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What’s an MFFL? What to know about Mavericks fans as the NBA Finals come to Dallas

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What’s an MFFL? What to know about Mavericks fans as the NBA Finals come to Dallas


The Dallas Mavericks are back in the NBA Finals for the first time since 2011. Luka Doncic and Kyrie Irving have led a spectacular run to get Dallas to the sport’s biggest stage, taking down three higher-seeded teams in the Clippers, Thunder, and Timberwolves to get to this point.

While the Celtics present a massive challenge for the Mavericks — proven by the 2-0 series lead they built in Boston — the American Airlines Center will have incredible energy with the NBA Finals back in Dallas. If you’re joining the bandwagon for the first time since the 2011 championship run, here’s what to know about Mavs fans:

How did calling fans MFFLs start?

If you are a Mavs fan, you are considered an “MFFL,” which stands for “Mavs Fan for Life.” The term originated in the early-to-mid 2000s around the time the Dirk Nowitzki era in Dallas was beginning to gain momentum. Prior to Nowitzki, the Mavericks were a bit of a laughing stock in the NBA and didn’t have a strong following around Dallas.

Mark Cuban popularized the term during his time as the primary owner of the Mavs. It stuck and has become a staple of Mavs fandom. The promotion of the term “MFFLs” is impossible to miss when attending games at the American Airlines Center.

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Where did they play before AAC?

Reunion Arena was the home of the Mavs from 1980 to 2001, until the Mavs and Stars both moved to the AAC in 2001. Reunion Arena’s capacity for Mavs games was 18,190, and it was officially demolished in November of 2009.

“Reunion Rowdies” are the original MFFLs. Those are the fans that lived and died with the team from the early 1980s. Back then, the Mavericks games would occasionally be relocated to Moody Coliseum at SMU because other events were being held at Reunion Arena. This even happened during a playoff game against the Seattle SuperSonics. In a much smaller venue like Moody Coliseum, it was significantly louder.

(April 26, 1984): Moody Madness took place as the Mavericks had to move out of Reunion Arena because of a tennis conflict and play at SMU’s Moody Coliseum, where they won Game 5 against Seattle, 105-104, in overtime and moved on to the second round of the playoffs. Ro Blackman led the way, but the Mavericks lost to the LA Lakers in five games in the next series.

“The tickets were cheap, the beer was cheap, and it was the place to be,” remarked longtime journalist Mike Fisher.

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Longtime Mavs owner Mark Cuban was also once a Reunion Rowdy himself, which explains his unique passion for the team he owns.

Who are the ManiAACs, and what else do they have?

The old Reunion Rowdies turned into what we know as MFFLs, but there’s another unique sect of Mavs fans. The Mavs ManiAACs became the first all-male performance squad in the NBA in 2002.

The Mavs ManiAACs dance during the Mavericks watch party at AT&T  Discovery District in...
The Mavs ManiAACs dance during the Mavericks watch party at AT&T Discovery District in Dallas, TX on Friday April 21, 2024.(Nathan Hunsinger / Special Contributor)

The ManiAACs are usually located around the top of the AAC’s lower bowl, constantly performing during timeouts. They go out and perform on the court with dance routines and eccentric outfits, and have become a true staple and one of the more fun aspects of attending a Mavs game. You can’t go to a Mavs game without seeing a ManiAACs performance.

The Mavericks have also evolved their in-game entertainment aside from the ManiAACs. The “Mavs Hoop Troop” is a co-ed entertainment squad brought in under the guidance of CEO Cynt Marshall in March of 2020.

Who is Guitar Slayer?

Arguably the most entertaining part of attending a NBA game is the showmanship of the starting lineups.

The Mavs’ starting lineup announcements are no different. Amid an incredible highlight montage with incredible music (more on that next), Justin “GuitarSlayer” Lyons adds his own touch to the intro song. Lyons is up on a stage at midcourt amid flashing lights, pyrotechnics, and more. He provides incredible guitar riffs to enhance the Mavs’ longtime intro song, “Eminence Front.”

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Justin "GuitarSlayer" Lyons performs as the team is introduced before Game 3 of the NBA...
Justin “GuitarSlayer” Lyons performs as the team is introduced before Game 3 of the NBA basketball Western Conference Finals against the Minnesota Timberwolves on Sunday, May 26, 2024, in Dallas.(Smiley N. Pool / Staff Photographer)

Lyons is from the Dallas area, specifically in Oak Cliff. The 38-year-old began his career in gospel and later transitioned into blues.

“I’m honored to be able to re-craft [a song] that’s been part of the team’s legacy for 23 years,” he said in an interview. “I’m going to channel all my winning energy into the building and pray it helps them keep winning.”

“Eminence Front”: Mavs’ intro song

Since 2001, The Who’s “Eminence Front” has blared in the AAC as the Mavs introduction song. If you’ve been to a Mavericks game before, you recognize it immediately.

It is a rhythmic mixture of synthesizers, guitar riffs, and drums. The Who’s Pete Townshend is a fan of the song’s usage.

“That’s a wonderful use of the song,” he said.

Matt Fitzgerald, the Mavs’ former marketing chief picked the song when the team moved to the AAC in 2001. He wanted a song without lyrics building towards a crescendo like the Chicago Bulls’ iconic intro song “Eye in the Sky” by the Alan Parsons Project.

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“It’s become iconic,” Mark Cuban said. “It isn’t going anywhere.”

What’s the deal with the City Edition uniforms and court?

NBA teams each unveil a new Nike NBA City Edition uniform every year. The Mavericks’ 2023-24 City Edition uniform has become quite popular partly because the team has often worn them during an incredible playoff run, but also because the sleek black uniforms are incredibly popular with the fans.

The new uniform is named “Trinity River Blues” and pays homage to the history of Southern Blues music. The Mavs collaborated with Grammy Award-winning recording artist and North Texas native Leon Bridges in the creation of the uniform.

The font for the “Mavs” on the front of the uniform is a tribute to vintage Texas R&B album covers, according to the Mavericks team website. On the shorts is an outline of the state of Texas with audio waves of the spoken words “Leon Bridges”.

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Find more Mavericks coverage from The Dallas Morning News here.





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Dallas City Council approves resolution to explore leaving Dallas City Hall

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Dallas City Council approves resolution to explore leaving Dallas City Hall


Dallas City Council members approved a measure to explore options for leaving Dallas City Hall while, but left the door open to staying in the iconic building.

Resolution to explore leaving City Hall passes

What we know:

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The resolution approved will explore options to buy or lease a new City Hall building. It was amended to include a plan to pay for repairs to the current building that would be compared side by side to the options to leave.

Dallas City Council approved the resolution by a 9-6 vote. The vote came around 1 a.m. Thursday morning after 14 hours of debate.

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Councilman Chad West told FOX 4’s Lori Brown that if the city decides to stay or leave City Hall, the resolution includes proposals to redevelop the land around the building.

“We still should be looking at redevelopment options to tie it into the convention center later on, because otherwise it just equals ghost town, which is what we have now,” West said. “And of course, if we decide to move and City Hall itself gets repurposed or demolished and something gets built there, we need to have a projected plan for what that could look like as well.”

Debate on City Hall’s future

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Local perspective:

Around 100 residents spoke about their desire to keep the current Dallas City Hall, the historic structure designed by architect I.M. Pei.

“The thought of losing this land to private hands is disheartening. A paid-off asset, unfair to taxpayers, built on what is here,” Meredith Jones, a Dallas resident, said.

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“The decision belongs to the people, not the city council,” David Boss, the former manager of Dallas City Hall, said.

Several questioned why the price tag for a repair is public knowledge, but the cost for a move isn’t.

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“The public deserves to know the value of the land we are giving up. Dallas deserves a careful decision, not a rushed one,” resident Azael Alvarez said.

Future Mavs arena looms large

Dallas City Council went back and forth on the resolution, amending it before it finally passed. Much of the conversation revolved around the Dallas Mavericks’ potential interest in the site for a new arena.

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Mayor Eric Johnson lamented that conversation revolved around the Mavs’ future and not City Hall itself.

“A  conversation about a particular sports team and where you want them should never have been part of the conversation because that was not what was infront of us,” Johnson said. “I’ve never seen such vehement opposition to gathering more information.”

Councilwoman Cara Mendelsohn wore a Mavericks T-shirt to a recent hearing due to the continued conversation around them.

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“We’re talking a lot about the Mavs. They’re the elephant in the room, but they’re actually not here, so let’s at least let them have a seat at the horseshoe,” Mendelsohn said on Monday.

Residents were also upset at the idea of City Hall being bulldozed to make way for a new Mavs arena.

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“The Mavericks were ridiculed nationally, and still are. Worst trade in the history of the NBA,” one resident said Monday. “The decision to knock this building down without all the facts and allowing the people to make the decision is your Luka Dončić trade.”

A potential 10-digit repair cost

The backstory:

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Experts who assessed Dallas City Hall said the 47-year-old building’s mechanical, plumbing, heating, air conditioning, and electrical systems don’t meet modern standards. 

It put a $906 million to $1.4 billion price tag on keeping the iconic building, which was designed by the famous Chinese architect I.M. Pei, for another 20 years.

Downtown Dallas Inc., an advocacy group for Downtown Dallas, said last week they support leaving the current City Hall site.

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“We believe Dallas City Hall is no longer serving its intended purpose. The important functions that happen and must continue to be evolved and innovated within our city government are inefficient and truly stymied in that space,” said Jennifer Scripps, President and CEO of Downtown Dallas Inc. told the crowd. “Our board called a special called meeting and voted unanimously in support of pursuing options to relocate City Hall and redevelop the site. We were we feel that the opportunity is huge.”

The Source: Information in this story came from FOX 4 reporting.

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Study says the real value of a $100K salary in Dallas is…less than that

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Study says the real value of a 0K salary in Dallas is…less than that


How much do you earn? And how far does that paycheck really go?

In Dallas, a $100,000 salary is a figure that’s more than double the area’s individual median income, but nevertheless a useful benchmark for the region’s burgeoning business community. However — once taxes and the local cost of living is factored in — it has the effective purchasing power of around $80,000 according to a new financial report.

Consumer-focused fintech site SmartAsset worked the numbers on the country’s 69 largest cities, determining the “estimated true value of $100,000 in annual income” in each location by measuring federal, state and local taxes as well as local cost of living data, including on housing, groceries and utilities.

It used its own proprietary figures, as well as information from the Council for Community and Economic Research.

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Despite recent research suggesting North Texas has lately been losing some of its famous economic advantage — a major factor behind the region’s explosive growth — Dallas actually fared relatively well in SmartAsset’s analysis. Of the 69 cities, Dallas’ effective purchasing power, of $80,103 on the $100,000 salary, tied with Nashville to rank 22nd highest.

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Like many cities in the report, Dallas also actually saw a year-over-year effective salary bump, likely because of slightly lower effective tax rates and living costs that have hewed closer to the national average. In 2024, the value of a $100,000 salary in Dallas came out to $77,197.

Other large Texas cities fared even better than Dallas. El Paso, where SmartAsset calculated the effective value of the $100,000 salary at nearly $90,300, ranked third highest overall.

San Antonio, where the effective value was around $86,400, ranked eighth. Houston, where the figure was around $84,800, ranked 10th, and Austin, where the figure was $82,400, ranked 17th.

Oklahoma City topped SmartAsset’s value ranking, with an effective salary of around $91,900, and Manhattan, which the website considered as its own city, came in with the lowest value, at around $29,400.

Dallas’ relatively strong effective value score won’t necessarily translate to the good life: Another financial report, published in November by the website Upgraded Points, determined that even a single adult with no kids needs a pre-tax salary of at least $107,000 to live “comfortably” in the Metroplex.

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Public frustration grows as Dallas leaders debate billion‑dollar City Hall fix or relocation

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Public frustration grows as Dallas leaders debate billion‑dollar City Hall fix or relocation


Dallas City Council members spent the day hearing hours of public criticism as they weigh whether to spend roughly $1 billion to repair the aging, 50‑year‑old City Hall or pursue a plan to move out entirely. The meeting grew tense as residents voiced mistrust over the council’s motives, prompting members to suspend normal rules and allow anyone in the chamber to speak. Speakers questioned whether the push to relocate serves the public or private developers, while city staff prepared to present cost and feasibility details during what is expected to be a long evening session.



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