Florida
Imbedded Deceit in Florida Amendment 4
![Imbedded Deceit in Florida Amendment 4 Imbedded Deceit in Florida Amendment 4](https://media.thegospelcoalition.org/wp-content/uploads/2024/09/09094253/florida-amendment-4.jpg)
Abortion has likely been the most contentious and consistent conversation in American politics over my 45 years. As a pastor, I’ve never endorsed a candidate, and I’d imagine things would need to be either incredibly good or incredibly bad for me to consider doing so. Still, we have a responsibility to bless the cities we live in, and at times that requires us to speak out on moral issues like abortion, political as they may be.
I’ve walked with women (and men) as they wrestled through all the emotions that come both before and after an abortion. My church in Orlando shares Maitland Avenue with an abortion clinic. Abortion isn’t merely an academic or political discussion for me but one that hits close to home. With that said, Florida’s proposed Amendment 4 to potentially legalize full-term abortion without parental consent is as deceptive in its presentation as it is wrong in its ethic.
The Presentation
The title of the proposed amendment claims to “limit government interference with abortion,” but it essentially divests the government of its role to protect both the lives of the unborn and the health of the pregnant mothers. Florida amendments, with their short, attractive titles and brief descriptions, are notoriously easy to pass but hard to repeal. So let’s look at the brief description as it appears on the ballot.
“No law shall prohibit, penalize, delay, or restrict abortion . . .”
Not only will this allow full-term abortions, but it presumably lifts basic safety regulations that currently protect the women getting abortions.
“. . . before viability . . .”
Conveniently, “viability” isn’t defined. Again, this opens the door to abortions up until birth.
“. . . or when necessary to protect the patient’s health, . . .”
What constitutes the patient’s health? Does mental stress, financial stress, or anxiety create a health issue that warrants late-term abortion?
“. . . as determined by the patient’s healthcare provider.”
This isn’t necessarily a doctor but simply a healthcare provider. Again, this puts women at increased risk of dangerous procedures.
“This amendment does not change the Legislature’s constitutional authority to require notification to a parent or guardian before a minor has an abortion.”
That sounds good on the surface. Parents will still be notified, but they aren’t required to consent in any way. Imagine being told your underage daughter is having an abortion, but unlike with every other medical procedure, you wouldn’t need to give your consent.
But doesn’t a woman have the right to choose what happens to her body? Yes, to an extent. But none of us can legally do whatever we want with our bodies. U.S. laws prevent organ sales, public nudity, and prostitution. We also aren’t only talking about the mother’s body. We’re talking about the baby’s body inside the mother. This amendment threatens the lives of both babies and mothers while hiding this truth behind a misleading presentation.
The Ethic
Abortion isn’t a progressive or new idea. It’s a return to an archaic practice. Abortion and infanticide were common in the Roman Empire during the rise of Christianity. In the Epistle to Diognetus, a second-century letter explaining Christianity, the author wrote, “[Christians] marry and have children, but they do not kill unwanted babies.” The Didache, the earliest nonscriptural Christian writing, explicitly says, “You shall not abort a child or commit infanticide.”
Doesn’t a woman have the right to choose what happens to her body? Yes, to an extent. But none of us can legally do whatever we want with our bodies.
Christianity holds the progressive view on abortion, and for thousands of years, Christians have consistently protected the lives of unborn babies. The pro-choice movement advocates a return to barbaric practices.
Pro-abortion laws in the United States have made our obligation to protect vulnerable life a gray issue. Under Roe v. Wade, 38 states had fetal homicide laws but also allowed abortion. So in those states, a woman could have an abortion, but if she were hit by a drunk driver on her way to the procedure and her unborn baby died as a result, it was manslaughter. Science shows that babies in the womb hear, feel pain, suck their thumbs, and possibly even dream. But even as science brings greater clarity to this discussion, we must acknowledge this is still a philosophical question with significant moral implications.
Historically, those in power have decided what constitutes “humanness” while the weak suffer. In the 18th and 19th centuries, the United States decided humanness applied to the white population, allowing them to kidnap and enslave Africans. In the 20th century, Nazi Germany decided humanness applied to the Aryan race, allowing them to slaughter Jews. Iceland recently decided those with a typical genetic code have the right to life, and they’ve virtually eradicated babies with Down syndrome.
But a person’s value isn’t attached to his or her skin color, ethnicity, religion, genetic code, or age. All humans have value because we’re made in God’s image—all of us. If passed, Amendment 4 will secure Florida as a destination graveyard.
What the Gospel Demands
While we should vote “no” to this amendment, we can’t stop there. There are real social issues that contribute to people feeling abortion is their best or only option. The opportunities to bless our cities go well beyond voting.
If passed, Amendment 4 will secure Florida as a destination graveyard.
Many abortions could be prevented if the parents had better access to medical care, financial resources, adoptions, and stable communities. These are historically some of the church’s greatest strengths as we were the impetus and backbone of hospitals, orphanages, and education in the Western world. We cannot simply vote and wash our hands of the issue. The gospel demands more.
The preservation of life is at the gospel’s heart. God cares about us so much that he came to earth so we might have eternal and abundant life. Jesus gave his life to save ours. All who are recipients of that abundant and eternal life now have a responsibility to champion the life of all.
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Florida
Is it too late for Florida State to turn its season around?
![Is it too late for Florida State to turn its season around? Is it too late for Florida State to turn its season around?](https://a.espncdn.com/combiner/i?img=%2Fphoto%2F2024%2F0908%2Fr1383604_1296x729_16%2D9.jpg)
TALLAHASSEE, Fla. — Florida State coach Mike Norvell has dealt with 0-2 starts. Bad home losses. Negativity. Quarterbacks getting booed.
Never, however, as a defending conference champion.
And never as a top-10 team.
Coming off a season when Florida State was left out of the College Football Playoff as an undefeated conference champion, Norvell had plenty on his plate: rebuilding a roster, developing leadership and getting his team past a snub that continued to sting months later.
He felt good about his plan, telling ESPN in July, “This has been arguably the best offseason I’ve ever been a part of. The way that they approached our winter drills, spring practice, summer, the work has been there. It’s a fast, explosive, powerful football team.”
But Florida State’s first two games exposed flaws not only in what should have been team strengths, but also a general lack of cohesion and leadership that has led to mistrust on the field. What’s more, all of this played out with a national television audience watching, and its lawsuit against the ACC challenging the grant of rights as a backdrop.
The Seminoles have not looked fast, explosive or powerful. Rather, they allowed Georgia Tech and Boston College to be the aggressors, dictating exactly how the first two games of the season would go. Meanwhile, offensive coordinator/offensive line coach Alex Atkins will miss his third game Saturday as he serves an NCAA-mandated three-game suspension for recruiting violations.
Norvell has vowed to be better as his team attempts to hit the reset button on its season against Memphis.
The question, of course, is this: Is it too late?
AS THE GAME clock wound down against Boston College, the Florida State sideline was as quiet as the rest of the stadium. Athletic director Michael Alford stood with his arms crossed, looking up at the scoreboard, disbelief settling in over a 28-13 loss that would drop the Seminoles from preseason No. 10 to outside the AP Top 25.
Another Florida State official used the word “bewilderment” to describe the scene. Norvell glared straight ahead as he ran off the field. Nobody — from Alford to Norvell to the coaching staff and players — expected to start 0-2.
Florida State was supposed to be past all this after Norvell elevated the program from irrelevance to an ACC title in four years. Perhaps the lowest point came in 2021 when the team got off to an 0-4 start and quarterback Jordan Travis was booed so badly he considered quitting football. From that point to the 2023 ACC championship game, Florida State went 28-6.
If the Seminoles engendered any sympathy after getting left out of the playoffs, it quickly dissipated after the school opted to sue the ACC to get out of the league. The team’s 0-2 start has drawn widespread ridicule on social media and whispers in ACC circles about karma being delivered to the two schools that have filed lawsuits (Clemson having lost 34-3 to Georgia in Week 1).
The lawsuits, however, have nothing to do with the on-field performance. The snub did send the program reeling, at least in the short term. For four years, Norvell had told his players if they put in the work, the reward would follow. Except in the case of the playoff, it had not, leading to anger and a crisis in confidence.
Nearly a quarter of the roster either opted out of last season’s Orange Bowl or entered the transfer portal; Florida State lost that game to Georgia 63-3. Ten players off its 2023 roster were drafted, including Travis, receiver Keon Coleman, defensive end Jared Verse and defensive tackle Braden Fiske.
Players throughout the offseason, and at ACC Kickoff, lamented the snub and vowed not to fall short of the playoff again. Asked whether the playoff snub has lingered this year, receiver Kentron Poitier delivered an emphatic no.
“It ain’t about last year, it’s about this year,” Poitier said. “Yeah, we talk a little bit about [the snub], but this is a whole new team.”
Norvell, meanwhile, had conversations with Alabama in January about replacing Nick Saban. But he stayed at Florida State and earned a contract extension that will pay him $10 million a year until 2031. At the time, he said, “There’s a lot of excitement around our program. I’m just excited to continue to build upon the foundation that’s been laid.”
Florida State dipped into the transfer portal again to rebuild. Since his arrival, Norvell has been strategic about the type of players he has brought into the program. Early on, he brought in players with multiple years of eligibility to help lay a foundation, including Verse, Trey Benson and Jammie Robinson. Florida State rose back to an elite level thanks in large part to the portal evaluations the program made — from Verse, Fiske and Coleman, to Johnny Wilson, Benson, Jermaine Johnson, Keir Thomas and Robinson.
This year, though, Norvell wanted to add complementary players to a roster that returned 82 players — many that Norvell recruited. In his mind, the foundation had been set, and the Seminoles wanted to rely on their role players taking on bigger starting roles, while using portal players to complement what they already had.
The Seminoles signed 17 transfers this time around, bringing in a top-10 portal class. The Seminoles knew they had to bring in a veteran quarterback with Travis gone and Brock Glenn still in need of development. They targeted the two biggest names: Cam Ward and DJ Uiagalelei. The quarterbacks visited on the same weekend in December.
Ward had also visited Miami and told ESPN in a previous interview that he made it clear to both coaching staffs that he planned to declare for the NFL draft but would keep his options open to return to college. “A lot of schools wanted to rush my decision, but I was going to do it on my time no matter what,” Ward said. Ultimately, Uiagalelei committed to the Seminoles on Jan. 1; Ward declared for the draft the same day, but did not sign with an agent. He changed his mind and decided to play at Miami, committing Jan. 13.
Uiagalelei had previously played in the ACC, starting his career at Clemson before going to Oregon State for 2023. From the beginning, there were questions about whether he would be able to play at an elite level at his third school. One opposing coach observed, “I just never felt like that guy was a championship quarterback. He’s just never been able to be accurate.”
Two games in, Uiagalelei has been erratic at best, and he was booed against Boston College where the crowd also chanted for the backup, Glenn. In two games, Uiagalelei has thrown for 465 yards with a touchdown and an interception, and is averaging just 6.7 yards per completion.
The other portal additions have been quiet, too. Defensive end Marvin Jones Jr., whom the staff raved about all spring and summer, has been neutralized as a threat (two total tackles). Alabama transfer receiver Malik Benson ranks third on the team in receiving yards. Roydell Williams leads the team in rushing, but is only averaging 3.2 yards per carry.
Asked after the Boston College game whether he had missed on his portal evaluations, Norvell responded tersely, “Obviously I’ve not done a good job putting our guys in a position to showcase what I believe that they are. So I’ll be better.”
But the issues go beyond the portal players. Between 2020-23, Florida State signed 25 ESPN 300 players; 13 remain on the team. Three are starters. Players Florida State wants to rely on — including DJ Lundy and defensive end Pat Payton — had to be convinced to return to the Seminoles in the first place. In December, Payton threatened to enter the portal before changing his mind; Lundy entered the portal and committed to Colorado, before opting to stay with the Seminoles.
What also has been glaring is the lack of leadership. Perhaps the staff thought replacing 10 NFL draft picks would not be as difficult as it has been, both from a production and leadership standpoint. “Travis, Verse and Fiske were all next-level guys who had been through the battles, and they don’t have it this year,” another opposing coach said.
Florida State worked the entire offseason on this needed intangible. Norvell held a retreat for the veterans that made up his leadership council in January, six months earlier than usual, understanding he had a new group that had big shoes to fill. Players in March discussed the need to get to know each other better, identifying three key words to building a successful team: relationships, accountability and mindset.
At a team meeting the day before spring practice began, center Maurice Smith told his teammates to get out of their comfort zones and start building relationships with guys outside their position groups: “We’re not here for NIL,” Smith told them. “We’re here to create a team and make a run. We only go as far as our relationship goes.”
Asked about the opportunity for players to step up in the face of adversity to emerge as leaders, Norvell admitted, “There’s an open door for that. I don’t want a team that waits for the adversity for the people to arise, but it’s also necessity that in these moments, when it does happen, who are you? What is the true core identity?”
After the Boston College game, both linebackers Lundy and Cam Riley and Poitier said multiple times that players had to start trusting each other.
“I would probably say really believing in each other, trusting our brothers, knowing if a safety is in the fit, just trusting he’s going to be there and not being hesitant and second-guessing yourself,” Riley said.
A third opposing coach noted that it usually takes a few games before a team identity emerges, something that has become more challenging in the portal era with a revolving roster door. “Internally how you hold it together is even more challenging,” the coach said.
PERHAPS MOST DISCONCERTING to those close to the program is the performance against Boston College. Florida State lost to Georgia Tech on a last-second field goal on a different continent. Against the Eagles at home, Florida State got dominated across the board and, by the end of the game, looked like a team that had given up.
In both games, Florida State failed to both run the ball and stop the run, a head-scratcher to those around the program because the coaching staff believed its offensive and defensive lines would give Florida State an opportunity to contend again.
Florida State returned the most experienced offensive line in the ACC with 190 starts and two preseason All-ACC players in Smith and tackle Darius Washington. With added depth in their running back room, the Seminoles felt they could be a dominant run team and rely on Uiagalelei to be a complementary player, allowing him to thrive without putting the pressure of an entire offense on his shoulders.
The first drive of the season against Georgia Tech showcased exactly that — five rushes for 58 yards; two passes for 17. But since that drive, Florida State has not been able to run with any consistency. The Seminoles have routinely lost their one-on-one matchups, making it far more difficult to run. In two games, they have 119 total yards and are averaging 0.92 yards before contact — the worst under Norvell.
Not only that, the running backs were simply not involved against Boston College. Florida State had four designed runs for running backs in the first half, the fewest in the first half of a game by an ACC team since Duke had four against Boston College in 2011.
Though Florida State did not call many designed runs for Travis last season, he always brought the threat to run; that simply does not exist with Uiagalelei, a dynamic that has affected the way defenses have decided to play Florida State. The fact that Georgia Tech and Boston College — two teams that ranked last in the ACC in rushing defense a year ago — have shut down the Seminoles is particularly galling to those close to the program.
One factor at play is Atkins’ suspension. The NCAA handed down a three-game suspension and two-year show-cause penalty stemming from recruiting violations in 2022. Though Norvell calls the plays, Atkins is hands-on with the offensive line over the course of the game and has the best feel for when to make rotations, substitutions and specific line calls. He is not allowed to be with the team on game day, including pregame walk-throughs and planning.
The Florida State defensive front has not been much better. The Seminoles have allowed 453 yards rushing in two games, the most they have allowed in their first two games of a season since at least 2000.
One coach who watched the opener against Georgia Tech used the word “tender” to describe the defense. Norvell said he noticed players pressing to make plays against Boston College and “trying to do almost too much.”
“That’s on the linebackers and the D-line,” Lundy said. “We’ve got to play better. Teams can’t be able to run the ball on us. We’ve got to figure out how to stop the run, and we’re going to do that, I promise you.”
There seems to be a clear disconnect between what is happening in practice, and what is happening on the field. Asked why what is happening in practice is not happening in games, Lundy said, “We just got to be better at executing our game plan. We’ve got to be more disciplined, more fundamental. We’ve got to do what we do in practice. But it’s all going to come down to execution.”
Athletic director Michael Alford has never wavered in his belief in Norvell, even when Florida State started 0-4 in 2021 and people wondered whether the coach was on the hot seat. Alford told ESPN in a phone interview last week, “I’ve got full faith in Mike and the team. We live in such a competitive arena every day, and we know what it takes to endure tough times. We have that unconquered spirit here. They’re going to be fine. They’ll get it fixed.”
BACK IN JULY, when Norvell spoke with ESPN during ACC Kickoff, he spoke about the challenges in pushing Florida State even further — to a place where the Seminoles compete not just for ACC championships, but for national championships.
Two months later, his words sound more prescient than ever.
“The closer you get to the tip of the mountain, the steeper it gets. You miss a step there, and it can be a tumble, and we’ve seen that happen within our own program years back…Now it’s time to go take another step,” Norvell said. “It’s time to be better than what we’ve been and the challenges, the adversity, all those things, they’re going to show up. We haven’t arrived. But there’s also a lot of excitement.”
Now is the time to see what type of response and leadership Florida State has on its 2024 team before it’s too late.
“Our program is built off responding,” Lundy said. “There’s a lot of season left, and we’ve got to decide what we’re going to make the season to be. We’ve got to come together. It’s all on us. Coach likes to take the blame, but it’s on us.”
Florida
Police are questioning Florida voters about signing an abortion rights ballot petition
TALLAHASSEE, Fla. (AP) — State police are showing up at Florida voters’ homes to question them about signing a petition to get an abortion rights amendment on the ballot in November, and a state health care agency has launched a website targeting the ballot initiative with politically charged language.
Critics say they’re the latest efforts by Florida’s Republican elected officials to leverage state resources to try to block the abortion rights measure, moves which some Democratic officials argue could violate state laws against voter intimidation.
“Ron (DeSantis) has repeatedly used state power to interfere with a citizen-led process to get reproductive freedom on the ballot,” Florida Democratic Party Chair Nikki Fried told reporters on Monday. “This is their latest desperate attempt before Election Day.”
The ballot initiative known as Amendment 4 would enshrine abortion rights in Florida law. If approved by 60% of voters, the procedure would remain legal until the fetus is viable, as determined by the patient’s health care provider.
Isaac Menasche, one of nearly a million people who signed the petition to get the measure on the ballot, said a law enforcement officer knocked on his door last week in Lee County in southwest Florida to ask him about signing it.
The officer said the questioning was part of an investigation into alleged petition fraud, the Tampa Bay Times reported.
“I’m not a person who is going out there protesting for abortion,” Menasche told the newspaper. “I just felt strongly, and I took the opportunity when the person asked me to say, ‘Yeah, I’ll sign that petition.’”
Critics say the investigation is a brazen attempt to intimidate voters in the country’s third-largest state from protecting access to abortion — and the latest in a series of efforts by the governor’s administration to target Amendment 4.
“Amendment 4 was placed on the ballot by nearly one million Floridians around the state and across party lines who believe that people, not politicians, deserve the freedom to make their own health care decisions,” Lauren Brenzel, the director of the Yes on 4 campaign, said in an email. “But the State will stop at nothing to keep in place their near-total abortion ban.”
Florida law currently bans most abortions after six weeks of pregnancy, before many women even know they are pregnant.
Speaking at a press event Monday in South Florida, DeSantis defended police visiting the homes of petition signers, and a separate move by a state health care agency to create a website targeting the ballot amendment, saying both are aimed at making sure November’s vote is fair.
DeSantis signed a law in 2022 creating a state police force dedicated to investigating voter fraud and elections crimes. Voter fraud is rare, typically occurs in isolated instances and is generally detected.
He said elections police are going to the homes of people who signed the petitions that got Amendment 4 on the ballot not to intimidate them, but because questions have been raised about the legitimacy of the signatures. He said the police have found evidence that some of the supposed signatures were from dead people.
“Anyone who submitted a petition that is a valid voter, that is totally within their rights to do it,” DeSantis said. “We are not investigating that. What they are investigating is fraudulent petitions. We know that this group did submit on behalf of dead people.”
A deadline in state law to challenge the validity of the signatures has long passed, but county-level election administrators across Florida say they have been receiving requests from state officials to turn over verified petition signatures as part of a state probe.
Mary Jane Arrington, a Democrat who has served as the Supervisor of Elections in Osceola County in central Florida for 16 years, told The Associated Press she had never received a request like this one before.
Arrington said she didn’t know what to make of the state’s request to review signatures her office had already verified.
“These are ones that we deemed the petition valid, both in completeness and in their signature matching what we had on file for the voter,” Arrington said. “They said they were investigating … signature petition fraud.”
The state’s elections crime unit has opened more than 40 investigations into paid petition gathers working for the Amendment 4 campaign, according to a letter that Deputy Secretary of State Brad McVay sent to the Palm Beach County supervisor of elections that was shared with the AP.
Judges have tossed out previous criminal cases brought by the controversial Office of Election Crimes and Security.
Meanwhile, a state health care agency launched a new website last week targeting Amendment 4, with a landing page proclaiming that “Florida is Protecting Life” and warning “Don’t let the fearmongers lie to you.”
DeSantis said the page created by Florida’s Agency for Health Care Administration is being paid through a budget the department has to do public service announcements. He said the page is not political but is giving Floridians “factual information” about the amendment.
“Everything that is put out is factual. It is not electioneering,” DeSantis said at the news conference, adding, “I am glad they are doing it.”
Florida is one of nine states where measures to protect abortion access have qualified to go before voters in 2024.
Florida Republicans have been using various other strategies to thwart the state abortion ballot measure. Republican Florida Attorney General Ashley Moody attempted to use the state Supreme Court to keep abortion off the ballot. Later, abortion rights advocates criticized a financial impact statement meant to be placed on the ballot beside the proposed amendment as an attempt to mislead voters. The state Supreme Court ruled in August to allow the language to remain on the ballot.
Meanwhile, anti-abortion groups and GOP allies across the country are using an array of strategies to counter proposed ballot initiatives aiming to protect reproductive rights. These tactics have included legislative pushes for competing ballot measures that could confuse voters and monthslong delays caused by lawsuits over ballot initiative language.
Nebraskans, for example, are awaiting rulings from the state Supreme Court on three lawsuits aimed at keeping abortion off the ballot. And the Missouri Supreme Court is set to hear arguments Tuesday in an appeal of a lower court ruling that an abortion rights campaign did not meet legal requirements to qualify for the November ballot.
___
Associated Press writers Christine Fernando in Chicago, Geoff Mulvihill in Philadelphia, and Terry Spencer in Fort Lauderdale contributed to this report.
___ Kate Payne is a corps member for The Associated Press/Report for America Statehouse News Initiative. Report for America is a nonprofit national service program that places journalists in local newsrooms to report on undercovered issues.
Florida
Two Publix stores sit just 500 feet apart in this Northeast Florida city — but why?
![Two Publix stores sit just 500 feet apart in this Northeast Florida city — but why? Two Publix stores sit just 500 feet apart in this Northeast Florida city — but why?](https://res.cloudinary.com/graham-media-group/image/upload/f_auto/q_auto/c_thumb,w_700/v1/media/gmg/PULXJR3BONDQDP5XY3X7XUO4FE.png?_a=DATAfRfiZAA0)
NEPTUNE BEACH, Fla. – It’s pretty much a Florida tradition for any beach day: You load up the car and on the way to the ocean, you make the obligatory Publix run to grab all the beach essentials like Pub Subs, sweet tea and fried chicken.
Just check social media. There are a ton of creators who describe their Publix pit stops as a mandatory step before any fun-in-the-sun activity.
But any beachgoers heading down Atlantic Boulevard toward Neptune Beach will have a choice to make. That’s because two Publix stores sit just over 500 feet apart.
Yes, you read that right.
There are over 20 Publix stores in Jacksonville alone. Sometimes it feels like there’s one on every corner. And on Atlantic Boulevard just before 3rd Street, it’s like you’re seeing double.
Publix Super Market at Seminole Shoppes at 630 Atlantic Blvd. opened in 2010. It’s probably the most familiar Publix in the area if you don’t visit Neptune Beach often.
So, it might be a bit confusing to see a more modern-looking Publix sitting at the Neptune Beach Plaza on 580 Atlantic Blvd., just to the left of the original 54,130 square-foot store.
The updated store opened in 2023 after the company acquired the 29,810 square foot space that formerly housed Lucky’s Market for $2.3 million, according to News4JAX news partner the Jax Daily Record.
As convenient as it may sound, it’s also confusing. Why did the Florida-born company feel the need to build another Publix close to…well, another Publix?
A spokesperson for the company told News4JAX it is not “unusual to have Publix locations close in proximity.”
There are similar situations in St. Johns County, though not quite to the extreme happening at the Beaches.
In Nocatee, the Super Market at Nocatee Town Center at 120 Marketside Avenue sits less than a half mile from a Publix GreenWise Market across the street at 250 Pine Lake Drive.
GreenWise is Publix’s organic brand that was expanded to stand-alone stores with four locations in Florida, according to an online locator map.
St. Augustine’s Publix at Market at Shoppes at Murabella has a newly opened Publix Super Market at Parkey Village of St. Johns that sits right across State Road 16.
While both Neptune Beach stores are fully open and have been successfully operating next to each other, residents admitted the concept was rather strange.
McKenzie Fletcher moved to Atlantic Beach from Ponte Vedra Beach and shops at the newer Publix in Neptune Beach.
She said she questioned the employees about the store’s purpose.
“This is now the closest Publix to me and I was asking if they were shutting down the old one. Hence, why this one is brand new,” Fletcher said.
Nope, that’s not the case here. Both stores are open with no intention of shutting down.
When News4JAX reached out to Publix to learn the differences between the stores, the spokesperson confirmed while both stores operate as a “traditional Publix” with most grocery departments and a full-service bakery and deli, the newer store includes features from the GreenWise brand.
“The Neptune Beach Plaza location also has a Pours section where customers can purchase items like acai bowls, smoothies, beer, wine, coffee or tea and sip while they shop,” the spokesperson said.
Fletcher found the additional store to be convenient despite her confusion.
“It’s slightly closer to my house and it is kind of like stop-and-go. I do feel like they do have special things like the little bar and stuff. It’s cute.” Fletcher said.
Other people News4JAX spoke to also seemed to question the dueling Publixes.
One woman commutes around four miles from the Golden Glades neighborhood to shop at the newer Publix store because the store at Atlantic and Hodges Boulevards is temporarily closed for construction.
“I thought it was little a odd. I thought maybe because the one at Hodges is closed, maybe they thought they were going to have a bit of a spillover. I’m not quite sure why they did that. It is interesting,” one woman told News4JAX.
We asked Publix for a construction update and have not heard back.
But even with double the opportunity to buy groceries “where shopping is a pleasure,” some found minor inconveniences.
Another Atlantic Beach resident pointed out that the newer Publix does not have a pharmacy, which makes him have to take a trip to the older store. Although the two stores are side-by-side, unless you’re walking, you can’t simply drive from one store parking lot to another because there is a barrier blocking access.
News4JAX asked the spokesperson about the barrier but they did not immediately respond.
“As a whole, we look for opportunities to best serve our customers and, in some cases, alleviate congestion in stores, in addition to allowing for the best traffic patterns in a particular area,” the spokesperson said responding to a separate email asking about the benefit both stores serve.
Most people we spoke with said they preferred the newer location because it didn’t seem as busy.
“I prefer the smaller one. There’s a different atmosphere, a little bit more positive. It’s a little easier to find stuff, less walking. It’s the same thing. It’s just newer,” one man said.
The two locations have coexisted for at least a year. One thing is for sure, Floridians love Publix, so double the opportunity is a double bonus for shoppers.
The ever-growing grocery store recently opened a new Jacksonville location at 11341 Normandy Boulevard in the Plaza at Normandy. The closest store to that location is 5.3 miles away.
Copyright 2024 by WJXT News4JAX – All rights reserved.
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