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Kentucky reports record year of tourism; state leaders tout bourbon as one key driver

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Kentucky reports record year of tourism; state leaders tout bourbon as one key driver


NEWPORT, Ky. — Last year marked a record year for Kentucky tourism, drawing in nearly $14 billion in spending statewide according to the state’s Department of Tourism. The state said tourism led to more than 95,000 jobs.

Most of the tourism spending in Kentucky went toward food and beverage ($2.54 billion). State officials tout the state’s bourbon infrastructure as a major driver.

“It’s been in our great state for over several hundreds of years,” said Mollie Lewis, president of New Riff Distilling.

While some might think of “bourbon country” as being farther south, Northern Kentucky has a rich history in the business. The region served as a hub for production, along with Cincinnati, before prohibition.

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“During prohibition, it all fell apart,” Lewis said. “Northern Kentucky was basically forgotten as far as bourbon tourism and bourbon production for the latter half of the past 50 years.”

That’s since changed. Now, the region serves as a gateway to the Kentucky Bourbon Trail.

“Northern Kentucky is still a great secret,” she said. “But the secret is leaking out.”

Tourism brought in more than $2 billion to Kenton, Boone and Campbell counties last year.

“We need these millions of visitors coming in to keep our bars or restaurants full and provide base visitation for all these attractions,” said Julie Kirkpatrick, President and CEO of meetNKY.

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Kirkpatrick said those visitors put new eyes on the region.

“New people thinking about moving here and new people thinking about investing here,” she said.

In Independence, Boone County Distilling Co. is reaping the reward. The business sees tourists from Australia, China and Japan, to name a few.

“I would say it’s 80% out-of-town visitors and 20% from Boone, Kenton and Campbell counties,” said Boone County Distilling Co-Founder Josh Quinn.

Quinn said the industry in Northern Kentucky is a “hidden gem.”

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Northern Kentucky tourism officials, like Kirkpatrick, say bourbon is only the tip of the iceberg. She points to other major attractions (like the Ark Encounter and Newport Aquarium) and events (Cincinnati’s Oktoberfest and the Taylor Swift concert) as drivers too.

“There’s more and more stuff to do here every day,” said Lewis.





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Kentucky Bill Filed to Legalize Fixed-Odds Wagering

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Kentucky Bill Filed to Legalize Fixed-Odds Wagering


The legalization of fixed-odds wagering is part of a comprehensive gaming and wagering bill filed March 4 with the Kentucky House of Representatives. 

Rep. Matt Koch, a Republican from Paris, and Rep. Michael Meredith, a Republican from Oakland, are sponsors of HB 904, which creates a form of betting that sets the payout odds at the time a wager is placed and those odds do not change.

Wagering on horse racing in Kentucky is now only pari-mutuel, the traditional form for the sport in which gamblers bet against each other and odds are determined based on how much is wagered on a specific bet—for example, win, place, or show—compared with the total money in the wagering pool.

With pari-mutuel wagering, the odds change as money enters the pool and has become a sore spot with many gamblers because these changes can be dramatic due to the introduction of computer-assisted wagering. CAW betting is a form of wagering that uses computer algorithms to formulate selections and then push those bets through to pari-mutuel pools, up to six bets per second in the final minute before pools are closed. This last-minute deluge of wagers can cause a horse’s odds to fall, for example, from 8-1 as they are loading into the gate to 3-1 as the race unfolds and the tote system catches up with calculating the late wagers.

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Offering fixed odds is seen as one solution and has already been adopted in New Jersey, Colorado, and in West Virginia last April.

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“This basically puts it in hands of the tracks to test the waters,” said Koch, who is the co-founder of Shawhan Place in Bourbon County. “As the gambling market continues to expand, we’re exploring ways to give tracks the flexibility to introduce new and engaging products. For many who enjoy wagering, consistency is key. They want the confidence of knowing a horse’s odds will remain steady throughout the race, allowing them to enjoy the experience to the fullest. However, we recognize the uncertainty that a new product brings and want to be particularly mindful of its potential impact.”

As part of the legalization of fixed-odds wagering, the bill creates a “purse stabilization fund” that will be supported by excise taxes and fees from fixed-odds wagering. Licensed tracks would pay 15% on the adjusted gross revenue of fixed-odds wagers placed on-track and via advance-deposit wagering websites and mobile applications. This fund will be used to supplement purses at live horse racing meets annually at an amount not to exceed 10% of the fund.

“This is similar to how other states manage the revenue from fixed odds and protects the traditional purse pools,” Koch said.

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Additionally, Koch said having outdated totalizator networks contributes to the frustration with CAW, so HB 904 includes a provision for licensed totalizator companies and licensed racetracks to accelerate the adoption of improved technologies for wagering systems and provide “commercially reasonable access to the betting odds for retail bettors by April 1, 2027.”

“Some of these totes are only updating every 30 seconds and that is contributing to the perception and frustration,” he said, referring to bettors seeing late odds changes. “Doing our research, we realize there are things we can do for tracks to update their totes and have those updated odds in seconds. We need to stay on top of the IT and that needs to be an ongoing deal.”

The bill also includes a prohibition against any track or association licensed to conduct horse racing, sports wagering, or fantasy sports being affiliated with or benefiting from any entity that offers prediction market contracts. 

Prediction market operators are a growing concern for the gambling industry because they have expanded from taking wagers on the outcome of future events, such as elections or new events, and are now including sporting events, such as horse racing. The prediction markets defend their business by claiming to take “contracts” and not “wagers.”

The threat of the prediction markets was addressed by Churchill Downs Inc. CEO Bill Carstanjen during a Feb. 26 conference call with investors and analysts and is the subject of a panel discussion this week during the National Horsemen’s Benevolent and Protective Association’s annual conference being held at Oaklawn Park.

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READ: Prediction Markets Have the Racing Industry’s Attention

Other provisions of HB 904 include:

  • After Nov. 1 of a calendar year, the Kentucky Horse Racing and Gaming Corporation may authorize additional racing dates or make changes to racing dates awarded if requested by a licensed association, supported by the applicable horsemen’s group and “deemed in the best interest of racing.”
  • Creates a new section that legalizes and puts the regulation of fantasy contests under the authority of the Kentucky Horse Racing and Gaming Corporation. Fantasy contests are simulated games or contests with an entry fee and awards or prizes established prior to the contest. Participants compete against each other and manage a fictional roster of actual athletes and obtain scores based on real-life performances. If adopted, all fantasy contest operators must be licensed by the state and adhere to regulations that include preventing fraud and money laundering, prevent underage participation, verify customers are geographically located in jurisdictions allowing fantasy contest participation, and comply with state audits and any complaints or allegations of prohibited conduct.
  • Sets the legal age to participate in sports betting, fantasy contests, and charitable gaming at 21 but keeps the legal age for betting on horse racing at 18.





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Northern Kentucky claims 4 titles at Class 3A indoor track state meet

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Northern Kentucky claims 4 titles at Class 3A indoor track state meet


The Kentucky High School Athletic Association indoor state track meet rolled on on Wednesday, March 4. One day after Beechwood claimed the Class 1A boys team title, three Northern Kentucky big schools combined for four individual state titles in Class 3A.

Cooper’s Paul Van Laningham won the 3,200-meter run in 9:09.49 and took second place in the 1,600-meter run in 4:07.88. It was a reversal of his results at the 2025 indoor state meet and earned him his fifth overall state title. He scored all of Cooper’s points, good for ninth place in the team standings with 18 points.

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Van Laningham’s teammate, Ava Dunn, got the day started with a shot put title, throwing the 8.82-pound ball 39 feet, 3.25 inches.

Simon Kenton’s Alexis Howard won the long jump with an attempt of 18 feet, 7.25 inches, then claimed the triple jump title with a distance of 37 feet, 4.25 inches. It is her second straight indoor long jump title and third overall as she also claimed the 2024 outdoor title. Taking fifth place in the 55-meter dash, she scored all 24 points for SK, finishing in a tie for eighth place. Cooper was right behind with 22 points.

Finally, Conner’s Avery Vanlandingham win the 800-meter run in 2:17.55, out-leaning North Oldham’s Millie Huang at the line.



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Arkansas women’s basketball blown out by Kentucky in season-ending loss at SEC Tournament | Whole Hog Sports

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Arkansas women’s basketball blown out by Kentucky in season-ending loss at SEC Tournament | Whole Hog Sports





Arkansas women’s basketball blown out by Kentucky in season-ending loss at SEC Tournament | Whole Hog Sports







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