Politics
Podcasts, ‘The View’ and Howard Stern: How Harris and Trump are 'microtargeting' voters
The viewers of “The View” talk show and the listeners of Howard Stern’s satellite radio program couldn’t be more different: older women who watch daytime television for the former versus young and middle-aged white men who have long constituted the fervent followers of the once-raunchy stylings of the latter.
Yet within the span of a couple of hours Tuesday, Democratic presidential nominee Kamala Harris traveled between their studios in Manhattan to sit down for lengthy interviews, an odd juxtaposition of a television show initially viewed as a ladies-who-lunch klatch and a radio host who became famous because of pornographic, misogynistic and at times racist diatribes that led to millions of dollars in indecency fines from the federal government.
Historically, serious political candidates would never have appeared on either; President Obama was mocked by fellow Democrats for being the first sitting president to sit for an interview on “The View.”
But both programs, which have millions of followers, have evolved: “The View” is one of the most popular stops for presidential candidates of both parties, and Stern has transformed into a therapy-touting, inquisitive interviewer. And both represent a bipartisan strategy as candidates of both parties including former President Trump court voters through the exponentially growing network of broadcast, radio, podcast and social media venues where voters who aren’t MSNBC or Fox News junkies get their news.
Bill Burton, a national spokesperson for Obama’s 2008 presidential campaign who worked on his communications team during his first term in the White House, said “the landscape has completely changed” since he started working in politics a quarter-century ago.
“Once the most obvious ways to communicate with voters was through political reporters,” he said. “That has shifted to getting a better understanding of who voters are, where they’re getting their information and communicating with them where they’re getting their information.”
The heightened focus on nontraditional media is the latest iteration of microtargeting, efforts by campaigns to reach specific blocs of voters. One of the most effective efforts occurred during President George W. Bush’s 2004 reelection campaign when strategists used consumer data, such as which magazines voters received or the cars they bought, to surgically target Republican voters in Democratic precincts in states such as Ohio.
“Campaigns are no longer a top-down approach to messaging. Oftentimes, it’s a very customized bottom-up approach,” said Kevin Madden, a GOP strategist who worked on Bush’s 2004 reelection bid as well as Mitt Romney’s 2008 and 2012 campaigns. “Before 2004, campaigns had 30-second ads targeted at the general population of people watching the news at 6:30 and across cable news. Now … you have this almost omnipresent approach communicating through all these channels based on what you know about their issues and what you know about peer sets.”
Recalling those efforts two decades ago, Madden said: “If you drive a truck and drink Budweiser, you’re one of our voters. If you drive a Grand Cherokee and drink Heineken, you may be a swing voters. Based on consumer habits, we know where to target you with some of our messaging, whether it’s peer-to-peer communication or through Field & Stream magazine.”
“Now, it’s morphed into a more comprehensive understanding of electorate,” said Madden, now a senior partner at a Washington-based global strategic communications group. “A couple cycles ago, it was sort of like painting by numbers. Now, it’s like pixilated digital images, and we just get more and more understanding of the electorate and mood shifts and what motivates them.”
Trump has also appeared on nontraditional forums, such as the podcasts of the Nelk Boys and professional wrestler Logan Paul, both popular with young men. On Tuesday, the former president said on Ben Shapiro’s controversial podcast that President Biden and Harris ought to be removed from office through the 25th Amendment, which addresses the transfer of presidential power in cases of disability, resignation or removal from office or death.
Harris has also spoken to eyebrow-raising hosts, such as Alex Cooper of “Call Her Daddy,” an explicit podcast that boasts millions of listeners and is reminiscent of the early days of Stern’s radio show because of its frank sexual banter.
On Tuesday, Harris’ questioners on “The View” were friendly. The two Republicans sitting around the coffee table on set were notable Trump critics: Florida strategist Ana Navarro and former Trump White House aide Alyssa Farah Griffin. Harris used the appearance to roll out a proposal to offer long-term-care assistance for seniors through Medicare as she addressed the needs of the “sandwich” generation, people who are taking care of aging parents and children.
“There are so many people in our country who are right in the middle, taking care of their kids, and they’re taking care of their aging parents. And it’s just, almost, impossible to do it all, especially if they work,” Harris said, recalling her experience caring for her mother after she was diagnosed with cancer. “We’re finding that so many are then having to leave their job, which means losing a source of income, not to mention the emotional stress. And so what I am proposing is that basically what we will do is allow Medicare to cover in-home healthcare.”
But Republicans quickly focused on an answer about what she would have done differently than Biden during their time leading the nation — a tricky line Harris had to walk as she is loyal to the current president while also arguing she is a change candidate.
“There is not a thing that comes to mind … and I’ve been part of most of the decisions that have had impact,” Harris said, later adding that she would include a Republican in her Cabinet.
Trump; his running mate, Ohio Sen. JD Vance; and other Republicans seized upon the remark.
“President Trump breaks the internet on X Spaces with Elon Musk, attends UFC fights and football games to roaring crowds, and opens up on personal topics like his family’s struggle with addiction on podcasts like Theo Von,” Anna Kelly, a spokesperson for the Republican National Committee, said in a statement. “In contrast, Kamala Harris doubles down on the past four years of failure, from the disastrous Afghanistan withdrawal to crushing inflation and record high prices for rent, groceries, and gas.
“The contrast is clear: while President Trump continues to build the largest, most diverse coalition in history, Kamala Harris wants four more years of the same weak, failed Biden-Harris agenda — and Americans will reject the tired politics of the past when they vote for President Trump in November,” Kelly said.
Shortly after her appearance on “The View,” Harris did an interview that lasted more than an hour with Stern, who initially was famous for having lascivious discussions on the airwaves, releasing “Butt Bongo Fiesta,” a $10-million-grossing home video featuring him spanking young women’s bare bottoms in time with music, and many other instances of offensive content, including using the N-word.
Vice President Kamala Harris with SiriusXM radio host Howard Stern on Tuesday.
(SiriusXM’s “The Howard Stern Show”)
He dabbled in politics, flirting with running for governor of New York before being required to release his income. He had a New Jersey highway rest stop named after him after endorsing successful GOP gubernatorial candidate Christine Todd Whitman.
As Stern has aged, he has evolved. Although he had a long-term relationship with Trump — they attended each other’s weddings — Stern said it disintegrated after he refused to introduce Trump at the 2016 Republican National Convention because he was backing Hillary Clinton.
His interview of Harris was fawning. Stern urged his supporters to vote for her or, if they supported Trump, to not vote all together. They both repeated familiar talking points about the perils they believe the former president poses to democracy and the world.
Although Harris hit many of the same notes as prior interviews, such as speaking about eating an entire bag of nacho cheese Doritos — “family size” — the night Trump won the 2016 presidential election, she also spoke about her love of Formula One racing and surprising her husband with tickets to see U2 at the Sphere in Las Vegas.
“Oh my God, have you been to the Sphere?” she asked Stern. “Everyone should go in with a clear head.”
Stern responded, “Basically, don’t be high?”
“Correct,” the vice president said. “It’s a lot. There’s a lot of visual stimulation.”
Politics
AOC accuses Vance of believing ‘American people should be assassinated in the street’
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Democratic Rep. Alexandria Ocasio-Cortez is leveling a stunning accusation at Vice President JD Vance amid the national furor over this week’s fatal shooting in Minnesota involving an ICE agent.
“I understand that Vice President Vance believes that shooting a young mother of three in the face three times is an acceptable America that he wants to live in, and I do not,” the four-term federal lawmaker from New York and progressive champion argued as she answered questions on Friday on Capitol Hill from Fox News and other news organizations.
Ocasio-Cortez spoke in the wake of Wednesday’s shooting death of 37-year-old Renee Nicole Good after she confronted ICE agents from inside her car in Minneapolis.
RENEE NICOLE GOOD PART OF ‘ICE WATCH’ GROUP, DHS SOURCES SAY
Members of law enforcement work the scene following a suspected shooting by an ICE agent during federal operations on January 7, 2026, in Minneapolis, Minnesota. (Stephen Maturen/Getty Images)
Video of the incident instantly went viral, and while Democrats have heavily criticized the shooting, the Trump administration is vocally defending the actions of the ICE agent.
HEAD HERE FOR LIVE FOX NEWS UPDATES ON THE ICE SHOOTING IN MINNESOTA
Vance, at a White House briefing on Thursday, charged that “this was an attack on federal law enforcement. This was an attack on law and order.”
“That woman was there to interfere with a legitimate law enforcement operation,” the vice president added. “The president stands with ICE, I stand with ICE, we stand with all of our law enforcement officers.”
And Vance claimed Good was “brainwashed” and suggested she was connected to a “broader, left-wing network.”
Federal sources told Fox News on Friday that Good, who was a mother of three, worked as a Minneapolis-based immigration activist serving as a member of “ICE Watch.”
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Ocasio-Cortez, in responding to Vance’s comments, said, “That is a fundamental difference between Vice President Vance and I. I do not believe that the American people should be assassinated in the street.”
But a spokesperson for the vice president, responding to Ocasio-Cortez’s accusation, told Fox News Digital, “On National Law Enforcement Appreciation Day, AOC made it clear she thinks that radical leftists should be able to mow down ICE officials in broad daylight. She should be ashamed of herself. The Vice President stands with ICE and the brave men and women of law enforcement, and so do the American people.”
Politics
Contributor: Don’t let the mobs rule
In Springfield, Ill., in 1838, a young Abraham Lincoln delivered a powerful speech decrying the “ravages of mob law” throughout the land. Lincoln warned, in eerily prescient fashion, that the spread of a then-ascendant “mobocratic spirit” threatened to sever the “attachment of the People” to their fellow countrymen and their nation. Lincoln’s opposition to anarchy of any kind was absolute and clarion: “There is no grievance that is a fit object of redress by mob law.”
Unfortunately, it seems that every few years, Americans must be reminded anew of Lincoln’s wisdom. This week’s lethal Immigration and Customs Enforcement standoff in the Twin Cities is but the latest instance of a years-long baleful trend.
On Wednesday, a 37-year-old stay-at-home mom, Renee Nicole Good, was fatally shot by an ICE agent in Minneapolis. Her ex-husband said she and her partner encountered ICE agents after dropping off Good’s 6-year-old at school. The federal government has called Good’s encounter “an act of domestic terrorism” and said the agent shot in self-defense.
Suffice it to say Minnesota’s Democratic establishment does not see it this way.
Minneapolis Mayor Jacob Frey responded to the deployment of 2,000 immigration agents in the area and the deadly encounter by telling ICE to “get the f— out” of Minnesota, while Gov. Tim Walz called the shooting “totally predictable” and “totally avoidable.” Frey, who was also mayor during the mayhem after George Floyd’s murder by city police in 2020, has lent succor to the anti-ICE provocateurs, seemingly encouraging them to make Good a Floyd-like martyr. As for Walz, he’s right that this tragedy was eminently “avoidable” — but not only for the reasons he thinks. If the Biden-Harris administration hadn’t allowed unvetted immigrants to remain in the country without legal status and if Walz’s administration hadn’t moved too slowly in its investigations of hundreds of Minnesotans — of mixed immigration status — defrauding taxpayers to the tune of billions of dollars, ICE never would have embarked on this particular operation.
National Democrats took the rage even further. Following the fateful shooting, the Democratic Party’s official X feed promptly tweeted, without any morsel of nuance, that “ICE shot and killed a woman on camera.” This sort of irresponsible fear-mongering already may have prompted a crazed activist to shoot three detainees at an ICE facility in Dallas last September while targeting officers; similar dehumanizing rhetoric about the National Guard perhaps also played a role in November’s lethal shooting of a soldier in Washington, D.C.
Liberals and open-border activists play with fire when they so casually compare ICE, as Walz previously has, to a “modern-day Gestapo.” The fact is, ICE is not the Gestapo, Donald Trump is not Hitler, and Charlie Kirk was not a goose-stepping brownshirt. To pretend otherwise is to deprive words of meaning and to live in the theater of the absurd.
But as dangerous as this rhetoric is for officers and agents, it is the moral blackmail and “mobocratic spirit” of it all that is even more harmful to the rule of law.
The implicit threat of all “sanctuary” jurisdictions, whose resistance to aiding federal law enforcement smacks of John C. Calhoun-style antebellum “nullification,” is to tell the feds not to operate and enforce federal law in a certain area — or else. The result is crass lawlessness, Mafia-esque shakedown artistry and a fetid neo-confederate stench combined in one dystopian package.
The truth is that swaths of the activist left now engage in these sorts of threats as a matter of course. In 2020, the left’s months-long rioting following the death of Floyd led to upward of $2 billion in insurance claims. In 2021, they threatened the same rioting unless Derek Chauvin, the officer who infamously kneeled on Floyd’s neck, was found guilty of murder (which he was, twice). In 2022, following the unprecedented (and still unsolved) leak of the draft majority opinion in the Dobbs vs. Jackson Women’s Health Organization Supreme Court case, abortion-rights activists protested outside many of the right-leaning justices’ homes, perhaps hoping to induce them to change their minds and flip their votes. And now, ICE agents throughout the country face threats of violence — egged on by local Democratic leaders — simply for enforcing federal law.
In “The Godfather,” Luca Brasi referred to this sort of thuggery as making someone an offer that he can’t refuse. We might also think of it as Lincoln’s dreaded “ravages of mob law.”
Regardless, a free republic cannot long endure like this. The rule of law cannot be held hostage to the histrionic temper tantrums of a radical ideological flank. The law must be enforced solemnly, without fear or favor. There can be no overarching blackmail lurking in the background — no Sword of Damocles hovering over the heads of a free people, ready to crash down on us all if a certain select few do not get their way.
The proper recourse for changing immigration law — or any federal law — is to lobby Congress to do so, or to make a case in federal court. The ginned-up martyrdom complex that leads some to take matters into their own hands is a recipe for personal and national ruination. There is nothing good down that road — only death, despair and mobocracy.
Josh Hammer’s latest book is “Israel and Civilization: The Fate of the Jewish Nation and the Destiny of the West.” This article was produced in collaboration with Creators Syndicate. X: @josh_hammer
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Ideas expressed in the piece
- Democrats and activist left are perpetuating a dangerous “mobocratic spirit” similar to the mob law that Lincoln warned against in 1838, which threatens the rule of law and national unity[1]
- The federal government’s characterization of the incident as self-defense by an ICE agent is appropriate, while local Democratic leaders are irresponsibly encouraging anti-ICE protesters to view Good as a martyr figure like George Floyd[1]
- Dehumanizing rhetoric comparing ICE to the Gestapo is reckless fear-mongering that has inspired actual violence, including a shooting at an ICE facility in Dallas and the fatal shooting of a National Guard soldier[1]
- The shooting was “avoidable” not because of ICE’s presence, but because the Biden-Harris administration allowed undocumented immigrants to remain in the country without legal status and state authorities moved too slowly investigating immigrant fraud[1]
- Sanctuary jurisdictions that resist federal law enforcement represent neo-confederate “nullification” and constitute crass lawlessness and Mafia-style extortion, effectively telling federal agents they cannot enforce the law or face consequences[1]
- The activist left employs threats of violence as systematic blackmail, evidenced by 2020 riots following Floyd’s death, threats surrounding the Chauvin trial, protests at justices’ homes during the abortion debate, and now threats against ICE agents[1]
- Changing immigration policy must occur through Congress or federal courts, not through mob rule and “ginned-up martyrdom complexes” that lead to personal and national ruination[1]
Different views on the topic
- Community members who knew Good rejected characterizations of her as a domestic terrorist, with her mother describing her as “one of the kindest people I’ve ever known,” “extremely compassionate,” and someone “who has taken care of people all her life”[1]
- Vigil speakers and attendees portrayed Good as peacefully present to watch the situation and protect her neighbors, with an organizer stating “She was peaceful; she did the right thing” and “She died because she loved her neighbors”[1]
- A speaker identified only as Noah explicitly rejected the federal government’s domestic terrorism characterization, saying Good was present “to watch the terrorists,” not participate in terrorism[1]
- Neighbors described Good as a loving mother and warm family member who was an award-winning poet and positive community presence, suggesting her presence during the incident reflected civic concern rather than radicalism[1]
Politics
Trump plans to meet with Venezuela opposition leader Maria Corina Machado next week
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President Donald Trump said on Thursday that he plans to meet with Venezuelan opposition leader Maria Corina Machado in Washington next week.
During an appearance on Fox News’ “Hannity,” Trump was asked if he intends to meet with Machado after the U.S. struck Venezuela and captured its president, Nicolás Maduro.
“Well, I understand she’s coming in next week sometime, and I look forward to saying hello to her,” Trump said.
Venezuelan opposition leader Maria Corina Machado waves a national flag during a protest called by the opposition on the eve of the presidential inauguration, in Caracas on January 9, 2025. (JUAN BARRETO/AFP via Getty Images)
This will be Trump’s first meeting with Machado, who the U.S. president stated “doesn’t have the support within or the respect within the country” to lead.
According to reports, Trump’s refusal to support Machado was linked to her accepting the 2025 Nobel Peace Prize, which Trump believed he deserved.
But Trump later told NBC News that while he believed Machado should not have won the award, her acceptance of the prize had “nothing to do with my decision” about the prospect of her leading Venezuela.
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