Austin, TX
RealMusic Events 7th Seismic Dance Event Is In Austin November 15-17
The Concourse Project in Austin, TX
Kelly Gray and Andrew Parsons founded RealMusic Events. Like many entrepreneurs, they set up in their town, in this case Austin, Texas. They began as promoters, putting acts into other people’s venues and built from there. This is the essence of how to build a business. Find a niche, build a community and establish trust with both your suppliers and your consumers. Kelly and Andrew have been at this for 15 years now, since 2009. They started with small events of 100 or so in attendance and built it to the point where their 3 day Seismic Dance Event is now drawing thousands and could soon max out The Concourse Project, their own venue with the capacity to hold 10,000 in attendance.
Theirs is an unusual partnership in that Kelly and Andrew are building this business together as a married couple in an industry which is an ongoing 24/7 commitment. Their task list is long between booking artists, hosting shows and handling the myriad details which lie between success and calamity on any given night.
2024 Seismic Dance Event lineup
In the crazy world of live entertainment, the flywheel spins fastest around two axes: your history of successful shows and whether you control a venue or are always working in someone else’s room.
Slowly, and perhaps in retrospect very slowly, Kelly and Andrew worked up to having The Concourse Project which is their own 18,000 square foot warehouse which can be configured as a modular venue. The Concourse Project sits on 15 acres and is home to what will be the 7th annual Seismic Dance Event this November 15th-17th.
Seismic Dance Event is their festival brand. It is a house and techno boutique festival. Kelly describes it this way: “it is electronic dance music, but even more narrowed down to the house music and techno subculture, kind of like a lifestyle and music festival.” This year’s event includes such acts as Disclosure playing a DJ set, Eric Prydz, Gesaffelstein, Carl Cox and a long list of other interesting players. Link to tickets is below:
I had such a fun conversation with Kelly and Andrew. They have such a comfortable way of interacting with each other. They’ve clearly mastered how to contain the frenzy of putting on shows and festivals while maintaining a normalized home life. Part of that comes from the way they’ve divided responsibilities between themselves, and part comes from the way in which they’ve honed their partnership so each focuses on what they are responsible to do.
The Concourse Project is interesting because it was such a risky undertaking. Kelly and Andrew have David Brinkley as the third partner in The Concourse Project. David’s role is CFO in addition to input related to design elements of the facility.
Their venue is near Austin’s airport which although it is not far from the heart of Austin, it is also not downtown. Locating an event center away from the city core adds complication to attracting audiences. A second challenge for The Concourse Project team is the lack of parking at their location. That is in part offset by the ever growing use of rideshare apps by music fans who would like to party without having to think about how to get home.
The list of events which Kelly and Andrew take on is long. In addition to Seismic, they host Boiler Room, ACL (Austin City Limits) after parties, events which occur alongside the F1 race when it runs in Austin, and a full calendar of stand-alone live music events throughout the year.
When I asked Kelly to explain how they managed so many events she said: “RealMusic Events started as just a promo company. We would produce shows at other venues, and it was basically just Andrew and I for many of those years, and it was kind of like a side hustle and just like a hobby that became our full time passion and job. And we have a big list of promoters, so a lot of the promoters help promote the shows, and there’s like 80 or so of those. When it comes to the actual working team, we started having full time team members once we were able to open the venue, which is The Concourse Project. There are about ten or so full time employees, but when we talk about part time employees and contractors, it gets up to more like 100.”
I only had one significant question for Andrew: “Which of you is in charge and why is it Kelly?” He was good natured in his answer: “She is the boss, but I guess it depends on how you look at it, too. I do all the talent buying and all the bookings, She’s definitely more of operations. She also comes more from the corporate world so she’s just better at that kind of stuff. I’m just kind of like, do what you do best, you know?” (edited for brevity)
Kelly further clarified: “I couldn’t tell you what exactly is in the future, but it’s always just about growth momentum and what feels like the natural next step. And I feel like one is maybe expanding upon our land, whether that is at our current property or an additional property, so that we can have larger festivals with a little bit more area, room to breathe and play with infrastructure and parking and all of that.”
The RealMusic Events team specializes in electronic dance music. It’s their specialty. Austin is known as one of the live music centers of the world. Formerly, Austin was more traditionally known for traditional live music with guitar, drums and a singer. The world has shifted in favor of EDM music. It is core music in Europe and around the world. And, it is blowing up in the US as well.
Kelly also said: “Fundamentally, the culture of enjoying electronic dance music is a journey and a progression. So the music itself, if you’re talking about one specific track it builds. So even throughout the night whether it’s a show or a festival, you’re building from one DJ to the next. And we always prefer when they mix into each other and it’s like a seamless transition versus a stop and start.”
The entire experience of discussing the Austin EDM scene with Kelly and Andrew was enlightening. Their long residence in Austin and the roots they’ve established have made them expert in their field and with their audience. They are succeeding as promoters and venue operators because they are well established in their field and with their audience.
Kelly’s summary to me of her core ethic was particularly on point: “Southern hospitality really is a thing. I mean, I always go back to that, but, I mean, it really is.”Go see The Concourse Project when in Austin, get a taste of that Southern Hospitality, and get your tickets to the Seismic Dance Event while they’re still available.
Austin, TX
Abbott unveils monument dedicated to Texas Revolutionary War soldiers
AUSTIN (KXAN) — Governor Greg Abbott and the Texas Society Sons of the American Revolution unveiled a new monument at the Texas State Cemetery on Saturday, dedicated to Texas Revolutionary War soldiers.
“We must educate every generation about why it is that America grew from a tenuous 13 colonies into the most powerful country in the history of the world,” said Governor Abbott. “This monument here is an enduring testament to the heroes who fought for the freedom that is unique to America.”
The monument was dedicated to 69 soldiers who fought in the American Revolutionary War and later settled in Texas, according to a press release.
Among those that were honored, Abbott recognized:
- José Santiago Seguín, grandfather of Texas Revolutionary hero Juan Seguín.
- Peter Sides, who fought in the 2nd Battalion of the North Carolina Regiment of the Colonial Army, and was later killed in the 1813 Battle of Medina, fighting for Mexican independence against Spain.
- Antonio Gil Y’Barbo, the founder of Nacogdoches.
- William Sparks, who fought as a mounted rifleman in the American Revolution and later settled in Texas. He had two sons and two grandsons who fought in the Texas Revolution.
“This year marks the 250th anniversary of the American Revolution, which not only gave freedom to the British colonies of North America, but inspired movements for freedom and liberty all over the world,” said TSSAR President Mel Oller. “Texans played a role in the war too, and it’s important to recognize them, and the sacrifices they made for our freedom.”
At the monument unveiling, Abbott was also inducted into the Sons of the American Revolution and received its Silver Good Citizenship Medal.
Austin, TX
Trinket trade boxes on the rise across Austin
AUSTIN, Texas — Inside a green wooden box mounted to a steel fence, a treasure trove of trinkets awaits. Just a few miles north is another goodie box, this time covered in leopard print and inside a craft studio. Farther east, a simple white trinket box sits mounted on a wooden pole, decorated with stars and a crow saying, “Thanks for visiting!”
These boxes, filled to the brim with stickers, keychains, jewelry, collectibles and more, are known as trinket trade boxes. Austin has seen a sudden surge in these boxes over the last few months, and despite their varying locations, one sentiment ties them all together: trinket trading is a fun way to bring a bit of joy to the community.
“Little things that bring people joy is so important right now, which I think a lot of us can agree with, and I’ve seen all sorts of people use the box so far,” said Anna Arocha, whose trinket box is in The Triangle neighborhood downtown. “Little kids and all the way up to people in their 50s and 60s, I’ve seen stop by.”
Trinket trading operates on a simple system of take something, leave something. People can swap a toy car for a lanyard, a bracelet for a Sonny Angel, or a Pokémon card for a rubber duck.
“There was somebody who was just walking by with their kid in the stroller, and there was a finger puppet inside of the box, and I saw her swap something out and walk away with the little finger puppet,” Arocha said. “And it was just such a cute moment to see a mom and a kid enjoy something like that.”
Arocha put her crafting skills to work and made her green wooden box in just one day using craft wood and a wine crate last month. Amy Elms opted for a small, white junction box to ensure it could withstand harsh Texas weather. Ani’s Day & Night on East Riverside, which has a large outdoor space for picnic tables and food trucks, gave Elms permission to place her trinket box on their property in January.
Ally Chavez used her own property, Create! Studio ATX on West Anderson Lane, for her leopard-print box that opened in March.
“There wasn’t a ton up here in the north area, so we just kind of wanted to put it together and put it up for the studio just as a way to connect with the community in a way that no one has to spend money,” Chavez said.
Since their debuts, all three trinket boxes have garnered thousands of interactions on social media. When Arocha posted about the opening of her box in March, she racked up 100,000 views on TikTok. But with the excited comments came a bit of negative attention, and her cameras caught a thief trying to take all the trinkets. Arocha now locks the box at night.
“If somebody wants to do that, so be it,” Arocha said. “We can start over, and if the joy that it brings outweighs that every time, I think it’s worth doing.”
Arocha, Elms and Chavez’s boxes are now registered on a website called Worldwide Sidewalk Joy, alongside all the others in Austin and across the globe, as trinket trading grows to become a kind of new, modern geocaching.
“Honestly, it’s been I think even better than I expected so far,” Elms said. “I’ve had people… visiting Austin from out of town, and they’re making it a stop during their visit. I’ve also had multiple people reach out to me to ask how they can start their own trinket trade box, too, which I really love.”
Austin, TX
Forbes designates University of Texas as a ‘new’ Ivy school for third year in a row
AUSTIN (KXAN) — Forbes on Friday released its annual list of ‘New Ivies,’ and the University of Texas at Austin made it. This is not UT’s first time on the list; it was included in 2024 and 2025.
It’s important to note the Forbes designation does not make UT an Ivy League School. Schools currently designated as Ivy League are Brown University, Columbia University, Cornell University, Dartmouth College, Harvard University, Princeton University, the University of Pennsylvania, and Yale University.
Forbes argued its list was created because a growing number of employers have said they are less likely to hire an Ivy League grad today compared to five years ago. The list is curated by surveying over 100 C-Suite and hiring executives, as well as using data from the 2024 National Center for Education Statistics to gauge if a school fulfilled the criteria to be on the list.
One respondent said instead of prestige, employers are looking for graduates who have “complex emotional intelligence, radical adaptability and visionary creativity to orchestrate AI tools rather than compete with them.”
Forbes said colleges had to meet three criteria to be considered, which included:
- Size: Private schools must enroll at least 3,000 students, and public colleges must have at least 4,000 students enrolled.
- Selectivity: All but one private college had an admission rate of less than 15%; public college admission rates were 50% or less.
- Testing Requirements: At least half the entrants must have submitted either the SAT or the ACT scores
Forbes argued testing requirements indicated academic rigor, as a result. Schools such as the University of California and California State schools were not considered.
When it came to UT meeting the requirements for the list, UT had an undergrad enrollment of 44,663 students with a 27% acceptance rate. When it came to test scores, it had a median SAT score of 1390 and a median ACT score of 31.
For a full list of the public and private schools included in the Forbes 2026 New Ivies list, click here.
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