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Ad spending shows where the presidential campaign is really taking place

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Ad spending shows where the presidential campaign is really taking place


If you are one of the lucky people in the most hotly contested presidential states, you are seeing a lot of advertising.

And with just over five months to go until Election Day and only about three-and-a-half months until people start early voting, the deluge is just beginning.

The election is being fought most acutely in seven states: Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.

Don’t take our word for it. Look at the actions of the campaigns since March 6, a day after Super Tuesday, the unofficial start to the general election this year:

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Overall, $72.1 million has been spent on ads (TV, radio, satellite and digital) in that time in the presidential election, according to an NPR analysis of data from AdImpact, which tracks ad spending.

Almost 70% of that has been spent in the seven key states, especially in Pennsylvania, where $21.2 million has been spent. That means that almost $3 out of every $10 spent is going to one state.

Clearly, the campaigns see the Keystone state as, well, a keystone to this election.

Democrats are outspending Republicans by more than double — $49.2 million to $22.1 million.

Take a look at the spending state by state. In every state, President Biden and his allies are outspending former President Donald Trump and the groups boosting him. In some places, Trump hasn’t been on the air at all.

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Biden’s campaign is the biggest spender of the election so far at $34.2 million and counting. MAGA Inc., an outside group supporting Trump, is second, putting up almost $12 million. Trump’s campaign has spent nearly zilch on ads, just $70,521, as of Friday afternoon. 

Four dollars out of every $5 MAGA Inc. has spent has gone to Pennsylvania. The other $1 is mostly going to Georgia, where it’s spending $1.2 million. Trump and allies have not been on the air at all in four of the Lucky Seven: Arizona, North Carolina, Nevada or Wisconsin.

Robert F. Kennedy Jr., who is running as an independent and is getting double-digits in most national polls, has spent a little over $800,000 total on ads.

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The most-run ad of the campaign so far is this pro-Biden one about protecting the Affordable Care Act. It’s run 7,700 times in 17 days in all seven states.

It’s quite the turn, considering that Obamacare was the reason for Democrats getting “shellacked,” as former President Barack Obama put it, in the 2010 midterm elections.

But that reflects the change in public opinion. Back in January 2014, the ACA’s popularity hit its nadir — 53% unfavorable; just 37% had a favorable opinion of it, according to KFF’s tracking poll. But as of April, 62% have a favorable opinion of the law — the highest ever.

MAGA’s Inc.’s most-run ad is focused on immigration, but it has started to run this one most in the past week, which is focused on the economy (and makes unfounded claims about Biden’s mental faculties).

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On the issues, abortion has by far been the focus of the most spending and total number of ads. Some $19 million has been spent on abortion messaging, with 50 different ads.

Next on the list (some ads reference more than one of these) are:

  • immigration: $8.7 million
  • crime: $8.4 million
  • economy: $6.8 million
  • inflation: $5.4 million
  • Obamacare/Affordable Care Act: $5.2 million
  • jobs: $1.8 million

Copyright 2024 NPR





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South Carolina Lottery Pick 3, Pick 4 results for Dec. 28, 2025

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South Carolina Lottery Pick 3, Pick 4 results for Dec. 28, 2025


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The South Carolina Education Lottery offers several draw games for those aiming to win big. Here’s a look at Dec. 28, 2025, results for each game:

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Winning Pick 3 Plus FIREBALL numbers from Dec. 28 drawing

Evening: 8-4-9, FB: 2

Check Pick 3 Plus FIREBALL payouts and previous drawings here.

Winning Pick 4 Plus FIREBALL numbers from Dec. 28 drawing

Evening: 5-6-2-0, FB: 2

Check Pick 4 Plus FIREBALL payouts and previous drawings here.

Winning Cash Pop numbers from Dec. 28 drawing

Evening: 07

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Check Cash Pop payouts and previous drawings here.

Winning Palmetto Cash 5 numbers from Dec. 28 drawing

03-10-14-21-34

Check Palmetto Cash 5 payouts and previous drawings here.

Feeling lucky? Explore the latest lottery news & results

Are you a winner? Here’s how to claim your lottery prize

The South Carolina Education Lottery provides multiple ways to claim prizes, depending on the amount won:

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For prizes up to $500, you can redeem your winnings directly at any authorized South Carolina Education Lottery retailer. Simply present your signed winning ticket at the retailer for an immediate payout.

Winnings $501 to $100,000, may be redeemed by mailing your signed winning ticket along with a completed claim form and a copy of a government-issued photo ID to the South Carolina Education Lottery Claims Center. For security, keep copies of your documents and use registered mail to ensure the safe arrival of your ticket.

SC Education Lottery

P.O. Box 11039

Columbia, SC 29211-1039

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For large winnings above $100,000, claims must be made in person at the South Carolina Education Lottery Headquarters in Columbia. To claim, bring your signed winning ticket, a completed claim form, a government-issued photo ID, and your Social Security card for identity verification. Winners of large prizes may also set up an Electronic Funds Transfer (EFT) for convenient direct deposit of winnings.

Columbia Claims Center

1303 Assembly Street

Columbia, SC 29201

Claim Deadline: All prizes must be claimed within 180 days of the draw date for draw games.

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For more details and to access the claim form, visit the South Carolina Lottery claim page.

When are the South Carolina Lottery drawings held?

  • Powerball: 10:59 p.m. ET on Monday, Wednesday, and Saturday.
  • Mega Millions: 11 p.m. ET on Tuesday and Friday.
  • Pick 3: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Pick 4: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Cash Pop: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Palmetto Cash 5: 6:59 p.m. ET daily.

This results page was generated automatically using information from TinBu and a template written and reviewed by a South Carolina editor. You can send feedback using this form.



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South-Carolina

SLED investigates shooting involving SCDNR officer

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SLED investigates shooting involving SCDNR officer


A South Carolina Department of Natural Resources (SCDNR) officer was involved in a shooting early Sunday morning in Edgefield County.

SCDNR said their officer was shot at repeatedly but sustained no injuries.

Preliminary reports indicate a possible silver or light blue four-door sedan was the subject vehicle involved in the shooting, according to SCDNR.

South Carolina Law Enforcement Division (SLED) is investigating.

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Anyone with information in this incident is asked to call (866)472-8477.



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South Carolina Lottery Powerball, Pick 3 results for Dec. 27, 2025

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South Carolina Lottery Pick 3, Pick 4 results for Dec. 28, 2025


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The South Carolina Education Lottery offers several draw games for those aiming to win big. Here’s a look at Dec. 27, 2025, results for each game:

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Winning Powerball numbers from Dec. 27 drawing

05-20-34-39-62, Powerball: 01, Power Play: 2

Check Powerball payouts and previous drawings here.

Winning Pick 3 Plus FIREBALL numbers from Dec. 27 drawing

Midday: 4-6-2, FB: 2

Evening: 2-5-7, FB: 8

Check Pick 3 Plus FIREBALL payouts and previous drawings here.

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Winning Pick 4 Plus FIREBALL numbers from Dec. 27 drawing

Midday: 2-6-3-9, FB: 2

Evening: 7-9-4-1, FB: 8

Check Pick 4 Plus FIREBALL payouts and previous drawings here.

Winning Cash Pop numbers from Dec. 27 drawing

Midday: 05

Evening: 12

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Check Cash Pop payouts and previous drawings here.

Winning Palmetto Cash 5 numbers from Dec. 27 drawing

10-11-15-26-40

Check Palmetto Cash 5 payouts and previous drawings here.

Winning Powerball Double Play numbers from Dec. 27 drawing

13-22-33-61-62, Powerball: 20

Check Powerball Double Play payouts and previous drawings here.

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Feeling lucky? Explore the latest lottery news & results

Are you a winner? Here’s how to claim your lottery prize

The South Carolina Education Lottery provides multiple ways to claim prizes, depending on the amount won:

For prizes up to $500, you can redeem your winnings directly at any authorized South Carolina Education Lottery retailer. Simply present your signed winning ticket at the retailer for an immediate payout.

Winnings $501 to $100,000, may be redeemed by mailing your signed winning ticket along with a completed claim form and a copy of a government-issued photo ID to the South Carolina Education Lottery Claims Center. For security, keep copies of your documents and use registered mail to ensure the safe arrival of your ticket.

SC Education Lottery

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P.O. Box 11039

Columbia, SC 29211-1039

For large winnings above $100,000, claims must be made in person at the South Carolina Education Lottery Headquarters in Columbia. To claim, bring your signed winning ticket, a completed claim form, a government-issued photo ID, and your Social Security card for identity verification. Winners of large prizes may also set up an Electronic Funds Transfer (EFT) for convenient direct deposit of winnings.

Columbia Claims Center

1303 Assembly Street

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Columbia, SC 29201

Claim Deadline: All prizes must be claimed within 180 days of the draw date for draw games.

For more details and to access the claim form, visit the South Carolina Lottery claim page.

When are the South Carolina Lottery drawings held?

  • Powerball: 10:59 p.m. ET on Monday, Wednesday, and Saturday.
  • Mega Millions: 11 p.m. ET on Tuesday and Friday.
  • Pick 3: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Pick 4: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Cash Pop: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Palmetto Cash 5: 6:59 p.m. ET daily.

This results page was generated automatically using information from TinBu and a template written and reviewed by a South Carolina editor. You can send feedback using this form.



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