New York
How a Hairdresser and Painter Lives on $70,000 a Year in Chelsea
How can people possibly afford to live in one of the most expensive cities on the planet? It’s a question New Yorkers hear a lot, often delivered with a mix of awe, pity and confusion.
We surveyed hundreds of New Yorkers about how they spend, splurge and save. We found that many people — rich, poor or somewhere in between — live life as a series of small calculations that add up to one big question: What makes living in New York worth it?
For almost 32 years, Gerald DeCock’s life in New York City has revolved around his apartment in the Hotel Chelsea. His 750-square-foot studio is where he paints, does yoga every morning, meets clients for haircuts and never, ever cooks — all for $2,700 a month, a steal for the prime Manhattan location. Rooms in the recently renovated hotel typically start at about $500 a night.
That may all be about to change. After a yearslong legal battle, the hotel’s owners may evict Mr. DeCock, who believes he has the only unit that is not rent-stabilized in the residential side of the building.
He isn’t ready to think about starting over. He knows it will be difficult to find a place he can afford downtown, near his friends and his favorite restaurants.
Now, Mr. DeCock is hoping for a miracle — or at least a check from the building’s owners that can help him land on his feet. (The hotel’s press representatives did not reply to requests for comment.)
Between cutting hair and selling paintings, Mr. DeCock, who is 67, made $70,000 last year.
No ConEd Bills
Mr. DeCock arrived in New York in the early 1990s after a stint in Paris, doing hair for photo shoots. He bounced around apartments in Chelsea before a friend told him about a newly available unit in the hotel, where she lived at the time.
The $2,000 per month studio was small, but had high ceilings. It looked like the somewhat sterile hotel room it had been, with white walls and not much else to it, except for an old stove that never got especially hot.
He moved in on Oct. 1, 1994, and has been there ever since.
There is no sign that any corner of the walls was ever bare. The apartment is a riot of color, with every inch, including the floors and one side of the oven, painted in bursts of hot pink and gold and purple. His paintings line the walls, and there is always incense burning. All the other doors on the floor are painted a muted black. He has papered his with overlapping triangles of fuchsia, silver and bright blue.
Over the years, as Mr. DeCock has decorated and redecorated, he has made his apartment the hub of his social life and his workplace.
He sees clients for haircuts at his home, or sometimes meets them in their own homes, so he does not have to rent space at a salon. He charges $150 to $200 per haircut and has been seeing some of the same clients for decades. Last month, he made about $6,000 on haircuts alone.
The apartment is warm and well-insulated in the winter, because it’s on a high floor. Though the studio tends to get stuffy in the summer, the air conditioning bill has always been covered by the hotel, because it’s impossible to sort out whether the residents or hotel guests who share the hotel’s floors are using the energy.
Mr. DeCock doesn’t think he’s ever seen a ConEd bill for this apartment.
Home Is Where the Fumes Are
The walls are covered in a patchwork of paintings he has created on his kitchen table or on the floor, largely motifs of moons, suns, crosses and other “spiritual” symbols.
Most of his paintings are done on 16 inch by 20 inch canvases and sell for $500, though he has one 10 foot by 10 foot piece he is hoping to sell for $20,000.
He sold a package of 21 paintings to the hotel, at a 20 percent discount, for about $8,680 total. He sees the sale as a good reason for the hotel’s owners to keep him in his home, even though they could turn his apartment into a large hotel room. “I’m your brand, man,” he said, referring to the owners. “What are you doing?”
As Mr. DeCock has started to face the likelihood that he’ll soon have to move, he hosted a sale to empty out dozens of paintings. He made about $6,000 over a few days, as friends, neighbors and at least one local celebrity streamed in and out of his apartment, toting paintings under their arms as they left.
Mr. DeCock tries to keep the cost of his painting materials low. He sticks to inexpensive canvasses from Michaels or Blick Art Materials right across the street, where a pack of twenty 16 x 20 inch canvasses sells for $51.49. And he uses only acrylic paint, which is less expensive than oil-based paint. It also gives off fewer fumes, which is helpful, since he paints a few feet away from his lofted bed.
“I call this place the vortex,” Mr. DeCock said of his apartment. “It brings out the creative juices.”
In My Neighborhood
Mr. DeCock hasn’t left New York in as long as he can remember. He barely even goes to Brooklyn.
“Everything I do is in the neighborhood,” he said. It’s where he meets friends, eats his meals and takes long walks on the piers by the Hudson River.
What Mr. DeCock doesn’t do, he said, is buy clothes or shop for much of anything, including groceries. He does not drink coffee at home. His fridge is empty save for a bag of grapes recently brought over by a friend, and he stores his paint bottles above the freezer. There is a sole bottle of vinegar in the pantry.
Mr. DeCock, who is a vegetarian, stopped cooking after the pandemic, when he admitted to himself that he was terrible at it.
Now, he goes out for almost every meal — although he often skips lunch or dinner without noticing. He might run across the street for an order of the $27 seitan scaloppine at his favorite vegan restaurant, or walk a few blocks to a Mexican restaurant, where he’ll order the vegetarian enchiladas for $24.50.
When Mr. DeCock is home and not working or sleeping, he’s often watching television. His big splurge is cable, his Spectrum bill is $250 a month. He also pays for Netflix, $19.99 a month, and Hulu, $18.99 a month. A Colorado native, Mr. DeCock sometimes misses nature, so he compensates by watching reality television shows about people who have to survive in the wilderness.
It reminds him that he’s happy to live in New York and really happy to be in his apartment at the Chelsea.
“I’ve had a life here,” he said. “It’s defined me.”
We are talking to New Yorkers about how they spend, splurge and save.
New York
Video: Racing to the World Cup From New York
By Stefanos Chen, Maria Cramer, Christopher Maag, Wm. Ferguson, Sutton Raphael and Laura Salaberry
June 16, 2026
New York
How a Book Editor and Jazz Musician Lives on $55,000 in West Harlem
How can people possibly afford to live in one of the most expensive cities on the planet? It’s a question New Yorkers hear a lot, often delivered with a mix of awe, pity and confusion.
We surveyed hundreds of New Yorkers about how they spend, splurge and save. We found that many people — rich, poor or somewhere in between — live life as a series of small calculations that add up to one big question: What makes living in New York worth it?
Perhaps Ruby Pucillo’s number one bragging right is that she’s a tenth-generation New Yorker, one whose ancestors have lived thriftily in the boroughs since they first immigrated to New York City more than 300 years ago.
Ms. Pucillo, 25, has tried to carve out a life for herself that would mirror her family’s ideals of spending little and living a lot. But because the city her relatives arrived in generations ago now ranks among the most expensive in the world, that can present a challenge.
Ms. Pucillo’s 9 to 5 is working as an assistant editor at Abrams, an art book publishing house. After a recent promotion, her salary was bumped up to about $48,500 before taxes. Her work day begins on the subway, where she gets a head start on reading proposals and manuscripts as she travels to her office in the Financial District from uptown.
On many a weeknight, and sometimes on Saturdays, Ms. Pucillo performs as an improv jazz musician. She studied music and loves to play, but the amount she makes fluctuates — sometimes netting her upward of $1,000 in a month, other times $25, often something in the middle.
On Sundays, Ms. Pucillo travels back to where she grew-up, Hastings-on-Hudson, N.Y., to teach French and give voice lessons for $350 a month.
All told, she makes about $55,000 a year, with wiggle room for her jazz gigs.
Rent is High, but Community is Free
Ms. Pucillo lives in a rent-stabilized prewar apartment with two roommates in West Harlem. Rent runs her about $1,460 a month, including utilities and internet.
“I spend more than half my income on my rent,” Ms. Pucillo said. “But I really like my apartment, and I live on the most beautiful block in Manhattan. Community is completely free.”
After rent is paid, Ms. Pucillo diligently tracks the leftovers of her paychecks on a spreadsheet on her computer; she can account for almost every cent. Each month, she spends $300 or less on groceries and $140 of her gross monthly income goes toward public transit, using a pretax subsidy her job offers.
Then Ms. Pucillo has a “cushion” tier of expenses, for unforeseen circumstances like a co-pay at the doctor’s office, a late-night taxi ride or a case of beer for a friend who might have done her a favor, like helping her move. “I know I’m not going to pay for these things every month,” she said, “but it’s nice to have a monthly increment that either goes into my savings or comes back out of my savings later.”
Ms. Pucillo’s monthly splurge is on entertainment — dining out, live music and shows, admission fees. “I budget $500 a month for that,” she said, which she conceded felt like a lot. “But it can disappear quickly in this city.”
And twice a year, she treats herself to a curly cut done by a friend on Long Island, for the budget total of $73 — not including, of course, a tip and the cost of a Long Island Rail Road ticket.
Ms. Pucillo doesn’t pay for many streaming services, but every few weeks she pays $3 to watch a movie on YouTube. She also pays $12.99 a month for Apple News and $10.99 for Apple Music. The remaining money goes into her savings.
An Eye for Deals
Many in Ms. Pucillo’s orbit “are in a difficult financial spot, too,” she said. “Many of them are creative and have a similar idea of what it means to achieve financial stability and what it means to make your dollar stretch.”
Ms. Pucillo’s ideal equation involves doubling or tripling up on activities to get the most bang for her buck, especially when it involves something free or a promotion that makes it very cheap.
When the fitness app ClassPass offered a discounted rate of $5 per month, she signed up so she could attend cheap workout and dance classes with friends. When she found a $1-a-month deal for a cooking app, she took it so she could share meals with friends without restaurant prices.
“I’m very opportunistic,” she said. “When things come up, I take them, but otherwise I figure out how to do just about everything for free.”
Recently, Ms. Pucillo had the shopping bug, but lacked the funds to act on it, so she and a group of friends arranged a clothing swap. Everyone emerged with new pieces for their wardrobe, she said, without spending a dime.
Ms. Pucillo credits her upbringing for making resourcefulness feel second nature.
“I come from a base line that says, ‘Don’t buy anything,’” she said. Her parents moved the family to Westchester when she was young and started renting in Hastings-on-Hudson because, she said, “they wanted to put us through really good public schools. They said, ‘If you can’t be rich, live where rich people live.’”
Ms. Pucillo is grateful for that. “I had to find ways to make money,” she said, which propelled her toward “what probably will be a different and better financial situation than my parents had, and than their parents had.” Her parents have since moved from Westchester to the Bronx.
She noted that because of an array of part-time jobs she worked during her undergraduate years, a hefty scholarship and a family tradition of supporting one’s children through college, she graduated debt-free, unlike many people she knows.
Saving Up for a Piece of the City
Even with a tendency toward frugality, she said, it’s still hard to navigate New York City as a 20-something, where the incomes of friends vary, and there are so many things that entice, especially when your friends want to drop money and you don’t.
“This is a very expensive place to socialize,” Ms. Pucillo said. But she’d never consider moving.
“The people in New York — I understand them, and they understand me,” she said. “There’s a directness that you really don’t find anywhere else.”
Ms. Pucillo’s dream is to own an apartment in the city — “a pretty lofty goal in this place,” she said. Despite the nine generations of New Yorkers that came before her, Ms. Pucillo’s family doesn’t own any property.
This is why Ms. Pucillo is dedicated to building up her savings however she can, and she is preparing to open her first line of credit after years of holding out.
Ms. Pucillo’s father, a guitar teacher and a Staten Island native, has always been fond of asking this question: If you had the choice between staying in New York for the rest of your life and never being allowed to leave, or being able to go anywhere else in the world, but never returning to New York — which would you choose?
She doesn’t have to deliberate for a second. “Absolutely, I would stay in New York for the rest of my life, and I would never leave.”
We are talking to New Yorkers about how they spend, splurge and save.
New York
Video: Fans Celebrate Knicks’ First N.B.A. Title in 53 Years
new video loaded: Fans Celebrate Knicks’ First N.B.A. Title in 53 Years
transcript
transcript
Fans Celebrate Knicks’ First N.B.A. Title in 53 Years
New York City erupted in celebration after the Knicks defeated the San Antonio Spurs in Game 5 of the N.B.A. finals to win their first championship since 1973.
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[cheering] “We did it. We hung in there, and we brought it home, baby. New York!” “This is insane. Like, I don’t know what — I don’t know how else to describe it.”
By Julie Yoon
June 14, 2026
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