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RealMusic Events 7th Seismic Dance Event Is In Austin November 15-17

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RealMusic Events 7th Seismic Dance Event Is In Austin November 15-17


Kelly Gray and Andrew Parsons founded RealMusic Events. Like many entrepreneurs, they set up in their town, in this case Austin, Texas. They began as promoters, putting acts into other people’s venues and built from there. This is the essence of how to build a business. Find a niche, build a community and establish trust with both your suppliers and your consumers. Kelly and Andrew have been at this for 15 years now, since 2009. They started with small events of 100 or so in attendance and built it to the point where their 3 day Seismic Dance Event is now drawing thousands and could soon max out The Concourse Project, their own venue with the capacity to hold 10,000 in attendance.

Theirs is an unusual partnership in that Kelly and Andrew are building this business together as a married couple in an industry which is an ongoing 24/7 commitment. Their task list is long between booking artists, hosting shows and handling the myriad details which lie between success and calamity on any given night.

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In the crazy world of live entertainment, the flywheel spins fastest around two axes: your history of successful shows and whether you control a venue or are always working in someone else’s room.

Slowly, and perhaps in retrospect very slowly, Kelly and Andrew worked up to having The Concourse Project which is their own 18,000 square foot warehouse which can be configured as a modular venue. The Concourse Project sits on 15 acres and is home to what will be the 7th annual Seismic Dance Event this November 15th-17th.

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Seismic Dance Event is their festival brand. It is a house and techno boutique festival. Kelly describes it this way: “it is electronic dance music, but even more narrowed down to the house music and techno subculture, kind of like a lifestyle and music festival.” This year’s event includes such acts as Disclosure playing a DJ set, Eric Prydz, Gesaffelstein, Carl Cox and a long list of other interesting players. Link to tickets is below:

Seismic Dance EventSEISMIC DANCE EVENT | AUSTIN, TEXAS

I had such a fun conversation with Kelly and Andrew. They have such a comfortable way of interacting with each other. They’ve clearly mastered how to contain the frenzy of putting on shows and festivals while maintaining a normalized home life. Part of that comes from the way they’ve divided responsibilities between themselves, and part comes from the way in which they’ve honed their partnership so each focuses on what they are responsible to do.

The Concourse Project is interesting because it was such a risky undertaking. Kelly and Andrew have David Brinkley as the third partner in The Concourse Project. David’s role is CFO in addition to input related to design elements of the facility.

Their venue is near Austin’s airport which although it is not far from the heart of Austin, it is also not downtown. Locating an event center away from the city core adds complication to attracting audiences. A second challenge for The Concourse Project team is the lack of parking at their location. That is in part offset by the ever growing use of rideshare apps by music fans who would like to party without having to think about how to get home.

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The list of events which Kelly and Andrew take on is long. In addition to Seismic, they host Boiler Room, ACL (Austin City Limits) after parties, events which occur alongside the F1 race when it runs in Austin, and a full calendar of stand-alone live music events throughout the year.

When I asked Kelly to explain how they managed so many events she said: “RealMusic Events started as just a promo company. We would produce shows at other venues, and it was basically just Andrew and I for many of those years, and it was kind of like a side hustle and just like a hobby that became our full time passion and job. And we have a big list of promoters, so a lot of the promoters help promote the shows, and there’s like 80 or so of those. When it comes to the actual working team, we started having full time team members once we were able to open the venue, which is The Concourse Project. There are about ten or so full time employees, but when we talk about part time employees and contractors, it gets up to more like 100.”

I only had one significant question for Andrew: “Which of you is in charge and why is it Kelly?” He was good natured in his answer: “She is the boss, but I guess it depends on how you look at it, too. I do all the talent buying and all the bookings, She’s definitely more of operations. She also comes more from the corporate world so she’s just better at that kind of stuff. I’m just kind of like, do what you do best, you know?” (edited for brevity)

Kelly further clarified: “I couldn’t tell you what exactly is in the future, but it’s always just about growth momentum and what feels like the natural next step. And I feel like one is maybe expanding upon our land, whether that is at our current property or an additional property, so that we can have larger festivals with a little bit more area, room to breathe and play with infrastructure and parking and all of that.”

The RealMusic Events team specializes in electronic dance music. It’s their specialty. Austin is known as one of the live music centers of the world. Formerly, Austin was more traditionally known for traditional live music with guitar, drums and a singer. The world has shifted in favor of EDM music. It is core music in Europe and around the world. And, it is blowing up in the US as well.

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Kelly also said: “Fundamentally, the culture of enjoying electronic dance music is a journey and a progression. So the music itself, if you’re talking about one specific track it builds. So even throughout the night whether it’s a show or a festival, you’re building from one DJ to the next. And we always prefer when they mix into each other and it’s like a seamless transition versus a stop and start.”

The entire experience of discussing the Austin EDM scene with Kelly and Andrew was enlightening. Their long residence in Austin and the roots they’ve established have made them expert in their field and with their audience. They are succeeding as promoters and venue operators because they are well established in their field and with their audience.

Kelly’s summary to me of her core ethic was particularly on point: “Southern hospitality really is a thing. I mean, I always go back to that, but, I mean, it really is.”Go see The Concourse Project when in Austin, get a taste of that Southern Hospitality, and get your tickets to the Seismic Dance Event while they’re still available.



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Austin, TX

Austin airport one step closer to major expansion that will add 32 new gates

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Austin airport one step closer to major expansion that will add 32 new gates


AUSTIN, Texas — Austin-Bergstrom International Airport is one step closer to getting a major makeover after finalizing lease agreements with airlines that will support future renovations, including the addition of 32 new gates.

The airport on Wednesday announced the completion of Airline Use and Lease Agreements and Signatory Cargo Agreements with several major airlines and cargo companies, including Southwest Airlines, Delta Air Lines, United Airlines, American Airlines, Alaska Airlines, FedEx and UPS.

According to a press release from the airport, the use-and-lease agreements allow companies to commit funding to the project through rent and fees “generated under the agreements’ cost-recovery structure, supporting the airport’s ability to deliver projects that expand capacity, strengthen resiliency, and improve the passenger experience.”

The agreements will support the following projects at Austin-Bergstrom over the next 10 years:

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  • The addition of Concourse B, which will add 26 new gates, including 18 for Southwest Airlines and five with United Airlines.
  • Concourse M, adding six new gates, a bus to transport travelers to and from the Barbara Jordan Terminal, new concessions, restrooms and passenger amenities.
  • Enhanced seating and amenities, increased space and modernized concessions in Concourse A (home to all international flights). Delta Air Lines will have 15 gates, American Airlines will have nine, Alaska Airlines will have one and there will be eight common-use gates.
  • Updates to HVAC systems, electrical system, IT and telecommunications, storm drainage, water quality and de-icing infrastructure.

In a statement, District 2 Councilmember Vanessa Fuentes applauded the future job creation that’s to come out of the project. 

“This expansion program represents a tremendous economic opportunity for Austin—not only through the trades and construction jobs created during the buildout, but also through long-term jobs in concessions, airport operations, and airline services after the program is complete,” Fuentes said.

“This agreement reflects years of partnership, thoughtful negotiations, and shared vision with our airline partners. Their commitment provides the financial foundation we need to modernize our facilities, transform customer experience, and build the infrastructure needed to support Central Texas’ continued growth for generations to come. AUS would not be where it is today without the collaboration and investment of our airlines, and we are deeply grateful for their trust and partnership as we shape the future of air travel in Central Texas,” said Ghizlane Badawi, CEO of Austin-Bergstrom International Airport.

The final cost of the project is still under development, but is anticipated to grow from an estimated $4 billion to $5 billion. According to the airport, funding sources include airport cash reserves, airport revenues, bond proceeds and grants from the Federal Aviation Administration. 

“No local Austin taxpayer dollars are used to fund the airport’s expansion program,” the release said.



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Black Sheep Coffee Opens First Austin Location, Expanding Its Texas Footprint | What Now Austin

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Black Sheep Coffee Opens First Austin Location, Expanding Its Texas Footprint | What Now Austin


Black Sheep Coffee, the international coffee brand, will celebrate the opening of its first Central Texas location in Downtown Austin with two public events. The new café, located at W 6th St & Guadalupe St, Austin, TX 78701, marks a significant step in the company’s U.S. expansion following strong growth throughout the Dallas–Fort Worth region.

A public ribbon-cutting ceremony, hosted in partnership with the Austin Chamber of Commerce, will take place on Thursday, January 15 from 12:00 p.m. – 2:00 p.m., welcoming community members, local leaders, and partners into the space. During the event, guests can enjoy half-price lattes, including coffee and matcha drinks.

On Saturday, January 17, Black Sheep Coffee will officially celebrate their grand opening with a Sips & Beats event from 11:00 a.m. to 2:00 p.m., featuring live vinyl set by DJ Foxxy Brown, signature menu tastings, and half-price lattes throughout the event. Continuing the celebration, the store will also offer a 50% discount to International Half Marathon medal holders on Sunday, January 18, welcoming runners and spectators to refuel post-race.

Designed to reflect Austin’s creative identity, the location features custom graffiti artwork inspired by the city’s street art scene and the energy of Downtown. The new outpost will serve Black Sheep Coffee’s complete menu, including its 100% specialty-grade Robusta coffee, ceremonial-grade matcha, smoothies, pastries, Norwegian waffles, curated food offerings, and two bakery variations created exclusively for the Austin store. Additional limited-time items will debut later in January as part of the brand’s functional health product refresh.

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Austin has long been on our radar for its passionate community and standout coffee culture,” said Eirik Holth, co-founder of Black Sheep Coffee in a statement. “We’re excited to become part of that fabric and bring something new to Downtown. With several U.S. locations in the pipeline, Austin marks a major milestone in our next chapter of growth.

Black Sheep Coffee chose Austin for its strong alignment with the brand’s ethos and its reputation as a city that celebrates individuality and creativity. The opening also reinforces the company’s long-term commitment to Texas, with several additional locations planned statewide for 2026.

The Austin café will be open Sunday through Thursday from 6:00 a.m. to 8:00 p.m. and Friday and Saturday from 6:00 a.m. to 9:00 p.m. For more information, visit BlackSheepCoffee.us.



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Lawsuit: Brianna Aguilera’s parents allege underage alcohol service at Austin tailgate contributed to daughter’s death

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Lawsuit: Brianna Aguilera’s parents allege underage alcohol service at Austin tailgate contributed to daughter’s death


The parents of Brianna Aguilera have filed a lawsuit against two organizations, alleging that they served alcohol to their underage daughter which contributed to her death in Austin.

Before Aguilera fell to her death from the Rio 21 Apartments in West Campus, the lawsuit states that she attended a tailgate at the Austin Blacks Rugby Club’s facility, organized by the UT Latin Economics and Business Association.

Both the Austin Blacks Rugby Club and the UT Latin Economics and Business Association were listed as defendants in the lawsuit.

>> What we know about Texas A&M student Brianna Aguilera’s death in Austin

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Even though the lawsuit states Aguilera was “noticeably intoxicated” at the tailgate, her parents argue that the defendants continued to serve her alcohol.

According to court documents, Aguilera allegedly began stumbling at the tailgate and needed help standing at times. At some point, the lawsuit said she fell into the woods and lost her phone.

After leaving the tailgate at approximately 10 p.m., court documents state Aguilera died around two hours later.

The lawsuit also accuses the defendants of negligence and gross negligence for serving alcohol to Aguilera despite her age and allegedly overserving her.

In the suit, Aguilera’s parents demanded a trial by jury and sought at least $1 million plus interest, costs and punitive damages.

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Aguilera’s parents also seek damages for wrongful death, citing the defendants’ alleged misconduct.

Houston-based attorney Tony Buzbee, who’s representing the Aguilera family, commented on the lawsuit in a Tuesday news conference.

Watch the full news conference below:

“Brianna was obviously overserved,” Buzbee said. “Even the police have concluded that she was overserved at that tailgate. She was not 21.”

Buzbee also stated that the Austin Police Department has allegedly told multiple witnesses not to talk with him and Aguilera’s parents.

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“They told the three, the three individuals that were in that apartment that night when this young girl died. They told them, do not speak to Brianna’s mother or her lawyers,” Buzbee said.

He said that the lawsuit could provide a way for the witnesses to eventually come forward with information.

“By filing this lawsuit, not only will we hold accountable an entity or entities that were involved in overserving Brianna and other minors, but we will also be able to subpoena individuals and documents and video and data so we can continue our investigation,” Buzbee said.

KSAT’s sister station, KPRC, has reached out to both the Austin Blacks Rugby Club and the UT Latin Economics and Business Association for comment on the lawsuit. This story will be updated once the organizations provide a statement.


More coverage of this story on KSAT:

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