Connect with us

Tennessee

Bonnaroo poured $339 million into Tennessee economy in 2023, study says

Published

on

Bonnaroo poured 9 million into Tennessee economy in 2023, study says


Bonnaroo, the annual, four-day music festival held in Manchester, TN. each June not only provides dozens of stages with hundreds of musical acts for thousands of festivalgoers to enjoy, it also contributes millions of dollars to the local economy each year.

Based on a newly released economic impact study held for the 2023 festival, the event contributed $339.8 million to the regional economy, including more than $5.1 million in tax revenue to the region. Bonnaroo’s activities also contributed to the creation or support of 4,163 full-time job equivalents (full-time employees and part-time employees working full-time hours).

This report marks the first time in more than a decade that event organizers have studied Bonnaroo’s economic impact, but sources say there are plans to analyze numbers annually going forward.

Advertisement

Festival Director Brad Parker said the impact numbers revealed by the study come as no surprise knowing that Bonnaroo draws fans and staff from all 50 states and several countries.

“We are proud of our economic and community contribution over the past 20 years to the city of Manchester, Coffee County, and the state of Tennessee,” Parker told The Tennessean via email. “We know Bonnaroo is a significant economic driver to the city, county, and the state, but what does that really mean? Economic reports are a standardized and tangible measure and will help us better gauge how we can integrate and work with the communities we impact.”

The report also determined more than $105.5 million in labor incomes were paid to regional employees as a result of the festival.

Advertisement

Festivalgoer (or Bonnaroovian to those in the know) expenditures accounted for nearly $287 million of the total economic impact of the 2023 festival.

Tickets: Here’s what we know so far about 2024 Bonnaroo tickets

Ryan French, executive director of South Central Tennessee Tourism Association, said with any economics report, he verifies the findings against other state-generated reports.

“I always back data with data and by looking at the state’s county-by-county snapshot, this information seems consistent with everything that’s been provided before,” he said. “Bonnaroo is huge for Manchester and Coffee County. Just looking at the direct numbers, it almost makes June another Christmas holiday season. The regional impact is massive.”

Advertisement

He added that the festival itself is a microcosm of the impact, which is absorbed outside of the region and even the state.

“Tourism is broken down into sectors and transportation is going to be the largest sector,” he added. “People driving in, stopping at gas stations, that’s 35% of the local economy in tourism. People driving in for Bonnaroo are stopping along the way, eating along the way, lodging along the way and a majority of people have a Nashville stop before they go to the festival.”

Bonnaroo 2023: Foo Fighters, Lil Nas X among 10 unforgettable festival performances

Matt Patton with Angelou Economics, the company that compiled the impact study, said while all of the direct impact numbers are important, don’t underestimate the ripple effects of Bonnaroo.

“Everyone understands the direct impact,” Patton said. “We see those dollars being spent and we see those people employed directly. But, the indirect and induced impacts, those ripples through the local economy generate over $100 million in total economic activity and support over 600 FTEs.”

Advertisement

But Bonnaroo doesn’t just generate tourism money. It also costs money to support. Parker said that Bonnaroo pays or reimburses the city, county, and the state for all additional resources needed to support the massive event.

“Significant tax dollars are generated at the local level from the festival which drives a significant portion of local operating budgets.” he said.

Melonee Hurt covers music and music business at The Tennessean, part of the USA TODAY NETWORK — Tennessee. Reach Melonee at mhurt@tennessean.com or on X @HurtMelonee.



Source link

Advertisement

Tennessee

Big Orange Caravan to hit Kingsport April 30th

Published

on

Big Orange Caravan to hit Kingsport April 30th


Tennessee Athletics’ “Big Orange Caravan” presented by Pilot will roll into the Tri-Cities on April 30, bringing some of the university’s most recognizable faces to Kingsport.

The statewide tour, a collaboration between Tennessee Athletics and the UT Knoxville Office of Alumni Affairs, features Vice Chancellor/Director of Athletics Danny White, men’s basketball coach Rick Barnes, women’s basketball coach Kim Caldwell, head football coach Josh Heupel and “Voice of the Vols” Mike Keith.

The Tri-Cities stop is scheduled for Thursday, April 30, at Meadowview Convention Center, 1901 Meadowview Parkway, Kingsport, Tennessee. Doors open at 5 p.m., followed by a meet-and-greet session with the headliners from 5:30-6:15 p.m. The program begins at 6:15 p.m.

Hosted by Keith, the evening will include stories, program insight and a question-and-answer session with Tennessee’s athletics leaders and coaches. The UT Spirit Squads also will be in attendance.

Advertisement

Tickets are $30, plus taxes and fees, and include light food options. A cash bar, along with additional light food and appetizers, will be available.

Of each ticket sold, $5 will benefit the local UT Alumni chapter’s scholarship endowment and $10 will go toward the My All Campaign.

The Tri-Cities event is the final stop of the three-city spring tour. The caravan opens in Chattanooga on April 28 before heading to Nashville on April 29. As announced last spring, Chattanooga and Memphis will alternate as tour stops each year.

The Big Orange Caravan is designed to connect Tennessee coaches and administrators with fans across the state, offering behind-the-scenes insight and celebrating the support of the Volunteer community.

Tickets for the Tri-Cities stop can be purchased at https://www.gofevo.com/event/BOCTriCities26

Advertisement

.



Source link

Continue Reading

Tennessee

Tennessee releases availability update on star Nate Ament following injury

Published

on

Tennessee releases availability update on star Nate Ament following injury


Tennessee star Nate Ament will miss a game against South Carolina on Tuesday, the program announced on Monday night. Ament was injured during a weekend contest against Alabama.

Ament was injured when he was rolled up on while going for a loose ball. His leg twisted awkwardly underneath him, and Ament immediately went to the locker room.

He would return briefly in the second half. Nate Ament even made a basket, but then he appeared to tweak his injury shortly after and returned to the bench. He did not re-enter the contest.

Tennessee issued a short statement on his availability against South Carolina. The program released the statement on Twitter.

Advertisement

“Nate Ament will not play tomorrow night at South Carolina,” Tennessee wrote. “Ament is out due to a right leg injury sustained Saturday against Alabama. The timetable for his return is to be determined and he will continue to be evaluated.”

A 6-foot-10, 207-pound freshman, Ament has been one of Tennessee’s best players all season. He is the team’s second-leading scorer, averaging 17.4 points per game. He’s also the team’s leading rebounder, securing 6.4 rebounds per game.

Nate Ament signs NIL deal with Reebok

On3’s Nick Schultz recently published a list of some of the top brands to sign college basketball freshmen to NIL deals. Ament was one of the top signees.

In addition to Arkansas star Darius Acuff, Ament signed with Reebok this year. Ament was the crown jewel of Tennessee’s recruiting class. He signed with the brand in October 2024 while he was the No. 4 overall player from the 2025 cycle, according to the Rivals Industry Ranking.

Nate Ament sits second on the Tennessee roster with 17.4 points per game, and his 6.4 rebounds on average leads the Vols. Additionally, his $1.3 million On3 NIL Valuation ranks No. 14 in college basketball and No. 56 in the On3 NIL 100.

Advertisement

On3’s Nick Schultz also contributed to this report.



Source link

Continue Reading

Tennessee

Volunteers needed for community-wide cleanup day with Hands On Nashville

Published

on

Volunteers needed for community-wide cleanup day with Hands On Nashville


NASHVILLE, Tenn. (WTVF) — On Thursday, Hands On and NewsChannel 5 staff will come together for a community-wide cleanup day.

The event, sponsored by NewsChannel 5 will take place from 9:45 a.m. to 12:15 p.m. on Thursday, March 5 as we assist in winter storm cleanup.

If you’d like to help volunteer, you can sign up here.

Rhori, Carrie, Lelan and Brittany will all be helping assist residents removing and sorting debris.

Advertisement

Important details for those wishing to volunteer:

  • This may require lifting and carrying objects that weigh 20+ pounds.
  • Closed-toe shoes and long pants required. Heavy soles and steel toes preferred. Gloves and safety goggles will be provided, or you may bring your own.
  • Current tetanus vaccination recommended. Chainsaws, utility crews, and heavy equipment will be active in the area.
  • Volunteers under the age of 18 are prohibited from participating.
  • Eat before you arrive and bring a water bottle, if needed.

Nashville’s Jefferson Street Sound Museum named stop on U.S. Civil Rights Trail

The Jefferson Street Sound Museum is a great little gem in North Nashville. The founder and curator turned his home into a museum to keep the legacy of historic Jefferson street alive. Now, it’s been named a stop on the U.S. Civil Rights Trail. Aaron Cantrell takes us inside.

– Lelan Statom

Advertisement





Source link

Continue Reading
Advertisement

Trending