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How Texas Tech GM James Blanchard went from message boards to building a big-budget roster

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How Texas Tech GM James Blanchard went from message boards to building a big-budget roster


Editor’s note: This article is part of our GM Spotlight series, introducing readers to general managers who occupy a relatively new and increasingly important job for college football teams.

A decade ago, James Blanchard was posting on college football message boards to get high school recruits noticed by Texas programs. Now he’s the general manager of a top-10 Texas Tech team gunning to win its first Big 12 championship and make the College Football Playoff.

Blanchard, the architect of the “open checkbook” transfer portal class that cost eight figures as part of a $25 million overall roster budget, has become one of the most prominent GMs in the sport. The journey took a relentless drive, a lot of sacrifice and a little bit of luck.

In the mid-2010s, he was cutting highlight tapes and promoting Southeast Texas recruits to help them earn scholarships. He developed enough of a reputation in fan forums and social media that when Matt Rhule arrived at Baylor, some fans on Twitter suggested to him that he add Blanchard to his staff.

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Rhule and then-Baylor director of player personnel Evan Cooper noticed and initiated a relationship with Blanchard. They liked the players he sent them. One day when Rhule was in Beaumont to see a recruit, he invited Blanchard to lunch and offered him a job in the scouting department.

“It was a dream come true,” Blanchard said.

The problem? Blanchard had just bought a home for his wife and kids, and the Baylor job would pay him $50,000 less than what he was making outside of football.

Determined to chase a dream, Blanchard gambled and took it anyway. He sent most of the money back home to his family and spent some nights in Waco sleeping in his Chrysler 300 or on the couch in Baylor defensive line coach Frank Okam’s office.

The initial payoff came three years later when Rhule took a job with the Carolina Panthers and hired Blanchard as a pro scout. But Blanchard was lured back to Baylor after a season when Dave Aranda doubled his salary. Throughout his time at Baylor, Blanchard connected with Joey McGuire, then an assistant coach with the Bears. They saw eye-to-eye on player evaluations. When McGuire landed the Texas Tech job in November 2021, Blanchard was his first hire, landing in Lubbock with McGuire on mega booster Cody Campbell’s jet.

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McGuire promised Blanchard full control of personnel, which was unconventional in college football. Texas Tech turned in consecutive top-30 recruiting classes for the first time in a decade. This offseason, with the help of massive resources spearheaded by Campbell, signed a transfer class that has the No. 6 Red Raiders in the thick of the conference and Playoff race.

Of his path, Blanchard said “It’s a ’30 for 30′ movie.”

Note: This interview has been edited for length and clarity.

You’ve spoken often about the influence Matt Rhule and Evan Cooper had on you at Baylor in shaping your personnel philosophy. What about them made the biggest impression on you?

Just the structure of everything. Matt Rhule was one of the first ones (to have a GM) … Coop didn’t have the title of general manager, but Coop was like our general manager. The position coaches and coordinators had say on who would come in the building, who we would offer and who we would take commitments from, but Coop had the final say so outside of coach Rhule. If Coop told coach Rhule, ‘We need to take this guy, I know what everybody else is saying, but trust me, dawg, take him,’ then the guy was coming to Baylor.

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What was your NFL experience like in Carolina with Rhule?

I would do scouting reports on the other teams we played, our potential free agent targets, scout our own roster, then would assist with setting up the draft board. It was like a master’s degree crash course in how to build teams. Learned from two great guys there, Marty Hurney (then the Panthers’ GM) and Pat Stewart (then the Panthers’ director of player personnel).

They just taught me how to have a more refined eye, how to be more detailed in describing what I was talking about, what to look for at a higher level and then just roster configuration. Marty was gracious enough to always have an open-door policy. My office was right next to our salary cap guy, Samir (Suleiman), and he would let me just sit in and listen to things. And at the time, I’m just listening to him because I’m thinking I want to be an NFL GM. Had no idea that knowing and listening to some of those conversations would help me thrive as a college football GM.

What do you look for in the portal that applies what you learned from the NFL?

The big thing is production over potential and body types. Movement skills, body types and do they fit into your scheme? There’s a lot of good players out there, but some of these guys don’t fit into people’s schemes. At some point, you’re just collecting players and it’s like, you have no idea how this guy’s going to fit into your building.

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After returning to Baylor, you went with Joey McGuire to Texas Tech. What made you ultimately decide to go with him?

Joey is just a great human, first and foremost — him and (his wife) Debbie, the things they do and how they treat people. When I first got to Baylor and took a big pay cut, that December, I didn’t have enough money to get everything (for my wife and kids) for Christmas. And I was really stressed out about it, the lifestyle change, that I had put my wife in this situation while I chased this crazy dream. She was still in college, so I’m trying to pay for her college and the mortgage while dealing with this $50,000 pay cut.

And I don’t know how, but Joey McGuire (found out) and comes into my office one day and says, “Hey, here’s some money for Christmas,” and he handed me an envelope with like two grand in it. And I’m like, “Hey, coach, I can’t pay you back because I’m broke as s— right now.”  And he said, “You ain’t gotta pay me back. One day you’re gonna be on your feet and just make sure you take care of somebody else.” That two grand is how I paid for my kid’s Christmas that year. And that meant the world to me.

So whenever he got to calling me and texting me that (the Texas Tech job) might be a reality, “I need you to come with me,” shoot, it was a no-brainer.

When you got to Texas Tech, you guys went heavy on measurables and track times in recruiting your first few classes. Is that still the case?

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100 percent.

Are you still as aggressive with early scholarship offers as you were then? 

No, we’ve slowed down a little bit. Junior and senior evaluations are way more important now that you’re allocating big money to some of these young men. This might be the slowest I’ve ever been (to offer). Going forward, we might take smaller high school classes, so we’ll see.

What prompted the shift to heavily utilizing the transfer portal?

Just doing research and seeing how effective it is. In 2023, Florida State and (GM Darrick Yray) were one of the first ones to crack the code in the portal. That portal class they put together (was impressive). … Then in 2024, Colorado did it at a high level. Deion (Sanders) went and got some real ballplayers to put around Shedeur and they went from four wins to nine wins. Ohio State, one of the meccas, they went out and signed 10-12 NFL-caliber guys (in the portal) and had a great College Football Playoff run.

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After looking at that, I said, “OK, if we do this in the portal the right way, we can dominate the Big 12.” Because I feel like a lot of people were still iffy about (using the portal that way). And with the help of (director of player personnel) Brian Nance, (scouting director) Sean Kenney and (assistant scouting director) Wesley Harwell, we were able to put it on display in a big way.

Texas Tech is 10-1 and in good position for a Big 12 title run and College Football Playoff berth. Safe to say that there aren’t any regrets about it?

None. We should have done more.

Everyone’s so competitive in this space and most schools don’t want to say what their roster budget is or how much they paid a guy. Why have you guys been comfortable being so open about what you were doing?

I think because we saw early, once all those guys got on campus, that we hit not only on the player, but the person. Hitting on both was so critically important to us. … And it was apparent to everybody that, “Oh s—, this is about to be really good.” Coach McGuire, Cody Campbell and everybody felt comfortable. I think deep down inside, everybody knew how good we could be.

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What do you say to people who say, “Oh they spent $7 million on the defensive line” or “They spent too much on their portal class?”

I would say that we have the best D-line in college football. … I think all these teams out here, they spend tons of money year-in, year-out on high school recruiting classes and that’s fine. But I think we’ve shown the world a little bit that we did it better than everybody in the portal historically. I think people are going to look back and say, “This is the greatest single portal class in the history of college football.” And we did it at such a high level that, this one portal class, probably outweighs — at every school except maybe two or three — five years of high school recruiting that they did. And it took us less time and less money than it took over those five years.

Stanford transfer David Bailey leads the FBS in sacks. (Michael C. Johnson / Imagn Images)

So where do you go from here? Because I would imagine other schools may try to replicate your strategy.

I just think we’re better right now. People will try to replicate it, but you’ve got to be all-in. Our coaching staff is all-in. If I go to (defensive coordinator) Shiel Wood and I say “We’ve got to get this Lee Hunter guy, I’m telling you to trust me on it,” he’s going to trust me. Just like I’m going to trust him if he (feels strongly). The synergy in the building with the culture, the players, the coaches, Joey McGuire has it running on all cylinders.

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How much will a baseline championship roster cost in the next year or two?

About $20-$30 million. And that’s dictated by how close you are to blue blood status and recent success. The further away you are, the higher your number has to be. Now that Texas Tech is winning, a guy that we might be able to get for $600,000, if you’re a program that hasn’t won at a high level, you might have to pay $800,000 to get that guy. What do you have to pay somebody to go to an unproven concept?

How much of that hinges upon programs’ ability to operate beyond the revenue-sharing cap?

If you don’t have legit NIL opportunities going on, then your program is going to fall behind. You’ve got to have the NIL opportunities to compete at the top. Now if that’s not your goal, then don’t worry about it. But if your goal is to compete with the top echelon, to be one of the top 10 programs in the country, then yeah, you’re going to have to have those third party NIL deals. It’s non-negotiable.

Does Texas Tech intend to remain a market leader in what it takes to acquire talent?

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I believe so. I don’t think we’re going anywhere anytime soon. I think we are going to be aggressive and innovative. I wouldn’t count Red Raider nation out.

Can Texas Tech win a national championship in the next five years?

One thousand percent. We’ve got a shot to win it this year. If we don’t, the proof of concept is there. Over the next five years, I think you’re going to see Texas Tech fight, scratch and claw like hell to kick that door in. I wouldn’t bet against this community, this university, this administration, this coaching staff, our donors and board of regents. This isn’t a one-hit wonder. We’re about to go on a run, and this is Year 1 of it.

The GM Spotlight series is part of a partnership with T. Rowe Price. The Athletic maintains full editorial independence. Partners have no control over or input into the reporting or editing process and do not review stories before publication.



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A Judge Issued a Rebuke to the Texas GOP’s Claims About the East Plano Islamic Center

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A Judge Issued a Rebuke to the Texas GOP’s Claims About the East Plano Islamic Center


For more than a year, high-profile Texas Republicans have argued that Muslims are secretly plotting to take over Texas, centering their outrage on the East Plano Islamic Center, a mosque and Muslim community in North Texas known as EPIC. That hysteria resulted in a range of government enforcement actions last year, including a probe by the Texas Funeral Service Commission that barred EPIC from performing funeral rites. Last July EPIC sued the state, alleging Texas had violated its religious freedom. Late Wednesday, a federal judge in the Western District of Texas ruled that the mosque’s lawsuit can proceed despite the state’s attempt to dismiss it. In his ruling, the judge also issued a strong rebuke to claims made by Governor Greg Abbott and other state officials, writing that “no evidence has been presented” that EPIC intends to impose “Sharia law,” Islamic teachings based on the Quran and words of the Prophet Muhammad, on Texans.  

The case stems from last March, when the funeral commission issued a cease and desist order that barred the mosque from performing traditional cleansing, shrouding, and prayer over bodies, on the grounds that EPIC may have been unlawfully conducting such rites without a license. (EPIC denies this allegation.) As Texas Monthly has reported, the agency was pushed to issue the order by some of Abbott’s closest advisers, who had made unsupported claims that EPIC and a proposed housing development it was affiliated with, EPIC City, was building a “no go zone” exclusive to Muslims (it was not).

EPIC sued the funeral commission in July 2025, arguing that the cease and desist order was an unconstitutional prohibition on religious practices. In Islam, preparing bodies for funerals stands as one of the most sacred rites; by the time of EPIC’s lawsuit, according to the petition, at least eleven congregants had been forced to receive rites elsewhere—away from their home mosque. 

EPIC later amended its lawsuit to include former funeral commission chair Kristin Tips after text messages were released showing she had shared anti-Muslim messages and videos as the agency’s investigation unfolded. Among the examples was a graphic Tips had sent to the commission’s then–executive director, Scott Bingaman, that accused Islam of allowing child marriage and pedophilia. After sending it, Tips texted Bingaman a YouTube video with the title: “EPIC CITY TEXAS! Are Muslims planning a TAKEOVER?”

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For nearly a year, the case has been locked in a procedural back-and-forth as Tips and the agency—represented by Attorney General Ken Paxton’s office—have pushed for the court to dismiss the case. Late Wednesday evening, Judge David Alan Ezra, a Ronald Reagan appointee, issued an order denying Tips’s attempt to dismiss the lawsuit. He also rejected Tips’s claim of qualified immunity, which can shield government officials from personal liability in civil cases. That rejection is rare in courts, such as this one, that appeal to the Fifth Circuit, which is one of the most conservative federal appellate courts in the country and is typically welcoming to government defendants. 

In his ruling, Ezra cited the funeral commission’s deviation from historical norm in the EPIC case, as the agency has repeatedly asserted—first in 1987 and again in 2014—that Islamic religious organizations could conduct funeral and burial services without government oversight. The judge also affirmed that the alleged conduct—including the cease and desist order and Tips’s anti-Muslim messages—was seemingly “the result of religious discrimination” that violated EPIC’s clearly established religious rights under the Constitution’s Equal Protection Clause and other laws protecting religious liberty. In a rather remarkable footnote, the judge added that, based on the evidence offered, the court firmly rejected claims “suggesting that EPIC has applied, or intends to apply, ‘Sharia law’ in its practices.”

Though the case will now continue to wind through the courts, the judge’s ruling is a firm rebuke of the anti-Muslim political hysteria fueled by Abbott and his team of advisers. As Texas Monthly reported this month, the governor’s inner circle took an unusually active role in the funeral commission’s regulatory case against EPIC. After being looped into the agency’s pending investigation, which stemmed from an April 2024 complaint levied by a private individual, the governor’s attorneys, including Abbott’s general counsel, Trevor Ezell, edited the boilerplate cease and desist order the commission was ready to issue to make it more severe and punitive. 

The original document, drafted by a funeral commission staffer, included a line warning that noncompliance would result in the agency taking “legal action.” Abbott’s team struck that line and suggested replacing it with a “criminal referral” to the Collin County district attorney—in what amounted to a hijacking of the agency’s usual independent regulatory process. At one point, a close adviser of Abbott even reported to a commission staffer that Abbott had texted him that after the cease and desist order was sent out, the funeral commission was his new favorite agency.

Over the following months, the governor’s advisers, including Ezell and a budget and policy adviser, Alex Aragon, weighed in often on the EPIC probe, requesting regular updates, coordinating public statements, and, at times, directing regulatory action. When the agency investigated other cases—such as a high-profile incident in which a Dallas funeral home allegedly accidentally shipped a stillborn baby to a Louisiana laundry facility—the governor’s team exhibited no similar interest. More than a year after the funeral commission’s cease and desist order, its investigation remains ongoing. No violations have been found. 

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Tips, the agency’s former chair, led the funeral commission until March 12, when, according to an email obtained by Texas Monthly, she “prayerfully” resigned, effective immediately, late in the night. While the circumstances around her departure remain unknown, she had spent months under fire for allegations that she had illegally lobbied for tort reform in her position as chair, which she denies. But in her absence, the governor’s pursuit of EPIC has continued. In March, the funeral commission issued a broad new subpoena to EPIC, seeking every record of funeral services that the mosque has on file. 

After EPIC’s attorneys pushed back, arguing the order was too large in scope, Paxton’s office got involved—issuing a letter that demanded EPIC comply. Meanwhile, Abbott has continued his crusade against the mosque, going on Fox News earlier this week to deride EPIC and what he alleged were “multiple violations” of the law. The governor has touted that a dozen state agencies have investigated EPIC. To date, no criminal charges have been filed against the mosque, and a federal probe into EPIC by the the Department of Justice was dropped with no findings of malfeasance.



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USDA reports screwworm spread in Texas

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USDA reports screwworm spread in Texas


The USDA now confirms 20 cases of the New World screwworm in Texas, with the most recent reported outside Medina County, and four more cases reported Tuesday in Terrell County. Officials are releasing millions of sterile flies to slow the parasite’s spread.



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Why Texas? Explaining ins and outs of NHL exploring team for Houston or Austin

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Why Texas? Explaining ins and outs of NHL exploring team for Houston or Austin


The NHL took the first step toward expansion in Texas earlier this week, agreeing to terms with billionaire Dan Friedkin and his family to explore the feasibility of putting a franchise in Houston or Austin.

Far enough from the Dallas Stars, who relocated from Minnesota in 1993, a new team would not interfere with their territorial rights. And the league has shown no fear of adding one team at a time, so No. 33 does not have to come with No. 34.

“Symmetry I don’t think should necessarily govern expansion,” Commissioner Gary Bettman said Tuesday. “You expand if you think it makes sense and enhances what the league has.”

What is behind the NHL’s interest in Texas

Money is the obvious answer. Bettman said the total investment of the project would be some $3.5 billion, which would include expansion fees paid to established owners along with the cost of building a new arena.

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The Houston Rockets’ arena downtown is publicly owned but controlled by team owner Tilman Fertitta’s Clutch City Sports and Entertainment group. The home of the American Hockey League’s Texas Stars, in the Austin suburb of Cedar Park, has a capacity of 8,000 that is a little over half the size of the NHL’s smallest current rink (Winnipeg).

“I would be surprised if the NHL would be OK with an expansion team that does not have a new arena,” said Brian Mills, an associate professor at the University of Texas who teaches courses on sports economics and strategy. “The revenue potential with the luxury boxes and the way that they set those up and the money that they like to extract from the local cities is way too large to pass up.”

They are also huge markets. Houston at nearly 2.4 million is the fourth-most-populated U.S. city; Austin at just over 1 million is in the top 12.

“Obviously it makes sense if you’re a sports league to have a franchise in the nation’s fifth-largest metro area and one that is growing rapidly,” said Holy Cross professor Victor Matheson, an expert in sports economics. “Houston obviously makes sense in general as a destination for any league.”

Austin is smaller but has doubled its population since the mid-1990s and has seen an infusion of people over the past five years. Only eight of the NHL’s existing markets are bigger.

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“It’s becoming more and more of a tech city, so I wouldn’t be surprised if there’s more hockey fans here than there used to be,” Mills said. “I would imagine there’s some market for the NHL here in Austin, particularly more than when it was a sleepy, small town capital of Texas 30 years ago.”

History of hockey in Houston and Austin

When hockey was picking up in popularity in the 1960s and ‘70s and the NHL went from six teams to 18, the rival World Hockey Association was founded and Houston got a franchise when the one in Dayton, Ohio, failed to get off the ground.

The Aeros’ inaugural season was in 1972-78, and they were best known for “Mr. Hockey” Gordie Howe playing for them along with sons Mark and Marty. They won four Avco World Trophies as WHA champions before folding.

An AHL team using the same name existed in Houston from 1994-2013. The Texas Stars have played in Austin since ’09.

“There’s some interest of hockey,” University of Houston economics professor Steven G. Craig said. “Houston is full of immigrants from around the country and around the world. And Austin is sort of similar in the sense of a pretty heterogeneous population.”

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Pros and cons of a Houston or Austin NHL franchise

Growing the sport in another so-called non-traditional spot is a big benefit. Smashing successes in places like Las Vegas and Tampa, Florida, show what hockey can do across the Sun Belt when strong ownership is involved.

“Southern cities have been doing pretty well now these days in the NHL: the Lightning and the Panthers,” Mills said of the two teams in Florida. “You’ve got some pretty good hockey teams after some pretty miserable failures with some earlier expansion to the South.”

Abandoning the second try in Atlanta (the Thrashers from 2000-11) was more a failure of ownership than the market. The same could be said in Arizona, where a revolving door of owners led to arena miscues and eventually the Coyotes being sold and moved to Salt Lake City in 2024 to become the Utah Mammoth.

A 33rd team also means 20-23 more NHL players and hopefuls in the minors. The changing landscape of hockey development at the junior and college levels has the potential to churn more talent through the pipeline in North America than ever before, along with players coming from Europe.

“You do have a pretty big pool of players,” Matheson said. “I’m not particularly worried about diluting the talent there because I think there’s a lot of skill.”

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What’s next and where the 34th team may be

After this six-month exploratory phase is complete, recent history suggests a season-ticket drive would be one of the subsequent steps. Ticket drives validated interest that led to the Vegas Golden Knights and Seattle Kraken.

The Board of Governors would need to approve moving forward in the process. No vote has yet been held, though the executive committee supported exploring Houston and Austin.

And while the NHL is comfortable with unbalanced Eastern and Western conferences, getting to 34 teams seems inevitable if it goes to 33. Bettman said the board on Tuesday was updated on situations in Atlanta and Arizona, and it would be no surprise if one of those places got another crack at it.

ere’s everything you need to know about one of the most recognizable trophies in North American sports — The Stanley Cup.

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