Florida
A first-time guide to Naples, Florida – Lonely Planet
Located on the southeast edge of the Florida peninsula, the cozy coastal town of Naples is a wonderful choice for your next weekend escape, romantic getaway or family trip.
The area offers plenty of water sports, fine dining and upscale shopping, though its pristine beaches alone are enough for a relaxing vacation, and the super friendly people here are more than willing to reveal their insider tips about the Paradise Coast.
While reports show that Naples is home to some of the wealthiest people in the US, the cost of living here is still more affordable than other popular Florida cities like Miami or Palm Beach. And despite the rumors that the city isn’t the most diverse, I, as a Black woman, feel very safe and welcomed by the locals.
Here’s what you need to know to make the most of your first time in Naples.
When should I go to Naples?
The best time to visit Naples is between March and May. Notably, it has yet to become a popular spring break spot, so you’ll find it peaceful this time of year. The weather is at its most pleasant, and accommodations are reasonably priced.
From June to September, Naples gets very hot, with lots of rain and average temperatures over 90ºF (32ºC), sometimes even exceeding 100ºF (38ºC). If you visit around this time, be sure to bring an umbrella, as hurricane season for the Sunshine State is July through October. Although the weather is dicey, you’ll find some decent deals around this time.
Winters in Naples are mild but still offer an escape from the cold weather, as average temperatures linger around the mid-70s Fahrenheit (around 24ºC). This is also an ideal time for birdwatching and wildlife spotting.
How much time should I spend in Naples?
Naples is the perfect destination for a three-day weekend trip and, in my opinion, works best for anyone looking for a quick solo or romantic getaway to experience the white sandy beaches and great food. Stay longer, and you can make time for day trips to nearby destinations like Fort Myers and Everglades National Park.
How do I get to Naples?
Although Naples does have its own airport, it’s primarily reserved for those flying on private airplanes. In fact, while you’re in the city, you can often see stylish jets in the sky throughout the day.
That said, you’ll likely want to fly into Southwest Florida International Airport (RSW), located in Fort Myers, which is roughly a 35-minute drive to Old Naples. The average price of a rideshare is roughly $50 or so, depending on the time of day.
Is it easy to get around Naples?
Naples is certainly a very walkable town in most areas – especially near and around the bustling 5th Ave South. For those looking to rent a car, it’s also a driveable city without heavy traffic, and it has a decent number of both paid and free parking options.
From personal experience, rideshares are your best bet for getting around, especially for short weekend getaways. Uber pick-up times are fast, with average waits of three to five minutes, and prices range from roughly $7–16 per ride.
Where to stay in Naples
The AC Naples Marriott opened its doors in 2023 and is a great option for a cozy yet luxurious stay. It’s just a five-minute drive to 5th Ave South, where you’ll find plenty of luxe boutiques and dining options. In the heart of Old Naples, this three-story property offers an intimate and boutique-like experience with excellent service, modern rooms, a rooftop pool and Mediterranean bar, Limón. A one-night stay will cost roughly $160–200.
If you’re looking for slightly more budget-friendly hotels during your stay, try the Courtyard Naples (around $114–240 per night) or the Residence Inn Naples (approximately $118–175 per night).
There are also plenty of lodging options for easy beach access, such as the Naples Grande Beach Resort (roughly $197–235 per night) or the Naples Bay Resort & Marina (around $190–219 per night.)
Top things to do in Naples
Explore the picture-perfect beaches
Southwest Florida’s beaches are certainly worth the hype, with plenty of gorgeous white-sand stretches to choose from. My personal favorite in Naples is, hands-down, Clam Pass Park. It’s free to access (except for a $10 parking fee) and open to the public daily from 8am until sunset. When you first arrive, you’ll need to walk down a three-quarter-mile wooden boardwalk, which is more easily covered on the free tram service. The 35-acre beach features plenty of marine life and coastal birds. There’s also no shortage of activities like nature walks and fishing.
Despite the slightly overpriced beach chairs and umbrellas, this family-friendly beach has calm, blue waters and some of the most beautifully glistening seashells scattered across the sands. There’s also a snack bar, restrooms, bike racks and foot showers. Be sure to bring your own towels, though, as there aren’t any available for the general public to rent; they’re reserved for guests staying at beachfront resorts.
Other popular beaches to visit include Vanderbilt Beach, Tigertail Beach and Marco Island Beach. If you’re looking for dog-friendly beaches, take your pup to Bonita Beach Dog Park, Gulfside City Park Beach and Lighthouse Beach Park. Various water-based activities to try at local beaches include parasailing, jet skiing and dolphin spotting.
Enjoy some off-the-beach activities
If you’re a nature lover, head to the Naples Botanical Gardens to see rainforest plants, succulent displays and waterlily-laden pools in tropical-themed gardens. They also host regular kid-friendly events and have a restaurant with garden views called the Fogg Café.
Popular festivals throughout the year include the Naples Seafood & Music Festival, the Naples Craft Beer Fest and Naples Downtown Art Fair.
Take a boat tour
If you’re looking for fun local boating experiences, La Gondola offers private tours in the heart of Naples on authentic Venetian gondolas – perfect for a romantic date night in the town. Another fun option is Naples Princess Cruises. You’ll want to book both in advance as they sell out quickly.
Eat and drink at Naples’ top restaurants
Campiello: If there’s one spot that will make you mistake Naples, Florida, for its Italian namesake, it’s Campiello. This award-winning Italian restaurant features a rustic contemporary menu with wood-fired meats and pizzas – get the Margherita.
D’Amico’s Continental Naples: This upscale butcher steak house restaurant was ranked not only one of the best in Florida but also one of the best in the country – and rightfully so. Commonly known as The Continental, this spot has a menu full of premium steak, seafood and cocktail options, as well as an impressive 39-page wine list.
Jane’s Café on 3rd: Included in nearly every Naples food guide and raved about by all the locals, the celebrated brunch spot Jane’s Café on 3rd definitely lives up to the hype, from its “lobster smashed avocado Benedict” to its French toast.
Rocco’s Tacos and Tequila Bar: If you’re looking for something more casual, Rocco’s Tacos is a great choice for tacos, birrias, quesadillas and taco burgers. For anyone traveling on a budget, it also has regular happy hours and Taco Tuesdays specials.
My favorite thing to do in Naples
As a cafe lover, I enjoy frequenting coffee shops everywhere I travel to enjoy a good cup of joe alongside the locals. Something about the ambiance and environment just makes me feel at home no matter where I am in the world. EJ’s Bayfront Cafe made for a simple yet lovely experience on a recent trip to Naples.
There’s often a short wait to get in, but the menu is a brunch lover’s dream, and it’s known for having some of the best comfort food in town. It’s just steps away from the ocean and has plenty of outdoor seating. A fan favorite is the banana-stuffed French toast platter with thick-cut challah bread, stuffed with sliced bananas and rolled in cinnamon and sugar. The food arrives extremely fast, and the service is top-notch.
How much money do I need for Naples?
Despite Naples being one of the most affluent towns in America, travel accommodations are fairly reasonable – especially if you limit excursions. Shopping at local boutiques will set you back the most, especially along 5th Ave South. Food and drinks are fairly priced, and the majority of restaurants don’t have additional service charges.
You could easily plan a two-night stay for under $1000, including a roundtrip non-stop flight from New York City, for example.
Average costs:
- Dinner for two: $80–215 (or more)
- Brunch for two: $60–90+
- Mid-range hotel off-peak, midweek in summer: $100–250+
- Beer/pint at the bar: $7–10
- Cocktail: $15–18
- Ice cream: $6–8
Mariya traveled to Naples on the invitation of Marriott Bonvoy. Lonely Planet does not accept freebies in exchange for positive coverage.
Former Georgia Tech interior offensive lineman Harrison Moore is expected to transfer to Florida, according to CBS Sports’ Matt Zenitz.
The direct connection between Moore and Florida is offensive coordinator Buster Faulkner. Moore, a former three-star recruit, played in 10 games as a true freshman under Faulkner, playing 184 total snaps at left guard, center and tight end. Pro Football Focus gave him a 68.8 offensive grade — No. 12 among freshman interior linemen with 100 or more snaps — 67.8 run-blocking grade and 72.0 pass-blocking grade.
He became a starter in 2025 — five games at left guard and four at center — playing 11 games. His PFF grades took a dip to 63.6, 65.5 and 68.4, respectively, but still ranked inside the top 30 among underclassmen with 500 or more snaps.
247Sports ranks Moore No. 229 overall among all players in the 2026 transfer portal cycle and No. 11 among interior offensive linemen.
Florida’s interior offensive line room
Florida’s interior offensive line returns starting left guard Knijeah Harris and backup guards Roderick Kearney and Tavaris Dice Jr. Moore slots in nicely at center with All-American Jake Slaughter out of eligibility and Marcus Mascoll moving on. Noel Portnjagin and Marcus Mascoll are in the portal, and Damieon George Jr. and Kamryn Waites have exhausted their eligibility.
Moore would compete with redshirt freshman Jason Zandamela for the starting center role, or Kearney could move to center and Moore could play guard.
Follow us @GatorsWire on X, formerly known as Twitter, as well as Bluesky, and like our page on Facebook to follow ongoing coverage of Florida Gators news, notes and opinions.
Florida Tech students working on prototypes of a robotic manatee
Florida Tech students working on prototypes of a robotic “Mechanatee” manatee for a variety of research possibilities.
This past year brought mixed milestones for manatees: near-record deaths for young sea cows but also a bit more seagrass for grazing, some new scientific insights and other hints of hope for 2026.
While they kept dying in droves, sea cows on the Space Coast — among their most important feeding spots — found more seagrass in the northern Indian River Lagoon. And a landmark legal ruling mandated that Florida’s most popular threatened species will soon swim in cleaner waters and must be fed lettuce to prevent winter starvation.
Here’s how the year in manatee news played out:
More manatees died but more also live
Good news arrived in recent years regarding the overall sea cow population. Florida estimated in 2021-2022 that its manatee population was between 8,350 to 11,730, up from estimates of less than half of that only a few decades ago.
But in 2025, Brevard County topped Florida’s manatee deaths, with young sea cows continuing to be the hardest hit, despite the local seagrass gains. State biologists suspect the young are still perishing as a result of a long-term famine.
Brevard typically leads Florida sea-cow deaths, because most seagrass (manatees’ main food) grows here in the 72-mile-long county’s portion of the 156-mile-long Indian River Lagoon.
According to the most recent stats from the Florida Fish and Wildlife Conservation Commission, through Dec. 26:
- Brevard had the most deaths: 118 manatees died in Brevard, compared to 100 in 2024. Lee County was second highest in 2025, with 113 manatee deaths.
- Brevard’s deaths included: 9 by watercraft; 3 other human causes; 50 perinatal; 13 cold stress; 13 natural; 9 undetermined; and 21 not necropsied.
- Statewide: 628 manatees died, topping the previous two years of 556 in 2024 and 546 in 2023. That still was less than the five-year average of 719 manatee deaths. Those deaths included: 97 by watercraft; 9 from a flood gate/canal lock; 9 other human causes; 135 perinatal; 33 cold stress; 63 natural; 50 undetermined; and 232 not necropsied.
- One in five Florida manatees died within a year of birth: The 135 so-called “perinatal” manatee deaths — those that die within a year of birth — were 21% of the overall 628 manatee deaths last year. That was less than the record 149 perinatal deaths through Dec. 26, 2024, which increased to 154 total perinatal deaths for that year. But 2025 topped the five-year average of 104 perinatal deaths.
More landmark legal protection
In May, a federal judge ruled that Florida has to temporarily stop approving new septic tanks near the northern Indian River Lagoon and plan to start feeding manatees again when they are faced with winter starvation.
Brevard is offering homeowners financial help to meet that and other state septic-tank mandates.
The new manatee rules will remain in effect until the state gets a federal permit that allows so-called “incidental takes” of threatened manatees, the judge ruled. Incidental take refers to the unintentional (but not unexpected) death, injury, or harassment of a protected species during otherwise lawful activity.
In a separate legal battle, conservation groups have for several years been suing the U.S. Fish and Wildlife Service to reclassify manatees from “threatened” back to “endangered.” Last year, the service declined to return Florida manatees to “endangered” status, a ruling environmental groups continue to challenge.
New manatee rehab opens at Brevard Zoo
Last year, Brevard Zoo took in the first two manatee patients — Churro and Randa — at the zoo’s new $2.1 million sea cow rehab center. As with the zoo’s sea turtle rehab, the facility is not open to the general public. But on April 4, the zoo gave Gov. Ron DeSantis a behind-the-scenes tour as the zoo celebrated the center’s opening with a ribbon cutting.
Florida Tech makes strides with robotic manatee
In 2025, Florida Tech students made leaps forward with a robotic manatee, called “Mechanatee.” They hope in years ahead to use the robot to study real manatees in the wild without disturbing them. The robot will mimic the movements and communication of manatees to gather data on their behavior and habitat. The project is still in its early stages, but the team hopes to eventually test Mechanatee in Belize.
Other sea-cow scientific breakthroughs:
Several other groundbreaking studies in 2025 showed, among other things, that a popular herbicide is suppressing manatee immunity, that sea cows aren’t nearly as longstanding Florida natives as once thought and are sophisticated navigators.
- In January, University of Florida researchers found that the popular herbicide glyphosate can reduce manatee immune cell activity by more than 27%. That suggests sea cows living near high agricultural or residential runoff are more vulnerable to diseases and infections, even if they aren’t directly starving.
- Manatees are relative newcomers to Florida: The U.S. Fish and Wildlife Service says on its website: “As its name suggests, the Florida manatee is native to Florida and is found primarily in coastal areas throughout the state.” But a landmark study in the journal PLOS One released in January 2025 by University of South Florida found almost no manatee bones in more than 70 Native American settlements older than a few hundred years. That suggests manatees only likely began migrating from the West Indies when the climate started heating up, beginning at the end of the 19th century with the onset of the Industrial Revolution, the USF researchers concluded. Cooler temperatures lasting until the late 1800s probably kept cold-sensitive sea cows from migrating much north of the West Indies, USF concluded.
- In April, a study lead by New College in Sarasota used post mortem MRIs to find that manatees are more sophisticated navigators than previously thought. “Despite this apparently ‘simple’ brain, manatees in the wild show some cognitively sophisticated behaviors, particularly in the realm of navigation,” the authors wrote. “Future work in manatees should examine local and global brain connectivity related to spatial navigation and other complex cognitive capabilities.”
Contact Waymer at (321) 261-5903 or jwaymer@floridatoday.com. Follow him on X at @JWayEnviro.
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