You might ask, “Why is there an Ikon Pass Stoke Event in Austin, Texas?” 

Fact: There are more skiers and snowboarders in Texas than in Colorado. According to a 2017 Snowsports Industry Association study, Texas is home to roughly 800,000 skiers and riders, compared to Colorado’s 500,000. That impressive number puts Texas third in the nation for total ski and snowboard participants, behind only California and New York. Texans alone make up about 6% of all U.S. ski and snowboarders. And the proof is on the slopes: Ski areas in Colorado and New Mexico report that a staggering 70% of their out-of-state visitors hail from the Lone Star State. Yes—the legend of Texans being everywhere on the mountain is absolutely true.

Fact: Every Texan who skis is a destination skier. With no local ski resorts that are a quick Cottonwood Canyon in Salt Lake City or short interstate drive away, Texans go big: they travel, stay longer, and spend more at Ikon Pass Destinations. As Kristin Rust, Vice President of Communications for Alterra Mountain Company, puts it, “Texas is a huge market, and Austin has a great number of pass holders.” With Ikon Pass offering such a wide network of resorts, and Texas home to so many skiers, Austin is a natural place for a Stoke Event.

This year’s Ikon Pass Stoke Event took place at Loro, the wildly popular South Lamar hangout blending Asian smokehouse flavors with laid-back Austin vibes. The gathering drew a lively crowd of local Ikon Pass holders. Guests enjoyed a spread of standout dishes—Oak-Grilled Edamame, Wonton Chips and Dip, Arugula & Melon Salad, and Oak-Smoked Brisket—paired with beer, wine, soft drinks, and Austin-meets-après cocktails like an Old Fashioned and, of course, the non-traditional slope-side margarita, a playful nod to Jimmy Buffett and the city where Margaritaville was written.

Attendance was strong, and the outdoor, under-the-oaks setting added an easy, welcoming feel. The energy was high as skiers swapped plans for upcoming trips to Ikon Pass destinations including SkiBig3 in Banff, Jackson Hole, Killington, the six Utah resorts on the pass, and the perennial “home resorts” for Texans—those in Colorado and New Mexico. Members of Austin Skiers, the city’s long-standing ski and travel club, were out in force and buzzing about club trips to the Ikon Pass resorts of Snowmass, Mt. Bachelor, SkiBig3, and Steamboat.

A major hit of the night was the CMH Heli-Skiing virtual-reality experience, a full 3D immersion complete with helicopter-ride visuals of the Canadian Rockies and a run down untouched powder with a small ski group. Riders found themselves carving turns, watching skiers float past, and looking up, down, and across the alpine terrain—an astonishingly vivid taste of what a heli-ski trip feels like. The CMH station stayed packed all evening.

The night wrapped up with a spirited swag giveaway, where lucky attendees scored prizes including Yeti mugs, a coveted Shot-Ski, and an Ikon Pass. What a great way to top off a fantastic night!

In the end, the Ikon Pass Stoke Event proved to be a fantastic celebration of Austin’s vibrant ski community—a chance to meet fellow snow lovers, swap stories, and get excited about the season ahead. For one night, Austin truly became a “Ski Town.”

BIRMINGHAM, Ala. — Former U.S. Sen. Doug Jones, the last Democrat to hold statewide office in Alabama, kicked off his campaign for governor Friday, saying voters deserve a choice and a leader who will put aside divisions to address the state’s pressing needs.

“With your help we can finish what we began. We can build the Alabama we’ve always deserved,” Jones told a packed crowd at a Birmingham campaign rally featuring musician Jason Isbell.

He said the state has urgent economic, health care and educational issues that are not being addressed by those in public office.

The campaign kickoff came on the eighth anniversary of Jones’ stunning 2017 win over Republican Roy Moore, and Jones said Alabama proved back then that it can defy “simplified labels of red and blue.”

“You stood up and you said something simple but powerful. We can do better,” Jones said. “You said with your votes that our values, Alabama values, are more important than any political party, any personality, any prepackaged ideology.”

His entry into the race sets up a possible rematch with Republican Sen. Tommy Tuberville, who defeated Jones by 20 points in 2020 and is also now running for governor. Both will have party primaries in May before the November election.

Before running for office, Jones, a lawyer and former U.S. attorney, was best known for prosecuting two Ku Klux Klansmen responsible for Birmingham’s infamous 1963 church bombing.

In an interview with The Associated Press, Jones said families are having a hard time with things like health care, energy bills and simply making ends meet.

“People are struggling,” he said. “They are hurting.”

Jones used part of his speech to describe his agenda if elected governor. He said it is time for Alabama to join most states in establishing a state lottery and expanding Medicaid. Expanding Medicaid, he said, will protect rural hospitals from closure and provide health care coverage to working families and others who need it.

He criticized Tuberville’s opposition to extending Affordable Care Act subsidies. Jones said many Alabama families depend on those subsides to buy health insurance “to keep their families healthy.”

Alabama has not elected a Democratic governor since Don Siegelman in 1998. In 2020, Tuberville held Jones to about 40% of the vote, which has been the ceiling for Alabama Democrats in recent statewide races.

Retired political science professor Jess Brown said Jones lost in 2020 despite being a well-funded incumbent, and that’s a sign that he faces an uphill battle in 2026.

“Based on what I know today, at this juncture of the campaign, I would say that Doug Jones, who’s a very talented and bright man, is politically the walking dead,” Brown said.

Jones acknowledged being the underdog and said his decision to run stemmed in part from a desire for Tuberville not to coast into office unchallenged.

Jones pointed to recent Democratic victories in Georgia, Mississippi and other locations as cause for optimism.

Tuberville, who previously headed up the football program at Auburn University, had “no record except as a football coach” when he first ran, Jones said. And “now there are five years of being a United States senator. There are five years of embarrassing the state.”

Jones continued to question Tuberville’s residency, saying he “doesn’t even live in Alabama, and if he does, then prove me wrong.” Tuberville has a beach house in Walton County, Florida, but has repeatedly said Auburn is his home.

Tuberville’s campaign did not immediately respond to a request for comment but has previously noted that he defeated Jones handily in 2020. Tuberville spent part of Friday with Defense Secretary Pete Hegseth in Huntsville to mark the official relocation of U.S. Space Command from Colorado to Alabama.

Jones’ 2017 victory renewed the hopes, at least temporarily, of Democratic voters in the Deep South state. Those gathered to hear him Friday cheered his return to the political stage.

“I’m just glad that there’s somebody sensible getting in the race,” Angela Hornbuckle said. “He proved that he could do it as a senator.”

Cristina LaRue

clarue@adgnewsroom.com

Cristina LaRue covers agriculture for the Arkansas Democrat-Gazette. She started her career as a journalist in 2017, covering business and education for the Northeast Mississippi Daily Journal, later covering the crime and courts beats near the U.S.-Mexico border for the USA Today network, and education for the El Paso Times. She is a graduate of Texas State University.