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How Two Sisters From Texas Bootstrapped A Luxury Cowboy Boot Brand, Miron Crosby

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How Two Sisters From Texas Bootstrapped A Luxury Cowboy Boot Brand, Miron Crosby


There’s a certain class of ultra-luxury brands that only a select few know about. These cognoscenti brands are ultra-exclusive, ultra-authentic and often ultra-expensive but also handcrafted for those who value ultra-quality.

That was the original definition of “quiet luxury,” until it morphed into a no-logos fashion look that everybody seems to be wearing these days.

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Miron Crosby is such an original “quiet luxury” brand, but the product it makes is anything but quiet – bespoke, luxury cowboy boots. Miron Crosby serves a narrow niche within the wider luxury boot market, but that’s the thing about ultra-niche luxury brands. Its niche clientele pull others who want to be in the know into the brand’s orbit.

In true “quiet luxury” fashion, Miron Crosby whispers, it doesn’t shout. It’s become a thriving business that has grown into three stores, called studios, since its founding in 2017.

Its flagship studio is located in Dallas’ exclusive Highland Park Village. Houston opened last year in historic Lamar River Oaks center and in its first venture outside Texas, it has a studio in Aspen, CO where the quiet-luxury crowd flocks in the winter. Miron Crosby also has a thriving e-commerce business where you can design-your-own boots in your private jet.

“We are a fashion brand that makes cowboy boots and the fashion component is what really differentiates us,” shared co-founder Lizzie Means Duplantis with me.

“There was a total void in the market for handmade, hand lasted cowboy boots that were really ‘luxe’ and fashion forward, particularly for women,” though the company also offers boots for men and kids too.

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Boots In The Blood

Lizzie is joined by her younger sister Sarah Means in the Miron Crosby adventure. They grew up on a far-flung cattle ranch outside Marfa, TX, which their family has run since 1884 – just a year after the fictional Yellowstone Dutton family set off from Texas to Montana, but I digress.

The company name is a take on their great-grandfather’s, Marian Otis Means, with Crosby coming from the name of a pasture on the ranch and it’s also their favorite street in SoHo.

Growing up, cowboy boots were part of the sisters’ ranch uniform, but being girls with an interest in fashion, they never settled for standard styles. They had a special insiders’ connection where cowboy boots were concerned.

Their cousins owned the Rios of Mercedes Boot Company in South Texas and the girls were able to design their own boots and play with colors and materials at an early age.

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Rios remains one of Miron Crosby’s three valued manufacturing partners operating on both sides of the Rio Grande.

Winding Road Back To Texas

After attending an Austin boarding school, both sisters graduated from Texas Christian University in Fort Worth, then headed to New York City to make their way.

Lizzie’s first gig was as an intern in the marketing department at Forbes, which she turned into a full-time gig for five years. After that, she moved into finance at Goldman Sachs. Sarah followed a path in fashion, working for Loeffler Randall, which specializes in footwear.

But both women brought their cowboy boots along to NYC. “I was kind of Uptown and Sarah, as the creative one, was more Downtown, but we both wore our cowboy boots to work,” Lizzie said. “So I’d go to Goldman in my pencil skirts with my cowboy boots and Sarah did the same. Always people would stop us on the street and ask where they could get a pair.”

That early market research sat idle for a while as Lizzie returned to Texas, married, started a family and launched a furniture rental business. Sarah followed back to Texas shortly after, but to pursue a law degree at Texas Tech University.

“Being the bossy older sister, I finally sat Sarah down to talk seriously about the cowboy boot idea. I sold my rental business and used that money to fund Miron Crosby,” Lizzie said.

Sarah added, “It was a crazy time. Lizzie was pregnant with her third child and I was in law school so I had to commute back and forth to the store on the weekends.”

That was in 2017 and Sarah completed her law degree in 2018. But practicing law wasn’t in the cards. She immediately went full time to work at Miron Crosby.

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Timing Right

The sisters’ instincts proved right as “cowboy chic” became a thing with the premiere of Yellowstone in 2018. “People are thinking about the West more than they were before, which only helps our category. We’re of the belief that rising tides lift all ships, and the more exposure to western wear the better,” Lizzie said.

While the company offers off-the-shelf selections, it’s known for bespoke personalization – having one’s initials or special date sewn onto the boot’s ear pulls or having a handwritten note transcribed into the liner of the boot.

The website also offers a design-your-own app where a customer can design their boots from a variety of features, colors, materials and styles. And a custom concierge service is available in studio or by phone to walk the client through creating their custom boot from the sole up.

Customization takes a bit longer for delivery, but then, the wait is part of the brand’s authentic luxury.

Taking It To The Bank

Miron Crosby has enjoyed remarkable success. Year-to-date, sales are running nearly 50% over 2023 and it increased the number of new customers by 69% in that time. About two-thirds of revenue is generated at retail, with the remaining one-third from e-commerce.

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Growth like can strain an entrepreneurial venture, especially as the company was opening a new store in Houston last year. They found themselves strapped for cash but instead of turning to the venture capital markets, which Lizzie with her background would have no trouble navigating, they went to the bank for a loan instead.

“It was an interesting time trying to figure out what to do,” Lizzie shared. “We put a deck together and entertained the notion, but at the 19th hour we secured a bank loan and we’ve worked past that now. We ultimately decided we didn’t want to go the VC route and kept it in the family.”

Not being a cognoscenti in cowboy-chic style, I asked how many cowboy boots a woman can own and Lizzie said, “You’d be surprised. You can wear them any where, from work to date night to a wedding and knocking around town. But you’ll want to change them up depending on the occasion.”

Miron Crosby’s data proves that point. Some 47% of sales are generated from repeat customers.

Kicking Up Their Heels

Marilyn Monroe famously said, “Give a girl the right shoes, and she can conquer the world.” Boots are even more empowering and with the right pair of cowboy boots, she’s ready to take on the universe, just ask English-actress Kelly Reilly, who plays Beth Dutton in the Yellowstone series.

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Beth is truly a kiss-@ss character and how better to do that than in a pair of cowboy boots. And what professional woman doesn’t want a bit of Beth to rub off on her? I don’t mean the conniving, vengeful, brawling Beth, but to have some of her fearless strength and take-no-prisoners attitude.

That’s what Lizzie channeled in her Goldman Sachs days when she made cowboy boots part of her work uniform. Now she and her sister Sarah are giving women the chance to feel that same cowboy-boot power through Miron Crosby.



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Cal Pulls Young Linebacker From Texas A&M Out of the Portal

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Cal Pulls Young Linebacker From Texas A&M Out of the Portal


Tristan Jernigan, a Texas A&M sophomore linebacker who was a four-star prospect in high school, has signed with Cal out of the transfer portal.

Jernigan comes to Berkeley with three years of eligibility after seeing action in just two games this season. He played against Notre Dame without any stats and had three tackles, including one tackle for loss, against Samford.

He is the second members of the Aggies’ squad to join the Bears, following defensive end Solomon Williams, who signed last Sunday.

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The 6-foot-1, 230-pounder from Tupelo, Miss., also drew interest from Tennessee, Memphis, Louisville, Ole Miss, Arizona State, Baylor and San Diego State.

Jernigan played eight games as a true freshman in 2024, primarily on special teams. He had 11 tackles, including five against McNeese State, and was named the team’s defensive scout team player of the year.

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At Tupelo High School, Jernigan had 177 tackles with 11.5 sacks his final two seasons. Those teams compiled a  two-year record of 22-4 with a Class 6A state semifinal appearance as a junior in 2022.

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He was rated by 247 Sports as the No. 28 linebacker prospect in the class and the No. 9 recruit in the state of Mississippi.

He is not related to former Cal linebacker Myles Jernigan, who was from Grand Prairie, Texas, and spent five years in Berkeley through the 2023 season.

Follow Jeff Faraudo on Twitter, Facebook and Bluesky

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American Airlines to start serving Texas BBQ on select flights

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American Airlines to start serving Texas BBQ on select flights


Starting in February, some American Airlines passengers will have the option of eating authentic Texas barbecue as their in-flight meal.

The airline said they’ll be partnering with Pecan Lodge restaurant to serve Texas barbecue on board.

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American Airlines to serve Texas BBQ

The meals will be available to first-class passengers on flights from DFW International Airport to LaGuardia Airport and John F. Kennedy International Airport.

The meals will be available for preorder starting on Jan. 11 through aa.com or American’s mobile app.

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What they’re saying:

“As we celebrate American’s centennial anniversary in 2026, we’re looking forward to delighting our customers in new ways that honor unique regional tastes, beginning right here in our home state through one of the most beloved barbecue restaurants in Texas,” said Rhonda Crawford, American’s SVP of Customer Experience Design and Strategy. “Our customers deserve nothing but the best, and Pecan Lodge is certainly that.”

Pecan Lodge meals

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February offering: Pecan Lodge barbecue platter

Smoked brisket and smoked sausage, paired with creamy mac and cheese, crisp coleslaw and a side of pickles, onions and barbecue sauce

March offering: Smoked chopped brisket sandwich

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Chopped brisket on a fresh brioche bun, served with roasted green beans, creamy potato salad and a side of pickles, onions and barbecue sauce

The Source: Information in this article comes from American Airlines. 

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John Cornyn makes campaign stop at Texas-Mexico border

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John Cornyn makes campaign stop at Texas-Mexico border

HIDALGO — During a visit to the border Friday, U.S. Sen. John Cornyn said changes in immigration laws should wait until the border is completely secure, a contrast from Republican lawmakers who are willing to explore legal status for immigrant workers to address labor shortages prompted by enforcement efforts at work sites.

Cornyn was part of a group of Republican U.S. senators and Senate hopefuls who flocked to the Rio Grande Valley to praise President Donald Trump’s border policies as they attempt to promote their achievements and shape political narratives ahead of November’s midterm elections.

Aggressive enforcement by U.S. Immigration and Customs Enforcement has prompted some unauthorized workers to stay clear of job sites, leading to labor shortages in construction and restaurants. The Valley has been among the areas hardest hit by the worker shortage, prompting a group of local builders to call for solutions to economic struggles in their industry.

U.S. Rep. Monica De La Cruz, an Edinburg Republican, met with the group and expressed support for a visa program for construction workers, akin to the H-2A visa program that allows foreign nationals to work in the agriculture sector.

Cornyn, though, said it was too early to consider such an option.

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“The first thing we need to do is secure the border,” Coryn said during a news conference along the border in the city of Hidalgo. “There is no way that the American people, and certainly my constituents in Texas, would allow us to take another stab at reforming our immigration laws until we’ve got the border secure.”

After securing the border, he said, the next step would be to remove people who “never should have been here in the first place.” Only after that had been accomplished, Cornyn said, should lawmakers delve into changing immigration laws.

Much of Trump’s border policy has been set by executive action. The Republican Congress passed $170 billion in funding for immigration and border enforcement through 2029, making ICE the best-funded law enforcement agency in the country and giving the agency unprecedented recruitment, enforcement, deportation and detention powers. But the effort did not codify many of Trump’s changes to border practices.

Senate Majority Leader John Thune, who stood beside Cornyn during Friday’s news conference, said he was open to legislation that would address the need for qualified workers but also said the first priority was to secure the border.

“I think we can work in a constructive way on how we come up with a mechanism whereby people who come to this country legally can contribute and be members of our work force,” said Thune, R-South Dakota.

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ICE activity at construction sites has intimidated workers — those unauthorized to live in the U.S. and those with legal authorization — from accepting work, builders say. This labor shortage has prompted construction delays that economists suggest will drive up housing costs.

Absent a change in immigration laws, Cornyn suggested job sectors would benefit from cuts to assistance like the Supplemental Nutrition Assistance Program and Medicaid, saying it would encourage people to work.

“If you are an able-bodied young adult, you can’t qualify for food stamps, you can’t qualify for welfare benefits like Medicaid and the like, in order to encourage more people to get off the couch,” Cornyn said. “That’s good for them, good for their families, good for their communities.”

For Cornyn, who is locked in an expensive primary race with Attorney General Ken Paxton and U.S. Rep. Wesley Hunt of Houston, the news conference was also an opportunity to tout a major provision from Republicans’ 2025 mega-bill — reimbursement for Operation Lone Star.

Cornyn publicly stated during spring negotiations that his vote in support of the package was contingent on reimbursing Texas for Gov. Greg Abbott’s border security initiative. Ultimately, the One Big Beautiful Bill Act, passed in July with support from nearly all Republicans and no Democrats, included $13.5 billion in two funds to reimburse states for border security spending.

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Abbott had requested $11.1 billion, and the vast majority of the bill’s money is expected to go to Texas. But six months after the bill’s passage, the Trump administration has yet to allocate funding. State Republicans, led by Cornyn, U.S. Sen. Ted Cruz and U.S. Rep. August Pfluger, sent a December letter asking the departments of Homeland Security and Justice to prioritize Texas in the disbursement.

“That money will now soon be flowing into the coffers of the state of Texas, to the tune of roughly $11 billion, to do justice — which is to reimburse Texas taxpayers for stepping up and filling the gap when the federal government simply refused to do so,” Cornyn said Friday. “That would not have happened without the leadership of the majority leader and the whip and the direction of the president of the United States, to whom I am very grateful.”

The Cornyn campaign and allied groups have spent more than $40 million in advertising, helping to close Paxton’s initial polling lead. Polls have shown no candidate close to the 50% threshold needed to avoid a runoff in the March 3 primary.

Cornyn has the backing of Thune and OneNation, a group aligned with the Senate Republican leader that organized Friday’s border trip after spending millions in pro-Cornyn advertising.

Thune on Friday praised Cornyn, whom he beat out to become majority leader in 2024.

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“He has been such an advocate through the years on the issue of border security — foremost expert on it,” Thune said. “Most of us, what we know about the border, we know from him.”

Part of Cornyn’s campaign strategy has been to emphasize his support for Trump in ads and on social media. Thune, Cornyn, other Republican senators and Senate hopeful Michael Whatley, former chair of the Republican National Committee from North Carolina, praised Trump’s border actions, with Cornyn expressing his gratitude for Trump’s leadership in getting the One Big Beautiful Bill passed and for his Border Patrol leadership appointments.

The president’s endorsement — or lack of, thus far — has factored heavily into the state’s Senate primary. It is one of a handful of Republican contests for Senate where Trump has yet to put his thumb on the scale, and the president has said that he likes both Cornyn and Paxton.

Cornyn and Thune have appealed to Trump for his endorsement.

The border trip was also an opportunity for Cornyn’s opponents to press their cases.

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Paxton preemptively criticized Cornyn’s visit in a Thursday statement that noted the senator said a border wall “makes no sense” in a February 2017 speech in Weslaco, among other instances of wall skepticism in early 2017. At the time, Cornyn said technology and personnel are more effective than physical barriers in some areas. On Friday, Cornyn praised the border wall and its outfitting with cameras, sensors and other technology.

“His 40-plus year career has been spent fighting for amnesty for illegals, cutting deals with Democrats, trying to stop President Trump, and standing in the way of building the wall,” Paxton said in the statement. “Texans aren’t going to forget how Cornyn’s betrayed our country, and no last minute trip to the border to try and act tough is going to change that.”

Hunt posted an ad on X criticizing Cornyn’s previous apprehension for a border wall.

“Now that Trump’s secured our border, John Cornyn wants to take the credit for the wall he tried to block,” the ad said.

Reporting in the Rio Grande Valley is supported in part by the Methodist Healthcare Ministries of South Texas, Inc.

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Disclosure: Methodist Healthcare Ministries of South Texas, Inc. has been a financial supporter of The Texas Tribune, a nonprofit, nonpartisan news organization that is funded in part by donations from members, foundations and corporate sponsors. Financial supporters play no role in the Tribune’s journalism. Find a complete list of them here.



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