Bill Belichick may have left the New England Patriots, but he hasn’t left behind their biggest flex.
On March 28 — a date that still haunts Atlanta Falcons fans — Belichick and his girlfriend Jordon Hudson decided to stir the pot. Hudson posted a photo to her Instagram story wearing a Falcons shirt that read “Super Bowl LI Champions,” then wrote: “Happy 3-28 to those who celebrate.” Belichick stood next to her, smiling.
The post wasn’t subtle. It was a direct nod to the infamous 28-3 collapse in Super Bowl LI, where Belichick and Tom Brady led the Patriots to a 34-28 overtime win — the biggest comeback in Super Bowl history. The image of that game’s box score lives rent-free in every Falcons fan’s mind. Hudson doubled down by showing off a custom keychain on Instagram that displayed the Fox broadcast scoreboard from late in the third quarter, when Atlanta was still up 28-3. One side of the keychain read: “Live each day like it’s 3-28.”

Bill Belichick and Jordon Hudson keep trolling Atlanta—eight years later

Eight years have passed since the Patriots flipped that 25-point deficit. For Falcons fans, the pain hasn’t dulled. For Belichick and Hudson, the trolling hasn’t stopped.
This isn’t the first time Hudson has worn that fake championship shirt. She previously rocked it during Super Bowl Week in New Orleans. She’s 24. Belichick is 72. They’ve been the subject of constant media attention, not just for posts like these, but for their relationship, too.
The couple has been called out for their age gap, especially after appearing together at the NFL Honors in February, where they were the target of a joke by Snoop Dogg. Hudson has responded to the criticism on social media, recently posting a screenshot of a message she got on Instagram. The person asked if she “realized” her relationship with Belichick was “insane.”
Hudson clapped back: “But you do realize direct messaging a stranger on Instagram with the intent of harassing them regarding their own personal relationship is insane, right?” She also ran a poll on her story asking followers what was “poorer”—the troll’s “manners” or “punctuation skills.”

Bill Belichick is busy building his next chapter with North Carolina Tar Heels

While he’s still trolling Falcons fans, Belichick has moved on professionally. After parting ways with the Patriots earlier this year, he signed a five-year deal to coach the North Carolina Tar Heels football program. His reported salary? $10 million a year, with the first three years guaranteed.
He’s already running spring practices in Chapel Hill, and apparently brought some Patriots-style tradition with him. According to reports, Belichick also made a specific request about Hudson during early team discussions — a sign she’s very much part of this new chapter.
So while Atlanta fans are busy avoiding social media every March 28, Belichick and Hudson are making sure nobody forgets what went down at Super Bowl LI.
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ATLANTA – A 39-year-old man died Thursday night after fleeing from Atlanta police responding to a 911 call about a dispute involving a weapon on William Nye Drive, authorities said.

Officers were dispatched to the 200 block of William Nye Drive in southeast Atlanta after reports of gunfire and a woman being dragged into a residence.

What they’re saying:

“When officers arrived, they knocked on the door and a male opened the door and immediately shut the door on the officers,” said Lt. Andrew Smith, commander of Atlanta’s homicide unit.

Police then set up a perimeter around the home. As officers surrounded the area, two men fled from the back of the residence. One of them returned to the house. The other man jumped two fences before being found injured nearby.

“He appeared to have suffered an injury to his leg,” Smith said. “Officers rendered aid and he was transported to Grady Hospital, where he was pronounced deceased.”

What we know:

Smith also addressed social media claims that police were involved in a shooting during the incident. “The Atlanta Police Department has not been involved in any shootings tonight and the incident on William Nye—no one was—there was not a shooting at all,” he said.

Smith emphasized that the man’s injury did not result from any police action. “Just to be very clear, the injury that was sustained was not via the officers on scene,” he said.

What we don’t know:

The Fulton County Medical Examiner’s Office is working to identify the man and notify his next of kin. 

The Georgia Bureau of Investigation has been called in to review the incident due to public speculation surrounding the case. 

Atlanta police responded to an armed dispute call along William Nye Drive in southeast Atlanta on March 28, 2025. (FOX 5)

Despite the initial 911 reports, police have not located a female victim and are still working to verify what occurred. “We have not been able to substantiate any of that, which is also a part of our investigation,” Smith added.