreed with Cates that the change is narrowly tailored, but added that it does prevent the commission from pursuing new rules in the future that deal with those who are paying social media users to post their political advertisements.

Campaign law experts have previously said that company’s like Influenceable reflect a decadeslong failure to modernize disclosure rules, many of which have not been updated since the widespread proliferation of social media or the internet.

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“The [federal] laws around disclosure of campaign spending assumed a traditional model, like paying somebody to print your ad in the newspaper or paying a TV station to play your ad on the air,” Ian Vandewalker, an expert on the influence of money in politics and elections at the Brennan Center, told the Tribune last year. “Paying an influencer to talk about a candidate doesn’t fit into those traditional definitions, and so it’s slipping through the cracks.”

Texas has some restrictions on out-of-state donations, limits donations during the biennial legislative session and requires disclosures of political advertising that contain “express advocacy.” But otherwise, one longtime campaign finance lawyer said, the state’s rules allow “dark money to run amok.”

“If you’re not actually advocating for or against the election of someone or a proposition, then you pretty much fall outside” most regulations, Austin lawyer Roger Borgelt said last year.

This year, some Republican state lawmakers have called for ethics reform during the 2025 legislative session, citing what they said was a flood of misinformation and deceptive advertising during this year’s GOP primaries. Others directly cited Influenceable, and called for legislation to curb companies like it when lawmakers meet next year.

“I’m somebody who cares about truth and motivation,” State Rep. Tom Oliverson, a Cypress Republican who is currently running for Texas House Speaker, told the Tribune last summer. “I really dislike manufactured outrage and manufactured narratives. I prefer people to be honest, straightforward and truthful. And so I do think that, at a bare minimum, these things should have to be disclosed.”

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This article originally appeared in The Texas Tribune at www.texastribune.org. The Texas Tribune is a nonprofit, nonpartisan media organization that informs Texans – and engages with them – about public policy, politics, government and statewide issues.



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St. Andrew’s Prom Closet helps North Texas teens shine without the high cost

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St. Andrew’s Prom Closet helps North Texas teens shine without the high cost


It’s that time of year again – prom season. For many students, it’s a night to remember, but between dresses and other expenses, the costs can add up quickly. Every year, St. Andrew’s Methodist Church steps up to help ease the financial burden for families, offering free prom dresses and accessories to young women.

“I’m feeling very excited, very happy, you know it’s all like coming to me at once,” said Gabrielle Bennett, a high school junior.

Prom season is a moment many young girls look forward to, and finding the perfect dress.

Boutique experience for every shopper

“It was a lot of searching through a lot of dresses.. and seeing what fits, what doesn’t, what looks nice, and then you finally find one, and it fits perfect,” said Ally Atkins, a high school senior.

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For 17 years, St. Andrew’s Methodist Church has opened its prom closet to girls across North Texas, helping those who may not be able to afford the high cost of prom. This year, organizers hope to serve 1,400 shoppers. There are more than 5,000 dresses to choose from in different colors, styles, and sizes.

“Every young lady should feel special at prom. Every young lady deserves to be beautiful, and in some cases, some of these young ladies, this would not be possible,” said Kathy Moore, a Prom Closet chairman.

Community donations make it possible

The experience is designed to feel like a real boutique – from trying on dresses to grabbing the perfect shoes, bag, and accessories. Everything is donated.

“I had one yesterday that walked into our dress area, and she stopped and just said, ‘wow,’ and so right there, that moment, that’s why we do it,” Moore said.

Organizers said the event is made possible by community donations and dozens of volunteers, but they’re always looking for more help. Next year, they hope to serve even more girls, continuing their mission to make more prom dreams come true.

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“I want to thank this whole organization, I’m very grateful,” Bennett said.

How to participate

If you know someone who may need a prom dress this season, the Prom Closet is open until March 7. It is by appointment only. For more information, visit: https://standrewmethodist.org/prom-closet/



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U.S. and Israel carry out joint military strikes against Iran

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U.S. and Israel carry out joint military strikes against Iran


The U.S. and Israel announced a major military operation against Iran early Saturday, after President Trump threatened the Iranian regime for weeks to make a new deal to rein in its nuclear program, and before that, threatened it over its violent crackdown on protesters in January.



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Texas to require proof of identity, legal status for new vehicle titles March 5, 2026

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Texas to require proof of identity, legal status for new vehicle titles March 5, 2026


A major change is coming to how vehicles are titled and registered in Texas, with local officials and border-area dealerships bracing for questions, delays and the possibility that some buyers could take their business out of state.

Beginning March 5, 2026, Texans applying for an original vehicle title and registration will need proof of identity and proof of legal status in the United States.

The Texas Motor Vehicle Board approved a new rule requiring county tax offices to verify that documentation before processing those transactions.

“If the person doesn’t have valid ID, we cannot register their vehicle,” said Ruben Gonzalez, the El Paso County tax assessor-collector.

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Gonzalez said the rule is mandatory statewide and is not a local policy, but a state mandate he is required to follow as an agent of the DMV.

Under the rule, buyers must present a REAL ID-compliant Texas ID or other federally recognized documents, including a passport or permanent resident card.

Gonzalez said the rule takes effect March 5 for new titles and registrations, but proof of legal status for registration renewals will not be required until Jan. 1, 2027.

“We’re going to give a year’s time for those people to qualify, but more so to allow the entities, businesses like lean holders and dealers and the county offices to be trained on what’s an acceptable form of documentation to accept from people that are renewing online or in our offices,” Gonzalez said.

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Destiny Venecia reports on Texas to require proof of identity and legal status for vehicle titles, registrations (Credit: KFOX14)

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Local dealerships said they are working to adapt, but some employees and customers are uneasy about the change.

Luis Fierro, president of the El Paso Hispanic Independent Automobile Dealer Association, said, “My personnel is a little bit scared to make a mistake. Within the dinner community, they’re all scared, they’re all lost in the system. They’re trying to figure out, as we all believe, an ID was a real ID. Now we find out that what we knew that was good to be used is no longer good.”

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Border-area dealerships also worry customers could buy and register vehicles in New Mexico, taking taxes and fees out of Texas.

“Customers are scared of the new implementation, that they’re going to take their business to New Mexico, pay their taxes in New Mexico, and handle the registration and renewals in the state of New Mexico and avoid Texas,” Fierro said.

County leaders said the concern extends beyond lost sales to lost revenue for Texas counties.

“It’s going to be a loss of revenue because if they go to New Mexico, we can’t collect our fees that are due because they’re all they’re running using our highways,” Gonzalez said.

County officials said they expect an increase in questions and possible delays in the first few months after the rule takes effect March 5, 2026.

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