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Rebecca Kutler wants to spin MS NOW into the post-cable future

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Rebecca Kutler wants to spin MS NOW into the post-cable future

One year ago, Rebecca Kutler was promoted to president of the cable news network then known as MSNBC.

Taking the helm at a major news organization is the pinnacle of a journalist’s career. But a lot changed after Kutler landed the job.

In August, MSNBC announced it was dropping its name of nearly 30 years to become MS NOW — as its now-former owner NBCUniversal wanted a clean break from the channel, which was spun off to be part of a new media company called Versant.

The spin-off, which NBCU parent Comcast initiated because its cable networks are considered slow-dying properties that weighed down its stock price, was hardly a vote of confidence in the business. Losing the moniker that had decades of brand equity among its politically progressive viewers was not going to help.

At a recent lunch near her Washington office, Kutler acknowledged the circumstances were less than ideal. But with more than 20 years in the TV news business where she began as a production assistant at CNN, she understood the audience’s connection to her channel begins with the people on-screen, and not the logo.

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“I was pretty confident the audience wouldn’t really blink because when they turn on the their television, they see Rachel Maddow, they see Jen Psaki, they see Joe Scarborough,” Kutler said. “The fact that two letters change does not change any of those audience habits.”

Still there was work to be done. Kutler no longer had the resources of NBC News at her disposal. Instead of paying $60 million annually for its newsgathering services, she chose to have MS NOW build its own newsrooms in Washington and New York. The operation was tested Tuesday as President Trump’s State of the Union address was the first major event MS NOW covered as a freestanding entity.

Kutler has some big professional challenges, but none as daunting as the one that emerged in October when she was diagnosed with breast cancer. Kutler found herself watching the newly rechristened MS NOW on a TV in a hospital room as she received chemotherapy treatments every few weeks.

“If anything it just made me appreciate and love what I do even more,” Kutler said.

As she works through her recovery, Kutler’s spirits have been buoyed by data that prove her point about MS NOW’s audience loyalty. From Nov. 15 — the date of the rebrand — through Feb. 14, MS NOW’s average daily audience has grown to 613,000, up 25% compared to the same period a year ago, according to Nielsen. Weeknight prime time is up 27% to 1.2 million viewers, still a distant second to conservative-leaning Fox News but well ahead of CNN.

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There was an audience exodus from MSNBC in the months following President Trump’s election in 2024 as viewers unhappy with the results typically tune out after a presidential campaign. But anxiety over the activities of the second-term Trump White House sent them back into the familiar tent to hear Maddow, Lawrence O’Donnell, Ari Melber and others weigh in.

Lawrence O’Donnell and Rachel Maddow at an MSNBC fan festival in New York City in October 2025.

(MSNBC)

When the name change to MS NOW was announced in October, the network’s internal research showed 31% of viewers found the idea somewhat unappealing or very unappealing, a warning light for what might be ahead. Two months later, that figure dropped to 17%, while the percentage of viewers who found it very appealing or somewhat appealing jumped from 30% to 44%.

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A $20-million promotional campaign that focused on the network’s personalities helped. “We made sure the audience knew that it was just a name change, not a strategy change,” Versant Chief Executive Mark Lazarus said.

Programming moves Kutler implemented ahead of the switch helped. Longtime evening host Joy Reid was replaced with an ensemble program “The Weeknight,” with Symone Sanders-Townsend, Michael Steele and Alicia Menendez, and the audience level rose by 30% in February compared to a year ago.

Kutler moved Psaki, the former press secretary to President Biden, to the 9 p.m. Eastern slot Tuesday through Friday, where viewership is up 41%.

At CNN, Kutler had a strong reputation as a producer and in talent development. She was being groomed for a top job at the network before jumping to MSNBC as an executive vice president in 2022. Agents have been impressed with her swift decision-making.

“They have exceeded expectations in an especially challenged environment,” said Bradley Singer, a partner at William Morris Endeavor whose clients include Sanders-Townsend and “The Weekend” co-host Eugene Daniels. “And I would argue that Rebecca is the right leader for this moment because she’s willing to move quickly to try new things. And the business doesn’t really have time to spare.”

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Jen Psaki is the host of MS NOW's "The Briefing."

Jen Psaki is the host of MS NOW’s “The Briefing.”

(MS NOW)

Psaki credits Kutler for guiding her transition into TV news. “I wasn’t hired because I spent 20 years as a local news anchor, right?” Psaki said in a recent telephone interview. “I could learn those skills, but Rebecca helped me really start the task of figuring out how to ask the questions that needed to be asked, while also sharing my unique perspective as somebody who’s worked in government and politics.”

MS NOW did have to fill a major hole when political data guru Steve Kornacki chose to stick with NBC after the spin-off. Kutler tapped Ali Velshi, the network’s versatile chief correspondent, to take over the number-crunching during election nights and other big events.

While Kutler can point to ratings increases, she is aware of the long-term doomsday scenario that faces the cable TV industry as more viewers turn to streaming. The people who still have cable like MS NOW a lot — the network has four times as many viewers today as it did 20 years ago when there were far more pay-TV subscribers. But Versant needs to become less dependent on traditional TV as subscriber numbers are sliding every year.

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Wall Street will get its first look at Versant’s financial performance when the new company delivers an earnings report next week, expecting to show $6.6 billion in revenue last year. While there have been declines in revenues because of cord-cutting, the company, which includes USA Network, SYFY, CNBC, Golf Channel, E! and Oxygen, says it still delivers double-digit profit margins.

MS NOW President Rebecca Kutler at Vesant's investor day in New York on Dec. 4.

MS NOW President Rebecca Kutler at Vesant’s investor day in New York on Dec. 4.

(MS NOW)

By early fall, MS NOW will launch a direct-to-consumer subscription product aimed at people who don’t have a pay-TV package. CNN launched such a service last year, while Fox News, the perennial ratings leader in cable, is available as part of Fox One, which also offers Fox Corporation’s broadcast network and sports channels.

Kutler said MS NOW‘s direct-to-consumer service will be part of a broader digital offering that can serve as a community for progressives. She describes subscriptions as “memberships.”

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“We’re trying to build a product that meets the needs of people who love news, care about democracy and want to come together in a shared space,” she said.

MS NOW already has a strong presence on YouTube. In January, the network had 339 million views of its content, second only to Fox News (466 million) among cable and broadcast TV news outlets.

Mika Brzezinski and Joe Scarborough on the set of MS NOW's "Morning Joe."

Mika Brzezinski and Joe Scarborough on the set of MS NOW’s “Morning Joe.”

(MS NOW)

MS NOW also stepped up its podcast business, scoring 140 million downloads last year. The long-form interview program “The Best People with Nicolle Wallace” has been a top download onApple Podcasts, and a new entry, “Clock It” with Sanders-Townsend and Daniels, launched this month.

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Kutler also is looking at outside podcast companies to supply programming. Last week, MS NOW announced a deal with Crooked Media to produce a weekly compilation of its podcasts, including “Pod Save America,” which will air Saturdays at 9 p.m. Eastern.

“If there’s content our audience is interested in, we should find a way to bring it to them,” she said.

Overall, the moves at MS NOW show a willingness to invest in growing the business, a situation that did not exist under NBCU, which has been focused on building its Peacock streaming platform. “Liberating us from that was part of the strategy of the entire spin because we now need to do all of those things in order to create a growth company,” Lazarus said.

Kutler even had the green light to enter talks with Anderson Cooper — one of the highest-paid on-air talents in TV news — about joining MS NOW before he decided to re-sign with CNN.

Kutler had her final chemo session last Friday, and doctors say her health prognosis is good. She draws inspiration from her mother, a Philadelphia-area lawyer who raised Kutler as a single parent and successfully battled the disease in her 60s.

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“My hardest day would have been my mom’s easiest day,” said Kutler, who is married with three teenaged children. “I was born watching somebody power through stuff. The idea of doing a job that’s busy and demanding and loving your kids and making them a priority is the only thing I ever knew.”

It wasn’t easy to go into Lazarus’ office to break the news about her condition after just six months on the job and a massive task ahead. But Kutler said he didn’t flinch, and the new company has been “1,000%” supportive.

“She’s a tremendous leader and an example of resilience and strength,” Lazarus said.

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Iran fires missiles at US bases across Middle East after American strikes on nuclear, IRGC sites

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Iran fires missiles at US bases across Middle East after American strikes on nuclear, IRGC sites

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Iran launched missile and drone strikes targeting U.S. military facilities in multiple Middle Eastern countries Friday, retaliating after coordinated U.S.–Israeli strikes on Iranian military and nuclear-linked sites.

Explosions were reported in or near areas hosting American forces in Bahrain, Qatar, the United Arab Emirates, Kuwait and Jordan, according to regional officials and state media accounts. Several of those governments said their air defense systems intercepted incoming projectiles.

It remains unclear whether any U.S. service members were killed or injured, and the extent of potential damage to American facilities has not yet been confirmed. U.S. officials have not publicly released casualty figures or formal damage assessments.

Iran’s Islamic Revolutionary Guard Corps (IRGC) described the operation as a direct response to what Tehran called “aggression” against Iranian territory earlier in the day. Iranian officials claimed they targeted U.S. military infrastructure and command facilities.

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Explosions were reported in or near areas hosting American forces in Bahrain, pictured above. (Photo by Petty Officer 2nd Class Adelola Tinubu/U.S. Naval Forces Central Command/U.S. 5th Fleet )

The United States military earlier carried out strikes against what officials described as high-value Iranian targets, including IRGC facilities, naval assets and underground sites believed to be associated with Iran’s nuclear program. One U.S. official told Fox News that American forces had “suppressed” Iranian air defenses in the initial wave of strikes.

Tomahawk cruise missiles were used in the opening phase of the U.S. operation, according to a U.S. official. The campaign was described as a multi-geographic operation designed to overwhelm Iran’s defensive capabilities and could continue for multiple days. Officials also indicated the U.S. employed one-way attack drones in combat for the first time.

IF KHAMENEI FALLS, WHO TAKES IRAN? STRIKES WILL EXPOSE POWER VACUUM — AND THE IRGC’S GRIP

Smoke rises after reported Iranian missile attacks, following strikes by the United States and Israel against Iran, in Manama, Bahrain, Feb. 28, 2026. (Reuters)

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Iran’s retaliatory barrage targeted countries that host American forces, including Bahrain — home to the U.S. Navy’s Fifth Fleet — as well as Qatar’s Al Udeid Air Base and the UAE’s Al Dhafra Air Base. Authorities in those nations reported intercepting many of the incoming missiles. At least one civilian was killed in the UAE by falling debris, according to local authorities.

Iranian officials characterized their response as proportionate and warned of additional action if strikes continue. A senior U.S. official described the Iranian retaliation as “ineffective,” though independent assessments of the overall impact are still developing.

Smoke rises over the city after the Israeli army launched a second wave of airstrikes on Iran in Tehran on Feb. 28, 2026. (Fatemeh Bahrami/Anadolu via Getty Images)

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Regional governments condemned the strikes on their territory as violations of sovereignty, raising the risk that additional countries could become directly involved if escalation continues.

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The situation remains fluid, with military and diplomatic channels active across the region. Pentagon officials are expected to provide further updates as damage assessments and casualty reviews are completed.

Fox News’ Jennifer Griffin contributed to this report. 

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Iraq War flashbacks? Experts say Trump’s Iran buildup signals pressure campaign, not regime change
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Why Iran resists giving up its nuclear program, even as Trump threatens strikes

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Why Iran resists giving up its nuclear program, even as Trump threatens strikes

Embassy staffers and dependents evacuating, airlines suspending service, eyes in Iran warily turning skyward for signs of an attack.

The prospects of a showdown between the U.S. and Iran loom ever higher, as massive American naval and air power lies in wait off Iran’s shores and land borders.

Yet little of that urgency is felt in Iran’s government. Rather than quickly acquiescing to President Trump’s demands, Iranian diplomats persist in the kind of torturously slow diplomatic dance that marked previous discussions with the U.S., a pace that prompted Trump to declare on Friday that the Iranians were not negotiating in “good faith.”

But For Iran’s leadership, Iranian experts say, concessions of the sort Trump are asking for about nuclear power and the country’s role in the Middle East undermine the very ethos of the Islamic Republic and the decades-old project it has created.

“As an Islamic theocracy, Iran serves as a role model for the Islamic world. And as a role model, we cannot capitulate,” said Hamid Reza Taraghi, who heads international affairs for Iran’s Islamic Coalition Party, or Hezb-e Motalefeh Eslami.

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Besides, he added, “militarily we are strong enough to fight back and make any enemy regret attacking us.”

Even as another round of negotiations ended with no resolution this week, the U.S. has completed a buildup involving more than 150 aircraft into the region, along with roughly a third of all active U.S. ships.

Observers say those forces remain insufficient for anything beyond a short campaign of a few weeks or a high-intensity kinetic strike.

Iran would be sure to retaliate, perhaps against an aircraft carrier or the many U.S. military bases arrayed in the region. Though such an attack is unlikely to destroy its target, it could damage or at least disrupt operations, demonstrating that “American power is not untouchable,” said Hooshang Talé, a former Iranian parliamentarian.

Tehran could also mobilize paramilitary groups it cultivated in the region, including Iraqi militias and Yemen’s Houthis, Talé added. Other U.S. rivals, such as Russia and China, may seize the opportunity to launch their own campaigns elsewhere in the world while the U.S. remains preoccupied in the Middle East, he said.

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“From this perspective, Iran would not be acting entirely alone,” Tale said. “Indirect alignment among U.S. adversaries — even without a formal alliance — would create a cascading effect.”

We’re not exactly happy with the way they’re negotiating and, again, they cannot have nuclear weapons

— President Trump

The U.S. demands Iran give up all nuclear enrichment and relinquish existing stockpiles of enriched uranium so as to stop any path to developing a bomb. Iran has repeatedly stated it does not want to build a nuclear weapon and that nuclear enrichment would be for exclusively peaceful purposes.

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The Trump administration has also talked about curtailing Iran’s ballistic missile program and its support to proxy groups, such as Hezbollah, in the region, though those have not been consistent demands. Tehran insists the talks should be limited to the nuclear issue.

After indirect negotiations on Thursday, Oman’s Foreign Minister Badr al-Busaidi — the mediator for the talks in Geneva — lauded what he said was “significant progress.” Iranian Foreign Ministry spokesman Esmail Baghaei said there had been “constructive proposals.”

Trump, however, struck a frustrated tone when speaking to reporters on Friday.

“We’re not exactly happy with the way they’re negotiating and, again, they cannot have nuclear weapons,” he said.

Trump also downplayed concerns that an attack could escalate into a longer conflict.

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This frame grab from footage circulating on social media shows protesters dancing and cheering around a bonfire during an anti-government protest in Tehran, Iran, on Jan. 9.

(Uncredited / Associated Press)

“I guess you could say there’s always a risk. You know, when there’s war, there’s a risk in anything, both good and bad,” Trump said.

Three days earlier, in his State of the Union address Tuesday, said, “My preference is to solve this problem through diplomacy. But one thing is certain, I will never allow the world’s number one sponsor of terror, which they are by far, to have a nuclear weapon — can’t let that happen.”

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There are other signs an attack could be imminent.

On Friday, the U.S. Embassy in Israel allowed staff to leave the country if they wished. That followed an earlier move this week to evacuate dependents in the embassy in Lebanon. Other countries have followed suit, including the U.K, which pulled its embassy staff in Tehran. Meanwhile, several airlines have suspended service to Israel and Iran.

A U.S. military campaign would come at a sensitive time for Iran’s leadership.

The country’s armed forces are still recovering from the June war with Israel and the U.S, which left more than 1,200 people dead and more than 6,000 injured in Iran. In Israel, 28 people were killed and dozens injured.

Unrest in January — when security forces killed anywhere from 3,000 to 30,000 protesters (estimates range wildly) — means the government has no shortage of domestic enemies. Meanwhile, long-term sanctions have hobbled Iran’s economy and left most Iranians desperately poor.

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Despite those vulnerabilities, observers say the U.S. buildup is likely to make Iran dig in its heels, especially because it would not want to set the precedent of giving up positions at the barrel of a U.S. gun.

Other U.S. demands would constitute red lines. Its missile arsenal, for example, counts as its main counter to the U.S. and Israel, said Rose Kelanic, Director of the Middle East Program at the Defense Priorities think tank.

“Iran’s deterrence policy is defense by attrition. They act like a porcupine so the bear will drop them… The missiles are the quills,” she said, adding that the strategy means Iran cannot fully defend against the U.S., but could inflict pain.

At the same time, although mechanisms to monitor nuclear enrichment exist, reining in Tehran’s support for proxy groups would be a much harder matter to verify.

But the larger issue is that Iran doesn’t trust Trump to follow through on whatever the negotiations reach.

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After all, it was Trump who withdrew from an Obama-era deal designed to curb Iran’s nuclear ambitions, despite widespread consensus Iran was in compliance.

Trump and numerous other critics complained Iran was not constrained in its other “malign activities,” such as support for militant groups in the Middle East and development of ballistic missiles. The Trump administration embarked on a policy of “maximum pressure” hoping to bring Iran to its knees, but it was met with what Iran watchers called maximum resistance.

In June, he joined Israel in attacking Iran’s nuclear facilities, a move that didn’t result in the Islamic Republic returning to negotiations and accepting Trump’s terms. And he has waxed wistfully about regime change.

“Trump has worked very hard to make U.S. threats credible by amassing this huge military force offshore, and they’re extremely credible at this point,” Kelanic said.

“But he also has to make his assurances credible that if Iran agrees to U.S. demands, that the U.S. won’t attack Iran anyway.”

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Talé, the former parliamentarian, put it differently.

“If Iranian diplomats demonstrate flexibility, Trump will be more emboldened,” he said. “That’s why Iran, as a sovereign nation, must not capitulate to any foreign power, including America.”

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Video: Bill Clinton Says He ‘Did Nothing Wrong’ in House Epstein Inquiry

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Video: Bill Clinton Says He ‘Did Nothing Wrong’ in House Epstein Inquiry

new video loaded: Bill Clinton Says He ‘Did Nothing Wrong’ in House Epstein Inquiry

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Bill Clinton Says He ‘Did Nothing Wrong’ in House Epstein Inquiry

Former President Bill Clinton told members of the House Oversight Committee in a closed-door deposition that he “saw nothing” and had done nothing wrong when he associated with Jeffrey Epstein decades ago.

“Cause we don’t know when the video will be out. I don’t know when the transcript will be out. We’ve asked that they be out as quickly as possible.” “I don’t like seeing him deposed, but they certainly went after me a lot more than that.” “Republicans have now set a new precedent, which is to bring in presidents and former presidents to testify. So we’re once again going to make that call that we did yesterday. We are now asking and demanding that President Trump officially come in and testify in front of the Oversight Committee.” “Ranking Member Garcia asked President Clinton, quote, ‘Should President Trump be called to answer questions from this committee?’ And President Clinton said, that’s for you to decide. And the president went on to say that the President Trump has never said anything to me to make me think he was involved. “The way Chairman Comer described it, I don’t think is a complete, accurate description of what actually was said. So let’s release the full transcript.”

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Former President Bill Clinton told members of the House Oversight Committee in a closed-door deposition that he “saw nothing” and had done nothing wrong when he associated with Jeffrey Epstein decades ago.

By Jackeline Luna

February 27, 2026

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