East Lansing — It’s 6:30 a.m. but the energy is high inside Michigan State football’s practice facility as Max Bullough barks out orders to his group of linebackers who watch him with rapt attention. At 34 years old, the Traverse City native looks as though he could go through these drills himself. He probably wants to.
Now, the former two-time MSU captain Bullough returns to East Lansing. To the same stomping grounds where his grandfather Hank once plodded the sidelines for Duffy Daugherty. Where his father Shane once captained a team for George Perles. Where he and his brothers Riley and Byron each played for Mark Dantonio, including Max’s captaincy of the 2013 team that won a Big Ten championship and earned a ticket to the Rose Bowl.
A Rose Bowl he never got to play in.
With Bullough, it felt like a matter of when, and not if, a homecoming would occur on the sidelines. And with that reunion would come the inevitable question: Why did his career end a game early, suspended from the Rose Bowl his senior season?
“Yeah, you’ve been dying to ask that one,” Bullough said. “Here’s my answer to that one:
“That was 13 years ago, right. So my focus and my energy and my attention is on the 2026 Spartans, and my beautiful wife, Bailey, and my four boys Rocky, Teddy, Banks and Murphy. We’ll leave the past where the past is. It has nothing to do with what we’re doing moving forward, and so let’s talk about the 2026 Spartans.”
Now that that’s out of the way.
As much as Bullough doesn’t want to talk about the past, it’s what his very hire harkens back to. He’s here to help revive a storied program that means so much to him that he has “Spartans” tattooed across both arms. He gets to raise a family where his family has played and coached, and where his grandmother, Lou Ann Bullough, still gets to every Michigan State basketball game she can. What would it mean for his grandfather to know he came back to join the coaching ranks?
“I don’t know how much he would tell me or not. You never got that much out of him that way,” Bullough said. “But I think at the end of the day, I think it would mean a lot.”
The first thing you notice about Bullough is his intensity, especially for Michigan State football. At least that was the case for new head coach Pat Fitzgerald, who had Bullough wrap up the first team meeting of the year for a new group trying to rise above 4-8 mediocrity a year ago.
“I gave him 90 seconds, I think he went 15 minutes,” Fitzgerald said Feb. 4. “Getting to know Max through the evaluation process when I was putting the staff together, you could sense very quickly his pride — beyond the double bicep — for the Spartan football program, the state of Michigan, his time here, and what he wanted to bring back, and that was toughness.”
Bullough’s part in an illustrious past for this program — in four years he went 40-12 and captained the Spartans his junior and senior years, an honor that means a great deal to him — is a major cultural building block for a staff trying to reestablish principles of the era of Dantonio, who is around more often since Fitzgerald got the job. Thankfully it all worked out, Fitzgerald says.
“He’s got a bright future ahead of himself in his career, and we wanted to make sure,” Fitzgerald said, “coming here is obviously easy to say of course, he’d want to come home. But it also had to fit looking at his three-, five-, 10-year plan for his career.”
Bullough was brought in for the next two seasons on a contract paying him $750,000 per year. When he stepped on campus as an assistant coach was only the second time he’d stepped food on campus since he graduated. The other time was when he was an honorary captain in 2015.
“There’s a lot of new buildings, this whole place,” Bullough said. “That’s the question y’all should ask. This place looks completely different.”
In Bullough, though, there’s a connection to history that feels further and further following four straight losing seasons.
“He’s brought energy, brought enthusiasm. He brings a lineage,” defensive coordinator Joe Rossi said April 7. “He understands what it means to be a Spartan, not only him but his family. So it’s been awesome.”
As an understudy to Rossi, Bullough is listed as a co-defensive coordinator in addition to his role as linebackers coach. Not only does that free up Rossi to “roam” around practices and observe his entire defense (last season, Rossi filled that linebackers coach role), Bullough also gains experience for later in his coaching career that has been impressive through stops at Notre Dame and Alabama. He’s a riser, of whom coaches and players speak highly.
Playing for Mike Vrabel while with the Houston Texans watered the genetic coaching seed in Bullough. It was at Notre Dame that Bullough really fell in love with being a college coach.
“Once I was able to get to Notre Dame and have my own room,” Bullough said, “which is where the magic comes for me, like when you’re able to coach your own room and have your own guys. Like the connection that you’re able to build with guys that are this 18 to 22 years old, especially when we’re able to bring (our) own guys in. Watch them come in, watch them develop, and see what they turn into in terms of football players and in terms of men.”’
Men who make mistakes, like he did with whatever incident caused him to be suspended for the biggest game of his career, as perhaps the most important player to that team. That’s not an incident he uses as an example for his players who face trying times, he says, but he does use his life experience as a model for the young men following him, including linebacker Jordan Hall, who likely will be a two-year captain just like his coach this upcoming fall.
“The message to Jordan is, people are drawn to you, brother, what energy are you giving back?” Bullough said. “Because you gotta be on it all the time. There isn’t any time where you can where it’s like you can be down. You have to be on it all the time.”
Bullough said there was one incident early in spring ball that Hall was frustrated he got pulled for a teammate to play. He got frustrated, didn’t handle it well. The next time it happened, Bullough says Hall became an asset on the sidelines.
“I think that’s a testament to the kind of guy he is and the teammate he’s striving to be,” Bullough said. “… He made a mistake the one day, and he got better from it. He’s helped me a lot. And, I mean, I can admit that. I know he and Coach Rossi are very close and that he knows Coach Rossi’s defense like the back of his hand. I have no problem asking ‘Jordan, how do y’all see this? How did we do this last year?’”
“If you guys notice, any of the drills he’s like right behind us, almost mirroring everything that we do,” Hall said March 17. “Very passionate. I mean, just a great ball-knower.”
cearegood@detroitnews.com
@ConnorEaregood
