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Ad spending shows where the presidential campaign is really taking place

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Ad spending shows where the presidential campaign is really taking place


If you are one of the lucky people in the most hotly contested presidential states, you are seeing a lot of advertising.

And with just over five months to go until Election Day and only about three-and-a-half months until people start early voting, the deluge is just beginning.

The election is being fought most acutely in seven states: Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.

Don’t take our word for it. Look at the actions of the campaigns since March 6, a day after Super Tuesday, the unofficial start to the general election this year:

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Overall, $72.1 million has been spent on ads (TV, radio, satellite and digital) in that time in the presidential election, according to an NPR analysis of data from AdImpact, which tracks ad spending.

Almost 70% of that has been spent in the seven key states, especially in Pennsylvania, where $21.2 million has been spent. That means that almost $3 out of every $10 spent is going to one state.

Clearly, the campaigns see the Keystone state as, well, a keystone to this election.

Democrats are outspending Republicans by more than double — $49.2 million to $22.1 million.

Take a look at the spending state by state. In every state, President Biden and his allies are outspending former President Donald Trump and the groups boosting him. In some places, Trump hasn’t been on the air at all.

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Biden’s campaign is the biggest spender of the election so far at $34.2 million and counting. MAGA Inc., an outside group supporting Trump, is second, putting up almost $12 million. Trump’s campaign has spent nearly zilch on ads, just $70,521, as of Friday afternoon. 

Four dollars out of every $5 MAGA Inc. has spent has gone to Pennsylvania. The other $1 is mostly going to Georgia, where it’s spending $1.2 million. Trump and allies have not been on the air at all in four of the Lucky Seven: Arizona, North Carolina, Nevada or Wisconsin.

Robert F. Kennedy Jr., who is running as an independent and is getting double-digits in most national polls, has spent a little over $800,000 total on ads.

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The most-run ad of the campaign so far is this pro-Biden one about protecting the Affordable Care Act. It’s run 7,700 times in 17 days in all seven states.

It’s quite the turn, considering that Obamacare was the reason for Democrats getting “shellacked,” as former President Barack Obama put it, in the 2010 midterm elections.

But that reflects the change in public opinion. Back in January 2014, the ACA’s popularity hit its nadir — 53% unfavorable; just 37% had a favorable opinion of it, according to KFF’s tracking poll. But as of April, 62% have a favorable opinion of the law — the highest ever.

MAGA’s Inc.’s most-run ad is focused on immigration, but it has started to run this one most in the past week, which is focused on the economy (and makes unfounded claims about Biden’s mental faculties).

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On the issues, abortion has by far been the focus of the most spending and total number of ads. Some $19 million has been spent on abortion messaging, with 50 different ads.

Next on the list (some ads reference more than one of these) are:

  • immigration: $8.7 million
  • crime: $8.4 million
  • economy: $6.8 million
  • inflation: $5.4 million
  • Obamacare/Affordable Care Act: $5.2 million
  • jobs: $1.8 million

Copyright 2024 NPR





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Paul Mainieri addresses biggest challenge South Carolina is facing in the SEC

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Paul Mainieri addresses biggest challenge South Carolina is facing in the SEC


Many were surprised when Hall of Fame coach Paul Mainieri came out of retirement to become the next head baseball coach of the South Carolina Gamecocks. Returning to the SEC for the first time since 2021 after spending 15 years with LSU and leading the Tigers to a national championship.

In Columbia, South Carolina they’re hoping that Mainieri can bring the program similar success. Which never comes easy in the SEC and will only get more difficult next season with Texas and Oklahoma joining the conference.

At his introductory press conference, Mainieri was asked what he thinks the biggest barrier will be between the Gamecocks and championship success.

“Well I think the league is getting tougher every year, there’s a lot of great teams out there,” Mainieri said. “And let me tell you something, one year I went as a coach our team went, at LSU, our team went 13-17. We make the SEC Tournament, there was only eight teams that went that year. I think that was 2011.”

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“Two years later we went 17-13. We were national seed. Four game difference, 36-21 year to 40-16 the next. Four game difference in conference, four game difference overall. Went from not making the tournament to national seed, so the difference is razor thin,” Mainieri explained.

There isn’t a coach in college baseball that can speak from experience more than Mainieri, who rejoins the game with 1,501 career wins and 39 years of head coaching experience. Also understanding that playing the best when it matters the most in college baseball over any metric.

“You win a few one run games and you’re having a good year. that’s the key. You gotta win the close ones,” Mainieri said. “And the only way to win the close ones is with clutch hitting, poise on the mound and on defense late in the game, and a belief that they’re that you’re going to finish the game off. That’s one of the things that quite frankly we’ve been proud about in our career, as we’ve won a lot of close games, and I think it’ll make the difference in the season.”

South Carolina is an NCAA Tournament regular, but have not been able to break through to the College World Series and SEC Championship heights they were able to achieve a little over a decade ago. But with Mainieri now at the helm for the Gamecocks, it will be fascinating to see if the program can return to those heights.



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Tony Awards 2024: The complete list of winners

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Tony Awards 2024: The complete list of winners


Updated June 16, 2024 at 19:31 PM ET

The 77th Tony Awards air Sunday night on CBS. Below is the full list of 2024 Tony Award nominees, with winners marked in bold.

Best Sound Design of a Play

  • WINNER: Ryan Rumery, Stereophonic
  • Justin Ellington and Stefania Bulbarella, Jaja’s African Hair Braiding
  • Leah Gelpe, Mary Jane
  • Tom Gibbons, Grey House
  • Bray Poor and Will Pickens, Appropriate

Best Lighting Design of a Play

Best Lighting Design of a Musical

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  • WINNER: Brian MacDevitt and Hana S. Kim, The Outsiders
  • Brandon Stirling Baker, Illinoise
  • Isabella Byrd, Cabaret at the Kit Kat Club
  • Natasha Katz, Hell’s Kitchen
  • Bradley King and David Bengali, Water for Elephants

Best Choreography

  • WINNER: Justin Peck, Illinoise
  • Annie-B Parson, Here Lies Love
  • Camille A. Brown, Hell’s Kitchen
  • Rick Kuperman and Jeff Kuperman, The Outsiders
  • Jesse Robb and Shana Carroll, Water for Elephants

Best Scenic Design of a Musical

Best Orchestrations

Best Costume Design of a Musical

Best Costume Design of a Play

  • WINNER: Dede Ayite, Jaja’s African Hair Braiding
  • Dede Ayite, Appropriate
  • Enver Chakartash, Stereophonic
  • Emilio Sosa, Purlie Victorious: A Non-Confederate Romp Through the Cotton Patch
  • David Zinn, An Enemy of the People

Best Book of a Musical

  • WINNER: Shaina Taub, SuffsKristoffer Diaz, Hell’s Kitchen
  • Bekah Brunstetter, The Notebook
  • Adam Rapp and Justine Levine, The Outsiders
  • Rick Elice, Water for Elephants

Best Musical

  • Hell’s Kitchen
  • Illinoise
  • The Outsiders
  • Suffs
  • Water for Elephants

Best Revival of a Musical

Best Direction of a Musical

Best Performance by a Leading Actor in a Musical

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Best Performance by a Leading Actress in a Musical

Best Performance by a Featured Actor in a Musical

Best Performance by a Featured Actress in a Musical

Best Play

  • Jaja’s African Hair Braiding
  • Mary Jane
  • Mother Play
  • Prayer for the French Republic
  • Stereophonic

Best Revival of a Play

Best Direction of a Play

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Best Performance by a Leading Actor in a Play

Best Performance by a Leading Actress in a Play

  • Betsy Aidem, Prayer for the French Republic
  • Jessica Lange, Mother Play
  • Rachel McAdams, Mary Jane
  • Sarah Paulson, Appropriate
  • Amy Ryan, Doubt: A Parable

Best Performance by a Featured Actor in a Play

Best Performance by a Featured Actress in a Play

Best Original Score

Best Sound Design of a Musical

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Best Scenic Design in a Play

Copyright 2024 NPR





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Crash on South Carolina road leaves one dead, Highway Patrol says

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Crash on South Carolina road leaves one dead, Highway Patrol says


One person was killed Thursday in a car crash on a Midlands road, according to the South Carolina Highway Patrol.

The collision happened at about 10 p.m. in Newberry County, said Lance Cpl. Brittany Glover.

A 2018 Chevrolet Impala was driving west on Bush River Road, and near the intersection with Kendall Road it hit a pedestrian who was walking west in the road, according to Glover.

The pedestrian died at the scene, Glover said.

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The Newberry County Coroner’s Office has not publicly identified the pedestrian.

Glover said there were two people in the Chevy, but neither was hurt. No other injuries were reported.

There was no word if either the Chevy driver or passenger were wearing seat belts.

Glover did not say if the crash is being investigated by the Highway Patrol.

Through June 9, at least 399 people had died on South Carolina roads in 2024, according to the state Department of Public Safety. Last year, 1,030 people died in crashes in South Carolina, DPS reported.

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At least eight people have died in Newberry County crashes in 2024, according to DPS data. There were nine deaths in the county in 2023, DPS reported.



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