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‘Rental Family’ movie review: Brendan Fraser is the kindest lie money can buy in Hikari’s tender portrait of maboroshi

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‘Rental Family’ movie review: Brendan Fraser is the kindest lie money can buy in Hikari’s tender portrait of maboroshi

Of course there are companies where you can rent a husband, a daughter, a wedding guest, a videogame partner, or just someone to clap for you at karaoke. Only in Japan could loneliness evolve into something this efficiently organised — it’s exactly the kind of thing us ‘gaijin’ describe as “so Japanese” while secretly wondering why no one else thought to formalise emotional outsourcing with this level of commitment. Werner Herzog took one look at this ecosystem in his 2019 quasi-documentary Family Romance, LLC, about actors hired to impersonate loved ones, and spiralled into metaphysical dread, convinced that if you stare at the performance long enough it might stare back and erase you. But Japanese filmmaker Hikari saw the opportunity for something warmer, even a little seductive, because she understood the one fatal flaw in any philosophical objection to this business model: Brendan Fraser. After all, who would say no to a day drifting through Tokyo with one of the world’s most kind faces?

Rental Family opens on Fraser’s Phillip Vandarploeg, an American actor who moved to Tokyo years earlier for a fleeting commercial success as a toothpaste mascot, and the residue of that minor fame lingers in the corners of his life, which places him in a professional and emotional limbo. Philip is a man who has learned how to occupy space in Tokyo without quite belonging to it, and Fraser plays him with a transparency that turns this condition into a plot engine as well as a liability, because every role he accepts within the film’s premise asks him to simulate intimacy while the film itself struggles to examine what that simulation costs him in return. 

Rental Family (English, Japanese)

Director: Hikari

Cast: Brendan Fraser, Takehiro Hira, Mari Yamamoto, Shannon Mahina Gorman, and Akira Emoto

Runtime: 110 minutes

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Storyline: Struggling to find purpose, an American actor lands an unusual gig with a Japanese rental agency to play stand-in roles for strangers

Hikari stages this strange Japanese industry with a functional clarity, allowing Phillip’s entry into the titular agency as the “token white man” to unravel through a series of assignments that range from absurd to the ethically loaded. His first job as a mourner at a faux funeral establishes the tone, since the revelation that the deceased is alive frames grief as a performance, while also giving Phillip a mirror he does not fully confront. From there, the film moves through weddings, companionship gigs, and other small acts of emotional labour that position the service as a pragmatic response to loneliness in a society infamous for their inability to directly confront vulnerability.

A still from ‘Rental Family’

A still from ‘Rental Family’
| Photo Credit:
Searchlight Pictures

Fraser’s performance anchors these scenarios with a carefully sustained openness and empathy, as Phillip approaches each assignment with the earnestness of someone who wants to do the job well without entirely understanding its implications, and this quality allows the film to build a pattern in which performance becomes indistinguishable from care. When Phillip agrees to pose as the estranged father of an 11-year-old girl named Mia, the narrative finds its most durable throughline, since the arrangement requires him to maintain a fiction over time, to earn the trust of a child who believes in his presence, and to navigate the expectations of a mother who treats the deception as a strategic necessity for her daughter’s future. The school admission framework gives the lie a clear objective, yet the film’s attention shifts toward the incremental growth of the relationship, as Phillip adopts the gestures of fatherhood with increasing ease while Shannon Mahina Gorman’s Mia recalibrates her sense of abandonment into a tentative attachment.

This progression unfolds alongside a second long-term assignment in which Phillip poses as a journalist interviewing an aging actor suffering from memory loss, and the parallel is not subtle, since both roles require him to validate another person’s sense of self through sustained attention. There is a metatextual undercurrent here, as Fraser shares the frame with a character confronting obsolescence, inviting us to fold his own career’s long detours and returns into the exchange. Akira Emoto plays Kikuo with a lifetime of performance settling into fragility, and the dynamic between him and Phillip introduces a generational echo that the film uses to expand its emotional field, even if it does not fully integrate the implications of that expansion into its broader structure. The cumulative effect of these storylines produces a steady accrual of sentiment that aligns with Hikari’s directorial instincts.

The film’s visual approach reinforces this orientation, as Takuro Ishizaka’s cinematography renders Tokyo in bright, even light that resists the nocturnal Citypop stylisations often associated with the city, and this choice situates Phillip’s experiences within a recognisable everyday environment rather than some exoticised backdrop. The surface then feels inviting and coherent, though it also contributes to the film’s tendency to smooth over the more difficult questions embedded in its premise, particularly those concerning consent, deception, and the long-term effects of manufactured relationships.

Hikari’s script acknowledges these tensions in passing, especially through the character of Mari Yamamoto’s Aiko, a co-worker whose assignments expose the harsher edges of the industry, yet the film does not pursue her perspective with the same persistence it grants Phillip, which creates an imbalance that narrows the scope of its inquiry. Takehiro Hira’s Shinji, who manages the agency with a mix of pragmatism and detachment, introduces a counterpoint that frames the work as a necessary service, though later revelations of his own reliance on rented relationships complicates that stance in ways the film sketches without fully developing. These elements only signal towards a more layered exploration of the system’s internal contradictions, but the narrative remains oriented toward Phillip’s personal journey, which it resolves through saccharine gestures of growth that feel emotionally loaded even when they leave broader questions intact.

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A still from ‘Rental Family’

A still from ‘Rental Family’
| Photo Credit:
Searchlight Pictures

Pop culture has decided to protect Brendan Fraser at all costs, and it is easy to see why, since his screen persona offers an unguarded emotional availability that feels almost out of step with the present moment. Even after the industry ceremonially welcomed him back with an Oscar for The Whale, what lingers is how the man still carries that faintly rumpled, open-hearted quality that made him impossible to dislike in the first place. There is a wistfulness to his face, a sense that every smile has travelled through something to get there, and a slight hesitation in his body language, as if checking that the other person is alright before proceeding, yet none of it curdles into self-pity or performance. His endless capacity to give is a rare instinct in an industry built on extraction, and it explains why even his most uneven projects tend to inherit a baseline of goodwill simply by having him at the centre of them.

Hikari has made a modest, carefully shaped drama that understands the appeal of its premise and the strengths of its charismatic lead. While it leaves certain complexities at the edges of its frame, the film sustains a steady engagement with the human desire to be seen, which gives its most effective moments a poignant, sentimental clarity that lingers on.

Rental Family is currently streaming on JioHotstar

Published – March 23, 2026 12:04 pm IST

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Movie Reviews

A New Dawn Anime Film Review

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A New Dawn Anime Film Review

Perhaps there’s a certain irony in a story about a fireworks factory mostly keeping away from explosive drama. Yoshitoshi Shinomiya‘s lowkey feature directorial debut A New Dawn is at the very least visually captivating, comprised of lush and rather hypnotic production design. The story is small scale focusing on a trio of friends who try to save a fireworks factory in their hometown, but the imagery feels expansive and lush. A New Dawn begins with a beautiful and vaguely familiar display of this beauty: the flowing, painterly imagery of its opening sequence recalls Shinomiya’s work on the flashback sequence in Makoto Shinkai‘s your name., immediately showing that the film’s visuals might transcend its small town drama.

A background artist himself on films by Makoto Shinkai as well as the similarly resplendent Pompo: The Cinéphile, it makes sense that this history would be felt in the background works of A New Dawn. They’re dense with detail, rich with almost luminous color and illustrative texture. Shinomiya, who also wrote and storyboarded the film, veers away from the photorealism associated with someone like Shinkai through some impressionist touches – like the splotches of green paint which represent treelines – which sometimes turns into outright abstraction like when a character begins to run through the space. Sometimes there are swaying, morphing textures in the background as splotches of paint subtly shift around. On a more intimate level, the cluttered and characterful interior spaces tell a story too. This is a long-winded way of saying A New Dawn looks really, really good.

It’s not just in the tableaux of its countryside habitats and ramshackle living spaces carved out of abandoned warehouses, but there’s a sense of invention permeating through A New Dawn‘s various experiments with visual languages of animation. The most prominent is an incredibly charming stop motion animated sequence using a cardboard diorama and real human hands invading the shot in a creative reflection of a drunken character’s perspective. Even though it broadly still looks “anime” through its character design, there are also smaller details which work to set A New Dawn apart from its contemporaries, touches like its occasional lineless artwork or the way rain is defined through smudged black brushstrokes.

It’s in the screenwriting where A New Dawn begins to feel more run of the mill. Its story about the constant chasing of the majesty of a fabled firework “Shuhari” feels both familiar in its premise but also a little bit alienating in its structure. The importance of the firework itself never feels clear – the moment its mystery is unravelled hardly feels like a revelation as a result, something amplified by how the writing often obfuscates what anyone is talking about. The whole story feels a little distancing, and despite the allure of the background art and design of the spaces the characters inhabit, the people themselves feel constantly at arms length.

It almost pulls things back with its climax – the detonation of the “Shuhari” goes a long way in justifying the circular conversations about its nature and origins – a painted streak of light launches into the sky before turning into something otherworldly, suddenly tripling down on the film’s captivating exaggerations.

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Hollywood Pariah Kevin Spacey Opens in a Straight to Video Movie with 25 Producers, 1 Review, No Theaters, No Press – Showbiz411

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Hollywood Pariah Kevin Spacey Opens in a Straight to Video Movie with 25 Producers, 1 Review, No Theaters, No Press – Showbiz411
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As we know, Kevin Spacey is a pariah in Hollywood.

He’s in a rare club with Mel Gibson, Armie Hammer, Nate Parker, Jonathan Majors, and James Franco.

Spacey has managed to avoid jail time by reaching settlements with various accusers of sexual malfeasance, all men.

His film career — which included two Oscars and a Tony Award — has been destroyed.

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Spacey has been reduced to appearing in straight to video films, made for whatever reason the various producers involved know only to themselves.

On Friday, a new Spacey movie surfaced against its will, but not in theaters. It also went straight to video. “1780” is a period piece set during the Revolutionary War. Spacey plays a toothless Pennsylvania country trapper.

There is no rating on Rotten Tomatoes, largely because there is only one review. The review by Alan Ng of Film Threat is positive. Ng recently reviewed “World War Bigfoot,” which he also liked. He seems to specialize in reviewing films no one has heard of.

“1780” does boast 25 producers who will probably not see a return on their investment. But they can say they made a movie with Kevin Spacey.

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Movie Reviews

‘House of Criticism’ Review: A Pensive and Touching Portrait of Married Art Critics Jerry Saltz and Roberta Smith (It Is Only, at Moments, a True-Life Christopher Guest Movie)

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‘House of Criticism’ Review: A Pensive and Touching Portrait of Married Art Critics Jerry Saltz and Roberta Smith (It Is Only, at Moments, a True-Life Christopher Guest Movie)

If you wanted to be funny about it, you could say that Jerry Saltz and Roberta Smith, who occupy the center of the documentary “House of Criticism,” are like characters out of a Christopher Guest movie. Both are venerable New York art critics — but the thing is, they’re married New York art critics, whose lives revolve entirely around art and art criticism and talking about art and art criticism. They eat, breathe, sleep and dream it. In the Guest mockumentary of my imagination, the two would be played by Bob Balaban and Parker Posey, and they would be blissfully cracked egghead eccentrics who think that art is the most important thing in the world because it’s the most important thing in the world to them.

At moments, “House of Criticism” does throw off unintentional comic sparks of art-world insularity. But I’m kidding, ultimately, since underneath that it’s a pensive and touching documentary, and it happens to be about two writers I greatly admire. Roberta Smith, the co-chief art critic of the New York Times, and Jerry Saltz, the art critic of New York magazine, are writers of sway, elegance, legend. They’re two of the last powerful legacy critics in America, and both are fantastic writers. For them, the love of art is a mission, at once sophisticated and childlike. Roberta calls art “the most advanced operating system that our species has devised to explore consciousness, the seen and the unseeable.” The way art connects (and saves) these two on a daily basis is its own rarefied story, and it speaks to a certain vanishing culture of passionate New York literary brainiacs that used to be thought of as almost the essence of the city.

Early on, Jerry stands before Picasso’s epochal Les Demoiselles d’Avignon at the Museum of Modern Art and does a head-spinning riff on it, describing how 500 years of art history collapsed in the late 19th century (through Manet, the Impressionists, Van Gogh, Cezanne), leaving the blank slate for Picasso to fill. He compares the way the painting remade the world to the cataclysm of 9/11 (“When we believed in one course of history, and obviously there was another course of history, and they shattered”). Now that’s criticism.

As “House of Criticism” shows us, Jerry Saltz and Roberta Smith are luminaries and survivors who enjoy an idealized life together. Roberta is something of a contradiction, both the haughtier and more vulnerable of the two. She can be imperious in that Timesian way, but there’s a tremulous insecurity about her. Beneath a certain Midwestern patrician rigor, she’s full of self-doubt about her writing and is in constant need of encouragement, which Jerry is more than happy to provide. He’s blustery and big picture-oriented, while her insights are more delicate and intimate, blooming out of her holy communion with the work.

Jerry is a contradiction as well, a man who writes like a demon and looks like a dentist. But don’t let his fubsy aura fool you — he’s the social butterfly and loose cannon, plugged into social media (which he plays like a violin), and the audacious thoughts pour out of him. The most telling aspect of their relationship is that as writers they should be competitors, but instead they’re spiritual collaborators; they turn what could be a competition into a romance. They help each other on word choices, and even when they’re reviewing the same show, they’re really competing with themselves, with their own cultivated and highly different ideas of perfectionism.

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Their relationship is built, to a large degree, around Jerry’s belief that Roberta is the superior critic — but this, for Jerry, is a form of chivalry, the flower of their love story. “Your writing is so condensed, right on the object, focused,” he says. He’s intensely supportive, but Jerry, who won the Pulitzer Prize for criticism in 2018, is arguably the greater writer (his poetic showmanship flies higher), and it’s my reading that deep down he knows it. It’s his perpetual self-deprecation and devotion that keeps the marriage balanced.

The two have no children and no apparent hobbies outside of their unrelenting obsession with art. They slip in and out of gallery openings, where they’re treated like royalty, and they attend 20 to 30 shows a week. By all rights, they should have a social calendar that rivals Andy Warhol’s in the ’70s. But here’s the joke: They adore their life together but are so devoted to their work, so monastic about it, that they never go out. Jerry calls them “happy losers” and describes their spacious apartment off Fifth Avenue in Greenwich Village as “the house that criticism built.”

In the morning, he pours deli coffee over ice into a 7-11 Big Gulp cup, and he’ll consume three of those a day. It’s fuel, as is the food he eats. When his friend Adam Platt, the New York magazine restaurant critic, asks Jerry what his favorite food is, Jerry replies: the grilled chicken at Gristede’s (a slightly downscale New York supermarket). “That’s the life of the mind!” says Platt. “You’re as happy with prison food.” He’s not kidding. I live in the same neighborhood and use Gristede’s as a convenience store, and I would never consider buying the grilled chicken there. But as Jerry explains, popping a bag of spinach into the microwave, he and Roberta are so consumed with work that they subsist on this drone food. The two barely go to restaurants (though we see them having breakfast at their favorite diner). Do they drink? If I was them, I’d need a cocktail by the end of the day, but the movie never says.  

“House of Criticism,” directed by Alison Chernick, has a sketchy but rather controlled vantage. There’s a lot you don’t learn (I would have liked to see more about the politics of the New York art world), and plenty you do — like the fact that Lena Dunham is their goddaughter. Late in the movie, she comes over to visit them and provokes a penetrating exchange on the subject of why they never had kids.

People don’t often think of critics in humanistic terms, but these two invest criticism with soul, and there’s something disarming about how they were both damaged people who came together by seeing, in each other, a mirror image. She was born in New York and raised in Kansas, moving back to Manhattan in her early twenties to be part of the art scene (her mentor was the artist and critic Donald Judd). She found her way to criticism as a role in life, yet there was something metaphysically lonely about her.

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It’s Jerry who comes from trauma. His mother, who committed suicide when he was 10, was erased out of his life (she was never spoken of again). He tells a haunting story about how she dropped him off for a solo visit to the Art Institute of Chicago just two weeks before her death, and it was there, on that visit, that the art lightbulb went off: He realized that every painting is a story. He wanted to be a painter, and tried (he had some talent), but thought that he lacked the proper schooling. What he really lacked was confidence. In photographs from the time, Jerry looks like he could be Richard Dreyfuss’s sad-sack brother. He wound up becoming a long-distance trucker, driving 10-wheelers full of paintings (he did this for 10 years), and he confesses that at moments he would go back into the truck and stomp on paintings and damage them. That is seriously sick behavior (his self-hatred was off the charts), and it’s amazing that he became the menschy person he did.

These two have thrived as critics by evolving. Jerry says of critics, “We have to adapt to the times, or we’re bullies and geezers.” He’s right. The film culminates in Roberta’s ultimate evolution — her decision to retire from the New York Times. The time feels right, but the question hovers: Without that job, what will her identity be? In a moving moment, she tells Jerry, “You’re my infrastructure.” “You’re mine,” he says. (That’s the critic version of “You complete me.”) And seeing each other through the prism of art is both of their infrastructure. These two are standard-bearers for the glory of a culture that once was. It’s a culture where criticism is about judging things, but more than that it’s about exploring things — experiencing things, bringing you closer to life.

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