Vermont
Influencers overran a rural Vermont town. Now its locals are fighting back
Around late September, the leaves on the maple trees in Vermont are turning from a verdant green to near-iridescent orange and red, attracting hordes of tourists to the area each year.
This year, the locals are hoping for fewer visitors.
For the last five autumns, small Vermont towns have been flooded with influencers keen to make the state’s foliage the backdrop for their latest sponcon or photodump. But rather than celebrate the influx of attention from out-of-towners, the sudden popularity has been a burden for nearby towns, with cars blocking traffic and visitors trodding into residents’ driveways.
The crowding is particularly bad on Cloudland Road, a winding single-lane path running through the town of Pomfret, home to about 900 people. During the peak of autumn, cars snake up and down the road connecting Pomfret to the neighboring towns. Tour buses carry scores of photo-snapping pilgrims. Pomfret has been a tourist destination for almost a century, but since the Covid-era rise of travel influencers, the traffic has been untenable.
“Having driven up that way during foliage, I’ve seen lines of cars that are pulled over to the side of the road, dozens long, 20, 30, 40, cars per row,” Benjamin Brickner, chair of Pomfret’s select board (its town council equivalent), told Fortune. “This road is not meant for parking along the side of any number, so to have three dozen cars along the side of the road is just eye-popping.”
Last year, Pomfret made the decision to close down Cloudland Road to non-locals. It raised over $22,000 in a Gofundme to contract sheriff patrols and deputies to monitor the road during busy hours, allowing only locals to pass through. The town will close Cloudland Road to outsiders for the second year in a row for three weeks, beginning on Sept. 25.
The traffic congestion is more than just a nuisance for locals trying to enjoy the autumn leafage; it’s a public safety issue, according to Beth Finlayson, executive director of the chamber of commerce in neighboring Woodstock, the county seat.
“It is a very small, one-lane dirt road,” she told Fortune. “And people from away don’t really understand that if there’s two cars parked on it, then an ambulance couldn’t get through, or a fire truck.”
But influencers aren’t just looking at bucolic Northeastern towns as their next destination. Overtourism has impacted destinations from mom-and-pop cafes to European cathedrals. With the influencer marketing industry expected to reach $24 billion by the end of the year, the role of content creators in fuelling tourism can no longer be dismissed.
“The idea of people going to see new destinations, new tourist attractions has always existed,” Marcus Collins, an assistant professor of marketing at the University of Michigan, told Fortune. “This is not a novel, new thing. It’s just more prevalent, it’s more prolific, and it’s more rapid because the technologies extend human behavior.”
With the growing challenge of accommodating new faces comes a reckoning: For locations relying on tourism to keep their economies afloat, the influx of attention could be an instance of too much of a good thing.
“This is a case of good PR turning into an unfortunate situation,” he said.
Tourist traps
Locals can’t just blame iPhone-wielding content creators for the tourism nightmare. Since pandemic lockdowns waned, a strong U.S. dollar has enticed travelers to visit far off European locales. Frugal Gen Zers who prefer travel over luxury goods are taking advantage of cheaper flights.
Despite the headaches, some destinations have no choice but to welcome visitors.
“We don’t have a lot of industry,” Eric Duffy, Woodstock’s municipal manager, told Fortune. “Tourism is a major driver to get people into Vermont and to spend the money in the community, so we can then have money to keep building and have attainable housing for people.”
Vermont has a 1% local option tax to tack onto the food, alcohol, and room sales that shape the local economy. Duffy said the tax alone brings in $300,000 to $400,000 per year into Woodstock, about 2.5% to 3.5% of Woodstock’s $11.26 million annual revenue for 2023.
The real trouble comes with balancing much-needed income with fears of overcrowding. Pomfret and its neighboring towns aren’t anti-tourist, select board chair Brickner said. But welcoming visitors can’t come at the expense of the locals’ quality of life.
“Unfortunately, in this one part of town, there’s that conflict between tourism interest and public safety,” he said.
Out of sight, out of mind
Like Pomfret’s restriction on the use of Cloudland Road, other popular destinations have unconventional solutions to the overtourism problem. Dae, a Brooklyn cafe known for its chic home goods on sale, dealt with influencers holding multi-hour photoshoots in the shop and snapping pictures of food and drinks without purchasing anything themselves. The shop banned patrons from taking pictures inside, aside from a quick pic of one’s own table.
“I regret we didn’t do it from the beginning. But I did not know it was going to get to this level,” co-owner Carol Song told Curbed.
Italy is considering a nightly tax of 25 Euros, about $28, in its expensive hotels, which can already cost Venice tourists 750 Euros, or $837, per night. In Barcelona, where influencers and tourists have run amok, locals have responded in turn by squirting them with water guns.
Thousands of protestors in Mallorca, capital of Spain’s Balearic Islands, took to the streets asking for greater regulation of rental properties available to the islands’ 14.4 million annual visitors. Ibiza announced last week it would limit the number of cruise ship arrivals to two at a time to stagger the arrival of mostly British tourists.
Marketing professor Collins isn’t convinced added restrictions will taper off tourists, at least for well-known European destinations. When it comes to viral locations or products, exclusivity is part of the appeal. People want what they can’t have—especially if attaining that exclusive thing grants them social clout.
“Scarcity creates more social currency,” he said.
Brickner isn’t too worried about his home of rural Vermont suffering this fate. After closing Cloudland Road, Pomfret and Woodstock don’t intend to take further action, even if it means tourists continue to stomp through lawns or hold photoshoots in driveways.
Last year’s trial of the road closure was successful enough to inspire confidence that it will work this year. With fewer influencers snapping pictures and posting them online, maybe the viral town of Pomfret will return to being a pastoral respite for locals and tech-weary travelers alike.
“The hope is in the longer term, that the road closure is not a permanent feature of our foliage season,” Brickner said. “And that as interest dies down organically…we can begin to taper off the intervention that’s required each year.”
Vermont
Vermont high school playoff scores, results, stats for Thursday, March 5
The 2025-2026 Vermont high school winter season has begun. See below for scores, schedules and game details (statistical leaders, game notes) from basketball, hockey, gymnastics, wrestling, Nordic/Alpine skiing and other winter sports.
TO REPORT SCORES
Coaches or team representatives are asked to report results ASAP after games by emailing sports@burlingtonfreepress.com. Please submit with a name/contact number.
▶ Contact Alex Abrami at aabrami@freepressmedia.com. Follow him on X, formerly known as Twitter: @aabrami5.
▶ Contact Judith Altneu at JAltneu@usatodayco.com. Follow her on X, formerly known as Twitter: @Judith_Altneu.
THURSDAY’S H.S. PLAYOFF GAMES
D-III GIRLS BASKETBALL SEMIFINALS
At Barre Auditorium
No. 5 Vergennes (17-4) vs. No. 1 Hazen (18-2), 5:30 p.m.
No. 3 Oxbow (16-6) vs. No. 2 Windsor (16-6), 7:30 p.m.
Watch Vermont high school sports on NFHS Network
D-I BOYS BASKETBALL QUARTERFINALS
Games at 7 p.m. unless noted
No. 8 Mount Mansfield (10-11) at No. 1 Rice Memorial (17-3)
No. 12 Essex (5-16) at No. 4 Rutland (15-6)
No. 7 Burr and Burton (13-8) at No. 2 South Burlington (15-5), 6 p.m.
No. 6 BFA-St. Albans (13-8) vs. No. 3 Burlington (15-5) at Colchester, 7:30 p.m.
D-II GIRLS HOCKEY QUARTERFINALS
No. 8 Stowe (5-16) vs. No. 1 U-32 (13-6-1) at Kreitzberg Arena, 5 p.m.
(Subject to change)
Vermont
19 Vermont school budgets fail as education leaders debate need for reform
MONTPELIER, Vt. (WCAX) – Most Vermont school budgets passed Tuesday, but 19 districts and supervisory unions saw their spending plans rejected — an uptick from the nine that failed in 2025, though well below the 29 that failed in 2024.
Some education leaders say the results show communities are largely supportive of their schools.
“We’re starting to kind of equalize out again towards the normal trend of passage of school budgets each year,” said Chelsea Meyers of the Vermont Superintendents Association.
Sue Ceglowski of the Vermont School Boards Association said the results send a clear message. “Vermont taxpayers support Vermont’s public schools,” she said.
Meyers said the results also raise questions about the scope of education reform being considered in Montpelier. “If we are going to reform the system, it might not require sweeping broad changes as are being considered right now, but a more concise approach to consider that inequity,” she said.
But in districts where budgets failed, officials say structural changes are still needed. In Barre, where the budget failed, Barre Unified Union School District Board Chair Michael Boutin said the Legislature must, at a minimum, create a new funding formula. “We have to have that in order to avoid the huge increases and decreases — the huge increases that we’ve seen in the last couple years,” Boutin said.
He said the rise in school budgets is separate from why property owners are seeing sharp tax increases. The average state increase in school budgets is 4%, but the average property tax increase is 10%, driven by cost factors including health care. “There’s a complete disconnect, and that’s a product of the terrible system that we have in Vermont with our funding formula,” Boutin said.
Ceglowski says the state should address health care costs before moving forward with rapid education policy changes. “Addressing the rapid rise in the cost of school employees’ health benefits by ensuring a fair and balanced statewide bargaining process for those benefits,” she said.
The 19 districts that did not pass their budgets will need to draft new spending plans to present to voters, which often requires cuts. Twelve school districts are scheduled to vote at a later date.
Copyright 2026 WCAX. All rights reserved.
Vermont
6 of the Quirkiest Towns in Vermont
Vermont is, for many visitors, the postcard-perfect New England state. A part of the United States since 1791, the first to join the Union after the Thirteen Original Colonies, Vermont has many unique, and sometimes quirky, features. The place has attracted artists and other creative geniuses, some of them decidedly eccentric, from its earliest days. The natural parts of Vermont, like the famous Lake Champlain, offer unusual points of interest for visitors and locals alike. With a state as rich in traveling attractions, it should be little wonder that some of them come with a quirk or two.
Montpelier
Montpelier, while being Vermont’s charming capital, is the tiniest among all US state capitals with just around 8,000 residents. For comparison, the second-smallest, Pierre in South Dakota, has a population of about 14,000. Established in 1787, this historic town warmly welcomes visitors with a variety of landmarks, including the Vermont History Museum and the sprawling 200-acre Hubbard Park. The State House is also open to the public for tours. Just a short drive west, less than an hour away, lies Lake Champlain, one of the Northeast’s most beloved watersides.
The town’s name pays homage to Montpellier, a beautiful city in southern France. This naming reflected the high regard for France at the time, especially for their support during the US War of Independence. Interestingly, Montpelier has experienced its share of flooding, with significant damage occurring in the years 1927, 1992, and most recently in 2023.
Elmore
Elmore, a charming small town in Lamoille County with fewer than 900 residents, is a favorite spot for autumn leaf-peepers. Located north of Montpelier, this peaceful town has its own unique charm, including several local landmarks sharing the name ‘Elmore,’ which adds to its character. It’s important to note that Elmore town is separate from East Elmore. To the west, Elmore Mountain overlooks the area, while Elmore State Park lies just north of the town itself. Enjoying waterside beauty, Elmore Lake is often listed among Vermont’s most picturesque lakes, with its waters flowing into the Lamoille River through Elmore Pond Brook. Like Montpelier, Elmore is situated east of Lake Champlain. For those seeking a more bustling scene or a change of pace, the vibrant city of Burlington, just an hour’s drive west, makes for a perfect day trip or weekend getaway.
Stowe
Stowe, with a lively population of 5,300, is Vermont’s top spot for adrenaline seekers and the eccentrics among us, earning its reputation as the state’s premier ski and snowboard destination. The Stowe Mountain Resort proudly calls itself the “ski capital of the east”—that’s the eastern United States. Nestled near the breathtaking Mount Mansfield, Stowe offers more than just winter fun; warmer months bring plenty of activities like hiking and mountain biking in the beautiful Cady Hill Forest.
The town also has a rich history, being the home of Jake Burton Carpenter (1954-2019), the visionary behind Burton Snowboards and a trailblazer in making snowboarding an international sport. While some might have called him eccentric when he launched his company in 1977, today he’s celebrated as a true pioneer whose legacy keeps inspiring young snow sports enthusiasts, like those at Mount Mansfield Winter Academy, a special school dedicated to nurturing the next generation of champions.
Manchester
Manchester, a town with 4,500 residents located in southwest Vermont, is popular among art and architecture enthusiasts. It features Hildene, the estate of Abraham Lincoln’s son Robert, which boasts an impressive Georgian Revival house and grounds. The town’s American Museum of Fly Fishing showcases numerous rods, flies, and related gear, attracting many superstitious anglers. Manchester is also home to Orvis, a renowned fishing and clothing company. The Southern Vermont Arts Center hosts exhibitions, and includes a sculpture garden and performance space. Nature lovers should visit Mount Equinox, west of town, or explore the Green Mountain National Forest to the south.
Eccentric fact: Jonathan Goldsmith, known for portraying “The World’s Most Interesting Man” in Dos Equis commercials, resides in Manchester. Stay quirky, my friends.
Brattleboro
Brattleboro, with a population of 12,100, sits along the Connecticut River and features a variety of attractions and oddities. Located just west of New Hampshire—in which the Connecticut River forms the border—and just north of Massachusetts, the town is an ideal midpoint for exploring the wider New England region. Outdoor enthusiasts will appreciate Fort Dummer State Park, welcoming hikers, bikers, and campers alike. Among the more renowned eccentric figures in history, British writer Rudyard Kipling moved to Brattleboro after marrying a Vermont woman in 1892. Their home, Naulakha, references his birth and childhood in India. Kipling believed that Brattleboro’s conservative small-town culture created an
Woodstock
Woodstock, a town with 3,000 residents located in upstate New York, is separate from the famous 1969 cultural event. This southeastern town attracts architecture enthusiasts, particularly for the First Congregational Church, built in 1807 and featuring a bell cast by American revolutionary Paul Revere, and the Norman Williams Public Library, completed in 1884. For outdoor activities, visitors can walk in Woodstock Town Forest, located south of the town, or enjoy panoramic views from the Marsh Billings Rockefeller National Historical Park, the only part of the US National Park system in Vermont besides the Appalachian Trail. Recently, Woodstock has modernized its infrastructure with digital technology, launching the “Wireless Woodstock” initiative in 2011, which provides free Wi-Fi across the entire town. It’s not quirky; it’s just cool.
Vermont’s Quirky Small Towns May Also Be Its Best
These small Vermont towns show the state’s sometimes quirky, but never boring character. Architecture fans will find unusual, beautiful examples state-wide. Montpelier is an oddly pint-sized capital with heavyweight history. Brattleboro has long attracted strange, sometimes brilliant types, whether foreign or domestic. Manchester is interesting enough for the World’s Most Interesting Man. And with abundant natural parks, the Green Mountains, and the majesty of Lake Elmore and Lake Champlain, the quirks of Vermont’s best features should attract even the most straight-laced visitors.
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