Alabama
2024 Elevate Conference unites Alabama nonprofits and the Alabama Power Foundation to spark positive change across the state – Alabama News Center
2024 Elevate Conference unites Alabama nonprofits and the Alabama Power Foundation to spark positive change across the state
More than 250 nonprofit leaders from all corners of Alabama came together in Birmingham recently to attend the 2024 Elevate Conference, hosted by the Alabama Power Foundation. This annual event is a chance for nonprofit trailblazers to connect, exchange ideas and get reenergized as they work toward making a bigger impact in communities across the state.
“We share the incredible gift and the challenge of building up Alabama and her people – that’s the mission that keeps all of us going,” said Staci Brown Brooks, Alabama Power vice president of Charitable Giving, president of the Alabama Power Foundation and executive director of Alabama Business Charitable Trust Fund, in her opening remarks during the conference kickoff dinner at Protective Stadium.
Staci Brown Brooks, Alabama Power vice president of Charitable Giving, president of the Alabama Power Foundation and executive director of Alabama Business Charitable Trust Fund, said the foundation and its partners celebrate 35 years of “building up Alabama and her people.” (contributed)
Alabama Power Foundation marked its 35th anniversary with a celebration that included cupcakes, confetti cannons and a giant birthday card. (contributed)
This year’s conference was also a time of celebration – complete with cupcakes, confetti cannons and a giant birthday card – as the Alabama Power Foundation marked its 35th anniversary. The foundation was established on Oct. 31, 1989, with five focus areas: educational advancement, civic and community development, arts and cultural enrichment, environmental stewardship, and health and human services.
“Our five focus areas really have remained unchanged for the past 35 years,” Brooks said during her State of the Foundation address. “We’ve chosen to be consistent. We’ve chosen to provide what the state of Alabama needs.”
Brooks went on to explain that instead of deemphasizing any focus area, the foundation decided to ramp up efforts in particular subcategories. For example, within educational advancement, the foundation has increased its support of two-year colleges and Historically Black Colleges and Universities in recent years.
In 2023, the foundation awarded 1,063 grants for a total of $15,247,130 of giving across the foundation’s five focus areas:
- $737,550 for Arts and Cultural Enrichment.
- $5,326,606 for Civic and Community Development.
- $6,165,255 for Educational Advancement.
- $813,040 for Environmental Stewardship.
- $2,231,679 for Health and Human Services.
Additionally, Brooks highlighted the continuing partnership between many nonprofits at the conference and the Alabama Power Service Organization (APSO), comprising more than 6,700 Alabama Power and Southern Company employees in Alabama who gave more than 21,000 volunteer hours in 2023. Brooks also applauded the ongoing work of the Energizers, made up of Alabama Power and Southern Company retirees and spouses who gave more than 39,000 volunteer hours in 2023.
But this year’s Elevate served as a birthday party where the guests were the center of attention. The conference was designed to give nonprofit leaders the practical tools they need to continue their meaningful work.
Day two of the conference included a panel discussion on strategic fundraising and grant writing featuring Rusha Smith, executive director of Freshwater Land Trust; Chad McEachren, president and CEO of Edmundite Missions; and Pamela Reed Phipps, executive director of Grace House Ministries. (contributed)
Day two of the conference included a panel discussion on strategic fundraising and grant writing featuring Rusha Smith, executive director of Freshwater Land Trust; Chad McEachren, president and CEO of Edmundite Missions; and Pamela Reed Phipps, executive director of Grace House Ministries. (contributed)
During her State of the Foundation address, Foundation President Staci Brown Brooks said the foundation provides what the state of Alabama needs. (contributed)
During her State of the Foundation address, Foundation President Staci Brown Brooks said the foundation provides what the state of Alabama needs. (contributed)
Day two of the conference included a panel discussion on strategic fundraising and grant writing featuring Rusha Smith, executive director of Freshwater Land Trust; Chad McEachren, president and CEO of Edmundite Missions; and Pamela Reed Phipps, executive director of Grace House Ministries.
Brooks said she curated the panel, selecting leaders who have shown the ability to “turn straw into gold – or a little bit into a lot.”
Jeff Ware, director of philanthropy for the Nature Conservancy in Alabama, has attended several Elevate conferences and said the panel discussion was a great example of why he keeps coming back.
“I always find something useful,” Ware said. “I was just thinking as the grant panel was speaking that I’ve been in development for more than 30 years, fundraising for different organizations, and I know about grant writing, but they reminded me of some things that maybe had slipped my memory, and their passion for what they were doing inspired me to think in new ways about what I want to do.”

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Jake McKenzie, CEO of Intermark Group, led a workshop on psychology-based marketing. (contributed)
Jake McKenzie, CEO of Intermark Group, led a workshop on psychology-based marketing, stressing the importance of brand building and offering ways to leverage artificial intelligence.
Paul Kennedy, president of the Walker Area Community Foundation, said he appreciated that McKenzie’s talk gave him a lot to think about.
“I’m a lifetime learner, and I’m always coming to hone my craft and to be better at what I’m doing,” Kennedy said. “I’m wondering when I meet with somebody for the first time how am I setting my brand up to be in their permanent memory as the subconscious default, so that when they think of charity, philanthropy, they think of us.”
But opportunities to network at the conference are equally important to Kennedy.
“It’s smart to come every year so that I stay connected to the people that are on the Alabama Power Foundation team that I need to know,” he said. “And all my peers are coming, too – organizations that we’re currently funding, ones that we don’t know about that we might want to fund and ones that might want to know about us. So, it’s a great opportunity to get to see your classmates. It’s a little bit of a reunion.”
Whether over a meal or during designated networking time, connections are made and collaborations are born at Elevate.
Catherine Goudreau, executive director of Better Basics, discussed potential partnerships with Adrienne Marshall and Danielle Tipton of The Literacy Council of Central Alabama. Stephanie Shorter of Hope Inspired Ministries scheduled a meeting with McEachren, president and CEO of Edmundite Missions.
For Susan Sellers, CEO of United Ability, the Elevate Conference was key to opening doors for major collaborations with the Life Is Good apparel company.
“They had never done any kind of T-shirt or anything that was centered on individuals with disabilities,” Sellers said. But a conversation at a past conference led to a partnership with the brand and a line of “Inclusion Is Good” T-shirts.
This event aims for attendees to leave both informed and inspired.
Opening night featured a keynote address by life coach and motivational speaker Timothy Alexander, who was in a horrific car accident in 2006 that left him paralyzed from the waist down. (contributed)
Opening night featured a keynote address by life coach and motivational speaker Timothy Alexander, who was in a horrific car accident in 2006 that left him paralyzed from the waist down. (contributed)
Opening night featured a keynote address by life coach and motivational speaker Timothy Alexander, who was in a horrific car accident in 2006 that left him paralyzed from the waist down. (contributed)
Opening night featured a keynote address by life coach and motivational speaker Timothy Alexander. After a horrific car accident in 2006, during the fall of his senior year in high school when he was fast becoming one of the best football players in Alabama, Alexander was paralyzed from the waist down. Refusing to take no for an answer, Alexander went on to attend the University of Alabama at Birmingham – on a football scholarship – and was instrumental in bringing back UAB’s football, bowling and rifling teams after they were cut in 2014.
Alexander’s talk centered on the importance of “keeping the main thing the main thing” or staying focused on one’s vision. He also stressed the importance of having a growth mindset, the kind of mindset that allows a person to turn adversity into opportunity.
The conference closed with a keynote address by Leland Melvin, the only person in history to catch a pass in the National Football League and in space. (contributed)
The conference closed with a keynote address by Leland Melvin, the only person in history to catch a pass in the National Football League and in space. (contributed)
The conference closed with a keynote address by Leland Melvin, the only person in history to catch a pass in the National Football League and in space. A former wide receiver for the Detroit Lions, Melvin is an engineer and NASA astronaut whose journey from the gridiron to the heavens was riddled with setbacks and injuries. By sharing his story of “grit, grace and second chances,” Melvin illustrated the power of community and commitment.
Learning about all the different ways the Alabama Power Foundation works with local communities was a highlight of the conference for Jamie Brown, director of development for Heart of Alabama Food Bank – so much so that she began to tear up as she reflected on the foundation’s impact. But her favorite part of this year’s Elevate conference were the talks by Alexander and Melvin.
“The keynotes were so inspiring,” Brown said. “It really filled my cup.”
After attending last year’s conference, which was held in Montgomery, Patricia Butts of the Lee County Literacy Coalition became a fast fan of the event’s atmosphere and the thoughtful preparation that she said she felt went into bringing the event to life.
“Working in nonprofits and being in a leadership role, we’re usually caring for others,” Butts said. “When I came last year, I really felt cared for.”
Karlos Finley, executive director of the Africatown Redevelopment Corporation, said what he appreciated most about Elevate was the intentionality of each day’s agenda as well as the intentionality of each person attending the event.
“We all know why we’re here – to work toward a common goal because we’re all a community,” Finley said. “It’s this kind of initiative that I think really breeds an environment for us to succeed. It’s about all boats being raised by that rising tide, but we must be in the water in order to be effective. This is one of those events that puts everybody in the water.”
To learn more about the Alabama Power Foundation, APSO, Energizers and the ABC Trust, visit powerofgood.com.
More than 250 nonprofit leaders from all corners of Alabama came together in Birmingham recently to attend the 2024 Elevate Conference, hosted by the Alabama Power Foundation. (contributed)
More than 250 nonprofit leaders from all corners of Alabama came together in Birmingham recently to attend the 2024 Elevate Conference, hosted by the Alabama Power Foundation. (contributed)
More than 250 nonprofit leaders from all corners of Alabama came together in Birmingham recently to attend the 2024 Elevate Conference, hosted by the Alabama Power Foundation. (contributed)
More than 250 nonprofit leaders from all corners of Alabama came together in Birmingham recently to attend the 2024 Elevate Conference, hosted by the Alabama Power Foundation. (contributed)
More than 250 nonprofit leaders from all corners of Alabama came together in Birmingham recently to attend the 2024 Elevate Conference, hosted by the Alabama Power Foundation. (contributed)
More than 250 nonprofit leaders from all corners of Alabama came together in Birmingham recently to attend the 2024 Elevate Conference, hosted by the Alabama Power Foundation. (contributed)
Alabama
Alabama vs. Oklahoma live updates: College Football Playoff game score, predictions, latest
Hello college football fans, and welcome to The Athletic’s live coverage of the 2025 College Football Playoff!
Yes, after a 2025 season full of an incredible amount of twists, turns, controversy and pure chaos, the second edition of the 12-team College Football Playoff gets underway tonight. Our opening matchup is a battle of blue-bloods whose first meeting this season contributed to that chaos, as No. 9 Alabama takes on No. 8 Oklahoma in Norman.
Follow along for live pregame build-up and the latest news, play-by-play updates and real-time analysis from The Athletic’s college football staff!
Alabama
Michael Wilbon claims Kalen DeBoer will leave Alabama for Michigan with loss in CFP opener
The College Football Playoff gets underway Friday night as Alabama heads to Norman to take on Oklahoma. But to ESPN’s Michael Wilbon, there’s even more at stake for Crimson Tide coach Kalen DeBoer.
DeBoer’s name has been the subject of rumors throughout the offseason in the coaching carousel. Most recently, he received questions about the opening at Michigan following Sherrone Moore’s firing for cause, though he made it clear he intends to be at Alabama in 2026.
However, Wilbon didn’t sound as convinced. He predicted Alabama would not only lose to Oklahoma on Friday night, but DeBoer would also be on a flight to Ann Arbor to take the Michigan job afterward.
“Let me tell you about … two schools that could be in the coaching carousel after [Friday night],” Wilbon said Thursday on Pardon The Interruption. “Because when Alabama loses to Oklahoma – let me say it again, when Alabama loses to Oklahoma – the coach of Alabama, half the people in the state will want to run him out. And he’ll be on the carousel – oh, wait, that’s a G5 being flown to Ann Arbor, Mich., where he has said, ‘Oh, no. I ain’t got no interest in that.’ He’ll have interest [Friday night].
“And then, Alabama will be in the coaching carousel because they’ll be looking for a coach. … The Alabama coach is going to have a job-on-the-line situation in 24 hours and then, headed to Michigan once he loses. And then, Alabama’s looking. Then, what are you going to say?”
During a press conference this week ahead of the College Football Playoff opener, Kalen DeBoer was directly asked if he intended to be Alabama’s head coach next season. He responded, “Yes.”
Earlier in that press conference, DeBoer received a question about the rumors surrounding him. He again spoke highly of his tenure at Alabama so far and made it clear he’s happy in Tuscaloosa.
“A lot of the same things I said before, a couple weeks ago, when asked really the same question, just feel completely supported,” DeBoer said. “My family loves living here. Just all the things that we continue to build on, love the progress. Haven’t talked with anyone, no plans of talking with anyone. So just, I think that’s a lot of what I said a couple weeks ago, and continues to be the same thing.
“Feel strong about it. And our guys, if there’s been any distraction, I haven’t seen it, haven’t felt it. I’m really proud of the way they’ve handled whatever noise is out there. And again, we probably all season long, have dealt with enough noise to where it wouldn’t surprise me on how they handle this.”
Alabama
Scarbinsky: To even the score, Alabama has to believe it’s a better team than Oklahoma
This is an opinion column.
Alabama has been here before.
Not this Alabama quarterback or this Alabama coach or this Alabama team, but that script “A” brand. Those crimson helmets. That championship DNA.
Questioned. Doubted. Defeated in the regular season in its own sandbox by a team it would be forced to meet again in the postseason in that team’s back yard.
Except the players and coaches who made up the 2011 Alabama football team didn’t question or doubt themselves after the Game of the Century went the wrong way. They didn’t feel defeated by LSU 9, Alabama 6 in Bryant-Denny Stadium.
When the polls and computers combined to put them in the BCS Championship Game in New Orleans, they didn’t look at it as if they were forced to play LSU again even though pundits were already talking about those Tigers as one of the greatest teams in college football history.
Just the opposite. Alabama felt fortunate. Confident. Almost arrogant. AJ McCarron, Trent Richardson and the rest learned something about themselves and their opponent on Nov. 5, 2011. The scoreboard said Alabama was the loser in that No. 1 vs. No. 2 showdown. Their hearts and minds told them they were the better team.
Given a second chance, they proved it. They shut down LSU, shut up the critics and locked down another national championship. Alabama 21, LSU 0 told the truth, the whole truth and nothing but the truth. The better team lived in Tuscaloosa.
That team believed it but needed a second chance to validate it. This team should feel the same way when it gets on the plane to kick off the 2025 College Football Playoff on Friday night.
Round 2 of Alabama vs. Oklahoma is not the second coming of the Jan. 9, 2012 Game of the Century Part Deaux, but it is a reasonable facsimile. When their heads hit the pillow on the night of Nov. 15, after Oklahoma 23, Alabama 21, Kalen DeBoer and company had every reason to believe the scoreboard showed some facts without telling the truth.
Alabama ran 24 more plays and gained 194 more yards that day. Alabama possessed the ball 8 minutes and 56 seconds longer. Each team faced 13 third downs. Alabama converted five of them, two more than Oklahoma. Alabama committed three fewer penalties.
There was a serious disconnect between the box score and the final score until you looked at the turnovers. Alabama committed three of them, Oklahoma not one. The Sooners turned those turnovers into 17 points. Ballgame.
It’s one thing to feel like you gave your best effort but lost to a better team. It’s far more maddening to know in your gut that you were your own worst enemy.
Ty Simpson was better than John Mateer that day except for the killer interception that turned a promising drive into an 87-yard pick-six. Alabama’s underappreciated defense was better than Oklahoma’s celebrated unit except for the sudden change after Ryan Williams fumbled a punt and OU scored a touchdown two plays later.
The field tilted decisively toward the Sooners only on special teams, but it was more than enough to give them the signature victory they lacked.
To supplement the punt coverage punchout, the nation’s best kicker, OU’s Tate Sandell, went 3 for 3 on field goals, including a 52-yard laser. Alabama’s Conor Talty had his only attempt partially blocked but it might not have mattered, and rather than writing his name in crimson flame, he torched his rep by berating his snapper in plain sight.
One play made here or there or a single mistake erased, and Alabama wins the game. Will the Crimson Tide make the same mistakes twice? They didn’t in January of 2012, the last time an Alabama team got a do-over after a defeat against the same opponent in the same season.
Don’t misunderstand. This 2025 Alabama team is not that 2011 team, but there is one striking similarity. This team is better than it showed on that unseasonably warm Tuscaloosa afternoon in mid-November. This team, pound for pound and player for player, is better than Oklahoma.
All this team has to do now is prove it, in the box score and on the scoreboard. Kadyn Proctor, Bray Hubbard and the rest have to get in OU’s face in OU’s house, make their mark and leave no doubt.
No one has to believe it but them.
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