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Bots or botox: Confronting AI in the beauty world

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Bots or botox: Confronting AI in the beauty world


The lifespan of lip filler is brief. It’s injected, molded, and quickly absorbed back into the system. Lately, hidden in between the needle and admiring your new pouty grin, a secret third step has crept in: AI.

College students working two jobs, rushing to submit coursework, and maintaining a social life don’t give up looking their best. Time is the price to pay, and young people find themselves leaning on AI tools as a pocket beauty consultant. 

Faith Fronduto, a senior at Boston University, understands how efficiency can outweigh effort when it comes to looking and feeling on par.

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NBC10 Boston

NBC10 Boston

Faith Fronduto, a senior at Boston University.

“We don’t really know what’s real and what’s not,” said Fronduto. “We then therefore feel tempted to contour as well—even if we think it’s wrong or it’s not authentic—just the sole need to fit in.”

The reality is this: in addition to homework and life advice, Gen-Z has found a new way to depend on AI: beauty. And according to experts, it’s forecasted to stay circulating in their daily routine for years to come. 

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To explore this issue, NBC10 Boston collaborated with Boston University journalism students taking an in-depth reporting class taught by investigative reporter Ryan Kath. We took a deep dive into the presence of AI in social media and broadly, the beauty industry.

AI is a skyrocketing presence in the beauty industry 

AI isn’t just simply creeping into the industry, it’s becoming the heart and soul of it. According to a report by The Business Research Company, AI in the beauty industry is expected to skyrocket by 21% in 2029, a whopping $5 billion increase. 

A wave of tools such as “color-matching technologies, virtual try-on technologies, personalized beauty recommendations, chatbots for customer support, AR-based beauty content creation,” are rewriting how we perceive ourselves and others.

Experts studying the effects of AI say that pressure to look “snatched,” Gen-Z lingo for perfect, has only intensified as AI-altered images circulate faster than ever. 

Dr. Jeffrey Spiegel, founder and owner of The Spiegel Center, a plastic surgery practice specializing in feminization facial and body surgery, said patients now arrive at appointments with a clear expectation of their ideal “after.”

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Dr. Jeffrey Spiegel with NBC10 Boston's Brianna Borghi


NBC10 Boston

NBC10 Boston

Dr. Jeffrey Spiegel with NBC10 Boston’s AI reporter Brianna Borghi

“People will come in with photos of others that have used artificial intelligence or other visual modification software to look more like themselves,” said Speigel, “What we’re seeing is a more empowered and a more knowledgeable group of young women who come in because they know there are things they can do.”

Spiegel noted he has long noticed the trend for young women wanting to preserve their youth, counteracting the signs of aging around the eyes and between the eyebrows using facelifts and blepharoplasties. Now, he said clients define attractiveness as matching the digitally enhanced image of themselves made with the quick click of the “retouch” wand on social media platforms.

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“You know what’s going on is that with social media and the omnipresent telephone and screens in our lives,” said Spiegel, “We are subjected to so many images in such rapid succession, like has never happened at any time in human history.”

‘No escape from this idea of what bodies should look like’

Dr. Jill Walsh, founder of Digital Aged Consulting Group and researcher and lecturer at Boston University, studies how social media shapes teens’ lives and how parents can guide their children to use technology intentionally. Her work connects digital behavior and psychology, exploring how AI and algorithms especially affect young women.

A website for Dr. Jill Walsh, founder of Digital Aged Consulting Group and researcher and lecturer at Boston University.


NBC10 Boston

NBC10 Boston

Dr. Jill Walsh, founder of Digital Aged Consulting Group and researcher and lecturer at Boston University.

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During a focus group in October with a group of young women, Walsh jotted a variety of words on a whiteboard like “Ozempic,” “body neutral,” and “body positivity.” 

Among all the categories, the women wanted to talk about one thing in particular: the messages they received about their bodies on social media.

“All we’re ever doing is talking about and policing bodies,” Walsh observed. “Even body positivity is still all about your body, right? And there’s sort of no escape from this idea of what bodies should look like.” 

In her mind, AI is going down a darker hole than meets the eye. One of the most alarming developments, she notes, is deep fakes or AI-generated videos that take real people – from family members to politicians or yourself  – to make them say or do whatever they want.

“I can take this body and put my face on it and that’s getting better and better,” Walsh said, while gesturing towards herself. “I do worry about the idealized version of what we’re going to be seeing. I think all of those are really front of mind for me right now.”

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If people continue to doomscroll through TikTok, X, or Instagram and see endless content of nose jobs, face edits, or AI-generated supermodel versions of themselves, these behaviors slowly become normalized, Walsh opined. 

Women are not measuring themselves up with the regular Calabasas supermodels and influencers, but with digitally perfected versions of their own faces.

Walsh said it is hard to pinpoint how this fast-moving, sophisticated technology is taking effect on young women, but she does know that it exploits psychological trends that have infamously shown to have dangerous effects.

“We’re always looking for the person who has more,” Walsh said. “What we do know for sure is that comparison is really bad for our well-being, and for some people can lead to anxiety, depression, disordered eating.”

‘You feel tempted to apply a filter to fit in’

According to a report published by Pew Research Center, public commentary generally assumes Gen Z to be the most frequent users of AI. College students are often accused of using AI to manage coursework, but the role of AI in a student’s life before and after class is lesser known.

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“If I’m trying to compare products like a certain, you know, lipstick or blush and compare prices and show me, okay, where can I get this for the lowest price?” said Fronduto, “You’re putting in pictures and getting a completely different output, and you’re asking it to change things.”

Social media should be an enjoyable platform to interact and connect with friends, but undetectable AI and digital enhancement has skewed reality and set unrealistic expectations on users, Fronduto believes. 

“You feel tempted to apply a filter to fit in thinking that, Oh, I’m just enhancing myself,” Fronduto said. “It’s tempting and I can empathize. Even the filters that make your lips look better and your nose look better, everything is kind of the touch of a button.”

The story was written by Hijazi and Vineeth and edited by Kath.

Celine Hijazi and Anaina Vineeth.


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NBC10 Boston

NBC10 Boston

Celine Hijazi and Anaina Vineeth.



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Boston, MA

Red Sox insider hints Boston may have Pablo Sandoval problem with Masataka Yoshida

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Red Sox insider hints Boston may have Pablo Sandoval problem with Masataka Yoshida


The Boston Red Sox were expected to have a busy offseason to build on their short 2025 playoff appearance, their first in four seasons. Boston delivered, albeit not in the way many reporters and fans expected — Alex Bregman left and no one was traded from the outfield surplus.

Roster construction questions have loomed over the Red Sox since last season. They were emphasized by Masataka Yoshida’s return from surgery rehab and Roman Anthony’s arrival to the big leagues. Boston has four-six outfielders, depending where it envisions Yoshida and Kristian Campbell playing, and a designated hitter spot it likes to keep flexible — moving an outfielder makes the most sense to solve this quandary.

The best case-scenario for addressing the packed outfield would be to find a trade suitor for Yoshida, which has proven difficult-to-impossible over his first three seasons with the Red Sox. Red Sox insiders Chris Cotillo and Sean McAdam of MassLive think Boston may have to make an extremely difficult decision to free up Yoshida’s roster spot.

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“You wonder, at what point does this become a — not Patrick Sandoval situation — but a Pablo Sandoval, where you rip the Band-Aid off and just release,” McAdam theorized on the “Fenway Rundown” podcast (subscription required).

Red Sox insiders wonder if/when Boston will release Masataka Yoshida, as it did with Pablo Sandoval in 2017

Pablo Sandoval is infamous among Red Sox fans. He signed a five-year, $90 million deal before the 2015 season and he only lasted two and a half years before the Red Sox cut him loose. His tenure was marked by career lows at the plate, injuries and a perceived lack of effort that soured things quickly with Boston. Yoshida hasn’t lived up to the expectations the Red Sox had when they signed him, but he’s no Sandoval.

McAdam postulated that the Red Sox may be waiting until there is less money remaining on Yoshida’s contract before they potentially release him. Like Sandoval, Yoshida signed a five-year, $90 million deal before the 2023 season, which has only just reached its halfway point. The Red Sox still owe him over $36 million, and by releasing him, they’d be forced to eat that money.

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The amount of money remaining on Yoshida’s contract is just one obstacle that may be preventing the Red Sox from finding a trade partner to move him elsewhere. Yoshida has never played more than 140 games in a MLB season with 303 total over his three-year tenure, mostly because he’s dealt with so many injuries since moving stateside.

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Maybe the Red Sox could attach a top prospect to him and eat some of his contract money to entice another team into a trade, like they already did with Jordan Hicks this winter. But that would require sacrificing a quality prospect and it would cost more money, just to move a good hitter who tries hard at his job.

There’s no easy way to fit Yoshida onto Boston’s roster, but the decision to salary dump or release him will be just as hard. Yoshida hasn’t been a bad player for the Red Sox and he doesn’t deserve the Sandoval treatment, but his trade value may only decrease if he spends another year with minimal playing time. Alex Cora and Craig Breslow have a real dilemma on their hands with this roster.



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Thirteen states have adopted a simple criminal justice reform. It’s time for Mass. to join them. – The Boston Globe

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Thirteen states have adopted a simple criminal justice reform. It’s time for Mass. to join them. – The Boston Globe


That law is not just right. It’s also smart. But we have been lousy about putting it into practice.

Only 10 percent of those eligible to have their records sealed here have actually done it, according to The Clean Slate Initiative, an advocacy group. That’s because we’ve made it impossibly complicated.

Having a criminal record is an enormous obstacle for people who have done their time and are trying to rebuild their lives. A conviction, even a minor one, even from long ago, can mean being rejected by employers and denied by landlords. Cases that were dismissed, or which prosecutors dropped, and even many that ended in not guilty findings also show up on criminal background checks. That can keep someone from getting life insurance, credit, a real estate license, and other professional certifications. It also means they can’t volunteer at their kids’ schools or coach Little League.

“I have grown men in my office crying because they can’t get housing,” said Leslie Credle, who heads Justice 4 Housing, which helps move formerly incarcerated people into permanent homes. “Individuals who were once breadwinners come home and now they’re a burden to their family. It’s a lifetime sentence … even if you have done your time.”

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Maybe you’ve gotten this far and are thinking this doesn’t affect you. It does.

Nearly half of US children have at least one parent with a criminal record. People with solid jobs and stable housing are more likely to support their families and communities. They are more likely to fill vacancies at all kinds of businesses that need more workers to thrive. They are also way less likely to reoffend, or to rely on public benefits.

So why have we made the process so much harder than it needs to be?

Right now, a person who has served her time and stayed out of trouble for the waiting period must petition the commissioner of probation in writing, or go before a judge. It’s needlessly complex, requiring time and familiarity with a backlogged and sometimes hostile system. And that’s if they know they can get their records sealed in the first place.

“It’s like double jeopardy,” said Shay, 36, who finally got hers sealed a few years ago. “You can’t try somebody twice for the same crime, but you can double punish them. In my case, I was punished triple.”

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Shay, who asked that her last name be withheld, was 22 when she was convicted of carrying a dangerous weapon — a misdemeanor. She did six months in jail, paid thousands in fines and other costs, and had a successful probation. Since then, her record has held her back in ways big and small.

“I had to keep explaining it to people when I wanted to get a job and apply for housing,” she said. “I could not go on any field trips with my daughter, so now she had to suffer.” They had to stay on other people’s couches for months because a landlord ran a background check and gave an apartment to someone else.

Shay knew she could seal her record, thanks to Greater Boston Legal Services. But doing it, even with an attorney’s help, was a whole other thing. Her first application got lost somewhere between the post office and the probation department, which cost her a year. It took two years to process her second application, she said.

“Now here we are, years later, and it’s no longer a burden I have to worry about,” said Shay, who now works to help those with records get into the cannabis industry.

She’s doing well now, but why should it ever be this hard?

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In 13 other states — including Oklahoma, Michigan, and Utah — they automatically seal criminal records after someone has met the conditions. It’s embarrassing that Massachusetts hasn’t joined them yet. Legislators have introduced measures to automatically seal eligible criminal records a bunch of times since 2019, but they’ve gone nowhere.

Clean Slate Massachusetts is working to make this time different, with the help of a huge coalition of community partners, including business leaders who understand we all thrive when more people can find work and stability. Yet again, legislators have proposed two bills that would require the state to automatically seal records in cases that are already eligible under the law.

So much about this country is messed up right now. Here is something we can actually fix.

What the heck are we waiting for?

—–

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This story has been updated to correct the charge of which Shay was convicted.


Globe columnist Yvonne Abraham can be reached at yvonne.abraham@globe.com.





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Riders look forward to regular service after snow slows MBTA Commuter Rail line

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Riders look forward to regular service after snow slows MBTA Commuter Rail line


Most of the MBTA is back to regular service after Monday’s blizzard, but one commuter line remains on a modified schedule.

Riders of the Fall River/New Bedford MBTA Commuter Rail Line are hoping for things to be back to normal soon. The overwhelming amount of snow was still slowing things down Wednesday.

Ana Berahe is back in Brockton after traveling abroad. She’s never heard the word “delay” so many times in her life, from flights to train rides.

“I’m super happy, because it’s been three days that I was supposed to be home,” she said.

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Phillip Eng, general manager of the MBTA and interim secretary of MassDOT, speaks about transportation in the wake of a major blizzard.

In Fall River, streets remained blanketed and cars buried with snow on Wednesday afternoon. Crews are working around the clock to make roads passable.

Keolis shared video of crews clearing train tracks Wednesday.

“I’m waiting on the train, or I’m waiting in the cold, out here, in the slush,” said commuter Aaliyah Alba.

“It was a little bit of a problem, just because they were doing the bus from Fall River to Taunton,” said Jeremy Williams of Brockton. “It was a little delayed, but other than that, it was fine.”

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