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Arkansas PBS to drop PBS, rebrand as Arkansas TV

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Arkansas PBS to drop PBS, rebrand as Arkansas TV


Arkansas PBS, the statewide network operated by the Arkansas Educational Television Commission, announced Thursday that it will drop PBS programming and change its name to Arkansas TV.

The current PBS contract ends June 30, 2026, and local viewers will start seeing the branding change across platforms over the next several months. Starting next summer, the organization plans to deliver “several new local shows, as well as favorites from the last 60 years,” according to a news release.

For the time being, the broadcast lineup will change little, according to the release. Arkansas TV will be the third public television station or network to formally cut ties with PBS, following WEIU-TV in Charleston, Ill., and WSRE in Pensacola, Fla.

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The decision follows the organization’s loss of approximately $2.5 million to its annual budget due to the rescission of federal funding by Congress. In the release, Arkansas TV said continuing to pay its annual PBS membership dues of nearly $2.5 million was “simply not feasible for the network or our Foundation.”

The eight-member AETC voted 6-2 at a meeting Thursday not to renew the PBS contract. Arkansas’ governor appoints AETC members to eight-year terms.

Wing

The discussion was led by new Arkansas TV CEO Carlton Wing, who was appointed to the role in September and replaced Courtney Pledger, who resigned in May. Wing said the network has been able to survive fiscal year 2026 “by dipping into reserves and by some unprecedented fundraising from our foundation. That’s not a long-term business strategy.”

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Wing is a former Republican state representative and is also co-founder of the Wing Media Group, which produces lifestyle content about outdoor activities such as fishing and hunting. He said Arkansas TV plans to produce about 70% of its programs locally, with the remaining 30% coming from American Public Television and the National Educational Telecommunications Association.

“I have already had multiple meetings with people who have never even thought about doing business with public television before that are now very interested with an Arkansas-centric focus, because most of our programming has not been Arkansas,” Wing said. “In fact, 5.5% of our programming is locally-produced.”

Before the vote, commission member Annette Herrington said the foundation could cover PBS dues for at least another year. “I think this decision doesn’t have to be made today,” she said.

“We come back a year later and end up potentially making the same decision, however, with far less of a financial cushion to make that decision,” replied Wing, who said waiting could drain the foundation’s coffers.

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Harrington and commission member Cynthia Nance voted no to cutting PBS.

Arkansas PBS signed on in 1966 and became a PBS station in 1970. In its release, the network said PBS content will continue to be accessible in “a number of ways.”

In an FAQ on its website, Arkansas TV directs viewers seeking to continue their PBS Passport member benefits to WKNO-TV in Memphis, Tenn.; Ozarks Public Television in Springfield, Mo.; Mississippi Public Broadcasting; Louisiana Public Broadcasting; and the Oklahoma Educational Television Authority.

Arkansas TV will also drop PBS Kids programming and the Create and World channels. The network will have “award-winning children’s programming that’s been created locally over the last several years, and we’re planning even more for the future,” it says on its website.

The new branding for Arkansas TV drops the blue color associated with PBS.

“We’ve got a great lineup coming in 2026 with two children’s series, two food-related series, two history series, and even more that are in the initial phases of development and fundraising,” it adds.

During the meeting, Arkansas TV CFO James Downs said he estimates an annual cost of $969,000 for programming going forward, comprising $500,000 for new local productions and $469,000 for acquisitions.

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The FAQ page says the Arkansas PBS Foundation will be renamed and that there are no plans to close it. The network says it is hoping that current donors and members will continue to support it.

The change was met with criticism online. In one Facebook post, multiple viewers said they would transfer their monthly donations to other PBS stations to maintain access to their favorite programs. “I cannot believe that the Arkansas educational TV organization would vote to walk away from DECADES of quality programming!” viewer Ken Howard wrote. “My family will be transferring our donations and our support to PBS.org. Very shortsighted decision!”

At least two viewers called the move a “bait and switch,” pointing out that the state network had asked for donations in the months following the rescission yet dropped PBS.

“I bet this comment section isn’t going the way you wanted it to,” wrote viewer Amy Bradley-Hole.

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Get to know: Arkansas DB commitment John Catlin | Whole Hog Sports

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Arkansas basketball stars Meleek Thomas, Trevon Brazile selected in NBA Draft second round | Whole Hog Sports

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Arkansas Athletics, CommunityAmerica Credit Union launch multi-year partnership including Razorback Stadium naming rights

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Arkansas Athletics, CommunityAmerica Credit Union launch multi-year partnership including Razorback Stadium naming rights


FAYETTEVILLE, Ark. – The University of Arkansas Department of Athletics has signed a long-term partnership with CommunityAmerica Credit Union, marking a significant step in the credit union’s growing commitment to Northwest Arkansas. Facilitated by Learfield and Razorback Sports Properties, Donald W. Reynolds Razorback Stadium will become CommunityAmerica Razorback Stadium beginning with the 2027 football season.

Rooted in more than 85 years of helping individuals and families achieve financial peace of mind and building on a 65-year legacy of service in Arkansas, CommunityAmerica is excited to engage with Razorback fans and support the communities they call home.

“This is so much more than a name on a stadium. It’s about becoming part of the Razorback Nation experience and helping fans, students, student-athletes and the communities we and the university serve,” said Lisa Ginter, Chief Executive Officer of CommunityAmerica Credit Union. “Our members are at the heart of everything we do and when we evaluate partnerships like this, it starts with what matters most to them. The University of Arkansas is a powerful source of pride and connection for people across the state and in many of our markets. This partnership underscores our long-term commitment to Northwest Arkansas, where we look forward to growing our presence and helping more families achieve financial peace of mind. We’re already deepening our roots with plans for a campus location and several new branches throughout the region.”

The multi-phased partnership extends beyond naming rights and designates CommunityAmerica as the Official Credit Union of Arkansas Athletics. CommunityAmerica will also serve as an official sponsor of Arkansas Athletics, supporting student-athletes and fans alike. The comprehensive partnership will also include the rebranding of the SEC Club inside Razorback Stadium as the CommunityAmerica Club, where fans enjoy premium amenities on gameday. As part of the agreement, CommunityAmerica will engage directly with Razorback student-athletes providing Name, Image and Likeness (NIL) opportunities, valuable financial education and programs to help them succeed both on and off the field.

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“We are thrilled to welcome CommunityAmerica Credit Union as the Official Credit Union of Arkansas Athletics as one piece of a partnership that will benefit our student-athletes, fans and the state of Arkansas for years to come,” said Hunter Yurachek, Vice Chancellor and Director of Athletics at the University of Arkansas. “Our vision in the Department of Athletics is to be our best and CommunityAmerica’s commitment to excellence as a trusted, people-driven financial institution mirrors that same vision. This partnership is just getting started but its impact will help shape our future.”
Beginning with the 2027 football season, the partnership will expand into its second phase with the naming of CommunityAmerica Razorback Stadium and the launch of CommunityAmerica Razorback Checking, Debit and Credit Cards.

With a legacy of serving members across Arkansas and nationwide, CommunityAmerica is ranked among the most trusted and innovative credit unions in the country and among the largest in the Midwest. CommunityAmerica is excited to engage and serve Razorback fans and members more deeply with a variety of financial products and services that align to their passion for the University.

“Our members are proud of where they live and what they stand behind, and for so many in Arkansas and across our shared communities, that means being part of Razorback Nation,” Ginter said. “As we look ahead to launching Razorback-branded products in 2027, we’re excited to offer experiences that celebrate that pride, strengthen relationships and deliver meaningful value for the people and communities we serve.”

“This is a historic partnership featuring an innovative brand with a passion and proven track record of supporting their community, paired with one of the leading college athletics programs in the country,” said Allison Fillmore, Senior Vice President, Business Development at Learfield. “Learfield and Razorback Sports Properties are excited to collaborate with Arkansas Athletics, which will enhance fan and student-athlete experiences for years to come.”

Razorback Sports Properties is the locally based Learfield team that is the exclusive multimedia rights holder for Arkansas Athletics and oversees all sponsorship agreements on behalf of the Razorbacks.

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About the University of Arkansas Department of Intercollegiate Athletics
The University of Arkansas Department of Intercollegiate Athletics pursues its vision to “Be Our Best” while developing 465+ student-athletes into Razorbacks and Champions for Life. As members of the Southeastern Conference (SEC), the Razorbacks consistently compete at the nation’s highest levels while proudly representing the University of Arkansas and the entire state. Arkansas has established itself as one of the most competitive programs in the nation, winning nine NCAA titles and over 50 SEC Championships in recent years.

About CommunityAmerica Credit Union
CommunityAmerica Credit Union is a not-for-profit financial institution committed to helping members get on a path to thrive and achieve financial peace of mind. Founded in 1940, and with Arkansas roots dating back to 1968, CommunityAmerica has grown to meet the evolving financial needs of its members. With nearly $10 billion in assets and more than 600,000 members, the credit union is ranked among the nation’s 50 largest credit unions. It is the largest credit union in Arkansas, Kansas, and Missouri, and one of the largest financial institutions with expanding operations in Northwest Arkansas. CommunityAmerica offers a full suite of financial products and services for individuals and businesses, including checking and savings, mortgages, loans, commercial banking, wealth management, retirement planning, and insurance. Federally chartered, CommunityAmerica serves members across multiple markets nationwide with branch locations in Arkansas, California, Kansas, Missouri, Nevada, Tennessee, and Texas. Learn more at CommunityAmerica.com.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.



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