The invention of Matter was a grand kumbaya moment for the smart home. Built on the foundations of almost every concept smart home companies had dreamed up — from Apple’s HomeKit to Google’s Thread — the idea was to create a new technology on top of existing ones. One common standard to make it easier for manufacturers to build smart home devices and easier for people to use them, no matter which smart home platform they use.
Technology
Z-Wave is remaking itself to find a new place in your smart home
But one protocol was left out of the party: Z-Wave, which is widely used in home security systems and embraced by the smart home enthusiast community. It was the latest example of Z-Wave getting left behind as the consumer smart home world explodes in popularity — and the latest reason to question whether the once-thriving standard still has a future.
Conceived in the late 1990s, Z-Wave is one of the original solutions for connecting IoT devices. It’s a local, RF-based wireless communications technology that relies on a central hub or gateway to talk to the cloud and other protocols. But that reliance on a hub is part of why it’s fallen out of fashion. You rarely see Z-Wave in mass-market smart home devices because other standards can connect straight to the internet. It was also a closed protocol, limited to one chip manufacturer, which could have driven up prices.
But in the five years since Matter launched, Z-Wave has been quietly reinventing itself. The once closed protocol is now open source. There’s a new version — Z-Wave Long Range (ZWLR) — that addresses a common limitation of the smart home by extending the range of devices like locks, lights, and sensors. Perhaps more importantly, the Z-Wave Alliance is now working on the structure and framework needed to bridge Z-Wave devices into Matter.
Today, Z-Wave is at a critical turning point. Apple, Amazon, Samsung, and Google are all-in on Matter, and Z-Wave isn’t present in any of those companies’ flagship products. If the standard is going to survive, its creators need to show it has a purpose that other protocols simply can’t match.
What is Z-Wave, and why should I care about long range?
Even if you’ve never heard of Z-Wave, it might be in your home. A mesh-based protocol focused on interoperability, reliability, privacy, and security, Z-Wave radios are found in most home security systems, including Amazon’s Ring, and smart home hubs from companies like Home Assistant, Aeotec, Hubitat, and Homey.
Z-Wave was embraced early on by the home security industry, including ADT, Vivint, Alarm.com, and others, which saw its security, baked-in interoperability, and backward compatibility as a way to allow customers to integrate smart home devices with their company’s proprietary security systems. It’s also the only UL-listed smart home protocol, a requirement for devices integrated into a security system.
”Everybody puts a Z-Wave chip in their security panel.”
“Every residential security system in the US, except one, uses Z-Wave,” says Avi Rosenthal, chair of the Z-Wave Alliance board of directors. “From your big Honeywells, ADTs, and Rings, all the way down to your little Alulas, everybody puts a Z-Wave chip in their security panel. The only exception is SimpliSafe.” Rosenthal says that by some estimates, Z-Wave is in 40 million homes in the US; there are also over 100 million Z-Wave devices in the wild worldwide.
Despite its sizable footprint, Z-Wave remains a niche protocol. Its reliance on a hub makes it less accessible to casual users accustomed to plug-and-play Wi-Fi and Bluetooth devices. And as a mesh network, multiple devices or repeaters are needed to ensure a stable connection, which can be an issue if you just want to install one door lock or light switch.
Z-Wave Long Range addresses some of these limitations. Introduced in 2020, and now beginning to appear in products, ZWLR extends range up to 1.5 miles line of sight — four times standard Z-Wave — and replaces mesh with the ability for all devices to connect directly to the hub, not to each other.
This should reduce failures caused by weak mesh networks or limited range. And, as all Z-Wave devices have to be backwards compatible, ZWLR can exist alongside Z-Wave mesh devices on a hub, as long as it supports both.
For smart home manufacturer Zooz, ZWLR has been a game changer. “Now we have ultra-reliable connectivity with unparalleled range,” says Agnes Lorenz, a VP at Zooz. Its direct hub-to-device communication means no need for repeaters, making existing devices more reliable and expanding the possibilities around outdoor devices, like motion sensors, leak detectors in the attic, and garage automation. “Now we can more easily automate things that are hard to access,” she says
Adoption is starting to ramp up, with over one hundred ZWLR-certified devices now on the market. Zooz transitioned its entire lineup to ZWLR, Shelly is also using the protocol, and the Z-Wave Alliance is working on expanding it to Europe. Just last month, Kwikset introduced two new long-range smart locks.
“This is one of the most compelling Z-Wave updates,” says Joshua Hodgson, product marketing manager at Kwikset. “Over a mile range versus 300 feet for standard mesh means connectivity challenges are no longer an issue.”
But does Z-Wave Matter anymore?
Even as the tech improves, Z-Wave’s biggest problem is that relatively few direct-to-consumer companies are implementing it in their devices.
While manufacturers such as Kwikset, who have used the protocol for years, still see Z-Wave as vital despite Matter’s rise, the fact is that there are very few “fun” Z-Wave gadgets out there. Much of what does exist are simple, utilitarian devices like sensors, lights, switches, and locks. There hasn’t been a splashy new Z-Wave product in years, and if you are looking to start a smart home with Amazon, Apple, or Google hardware, Z-Wave is just not part of the equation. That doesn’t look like it’s going to change anytime soon.
However, there is a hope for Z-Wave’s future in a Matter world. While Z-Wave’s reliance on a hub has arguably been its biggest barrier to adoption, Matter’s initial promise of a hub-free world hasn’t materialized. Matter controllers are essentially hubs, as are Thread border routers — both are necessary to use Matter devices. The smart home has come back around to the idea that you need a small computer somewhere in your home to run your devices. If these hubs must exist, why not include Z-Wave?
“Ultimately, it’s all about consumer choice,” says Jeff Sandoval of Kwikset. With Matter sparking renewed interest in smart homes, the idea of a universal hub to unify devices is gaining traction (again). Many advanced smart home hubs — including Homey, Home Assistant, and Hubitat — support both Z-Wave and Matter, but they remain niche. To survive, Z-Wave needs to co-exist with Matter and find its way into mainstream consumer products like smart speakers.
One strategy is to bridge Z-Wave devices into Matter ecosystems like Apple Home, Home Assistant, and Amazon Alexa, similar to how Philips Hue, Ikea, and Aqara are bridging devices to Matter. While bridging has been part of the spec since Matter launched, Rosenthal says it’s not been possible to certify a Matter Z-Wave bridge.
“There are plenty of silicon solutions available today, but nothing has been ‘blessed’ by both alliances,” says Mariusz Malkowski of Trident IoT, the newest Z-Wave chipmaker, which also manufactures chips for Matter, Thread, and Zigbee. “We want to simplify the process for manufacturers to make a commercial product to support both Z-Wave, Zigbee, Thread, and Matter.”
While some Z-Wave-compatible hub manufacturers have found ways to connect Z-Wave and Matter devices in their ecosystems, there’s no official way to integrate them, meaning there’s no simple, straightforward way to use Z-Wave devices in mainstream Matter ecosystems.
“Reports of our death have been greatly exaggerated.”
The Connectivity Standards Alliance tells The Verge that it welcomes the Z-Wave Alliance’s efforts here. “We are happy to see efforts to make the adoption of Matter easier for manufacturers and consumers, including simpler ways to bridge devices to Matter,” says the CSA’s Daniel Moneta. Rosenthal says the Z-Wave Alliance is actively working on certification parameters and rules to define a standard Z-Wave to Matter bridge for its members.
Once this standard is released, adding Z-Wave devices to Matter ecosystems will become simpler. Manufacturers will just need to add a software stack to their hubs that, as long as it contains a Z-Wave radio, could bridge Z-Wave devices connected to the hub to any Matter platform, including Apple Home and Google Home.
The benefit is that if Z-Wave devices integrate with Matter, it will help bring Matter’s ambition of “one smart home standard to rule them all” closer to reality. That would both strengthen Matter’s position in the industry and give Z-Wave a compelling reason to stick around. “So that, to the consumer, everything magically works,” says Malkowski.
Z-Wave isn’t a threat to Matter. With the majority of the smart home industry behind it, Matter still has plenty of momentum despite some early stumbles. However, without support from Matter, Z-Wave could become obsolete. Maybe not anytime soon, but the possibility exists. Bringing Z-Wave into Matter would be better for everyone — manufacturers and smart home users alike.
In the meantime, Z-Wave is pushing forward with its reinvention, hoping to find its role in this brave new world. Its new long-range capabilities, shift to an open-sourced standard, and finally having more than one silicon vendor make this a much easier path. As Rosenthal puts it, “Reports of our death have been greatly exaggerated.”
And just like that, Mother’s Day is tomorrow, May 10th, which is too soon for most online purchases to arrive in time. That said, you aren’t alone if you waited too long to pick up a gift this year, and you definitely aren’t alone in feeling guilty for considering digital gifts instead of something your mom can unwrap. But here’s the thing: digital gifts can still unlock memorable experiences, be it movies, games, or music. They can also let your mom choose exactly what she wants, making them both convenient and versatile.
Below, we’ve curated a list of some of the best digital goodies that folks at The Verge have used or gifted. The list is curated by interests, too, so you can find the perfect present whether your mom is into the arts, exercise, or something else entirely. That way, you’ll at least be able to gift something more thoughtful than an Amazon or Walmart gift card — even if those are still totally viable options in our book.
Gifts for film and TV buffs
Whether your mom is a movie buff or an avid sports fan, there are a number of subscriptions that’ll grant her access to a wide range of content. Below are some of the most popular, as well as a few catered toward anime diehards, horror lovers, and those looking for something more niche.
$25
You can buy Disney Plus gift cards in increments of $25 up to $500. They’re usable toward Disney Plus subscriptions and bundles that include access to Disney Plus and Hulu, which start at $12.99 a month. That way, the family can stream everything from Andor and Paradise to The Bear and Percy Jackson.
- A gift card to a major streaming service like Netflix (Amazon, Best Buy, Walmart), Peacock (Peacock), or Paramount Plus (Amazon, Best Buy, Walmart) is a good gift that’ll cater to all kinds of passions. With a Netflix account, your mom can binge Stranger Things and Bridgerton, while Peacock provides access to shows like The Paper, Parks and Recreation, and Downton Abbey. A Paramount Plus subscription, meanwhile, lets her dive into Survivor 50, Star Trek: Strange New Worlds, and the entire Taylor Sheridan universe — including newer series like Landman and The Madison.
- A Criterion Channel gift card grants access to more than a thousand classic and contemporary Hollywood, international, arthouse, and independent films. It also features programming that spotlights directors, stars, genres, and themes, including a “15-minute-a-month film school.”
- For the anime lovers in your life, a Crunchyroll gift card provides access to hundreds of anime shows and films shortly after they air in Japan, including Jujutsu Kaisen, Blue Lock, and Mobile Suit Gundam: The Witch from Mercury. They can even use the gift to purchase Crunchyroll’s extensive collection of anime figures, vinyl records, and clothes.
If you’re not sure which type of games your mom prefers, you can gift her an Xbox, PlayStation, or Nintendo subscription. Not only will these memberships grant them access to free digital games, but they also include perks such as online multiplayer and cloud saves, among other incentives.
$69
Giving the gift of Game Pass unlocks hundreds of great games to play, whether your recipient is a console or PC gamer. If you’re gaming on an Xbox, it also allows for online multiplayer.
- If your mom owns a PlayStation 5, a PlayStation Plus membership grants them access to free titles and discounts every month, lets her play games online, and allows her to access cloud-based backups. PlayStation Plus memberships start at $9.99 a month, and you can subscribe directly via PlayStation or buy a subscription with a PlayStation Plus gift card, which is available at Amazon, Best Buy, and Target in denominations starting at $10 and going up to $250.
- Nintendo Switch or Switch 2 lovers, meanwhile, might enjoy an annual subscription to Nintendo Switch Online, which starts at $19.99 a year (Amazon, Best Buy, GameStop). The membership lets your mom play more than 150 retro games released during the NES, SNES, and original Game Boy eras. She can also play online with friends, access cloud saves for games, and listen to her favorite Nintendo tunes via the Nintendo Music mobile app.
- If you’re willing to fork out extra money, you can also buy an annual Nintendo Switch Online + Expansion Pack subscription. In addition to offering all the same benefits as the Switch Online membership, it also grants access to Game Boy Advance, Sega Genesis, and Nintendo 64 games, as well as DLC content for select titles. One of the latest additions is that the Switch 2 Editions of The Legend of Zelda: Breath of the Wild and Tears of the Kingdom are included as free downloads for members. Individual annual plans cost $49.99 (Amazon, Best Buy, Walmart), while a family plan — which allows for up to eight accounts — is available via gift card at Amazon, Target, and Best Buy for $79.98.
- Alternatively, you could buy a gift card to a store like GameStop (GameStop), which is helpful if you don’t know which console your mom prefers, or if you want to give her the option of buying accessories and games.
Gifts for the adventurers and globe-trotters
Is your mom in dire need of a screen break? Fortunately, the internet is filled with travel-oriented gifts, ranging from the obvious — like airline gift cards — to national park passes.
$80
The America the Beautiful pass grants entry to all 63 national parks, from the Grand Canyon to Yosemite, along with over 2,000 recreation sites across the country.
- A GetYourGuide gift card provides an easy way to take advantage of guided tours and fun tourist attractions at various destinations around the world, allowing your mom to swim with sharks in Cape Verde or explore volcanoes like Italy’s Mount Etna (when it’s not erupting).
- For aspiring polyglots, a Rosetta Stone membership makes it easy to learn French, Arabic, Japanese, and other languages from the comfort of home. In addition to lessons, memberships come with helpful extras, including speech recognition tech to get the accent just right.
- Finally, a gift card to a rideshare service like Lyft (Amazon, Best Buy, Target) or Uber (Amazon, Best Buy, Target) — the latter of which is also good toward Uber Eats — will come in handy if she ever needs a ride to the airport and you’re (gasp!) unavailable to take her.
Gifts for health and wellness fans
For health and wellness enthusiasts, many services offer a wealth of streamable fitness classes to help them get fit at home. Other gifts can help your giftee practice self-care and lighten their load with meditation or massage. Below, we’ve listed out a range of options that’ll help your mom take care of both her body and mind.
$13
Peloton’s monthly subscription offers thousands of streamable fitness classes revolving around a variety of different workouts, ranging from strength training to stretching. It’s a service that’s available to everybody, so you don’t need to own a Peloton device to use it.
- A gift card for Headspace, a popular mindfulness app, offers members access to hundreds of expert-taught meditations, each designed to help her relax, sleep better, and improve her mental health. A gift subscription will run you $38.99 for three months, or you can save by getting 12 months for $68.99.
- If your mom prefers in-person classes to virtual ones, a gift card toward a ClassPass subscription will let her try thousands of gyms and fitness studios in her local area, not to mention nearby salons and spas.
- If your mom is too busy to prepare healthy meals every day, a gift card to Blue Apron, HelloFresh, or any meal prep service that offers a healthy selection of meal kits will be very welcome.
Whether mom is a diehard foodie, a wine connoisseur, or a caffeine addict, the internet is filled with subscriptions and gift cards for all types. Below are just a few of our favorites.
$90
With a subscription to Eater’s Wine Club, your giftee will automatically receive either two, four, or six bottles of wine carefully chosen by an Eater expert every month. Past boxes have showcased wines from all over the world.
- A Sur La Table gift card (Sur La Table, Kroger, Staples) is a great gift for the beloved chef in your life. Your mom can use it to buy whatever she needs for the kitchen, as well as to take online cooking classes in which live instructors help students make everything from chicken piccata to tiramisu. Classes start at $39 per household and last 90 to 120 minutes.
- If your mom has a sweet tooth, Goldbelly’s monthly ice cream subscription allows her to enjoy up to six pints of ice cream or 24 ice cream sandwiches a month, all of which are sourced from small creameries all over the country. It’s a pricey subscription, however, with a three-month plan going for an eye-watering $298.95. You can explore other subscription types, too, from BBQ to New York City staples, or get a gift card so your mom can order whatever she’d like.
- Counter Culture roasts delicious bags of coffee sourced from all around the globe. If you’re lucky enough to find them in local stores, well, lucky you! For coffee lovers looking to try their next great bag of beans, grab a gift card that can pay for a one-off order, or enroll in the company’s subscription service that sends coffee to you as frequently as you’d like.
- Sometimes, it’s better to leave the cooking to somebody else. If your mom is a foodie, a gift card to a food delivery service like DoorDash (Amazon, Best Buy, Target) lets her nab some crab rangoons from her favorite Chinese restaurant without leaving home.
Whether your mom is a musician or just loves to unwind with music, there are plenty of digital gifts catered toward her interests. We all know about Spotify gift cards (Best Buy), but there are also other streaming services that you can gift as a subscription, some of which we’ve highlighted below.
$25
Apple Music is a great gift for casual listeners, offering more than 100 million ad-free songs alongside support for spatial audio and Dolby Atmos. There’s no designated gift card for Apple Music, so you’ll have to buy a regular Apple gift card, but that’s not a bad thing, as it means they can also use the card to buy the latest set of AirPods.
- If you think that your mom might want to learn how to play the guitar, a Fender Play subscription can help them do so thanks to a continuously updated catalog of hundreds of instructor-led video lessons. You can gift them six months for $49.99 or 12 months for $149.99.
- Lastly, a Ticketmaster or StubHub (Amazon, Best Buy, Staples) gift card is a present that lets your mom buy a ticket to see her favorite musicians perform live.
Obviously, you could just gift a bibliophile a book, and they’d probably be happy. But what if you want to give them more than one option? In that case, a gift card to her favorite bookstore or a subscription to something like Kindle Unlimited — which grants members access to millions of ebooks and select audiobooks — is a good idea. That said, we’ve rounded up some of our favorite alternatives below.
$15
An Audible Premium Plus subscription grants instant access to thousands of audiobooks and podcasts, as well as one premium audiobook a month.
- For fans of Marvel and DC comics, as well as manga like Fairy Tale, a Comixology Unlimited subscription is perfect. For $5.99 a month, your mom will be able to enjoy over 45,000 comics and graphic novels, not to mention more than 2,400 manga titles from her phone or tablet. Subscribers also get discounts on select digital books.
- You can also gift your mom a Book of the Month membership, which currently starts at $59.99 for a three-book plan. The company curates a small selection of five to seven bestsellers and classics for members every month, making it easy to choose something to read quickly.
- If your mom prefers to pick up books from a brick-and-mortar bookstore, a gift card to Barnes & Noble (Barnes & Noble, Amazon, Best Buy) might be a good idea. For those who want to support local bookstores, there’s also a gift card for Bookshop.org.
- For those who prefer traditional newspapers and magazines, you can gift a subscription to The New York Times or The Washington Post, or publications catered to specific interests, like Cosmopolitan and National Geographic.
Movie buffs and bibliophiles are easy to shop for, but what do you get the creative mom? It’s actually not that hard — just buy her something to help her create, whether that’s an online course or access to a new tool. Below are a few subscriptions and gift cards that creators will love, all of which you can buy at the last minute.
$69
A subscription to Skillshare grants subscribers access to over 34,000 online classes related to graphic design, painting, photography, film, music, coding, and more.
- A MasterClass membership — which normally starts at $10 a month but is currently 50 percent off for all tiers — provides access to classes taught by world leaders and other subject matter experts, including screenwriters, musicians, and business experts. Going for a Masterclass Plus or Premium subscription allows concurrent viewing on two or six devices, respectively, and also unlocks offline viewing.
- An Adobe Creative Cloud subscription ($69.99 a month) is a great gift for aspiring and experienced creative professionals alike, one that provides access to popular tools such as Adobe Photoshop, Illustrator, Premiere Pro, and InDesign. Adobe doesn’t support gifting subscriptions, so you’ll need to create a new account or log in to an existing account your mom may have. You can also purchase digitally redeemable Creative Cloud subscription codes from partner retailers like Best Buy, which is currently selling a 12-month plan for $406.99 (about $373 off) right now.
- If you think your mom might be interested in coding, a subscription to the coding educational platform Codecademy ($29.99 a month) can help her build her portfolio with online courses, a community, fun events, cheat sheets, and other resources. There’s even a $39.99-a-month plan for those looking to change career paths, which offers all the above, plus technical interview help.
- For giftees into arts and crafts, a Craftsy membership (normally $123 a year) grants access to more than 2,000 live and on-demand classes led by experts covering everything from baking and cake decorating to woodworking and painting. Members also get to connect with other crafters in the Craftsy community and attend live events.
Gift cards for pretty much anyone
$25
Amazon gift cards start at $25 and can be used toward purchases across a variety of departments. They’re also good for various Amazon services, including Amazon Prime Video, Audible, and Amazon Music Unlimited.
- Sometimes the best gift card is one that’ll give your mom a ton of options, especially if you’re having a hard time figuring out what she wants. Gift cards from major retailers like Amazon, Best Buy, Walmart, and Target are perfect in these situations, namely because they’ll let your mom choose whatever she likes from a wide range of departments.
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Have you already tried removing your personal information from data broker sites? Maybe you Googled your name, didn’t like what you saw and spent the afternoon filling out opt-out forms on sites like Spokeo, Whitepages and BeenVerified.
That took real effort, and it wasn’t wasted. Still, it doesn’t mean you’re fully protected. The problem comes down to how data brokers operate. Their system isn’t intuitive, and common misconceptions leave people exposed without realizing it.
For retirees with decades of public records, property ownership and family connections, the gap between feeling safe and actually being safe can cost tens of thousands of dollars.
After years of covering scams, one pattern keeps showing up. The most targeted victims are not people who ignored the risks. They are people who took action and believed it was enough. Let’s fix that right now.
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HOW TO REMOVE YOUR PERSONAL INFO FROM PEOPLE-SEARCH SITES
Data broker listings often include sensitive details like your address, phone number and relatives, making removal a critical first step. (Kurt “CyberGuy” Knutsson)
Myth #1: “I already opted out, so my data is gone”
This is the most dangerous myth of all. And it’s the one I hear most often from retirees who’ve already taken steps to protect themselves.
Here’s the reality: there are hundreds of data broker companies operating in the United States. When you submit an opt-out request to Spokeo, you’ve removed yourself from one of them.
The others? They never heard from you. They’re still listing your name, your address, your phone number, your relatives and your estimated net worth — right now, as you read this.
And even the site you opted out of? It will likely relist your information within weeks or months. Data brokers pull from public records — property filings, voter rolls, court documents — that are constantly updated. Every time those records refresh, your profile can quietly reappear.
Unless you repeat them regularly, manual opt-outs don’t protect you in the long term. They buy you a temporary gap in coverage on a limited number of data broker websites.
You can use Incogni’s free scanner to check the biggest data broker sites for your information. You may be surprised by how much is still out there.
Myth #2: “My family members’ data doesn’t affect me — or vice-versa”
This one is painful because it involves the people you love most. Data broker profiles don’t just list you. They list your household. They list your relatives. And they map the connections between all of you.
When your daughter opted out of data broker sites, she removed her own profile. But your profile still lists her as a relative, with her current city, her approximate age, and her connection to you. That’s enough.
A scammer calls you: “Grandpa, it’s me. I’m in the hospital. Please don’t tell Mom-she’ll worry. Can you wire me $1,200?”
Scammers may already have your granddaughter’s name and understand your exact relationship to her. They know she’s your granddaughter, not your daughter, and that detail makes the call feel real. That level of accuracy is what triggers panic and lowers your guard. In some cases, they can even clone her voice using AI.
This is called the grandparent scam. It has evolved from a clumsy, random cold call into a precision-targeted operation built on data broker research. According to the FBI’s Annual IC3 Report, both the losses and number of victims of elder fraud have been climbing steeply over the last three years, with average losses in 2025 reaching $38,500.
10 SIGNS YOUR PERSONAL DATA IS BEING SOLD ONLINE
Taking simple steps early, like removing your data and freezing your credit, can reduce your risk during the most vulnerable time. (Kurt “CyberGuy” Knutsson)
Myth #3: “My information isn’t interesting enough to target”
I understand why this feels true. You’re (probably) not a celebrity, don’t have a massive social media following, and have lived a private life.
But here’s what a scammer sees when they pull up your data broker profile:
A paid-off home (public property records show no mortgage). A Social Security income estimate. An address you’ve held for more than 20 years. The names of your adult children and their addresses. A spouse or late spouse. And those specific details that answer every security question your bank still uses: mother’s maiden name, previous address and the city you were born in.
To a criminal, that profile is a goldmine. In fact, personal information is implicated in 72% of elder fraud cases.
Retirees represent the single most targeted group for financial fraud in the United States. Not because older Americans are more naive. It’s because their data broker profiles are richer than anyone else’s, built over 60 or 70 years of public records.
Myth #4: “If I haven’t been targeted yet, I must be safe”
Let me offer a different perspective. You haven’t been targeted yet. Or, more likely, you have been targeted, and the attempt simply didn’t land. A phishing email went to spam. A suspicious call got hung up on. A text message felt off in some way and you ignored it. Does any of that sound familiar? Here’s what hasn’t changed: your profile is still there, still searchable, and regularly being updated.
Data brokers don’t delete inactive profiles. They maintain them, refresh them, and sell access to them repeatedly. The question isn’t whether your information is available to scammers. It is. The question is whether the right scammer has found it yet-and whether they’ve decided the payoff is worth the attempt.
Some data brokers have been caught red-handed packaging large datasets and selling them directly to scammers for elder fraud.
Retirees with home equity, retirement accounts, or Medicare benefits are especially attractive targets. A scammer doesn’t need to reach 100 people. They need to reach one person at the right moment after a loss, during a health scare, when the grandchildren are mentioned and their research pays off.
THE DATA BROKER OPT-OUT STEPS EVERY RETIREE SHOULD TAKE TODAY
Removing personal data from data broker sites can reduce exposure to scammers and help protect finances and privacy. (Phil Barker/Future Publishing)
Myth #5: “This is a tech problem for younger people to worry about”
Your grandchildren grew up online. Maybe you didn’t, but that doesn’t mean digital threats can’t touch you. But data brokers don’t care when you were born. They care what you own, what you’ve signed and what public records document about your life. And for most retirees, those records go back further and run deeper than anyone else’s:
- Property deeds filed when you bought your first home in 1978
- Divorce proceedings from three decades ago
- Probate records from when you inherited property
- Business registrations
- Political donor records
- Decades of address changes.
All of that is legally collected and ends up in data broker databases. And all of it makes your profile more complete-and more dangerous-than your grandchildren’s. This isn’t a tech problem. It’s a paper-trail problem. And the paper trail you’ve left over a lifetime is the most detailed (and valuable) one in the household.
So what’s the solution?
The only real answer is regular, repeated data removal for you, and ideally, your entire family.
Submitting a few opt-out requests once is not enough. Your information keeps resurfacing as public records update, which means you have to stay on top of it. That can involve revisiting sites, sending new requests and checking where your data appears over time.
Some people choose to handle this manually, while others use automated services that send ongoing removal requests across hundreds of data broker sites. The key is consistency, because this system does not stop collecting or refreshing your information.
Think of it like a leak that keeps coming back. You can scoop water out now and then, or you can stay ahead of it with a system that keeps working in the background.
If you want a clearer picture of your exposure, you can run a scan to see where your personal information shows up online. That gives you a starting point and helps you understand how much work it really takes to stay protected.
See my tips and best picks on Best Identity Theft Protection at Cyberguy.com
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Kurt’s key takeaways
Protecting your personal data starts with action, but real protection takes more than a few opt-out forms. Submitting requests to a handful of data broker sites only limits exposure temporarily, and those same sites can relist your details as public records refresh. Retirees face a greater risk because their profiles hold decades of information that scammers can easily connect across family members. In many cases, scammers reach out but fail to succeed due to timing or suspicion, not because your data stays hidden. Staying protected requires consistent effort, since data brokers keep collecting and updating information behind the scenes.
If your personal data can resurface at any time, how confident are you that it is not already being used against you? Let us know by writing to us at Cyberguy.com
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If you’re tired of running your vacuum multiple times just to get the dirt and debris out of the carpets in your living room, Dyson’s 360 Vis Nav is worth a look. It’s one of the more powerful robot vacuums currently available, and now through May 11th (or while supplies last), it’s on sale at Woot for an all-time low of $279.99 ($919 off) with a full two-year warranty.
The last-gen 360 Vis Nav offers a whopping 65 air watts of suction, allowing it to pull dirt, dust, and pet hair from carpets impressively well. In her brief time testing the robovac, my colleague Jennifer Pattison Tuohy said the Dyson “demolished a pile of dry oatmeal in seconds,” adding that she briefly worried it might even suck up the tassels on her large rug (it didn’t). By comparison, many robot vacuums — including Dyson’s new $1,200 Spot + Scrub AI — require multiple passes to fully eradicate the same kind of mess on your floor.
What’s more, the robovac’s small, D-shaped design and the location of its ultra-fluffy brush allow it to dig into edges and corners more effectively than many of the more roundish robot vacuums, while its lower profile lets it easily get under most beds and sofas. The roomy 500ml dustbin also means you likely won’t need to empty it too often, while Dyson’s built-in handle and terrific quick-release button make removing said bin a relatively simple task when it’s time to do so.
While it is undeniably powerful, it’s worth noting that the 360 Vis Nav lacks a few features found on some of its more modern rivals. Although its navigation worked well enough during our testing, it lacks AI-powered obstacle avoidance and doesn’t come with a self-emptying dock. Battery life is also relatively short at around 65 minutes per charge. Nonetheless, if your top priority is quickly removing dust, dirt, and pet hair from carpets without multiple passes, the Dyson remains an option worth considering, especially at this discounted price.
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