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How Texas Tech GM James Blanchard went from message boards to building a big-budget roster

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How Texas Tech GM James Blanchard went from message boards to building a big-budget roster


Editor’s note: This article is part of our GM Spotlight series, introducing readers to general managers who occupy a relatively new and increasingly important job for college football teams.

A decade ago, James Blanchard was posting on college football message boards to get high school recruits noticed by Texas programs. Now he’s the general manager of a top-10 Texas Tech team gunning to win its first Big 12 championship and make the College Football Playoff.

Blanchard, the architect of the “open checkbook” transfer portal class that cost eight figures as part of a $25 million overall roster budget, has become one of the most prominent GMs in the sport. The journey took a relentless drive, a lot of sacrifice and a little bit of luck.

In the mid-2010s, he was cutting highlight tapes and promoting Southeast Texas recruits to help them earn scholarships. He developed enough of a reputation in fan forums and social media that when Matt Rhule arrived at Baylor, some fans on Twitter suggested to him that he add Blanchard to his staff.

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Rhule and then-Baylor director of player personnel Evan Cooper noticed and initiated a relationship with Blanchard. They liked the players he sent them. One day when Rhule was in Beaumont to see a recruit, he invited Blanchard to lunch and offered him a job in the scouting department.

“It was a dream come true,” Blanchard said.

The problem? Blanchard had just bought a home for his wife and kids, and the Baylor job would pay him $50,000 less than what he was making outside of football.

Determined to chase a dream, Blanchard gambled and took it anyway. He sent most of the money back home to his family and spent some nights in Waco sleeping in his Chrysler 300 or on the couch in Baylor defensive line coach Frank Okam’s office.

The initial payoff came three years later when Rhule took a job with the Carolina Panthers and hired Blanchard as a pro scout. But Blanchard was lured back to Baylor after a season when Dave Aranda doubled his salary. Throughout his time at Baylor, Blanchard connected with Joey McGuire, then an assistant coach with the Bears. They saw eye-to-eye on player evaluations. When McGuire landed the Texas Tech job in November 2021, Blanchard was his first hire, landing in Lubbock with McGuire on mega booster Cody Campbell’s jet.

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McGuire promised Blanchard full control of personnel, which was unconventional in college football. Texas Tech turned in consecutive top-30 recruiting classes for the first time in a decade. This offseason, with the help of massive resources spearheaded by Campbell, signed a transfer class that has the No. 6 Red Raiders in the thick of the conference and Playoff race.

Of his path, Blanchard said “It’s a ’30 for 30′ movie.”

Note: This interview has been edited for length and clarity.

You’ve spoken often about the influence Matt Rhule and Evan Cooper had on you at Baylor in shaping your personnel philosophy. What about them made the biggest impression on you?

Just the structure of everything. Matt Rhule was one of the first ones (to have a GM) … Coop didn’t have the title of general manager, but Coop was like our general manager. The position coaches and coordinators had say on who would come in the building, who we would offer and who we would take commitments from, but Coop had the final say so outside of coach Rhule. If Coop told coach Rhule, ‘We need to take this guy, I know what everybody else is saying, but trust me, dawg, take him,’ then the guy was coming to Baylor.

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What was your NFL experience like in Carolina with Rhule?

I would do scouting reports on the other teams we played, our potential free agent targets, scout our own roster, then would assist with setting up the draft board. It was like a master’s degree crash course in how to build teams. Learned from two great guys there, Marty Hurney (then the Panthers’ GM) and Pat Stewart (then the Panthers’ director of player personnel).

They just taught me how to have a more refined eye, how to be more detailed in describing what I was talking about, what to look for at a higher level and then just roster configuration. Marty was gracious enough to always have an open-door policy. My office was right next to our salary cap guy, Samir (Suleiman), and he would let me just sit in and listen to things. And at the time, I’m just listening to him because I’m thinking I want to be an NFL GM. Had no idea that knowing and listening to some of those conversations would help me thrive as a college football GM.

What do you look for in the portal that applies what you learned from the NFL?

The big thing is production over potential and body types. Movement skills, body types and do they fit into your scheme? There’s a lot of good players out there, but some of these guys don’t fit into people’s schemes. At some point, you’re just collecting players and it’s like, you have no idea how this guy’s going to fit into your building.

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After returning to Baylor, you went with Joey McGuire to Texas Tech. What made you ultimately decide to go with him?

Joey is just a great human, first and foremost — him and (his wife) Debbie, the things they do and how they treat people. When I first got to Baylor and took a big pay cut, that December, I didn’t have enough money to get everything (for my wife and kids) for Christmas. And I was really stressed out about it, the lifestyle change, that I had put my wife in this situation while I chased this crazy dream. She was still in college, so I’m trying to pay for her college and the mortgage while dealing with this $50,000 pay cut.

And I don’t know how, but Joey McGuire (found out) and comes into my office one day and says, “Hey, here’s some money for Christmas,” and he handed me an envelope with like two grand in it. And I’m like, “Hey, coach, I can’t pay you back because I’m broke as s— right now.”  And he said, “You ain’t gotta pay me back. One day you’re gonna be on your feet and just make sure you take care of somebody else.” That two grand is how I paid for my kid’s Christmas that year. And that meant the world to me.

So whenever he got to calling me and texting me that (the Texas Tech job) might be a reality, “I need you to come with me,” shoot, it was a no-brainer.

When you got to Texas Tech, you guys went heavy on measurables and track times in recruiting your first few classes. Is that still the case?

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100 percent.

Are you still as aggressive with early scholarship offers as you were then? 

No, we’ve slowed down a little bit. Junior and senior evaluations are way more important now that you’re allocating big money to some of these young men. This might be the slowest I’ve ever been (to offer). Going forward, we might take smaller high school classes, so we’ll see.

What prompted the shift to heavily utilizing the transfer portal?

Just doing research and seeing how effective it is. In 2023, Florida State and (GM Darrick Yray) were one of the first ones to crack the code in the portal. That portal class they put together (was impressive). … Then in 2024, Colorado did it at a high level. Deion (Sanders) went and got some real ballplayers to put around Shedeur and they went from four wins to nine wins. Ohio State, one of the meccas, they went out and signed 10-12 NFL-caliber guys (in the portal) and had a great College Football Playoff run.

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After looking at that, I said, “OK, if we do this in the portal the right way, we can dominate the Big 12.” Because I feel like a lot of people were still iffy about (using the portal that way). And with the help of (director of player personnel) Brian Nance, (scouting director) Sean Kenney and (assistant scouting director) Wesley Harwell, we were able to put it on display in a big way.

Texas Tech is 10-1 and in good position for a Big 12 title run and College Football Playoff berth. Safe to say that there aren’t any regrets about it?

None. We should have done more.

Everyone’s so competitive in this space and most schools don’t want to say what their roster budget is or how much they paid a guy. Why have you guys been comfortable being so open about what you were doing?

I think because we saw early, once all those guys got on campus, that we hit not only on the player, but the person. Hitting on both was so critically important to us. … And it was apparent to everybody that, “Oh s—, this is about to be really good.” Coach McGuire, Cody Campbell and everybody felt comfortable. I think deep down inside, everybody knew how good we could be.

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What do you say to people who say, “Oh they spent $7 million on the defensive line” or “They spent too much on their portal class?”

I would say that we have the best D-line in college football. … I think all these teams out here, they spend tons of money year-in, year-out on high school recruiting classes and that’s fine. But I think we’ve shown the world a little bit that we did it better than everybody in the portal historically. I think people are going to look back and say, “This is the greatest single portal class in the history of college football.” And we did it at such a high level that, this one portal class, probably outweighs — at every school except maybe two or three — five years of high school recruiting that they did. And it took us less time and less money than it took over those five years.

Stanford transfer David Bailey leads the FBS in sacks. (Michael C. Johnson / Imagn Images)

So where do you go from here? Because I would imagine other schools may try to replicate your strategy.

I just think we’re better right now. People will try to replicate it, but you’ve got to be all-in. Our coaching staff is all-in. If I go to (defensive coordinator) Shiel Wood and I say “We’ve got to get this Lee Hunter guy, I’m telling you to trust me on it,” he’s going to trust me. Just like I’m going to trust him if he (feels strongly). The synergy in the building with the culture, the players, the coaches, Joey McGuire has it running on all cylinders.

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How much will a baseline championship roster cost in the next year or two?

About $20-$30 million. And that’s dictated by how close you are to blue blood status and recent success. The further away you are, the higher your number has to be. Now that Texas Tech is winning, a guy that we might be able to get for $600,000, if you’re a program that hasn’t won at a high level, you might have to pay $800,000 to get that guy. What do you have to pay somebody to go to an unproven concept?

How much of that hinges upon programs’ ability to operate beyond the revenue-sharing cap?

If you don’t have legit NIL opportunities going on, then your program is going to fall behind. You’ve got to have the NIL opportunities to compete at the top. Now if that’s not your goal, then don’t worry about it. But if your goal is to compete with the top echelon, to be one of the top 10 programs in the country, then yeah, you’re going to have to have those third party NIL deals. It’s non-negotiable.

Does Texas Tech intend to remain a market leader in what it takes to acquire talent?

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I believe so. I don’t think we’re going anywhere anytime soon. I think we are going to be aggressive and innovative. I wouldn’t count Red Raider nation out.

Can Texas Tech win a national championship in the next five years?

One thousand percent. We’ve got a shot to win it this year. If we don’t, the proof of concept is there. Over the next five years, I think you’re going to see Texas Tech fight, scratch and claw like hell to kick that door in. I wouldn’t bet against this community, this university, this administration, this coaching staff, our donors and board of regents. This isn’t a one-hit wonder. We’re about to go on a run, and this is Year 1 of it.

The GM Spotlight series is part of a partnership with T. Rowe Price. The Athletic maintains full editorial independence. Partners have no control over or input into the reporting or editing process and do not review stories before publication.



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Texas GOP Sen. Cornyn tries to hold his seat for a 5th term while Democrats Crockett, Talarico face off

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Texas GOP Sen. Cornyn tries to hold his seat for a 5th term while Democrats Crockett, Talarico face off


DALLAS (AP) — Texas Republican Sen. John Cornyn is trying to hold on for a fifth term in Tuesday’s GOP primary, while Democrats will choose whether to send Rep. Jasmine Crockett or state Rep. James Talarico to a November general election where the party once again hopes it has a chance.

Texas is one of three states kicking off this year’s midterm elections, a slate of primaries that come as the U.S. and Israel are at war with Iran. The war, which began over the weekend, has killed at least six U.S. service members, spiraled into a regional confrontation as Iran retaliated and sent oil and natural gas prices soaring. President Donald Trump, who campaigned on an isolationist “America First” agenda and went to war without authorization from Congress, faces mounting questions over its rationale and an exit strategy.

Tuesday also is the final day of voting in North Carolina and Arkansas in primaries that mark the start of the 2026 midterms, as Democrats look to break the GOP’s hold on Washington and derail Trump.

Cornyn faces a challenge from MAGA favorite Ken Paxton, the state’s attorney general, and Rep. Wesley Hunt in a contest that’s expected to advance to a May runoff between the top two vote-getters. The three Republicans have campaigned on their ties to Trump, who has not endorsed in the race.

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Crockett and Talarico each argue that they are the stronger general election candidate in a state that backed Trump by almost 14 percentage points in 2024 and where a Democrat hasn’t won a statewide race in over 30 years.

Voters also are choosing House candidates using new congressional district boundaries that GOP lawmakers — urged on by Trump — redrew to help elect more Republicans.

Cornyn fights to hold seat, Crockett and Talarico race for Democrats

Cornyn hopes to avoid becoming the first Republican senator in Texas history not to be renominated.

His cool relationship with Trump is part of why Cornyn is vulnerable. He and allied groups have spent $64 million in television advertising alone since July to try stabilize his support.

Paxton began campaigning in earnest only last month but has made national headlines for filing lawsuits against Democratic initiatives. He has remained popular in Texas despite a 2023 impeachment trial on corruption charges, of which he was acquitted, and accusations of marital infidelity by his wife.

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Senate GOP leaders, who are backing Cornyn, worry that Paxton’s liabilities would require the party to spend substantially to defend the seat if he is the nominee — money that could be better used elsewhere.

READ MORE: Lawsuit by Trump ally Paxton asserts unproven claim of autism risk from acetaminophen

Paxton has run ads touting his support from Turning Point USA, the group founded by the late conservative activist Charlie Kirk, as well as Kirk’s praise for Paxton before he was assassinated in September.

Hunt’s entry into the race in October made it trickier for any primary candidate to win at least 50%, the threshold needed to avoid a May 26 runoff.

All three Republicans have run ads boasting of their coziness with Trump.

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On the Democratic side, the party’s first major contest of 2026 offers a choice between stylistic opposites as it hungers for its first Senate win in Texas since 1988.

Talarico, a seminarian who often references the Bible, has held rallies across the state including in heavily Republican areas. Crockett, who has built a national profile for zinger attacks on Republicans, has focused on turning out Black voters in the Dallas and Houston areas.

Talarico had outspent Crockett on television advertising by more than four to one as of late February. He got a burst of attention last month from CBS’ decision not to air his interview with late-night host Stephen Colbert. Colbert said the network pulled the interview for fear of running afoul of Trump’s FCC. Talarico’s campaign announced it raised $2.5 million in the 24 hours after the interview — which was streamed online — was pulled from TV.

Key House primaries

Texas Republicans’ unusual, mid-decade redistricting was aimed at helping Trump’s party pick up five Democratic-held seats in an effort to avoid losing control of the House. It set up some intraparty conflicts between Democratic incumbents, and what are expected to be some of November’s most competitive races.

In the 34th District, former Rep. Mayra Flores is attempting a comeback. Flores made history in a 2022 special election as the first Republican to win in the Rio Grande Valley in 150 years, but she lost her bid for a full term later that year. She faces Eric Flores, a lawyer endorsed by Trump, for the nomination to run against Democratic Rep. Vicente Gonzalez.

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In the 23rd District, Rep. Tony Gonzales is considered vulnerable after fellow Republicans called on him to resign over an affair with a staffer who killed herself. He is being challenged by gun manufacturer and YouTube influencer Brandon Herrera, who calls himself “the AK guy.” The district includes Uvalde, site of a deadly 2022 shooting at Robb Elementary School.

Republican Rep. Dan Crenshaw is challenged in the 2nd District by GOP state Rep. Steve Toth, who was endorsed by Sen. Ted Cruz.

Former Major League Baseball star Mark Teixeira is running in District 21, in southwest Texas, for the seat held by Republican Rep. Chip Roy, who is running for state attorney general. Teixeira, a Republican, played for four MLB teams, including the Texas Rangers and the New York Yankees when they won the 2009 World Series.

Democrat Bobby Pulido, a Latin Grammy winner, is running in South Texas’ 15th District against physician Ada Cuellar. The nominee will face two-term Republican Rep. Monica De La Cruz.

In the 33rd District, Democratic Rep. Julie Johnson faces former Rep. Colin Allred, a former NFL linebacker and 2024 Senate nominee. Johnson, a first-term congresswoman, is seen as vulnerable partly because Allred previously represented part of the district, which weaves through the Dallas and Fort Worth areas. He also retains a national fundraising network from his Senate campaign.

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And Democratic Rep. Al Green also is fighting to stay in office after his Houston-based 9th District was drawn to be lean Republican. Green, 78, is now running in a newly drawn 18th District against Democratic Rep. Christian Menefee, 37, who won a January special election for the current 18th District. The new one includes two-thirds of Green’s old district.

Abbott and Hinojosa seem bound to face off for governor, while Roy seeks Paxton’s office

Republican Gov. Greg Abbott is running for reelection and faces a likely matchup with Democratic state Rep. Gina Hinojosa.

Four-term U.S. Rep. Chip Roy is seeking the GOP nomination for state attorney general, with Paxton running for Senate. Roy has been a prominent member of the conservative Freedom Caucus.

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North Texas voters flood polls early, boosting turnout in both parties

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North Texas voters flood polls early, boosting turnout in both parties


North Texans showed up in greater numbers for early voting in the 2026 midterm primary compared to recent election cycles, with the number of early voters surging across the region’s four largest counties: Dallas, Tarrant, Collin and Denton.

A look at voter turnout from 2018, 2022 and 2026 showed the same pattern each time: more people are taking part, and both parties are seeing increases in turnout.

Data showed that Democrats are making noticeable progress in counties that have traditionally leaned Republican. At the same time, voter registration has grown significantly, giving both sides a larger pool of potential voters.

Data from the Texas Secretary of State were used to compile Election Day totals for 2018 and 2022. For the remaining dates, Early Voting totals were derived from the county websites themselves, including Dallas, Tarrant, Collin, and Denton.

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What do the numbers show?

The bigger picture

Across all four counties, the numbers point to a clear trend: voter participation is growing on both sides of the political divide. Early voting is especially strong in 2026, driven by population growth, competitive primaries and heightened political interest.

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Although Republicans still dominate turnout in Collin and Denton, Democrats’ early‑voting surges, including taking the lead in Tarrant, suggest that the region’s electoral map continues to evolve.

The full impact will come into focus once Election Day results are final, but for now, 2026 is shaping up to be the most energized North Texas primary in at least a decade.

Primary turnout surges as 2.8 million vote early statewide

Ahead of Election Day on Tuesday, Texas is already seeing what voter data experts are calling a historic primary turnout.

During the 10 days of early voting, roughly 2.8 million people have voted so far in either the Republican or Democratic primary. More people have cast ballots than in any other recent midterm primary, and voter data experts say they expect about the same number of people to show up on Election Day.

The surge appears to be tied, in part, to a highly competitive Democratic primary that voter data analysts say is too close to call based on early vote numbers alone.

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Garrett Herrin, CEO of Votehub, said the contest remains exceptionally tight.

“I’m not telling you anything you don’t know, right? But the race is razor thin,” Herrin said.

Herrin said early vote patterns do not show one side dominating geographically, making the outcome difficult to predict.

“There isn’t any sort of dramatic geographic imbalance that clearly signals that one side is running away with it. Instead, turnout looks broad and competitive, and that’s what makes it difficult to call based on early vote data alone,” Herrin said.

County-by-county data compiled by Ryan Data suggested the jump in turnout is not being driven mainly by first-time voters. Instead, analysts said it is coming from voters who typically only participate in November elections but now want a say in the primary.

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The data shows 13% of GOP primary voters have only voted in November elections. On the Democratic side, that share is much higher — 28% of early voters in the Democratic primary have only voted in November elections.

Derek Ryan, who compiled the data, said that shift is the defining feature of the race so far.

“Now they’ve decided that, ‘Hey, there’s a contested Senate race in the Democratic primary. Maybe now is the time for me to make my voice heard in that race,’” said Ryan.

Ryan’s data also suggests the age breakdown of early voters has not changed much this year. Just 17% of Republican primary voters are under 50. The Democratic primary electorate is younger, with 41% of early voters so far under the age of 50.

This story was originally reported for broadcast by NBC DFW. AI tools helped convert the story into a digital article, and an NBC DFW journalist edited it again before publication.

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Texas Tech student identified as victim in Austin bar shooting

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Texas Tech student identified as victim in Austin bar shooting


One of the two victims in the Austin bar shooting early Sunday has been identified as a Texas Tech University student, according to social media posts from his siblings and from a local politician.

Ryder Harrington, 19, was killed in the shooting that unfolded just outside of a popular beer garden in downtown Austin that also left 14 others injured. The suspect, who was fatally shot by officers, had a history of mental illness, sources familiar with the investigation told NBC News.

“Ryder was the best mix of all the Harrington crew,” his brother, Reed Harrington, wrote on Facebook in a post confirming his death. He said the entire family appreciates the condolences they have received.

Authorities have not yet publicly identified the other victims and are still working to determine a motive in the shooting, including whether it was an act of terrorism. The Austin Police Department is set to have a press conference this afternoon.

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Ryder Harrington.@reed.harrington via Instagram

“It is unfair, to say the least, that my little brother was only given 19 years on this earth,” Reed Harrington wrote. “Watching the man he had become, and seeing all the lives he touched, leaves me certain that this world was robbed of a great future.”

The brother added, “I don’t think life will ever feel normal again. I have no idea what I’m supposed to do, but I know you will always be there to guide me and be my mentor.”

Harrington’s sister, Reagan Harrington, called him her “best friend” in an Instagram post memorializing him, adding, “I can’t believe you aren’t with me right now.”

“Nothing would be enough to express how special you are to me,” Reagan Harrington wrote. “I’m not sure how we’re meant to work through this — all I can think about is seeing you again.”

Ryan Harrington, the fourth of the siblings, also posted about Harrington’s death on Instagram.

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“I’m gonna miss my brother,” Ryan Harrington wrote.

Harrington’s death was also confirmed by his fraternity, Beta Theta Pi. According to the chapter’s Instagram post, Harrington was a part of the Fall 2024 pledge class.

“From the moment he joined our brotherhood, he brought a light that was impossible to ignore,” the Beta Theta Pi post read. “Ryder had a rare ability to truly enjoy life to make people laugh, to make moments feel bigger, and to make ordinary days unforgettable.”

Beta Theta Pi will be hosting a candlelight vigil to honor their brother on Monday at 8 p.m., the post said. The chapter also started a GoFundMe to support Harrington’s family.

Speaker of the Texas state House Dustin Burrows posted about Harrington’s passing on X and said that the teen is the brother-in-law of one of his team members.

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“From all accounts, Ryder was exactly the kind of young man who made a difference without even trying — full of life, loyal to his friends, proud to be a Red Raider and a Texan, and someone who showed up for the people around him,” Burrows wrote.

He added that he is praying for the Harrington family and “everyone who loved Ryder — the number appears to be countless.”

Two killed in early Sunday shooting

Harrington was one of two victims killed in the shooting that broke out early Sunday morning outside of Buford’s, a popular beer garden in downtown Austin. The other victim has not yet been identified.

Of the 14 injured, three were taken to the hospital in critical condition, said Robert Luckritz, chief of the county’s emergency medical services. Their conditions were not immediately available as of Monday.

The shooter has been identified as 53-year-old Ndiaga Diagne. Officers shot and killed him shortly after the attack, police said.

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Diagne was a Senegalese national and a naturalized U.S. citizen living in Pflugerville, Texas, four law enforcement officials told NBC News. At the time of the shooting, he wore a sweatshirt that said “Property of Allah,” and a shirt underneath bearing an Iranian-flag theme.

Diagne appeared to have acted alone and had no ties to the state, according to sources who emphasized that the investigation is in its preliminary stages.

A Homeland Security official told NBC News that Diagne first entered the U.S. on March 13, 2000, on a B-2 tourist visa. He became a lawful permanent resident in 2006 based on marriage to a U.S. citizen and a naturalized citizen in 2013, the official said. He was arrested in 2022 in Texas for a collision with vehicle damage, the official said.

On Sunday, Alex Doran, a special agent with the San Antonio FBI field office, said, “There were indicators that on the subject and in his vehicle that indicate potential nexus to terrorism,” but noted that it is “still too early to make a determination on that.”

Austin Police Chief Lisa Davis said at a news conference Sunday that Diagne may have circled Buford’s in his car before rolling his window down, striking patrons on the bar’s front patio using a pistol.

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He then parked the car, got out holding a rifle, and shot people who were walking by, Davis said. Officers encountered the man along West Sixth Street, which is when they shot him.

Buford’s is 2 miles from the heart of the University of Texas at Austin campus and less than a mile from the Texas Capitol Building.

Other Texas officials offered their prayers and condolences for the victims, including Gov. Greg Abbott, who warned anyone who “thinks about using the current conflict in the Middle East to threaten Texans.”

He appeared to be talking about the joint military operations of the U.S. and Israeli governments against Iran, which killed the country’s supreme leader, Ayatollah Ali Khamenei.





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